{"id":3099,"date":"2018-09-28T16:12:39","date_gmt":"2018-09-28T16:12:39","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3099"},"modified":"2018-09-28T16:12:39","modified_gmt":"2018-09-28T16:12:39","slug":"why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/","title":{"rendered":"Pourquoi vous devriez inclure Snapchat dans vos campagnes de marketing (et comment commencer)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dab8ab8c6d4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dab8ab8c6d4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#Why_You_Should_Include_Snapchat_in_Your_Marketing_Efforts\" >Pourquoi inclure Snapchat dans vos efforts de marketing ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#3_Ways_You_Can_Use_Snapchat_in_Your_Marketing_Campaigns\" >3 fa\u00e7ons d'utiliser Snapchat dans vos campagnes de marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#1_Add_Links_to_Your_Snaps\" >1. Ajoutez des liens \u00e0 vos snaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#2_Create_a_Snap_Ad\" >2. Cr\u00e9er une annonce instantan\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#3_Submit_a_Sponsored_Lens\" >3. Soumettre un objectif sponsoris\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Si votre marque est pr\u00e9sente en ligne, il est probable qu'elle dispose \u00e9galement de quelques profils de m\u00e9dias sociaux. Si la plupart des entreprises utilisent Facebook, Twitter et m\u00eame Instagram, nombreuses sont celles qui n\u00e9gligent <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a>. Cela peut \u00eatre une erreur, car Snapchat est en fait un puissant outil de marketing si vous savez comment l'utiliser.<\/p>\n<p>D'une part, la plateforme compte pr\u00e8s de 200 millions d'utilisateurs quotidiens, ce qui signifie qu'elle peut \u00eatre la source de nombreux nouveaux visiteurs, clients, etc. D'autre part, elle offre plusieurs moyens uniques de partager vos liens et d'exprimer votre marque aupr\u00e8s de votre public cible, d'une mani\u00e8re \u00e0 la fois engageante et organique.<\/p>\n<p>Dans cet article, nous allons examiner les avantages d'une pr\u00e9sence sur Snapchat et explorer les options marketing qu'il offre. Nous vous montrerons \u00e9galement comment vous pouvez utiliser <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a> pour compl\u00e9ter la plateforme. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Should_Include_Snapchat_in_Your_Marketing_Efforts\"><\/span>Pourquoi inclure <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a> dans vos efforts de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tandis que <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a> a connu une popularit\u00e9 croissante depuis son lancement en 2011, il reste encore un territoire largement inexplor\u00e9 en ce qui concerne le marketing. Les marques se sont empress\u00e9es de planter leur drapeau sur d'autres plateformes de m\u00e9dias sociaux comme Facebook, Instagram et Twitter, mais beaucoup h\u00e9sitent encore \u00e0 utiliser Snapchat de la m\u00eame mani\u00e8re.<\/p>\n<p>C'est un peu surprenant, \u00e9tant donn\u00e9 que Snapchat a presque <a href=\"https:\/\/www.statista.com\/statistics\/545967\/snapchat-app-dau\/\" target=\"_blank\" rel=\"noopener\">200 millions d'utilisateurs par jour<\/a>qui postent plus de <a href=\"https:\/\/www.theverge.com\/2017\/11\/29\/16712704\/snapchat-redesign-friend-feed-discover\" target=\"_blank\" rel=\"noopener\">3,5 milliards de \"snaps\" combin\u00e9s<\/a>\u00a0chaque jour. La plateforme se concentre \u00e9galement sur <a href=\"https:\/\/www.marketingweek.com\/2018\/06\/05\/snapchat-fad-goldmine\/\" target=\"_blank\" rel=\"noopener\">un public plus jeune<\/a>que de nombreuses marques souhaitent atteindre. Il est possible que le manque d'enthousiasme pour la plateforme soit d\u00fb au fait que de nombreux sp\u00e9cialistes du marketing n'en comprennent tout simplement pas le fonctionnement.<\/p>\n<p>Personne n'est plus d\u00e9sireux de surmonter cette h\u00e9sitation que Snapchat lui-m\u00eame. Avec la sortie de\u00a0<a href=\"https:\/\/forbusiness.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat pour les entreprises<\/a>Il existe aujourd'hui de nombreux outils pour <a href=\"https:\/\/forbusiness.snapchat.com\/success-stories\" target=\"_blank\" rel=\"noopener\">les sp\u00e9cialistes du marketing et les entreprises<\/a> d'utiliser Snapchat de diff\u00e9rentes mani\u00e8res. Il existe m\u00eame des guides utiles sur ce qui diff\u00e9rencie Snapchat de ses concurrents et sur la mani\u00e8re dont son public utilise la plateforme, afin de permettre aux sp\u00e9cialistes du marketing inexp\u00e9riment\u00e9s de se mettre \u00e0 niveau.<\/p>\n<p>En dehors de ces outils, le plus int\u00e9ressant avec Snapchat, c'est qu'il offre plusieurs fa\u00e7ons d'exprimer votre marque. Que vous disposiez d'un budget marketing cons\u00e9quent ou que vous soyez une petite entreprise d\u00e9sireuse d'accro\u00eetre la notori\u00e9t\u00e9 de sa marque, Snapchat peut valoir la peine qu'on y consacre un peu de temps.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Use_Snapchat_in_Your_Marketing_Campaigns\"><\/span>3 fa\u00e7ons d'utiliser Snapchat dans vos campagnes de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lorsqu'il s'agit de faire du marketing sur Snapchat, plusieurs m\u00e9thodes diff\u00e9rentes s'offrent \u00e0 vous. Examinons trois des options les plus efficaces !<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Add_Links_to_Your_Snaps\"><\/span>1. Ajoutez des liens \u00e0 vos snaps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Le moyen le plus simple de faire du marketing sur Snapchat est aussi l'un des plus utiles. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/use-links-on-instagram\/\" target=\"_blank\" rel=\"noopener\">Contrairement \u00e0 Instagram<\/a>Avec Snapchat, tous les utilisateurs peuvent ajouter des liens directement \u00e0 leurs messages, ce qui facilite le partage de contenu avec votre public. Si vous combinez cette fonctionnalit\u00e9 avec des URL raccourcies cr\u00e9\u00e9es \u00e0 l'aide de\u00a0<a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a>Vous pouvez \u00e9galement suivre le nombre de clics g\u00e9n\u00e9r\u00e9s par vos messages.<\/p>\n<p>Pour ajouter un lien, vous devez d'abord\u00a0<a href=\"https:\/\/support.snapchat.com\/a\/capture-a-snap\" target=\"_blank\" rel=\"noopener\">cr\u00e9er un nouvel instantan\u00e9<\/a>. Une fois votre photo ou vid\u00e9o en place, cliquez sur l'ic\u00f4ne de lien \u00e0 droite :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3101\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01.png\" alt=\"Cr\u00e9er un snap dans Snapchat.\" width=\"800\" height=\"493\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01.png 3018w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-300x185.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-1024x631.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-768x473.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-1536x947.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-01-2048x1262.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Vous pouvez maintenant saisir manuellement le lien que vous souhaitez ajouter ou en s\u00e9lectionner un que vous avez ajout\u00e9 au presse-papiers de votre appareil :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3104\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04.jpg\" alt=\"Application d&#039;un lien \u00e0 un clich\u00e9.\" width=\"800\" height=\"479\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04.jpg 1440w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04-300x180.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04-1024x613.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-04-768x460.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Une fois le lien ins\u00e9r\u00e9, vous verrez un aper\u00e7u de la page vers laquelle il dirigera les visiteurs. Vous pouvez ensuite confirmer le lien en appuyant sur <em>Fixer \u00e0 l'encliquetage <\/em>en bas de l'\u00e9cran :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3102\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02.png\" alt=\"Pr\u00e9visualisation d&#039;un site li\u00e9 dans Snapchat.\" width=\"800\" height=\"470\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02.png 3166w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-1024x602.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-768x452.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-1536x903.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-02-2048x1204.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Une fois que vous avez fait cela, allez-y et publiez votre clich\u00e9. Il appara\u00eetra alors \u00e0 vos followers, qui pourront alors appuyer sur l'image ou glisser vers le haut pour naviguer jusqu'\u00e0 la destination du lien :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3103\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03.png\" alt=\"Un snap contenant un lien vers le site web de PrettyLinks.\" width=\"800\" height=\"480\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03.png 3094w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-300x180.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-1024x614.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-768x461.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-1536x921.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/add-link-to-snap-03-2048x1229.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Comme vous pouvez l'imaginer, cela vous permet d'offrir des informations sur \u00e0 peu pr\u00e8s tout ce que vous voulez. Vous pouvez utiliser ces liens pour partager des articles de blog, promouvoir vos offres, produits et services, ou simplement diriger les visiteurs vers votre site web.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_a_Snap_Ad\"><\/span>2. Cr\u00e9er une annonce instantan\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3105\" aria-describedby=\"caption-attachment-3105\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3105\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters.png\" alt=\"Le site web Snap Ad.\" width=\"800\" height=\"446\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters.png 3322w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-300x167.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-1024x570.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-768x428.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-1536x855.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-filters-2048x1141.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3105\" class=\"wp-caption-text\">Snapchat vous propose plusieurs m\u00e9thodes pour cr\u00e9er des publicit\u00e9s par le biais de son gestionnaire de publicit\u00e9s.<\/figcaption><\/figure>\n<p>Comme son nom l'indique, <a href=\"https:\/\/forbusiness.snapchat.com\/gettingstarted\" target=\"_blank\" rel=\"noopener\">Annonces Snap<\/a> sont des publicit\u00e9s qui s'affichent dans le fil d'actualit\u00e9 des utilisateurs de Snapchat. Surnomm\u00e9es \"les publicit\u00e9s verticales originales\", elles permettent de cr\u00e9er un lien direct vers un site web, de diffuser une vid\u00e9o longue dur\u00e9e et m\u00eame d'ajouter des pi\u00e8ces jointes que les utilisateurs peuvent t\u00e9l\u00e9charger ou installer directement \u00e0 partir de l'application.<\/p>\n<p>Cela vous permet d'\u00eatre plus cr\u00e9atif avec vos publicit\u00e9s que sur la plupart des autres plateformes, car cela vous permet d'utiliser l'aspect ludique inh\u00e9rent \u00e0 Snapchat. Par exemple, vous pouvez <a href=\"https:\/\/create.snapchat.com\/org\/guest\/purchase\/filter\/\" target=\"_blank\" rel=\"noopener\">cr\u00e9ez votre propre filtre<\/a>\u00a0sp\u00e9cifique \u00e0 votre entreprise. Ce filtre peut m\u00eame \u00eatre configur\u00e9 de mani\u00e8re \u00e0 n'\u00eatre accessible qu'aux utilisateurs d'une zone sp\u00e9cifique, en appliquant une \"g\u00e9ofence\". Cette fonction est particuli\u00e8rement utile pour les commerces de d\u00e9tail qui souhaitent attirer davantage de clients vers leurs points de vente.<\/p>\n<p>Pour vous aider, Snapchat propose non seulement un \u00e9diteur de cr\u00e9ation de filtres, mais aussi une suite compl\u00e8te de montage vid\u00e9o appel\u00e9e <a href=\"https:\/\/snappublisher.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">L'\u00e9diteur Snap<\/a> qui vous permet de cr\u00e9er rapidement des publicit\u00e9s attrayantes. Il fonctionne m\u00eame dans votre navigateur, vous n'avez donc pas besoin de t\u00e9l\u00e9charger ou d'installer un logiciel suppl\u00e9mentaire pour l'utiliser.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Submit_a_Sponsored_Lens\"><\/span>3. Soumettre un objectif sponsoris\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3106\" aria-describedby=\"caption-attachment-3106\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3106\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses.png\" alt=\"Lentilles Snapchat cr\u00e9\u00e9es par les utilisateurs.\" width=\"800\" height=\"424\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses.png 3268w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-300x159.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-1024x542.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-768x407.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-1536x813.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/snapchat-lenses-2048x1084.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3106\" class=\"wp-caption-text\">Les lentilles Snapchat permettent aux utilisateurs de faire preuve de cr\u00e9ativit\u00e9 avec des effets, et peuvent \u00e9galement \u00eatre utilis\u00e9es par les sp\u00e9cialistes du marketing.<\/figcaption><\/figure>\n<p>L'une des fonctionnalit\u00e9s les plus appr\u00e9ci\u00e9es et les plus utilis\u00e9es de Snapchat est la fonction d'alerte. <a href=\"https:\/\/support.snapchat.com\/en-US\/a\/face-world-lenses\" target=\"_blank\" rel=\"noopener\">les lentilles<\/a>. Il s'agit d'effets que les utilisateurs peuvent appliquer \u00e0 leurs snaps et qui ajoutent de nouveaux \u00e9l\u00e9ments amusants aux images et aux vid\u00e9os. Si vous avez d\u00e9j\u00e0 utilis\u00e9 Snapchat, vous en avez probablement vu quelques-uns : des utilisateurs ont ajout\u00e9 des oreilles de chien et des arcs-en-ciel sur leur visage.<\/p>\n<p>Le plus beau, c'est que vous pouvez cr\u00e9er et <a href=\"https:\/\/lensstudio.snapchat.com\/guides\/submission\/sponsored-lenses\/\" target=\"_blank\" rel=\"noopener\">soumettez votre propre objectif sponsoris\u00e9<\/a>. Cela demande naturellement plus de temps, d'efforts et de budget que les options pr\u00e9c\u00e9dentes, mais c'est aussi celle qui offre le plus d'avantages. En cr\u00e9ant quelque chose avec lequel les utilisateurs peuvent s'engager directement, vous faites conna\u00eetre votre marque d'une mani\u00e8re amusante et qui correspond parfaitement \u00e0 la fa\u00e7on dont ils utilisaient d\u00e9j\u00e0 le service. En retour, vous augmentez la notori\u00e9t\u00e9 de votre entreprise et la confiance qu'elle inspire.<\/p>\n<p>Pour soumettre une lentille, vous devez d'abord en cr\u00e9er une qui corresponde aux crit\u00e8res suivants <a href=\"https:\/\/www.snap.com\/ad-policies\/\" target=\"_blank\" rel=\"noopener\">Politiques publicitaires de Snapchat<\/a>. Vous devrez notamment ajouter votre logo \u00e0 l'objectif. Une fois que vous avez soumis l'objectif et qu'il a \u00e9t\u00e9 approuv\u00e9, vous pouvez <a href=\"https:\/\/businesshelp.snapchat.com\/a\/create-first-campaign\" target=\"_blank\" rel=\"noopener\">utilisez-le dans vos campagnes<\/a> par le biais de la <a href=\"https:\/\/forbusiness.snapchat.com\/gettingstarted\/\" target=\"_blank\" rel=\"noopener\">Gestionnaire de publicit\u00e9<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Avec son abondance d'utilisateurs quotidiens qui ont l'habitude de s'engager directement avec le contenu de la plateforme,\u00a0<a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a> offre un grand potentiel pour les sp\u00e9cialistes du marketing en ligne. Malgr\u00e9 cela, nombreux sont ceux qui s'en d\u00e9tournent. Cependant, si vous comprenez et parvenez \u00e0 exploiter les avantages de la plateforme, vous pourriez constater une augmentation de l'engagement et des conversions.<\/p>\n<p>Dans cet article, nous avons non seulement abord\u00e9 les avantages potentiels du marketing sur Snapchat, mais nous vous avons \u00e9galement pr\u00e9sent\u00e9 quelques-uns des moyens d'y parvenir. En voici quelques-unes :<\/p>\n<ol>\n<li>Ajouter des liens \u00e0 vos photos.<\/li>\n<li>Cr\u00e9ation d'une annonce instantan\u00e9e.<\/li>\n<li>Soumettre un objectif sponsoris\u00e9.<\/li>\n<\/ol>\n<p>Avez-vous des questions sur l'utilisation de Snapchat dans vos efforts de marketing ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Si votre marque est pr\u00e9sente en ligne, il est probable qu'elle dispose \u00e9galement de quelques profils de m\u00e9dias sociaux. Si la plupart des entreprises utilisent Facebook, Twitter et m\u00eame Instagram, beaucoup n\u00e9gligent Snapchat. Cela peut \u00eatre une erreur, car Snapchat est en fait un puissant outil de marketing si vous savez comment l'utiliser. 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