{"id":3095,"date":"2018-09-21T19:09:37","date_gmt":"2018-09-21T19:09:37","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3095"},"modified":"2020-01-13T02:06:26","modified_gmt":"2020-01-13T02:06:26","slug":"social-media-the-key-role-it-plays-in-establishing-brand-identity","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/","title":{"rendered":"Les m\u00e9dias sociaux : Le r\u00f4le cl\u00e9 qu'ils jouent dans l'\u00e9tablissement de l'identit\u00e9 de la marque"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef20b2607d1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef20b2607d1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#Why_Social_Media_Is_Vital_for_Establishing_a_Brand_Identity\" >Pourquoi les m\u00e9dias sociaux sont-ils essentiels \u00e0 l'\u00e9tablissement d'une identit\u00e9 de marque ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#How_Social_Media_Can_Fit_Into_Your_Conversion_Funnel\" >Comment les m\u00e9dias sociaux peuvent-ils s'int\u00e9grer dans votre entonnoir de conversion ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#3_Key_Considerations_When_Using_Social_Media_to_Market_Your_Brand\" >3 points essentiels \u00e0 prendre en compte lors de l'utilisation des m\u00e9dias sociaux pour commercialiser votre marque<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#1_Be_Consistent\" >1. \u00catre coh\u00e9rent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#2_Be_Active\" >2. \u00catre actif<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#3_Be_Original\" >3. \u00catre original<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Il n'est sans doute pas surprenant que les m\u00e9dias sociaux soient un outil crucial lorsqu'il s'agit de se faire conna\u00eetre ou de faire conna\u00eetre son entreprise. Cependant, il est surprenant de constater que peu de gens comprennent \u00e0 quel point votre pr\u00e9sence sur les m\u00e9dias sociaux peut \u00eatre importante pour attirer de nouveaux clients.<\/p>\n<p>Lorsque vous \u00e9tablissez l'identit\u00e9 de votre marque, les plateformes de m\u00e9dias sociaux peuvent jouer un r\u00f4le important. Elles vous permettent d'exprimer ce qui fait la sp\u00e9cificit\u00e9 de votre marque, tout en vous donnant la possibilit\u00e9 d'adapter votre message au public vis\u00e9.<\/p>\n<p>Dans cet article, nous examinerons les bases de l'utilisation des m\u00e9dias sociaux pour \u00e9tablir l'identit\u00e9 de votre marque. Nous aborderons \u00e9galement les diff\u00e9rentes fa\u00e7ons d'utiliser les plateformes sociales dans le cadre de votre entonnoir de vente. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Social_Media_Is_Vital_for_Establishing_a_Brand_Identity\"><\/span>Pourquoi les m\u00e9dias sociaux sont-ils essentiels \u00e0 l'\u00e9tablissement d'une identit\u00e9 de marque ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vous \u00eates probablement d\u00e9j\u00e0 familiaris\u00e9 avec le concept de <a href=\"https:\/\/www.investopedia.com\/terms\/b\/brand-identity.asp\" target=\"_blank\" rel=\"noopener noreferrer\">l'identit\u00e9 de la marque<\/a>. En bref, il s'agit de la mani\u00e8re dont votre marque se pr\u00e9sente sur les diff\u00e9rents canaux. Comme vous pouvez vous en douter, l'un des canaux qui prend de plus en plus d'importance est le <a href=\"https:\/\/edkentmedia.com\/importance-social-media-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e9dias sociaux<\/a>.<\/p>\n<p>En utilisant les r\u00e9seaux de m\u00e9dias sociaux pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">commercialiser votre entreprise<\/a>Avec les m\u00e9dias sociaux, vous pouvez \u00e9largir votre public potentiel tout en ciblant exactement les personnes qui seront les plus r\u00e9ceptives \u00e0 votre contenu et \u00e0 vos services. En effet, les m\u00e9dias sociaux sont ax\u00e9s sur la communication directe et sur l'\u00e9change d'informations. <a href=\"http:\/\/www.rufusleonard.com\/blog\/why-a-social-media-identity-is-important-for-your-brand\" target=\"_blank\" rel=\"noopener noreferrer\">liens personnels<\/a>. Si vous pouvez approcher votre public d'une mani\u00e8re qui semble naturelle et directement pertinente pour lui, vous constaterez souvent une augmentation de l'engagement et des conversions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Social_Media_Can_Fit_Into_Your_Conversion_Funnel\"><\/span>Comment les m\u00e9dias sociaux peuvent-ils s'int\u00e9grer dans votre entonnoir de conversion ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Votre entreprise&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noopener noreferrer\">entonnoir de conversion<\/a> fait partie int\u00e9grante de vos efforts de marketing. En fait, il s'agit sans doute de l'\u00e9l\u00e9ment le plus important. Votre entonnoir d\u00e9finit la mani\u00e8re dont vous souhaitez que votre public potentiel vous trouve, s'int\u00e9resse au contenu que vous proposez et soit finalement persuad\u00e9 de se convertir.<\/p>\n<p>Les m\u00e9dias sociaux vous offrent un excellent moyen de faire conna\u00eetre votre marque, ce qui constitue la premi\u00e8re \u00e9tape de tout entonnoir de conversion r\u00e9ussi. En publiant des contenus int\u00e9ressants et partageables, vous pouvez inciter vos followers \u00e0 poster des liens sur leurs propres profils, ce qui peut augmenter consid\u00e9rablement le nombre de visiteurs sur votre site. De plus, les m\u00e9dias sociaux sont \u00e9galement essentiels pour susciter l'int\u00e9r\u00eat et le d\u00e9sir pour vos produits ou services (les deuxi\u00e8me et troisi\u00e8me \u00e9tapes de l'entonnoir de conversion).<\/p>\n<p><em>Comment<\/em> La fa\u00e7on dont vous exprimez l'identit\u00e9 de votre marque sur ces canaux joue un r\u00f4le majeur dans l'efficacit\u00e9 de votre entonnoir. Si vous ne parvenez pas \u00e0 impliquer votre public cible, vos messages auront moins de chances d'atteindre la port\u00e9e qu'ils m\u00e9ritent, ce qui signifie moins de visiteurs potentiels et de conversions \u00e0 long terme. Int\u00e9ressons-nous maintenant \u00e0 la mani\u00e8re d'\u00e9viter cela.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Key_Considerations_When_Using_Social_Media_to_Market_Your_Brand\"><\/span>3 points essentiels \u00e0 prendre en compte lors de l'utilisation des m\u00e9dias sociaux pour commercialiser votre marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pour utiliser les m\u00e9dias sociaux afin d'\u00e9tablir l'identit\u00e9 de votre marque, vous devez garder \u00e0 l'esprit un certain nombre de points importants. Nous allons maintenant aborder trois conseils essentiels qui vous aideront \u00e0 garantir l'efficacit\u00e9 de votre image de marque sur l'ensemble de vos canaux de m\u00e9dias sociaux.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Be_Consistent\"><\/span>1. \u00catre coh\u00e9rent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nous avons d\u00e9j\u00e0 discut\u00e9 de l'importance de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">cr\u00e9er une identit\u00e9 de marque coh\u00e9rente<\/a>mais cela vaut la peine d'\u00eatre r\u00e9p\u00e9t\u00e9. Il est tr\u00e8s important que vous vous pr\u00e9sentiez de mani\u00e8re uniforme sur tous vos canaux de commercialisation. Cela vous permettra de transmettre un message clair aux bonnes personnes, de la mani\u00e8re la plus efficace possible.<\/p>\n<p>Par exemple, une partie importante de l'identit\u00e9 de votre marque est <a href=\"http:\/\/larsen.com\/insights\/creating-the-right-brand-voice\/\" target=\"_blank\" rel=\"noopener noreferrer\">sa \"voix<\/a>Le ton et le style que vous utilisez pour r\u00e9diger votre contenu. Certaines marques utilisent un ton professionnel, tandis que d'autres sont plus enjou\u00e9es et d\u00e9contract\u00e9es. Vous pouvez probablement imaginer ce qui se passerait si une marque passait radicalement d'un mode \u00e0 l'autre. Il serait alors difficile de d\u00e9terminer exactement l'impression qu'elle cherche \u00e0 donner.<\/p>\n<p>Il est donc pr\u00e9f\u00e9rable de trouver une voix qui fonctionne pour votre marque et de s'y tenir. Cela implique de la pr\u00e9senter de mani\u00e8re coh\u00e9rente sur tous vos canaux de m\u00e9dias sociaux. N'oubliez pas que la premi\u00e8re impression que les gens auront de votre marque viendra probablement de l'un de vos messages ou de l'un de vos liens partag\u00e9s par quelqu'un d'autre. Vous devez donc vous assurer que tout ce que vous publiez correspond \u00e0 l'identit\u00e9 de votre marque en termes de voix, de contenu et de message.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Be_Active\"><\/span>2. \u00catre actif<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un autre domaine o\u00f9 la coh\u00e9rence est importante est la fr\u00e9quence \u00e0 laquelle vous publiez du contenu sur vos comptes de m\u00e9dias sociaux. Vous ne voulez pas qu'un ou plusieurs de vos comptes deviennent inactifs, ou qu'ils soient mis \u00e0 jour si rarement qu'ils semblent inactifs. Cela donnera l'impression que vous ne vous engagez pas r\u00e9ellement aupr\u00e8s de votre public, et vous aurez beaucoup moins de chances de constituer un public si vous ne le faites pas. <em>faire<\/em> poster quelque chose.<\/p>\n<p>En ce qui concerne la fr\u00e9quence, <a href=\"https:\/\/www.sendible.com\/insights\/how-often-to-post-on-social-media\" target=\"_blank\" rel=\"noopener noreferrer\">la qualit\u00e9 est plus importante que la quantit\u00e9<\/a>. Toutefois, vous <em>devrait<\/em> essayez d'\u00e9tablir un calendrier pour la fr\u00e9quence \u00e0 laquelle vous traitez les messages, cr\u00e9ez des r\u00e9ponses et publiez du nouveau contenu sur chaque plateforme de m\u00e9dias sociaux. Le maintien d'un flux r\u00e9gulier de messages contribuera \u00e0 assurer \u00e0 votre marque la port\u00e9e et la notori\u00e9t\u00e9 dont elle a besoin pour se d\u00e9velopper.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Be_Original\"><\/span>3. \u00catre original<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lorsque vous avez cr\u00e9\u00e9 l'identit\u00e9 de votre marque, vous vous \u00eates probablement demand\u00e9 ce qui la distinguait des autres. L'objectif de la construction d'une identit\u00e9 pour votre marque est d'informer les utilisateurs sur ce qu'est votre marque, ce que vous faites et les probl\u00e8mes que vous pouvez r\u00e9soudre pour eux. Vous devrez appliquer le m\u00eame raisonnement lorsque vous utiliserez les m\u00e9dias sociaux pour renforcer votre marque.<\/p>\n<p>Lorsque vous exprimez votre marque sur vos plates-formes cibles, vous devez donc tirer parti des \u00e9l\u00e9ments suivants <a href=\"https:\/\/www.adweek.com\/digital\/larrry-alton-guest-post-3-tips-original-social-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">le rend diff\u00e9rent<\/a> et sp\u00e9ciale. En bref, \u00e9vitez de suivre les tendances pour le plaisir, car votre entreprise aura l'air d'un suiveur plut\u00f4t que d'un leader. Si vous essayez de copier ce que font les autres marques, vous envoyez le message que vous n'avez rien d'unique \u00e0 offrir. Au contraire, concentrez-vous sur ce que votre entreprise fait d'unique, et laissez-le influencer la mani\u00e8re dont vous vous engagez aupr\u00e8s de votre public.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S'ils sont bien utilis\u00e9s, les m\u00e9dias sociaux peuvent \u00eatre un facteur cl\u00e9 pour \u00e9tablir ce qui distingue votre marque de la masse. Face \u00e0 la multitude de concurrents qui se disputent le m\u00eame public, vous devez veiller \u00e0 ce que l'identit\u00e9 de votre marque soit non seulement unique, mais aussi coh\u00e9rente sur tous les canaux. Cela vous aidera \u00e0 \u00e9tablir votre marque et m\u00eame \u00e0 augmenter potentiellement vos conversions.<\/p>\n<p>Dans cet article, nous avons examin\u00e9 comment int\u00e9grer les m\u00e9dias sociaux dans l'entonnoir de conversion de votre marque et ce que vous devez prendre en compte lorsque vous utilisez les m\u00e9dias sociaux pour promouvoir votre marque. Les principales consid\u00e9rations \u00e0 retenir sont que vous devez \u00eatre coh\u00e9rent, publier r\u00e9guli\u00e8rement sur toutes les plateformes que vous ciblez et vous concentrer sur ce qui fait l'originalit\u00e9 et la valeur de votre marque.<\/p>\n<p>Avez-vous des questions sur l'utilisation des m\u00e9dias sociaux pour d\u00e9velopper votre marque ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Il n'est sans doute pas surprenant que les m\u00e9dias sociaux soient un outil crucial lorsqu'il s'agit de se faire conna\u00eetre ou de faire conna\u00eetre son entreprise. Cependant, peu de gens comprennent l'importance de votre pr\u00e9sence sur les m\u00e9dias sociaux pour attirer de nouveaux clients. Lorsque vous \u00e9tablissez l'identit\u00e9 de votre marque, les plateformes de m\u00e9dias sociaux peuvent jouer un r\u00f4le...<\/p>","protected":false},"author":11450,"featured_media":3112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6,59],"tags":[],"class_list":["post-3095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-social-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social media can be vital for establishing your business&#039; brand identity. Let&#039;s discuss how you can use these platforms as a key part of your sales funnel!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Social Media: The Key Role It Plays in Establishing Brand Identity\" \/>\n\t\t<meta property=\"og:description\" content=\"Social media can be vital for establishing your business&#039; brand identity. Let&#039;s discuss how you can use these platforms as a key part of your sales funnel!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Social-Brand-Identity@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Social-Brand-Identity@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-09-21T19:09:37+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-01-13T02:06:26+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Social Media: The Key Role It Plays in Establishing Brand Identity\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Social media can be vital for establishing your business&#039; brand identity. Let&#039;s discuss how you can use these platforms as a key part of your sales funnel!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Social-Brand-Identity@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-the-key-role-it-plays-in-establishing-brand-identity\\\/#blogposting\",\"name\":\"Social Media: The Key Role It Plays in Establishing Brand Identity\",\"headline\":\"Social Media: The Key Role It Plays in Establishing Brand Identity\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/Social-Brand-Identity@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2018-09-21T19:09:37-06:00\",\"dateModified\":\"2020-01-13T02:06:26-07:00\",\"inLanguage\":\"fr-FR\",\"commentCount\":11,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-the-key-role-it-plays-in-establishing-brand-identity\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-the-key-role-it-plays-in-establishing-brand-identity\\\/#webpage\"},\"articleSection\":\"Branding, Social Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-the-key-role-it-plays-in-establishing-brand-identity\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"position\":3,\"name\":\"Social Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-the-key-role-it-plays-in-establishing-brand-identity\\\/#listItem\",\"name\":\"Social Media: The Key Role It Plays in Establishing Brand Identity\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-the-key-role-it-plays-in-establishing-brand-identity\\\/#listItem\",\"position\":4,\"name\":\"Social Media: The Key Role It Plays in Establishing Brand Identity\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-the-key-role-it-plays-in-establishing-brand-identity\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1777057044\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-the-key-role-it-plays-in-establishing-brand-identity\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-the-key-role-it-plays-in-establishing-brand-identity\\\/\",\"name\":\"Social Media: The Key Role It Plays in Establishing Brand Identity\",\"description\":\"Social media can be vital for establishing your business' brand identity. Let's discuss how you can use these platforms as a key part of your sales funnel!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-the-key-role-it-plays-in-establishing-brand-identity\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/Social-Brand-Identity@2x.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-the-key-role-it-plays-in-establishing-brand-identity\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-the-key-role-it-plays-in-establishing-brand-identity\\\/#mainImage\"},\"datePublished\":\"2018-09-21T19:09:37-06:00\",\"dateModified\":\"2020-01-13T02:06:26-07:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Social Media: The Key Role It Plays in Establishing Brand Identity<\/title>\n\n","aioseo_head_json":{"title":"Les m\u00e9dias sociaux : Le r\u00f4le cl\u00e9 qu'ils jouent dans l'\u00e9tablissement de l'identit\u00e9 de la marque","description":"Les m\u00e9dias sociaux peuvent \u00eatre essentiels pour \u00e9tablir l'identit\u00e9 de la marque de votre entreprise. Discutons de la mani\u00e8re dont vous pouvez utiliser ces plateformes en tant qu'\u00e9l\u00e9ment cl\u00e9 de votre entonnoir de vente !","canonical_url":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#blogposting","name":"Social Media: The Key Role It Plays in Establishing Brand Identity","headline":"Social Media: The Key Role It Plays in Establishing Brand Identity","author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Social-Brand-Identity@2x.png","width":1480,"height":987},"datePublished":"2018-09-21T19:09:37-06:00","dateModified":"2020-01-13T02:06:26-07:00","inLanguage":"fr-FR","commentCount":11,"mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#webpage"},"articleSection":"Branding, Social Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/#listItem","position":3,"name":"Social Marketing","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#listItem","name":"Social Media: The Key Role It Plays in Establishing Brand Identity"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#listItem","position":4,"name":"Social Media: The Key Role It Plays in Establishing Brand Identity","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/fr\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/fr\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1777057044","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#webpage","url":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/","name":"Social Media: The Key Role It Plays in Establishing Brand Identity","description":"Social media can be vital for establishing your business' brand identity. Let's discuss how you can use these platforms as a key part of your sales funnel!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Social-Brand-Identity@2x.png","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/#mainImage"},"datePublished":"2018-09-21T19:09:37-06:00","dateModified":"2020-01-13T02:06:26-07:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/fr\/#website","url":"https:\/\/prettylinks.com\/fr\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"PrettyLinks","og:type":"article","og:title":"Social Media: The Key Role It Plays in Establishing Brand Identity","og:description":"Social media can be vital for establishing your business' brand identity. Let's discuss how you can use these platforms as a key part of your sales funnel!","og:url":"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Social-Brand-Identity@2x.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Social-Brand-Identity@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2018-09-21T19:09:37+00:00","article:modified_time":"2020-01-13T02:06:26+00:00","twitter:card":"summary_large_image","twitter:title":"Social Media: The Key Role It Plays in Establishing Brand Identity","twitter:description":"Social media can be vital for establishing your business' brand identity. Let's discuss how you can use these platforms as a key part of your sales funnel!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/09\/Social-Brand-Identity@2x.png"},"aioseo_meta_data":{"post_id":"3095","title":null,"description":"Les m\u00e9dias sociaux peuvent \u00eatre essentiels pour \u00e9tablir l'identit\u00e9 de la marque de votre entreprise. Discutons de la mani\u00e8re dont vous pouvez utiliser ces plateformes en tant qu'\u00e9l\u00e9ment cl\u00e9 de votre entonnoir de vente !","keywords":[{"label":"sales funnel","value":"sales funnel"},{"label":"brand identity","value":"brand identity"},{"label":"social media marketing","value":"social media marketing"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 22:13:51","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:48","updated":"2025-10-15 15:58:47"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/3095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/comments?post=3095"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/3095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media\/3112"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media?parent=3095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/categories?post=3095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/tags?post=3095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}