{"id":3064,"date":"2018-09-03T17:30:50","date_gmt":"2018-09-03T17:30:50","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3064"},"modified":"2024-12-05T15:04:23","modified_gmt":"2024-12-05T20:04:23","slug":"a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/","title":{"rendered":"Guide du d\u00e9butant sur les entonnoirs de conversion (et comment optimiser le v\u00f4tre)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e4d6eb98b95\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e4d6eb98b95\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#What_is_a_Conversion_Funnel_and_Why_You_Need_One\" >Qu'est-ce qu'un entonnoir de conversion ? (et pourquoi vous en avez besoin)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#The_4_Components_of_a_Successful_Conversion_Funnel\" >Les 4 composantes d'un entonnoir de conversion r\u00e9ussi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#1_Awareness\" >1. Sensibilisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#2_Interest\" >2. Int\u00e9r\u00eat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#3_Desire\" >3. D\u00e9sir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#4_Action\" >4. Action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Presque tous les sites ont un objectif, qu'il s'agisse de g\u00e9n\u00e9rer des prospects, d'accro\u00eetre les conversions, d'augmenter les ventes ou de tout autre chose. Pour atteindre cet objectif, vous devez faire en sorte qu'il soit facile et naturel pour vos utilisateurs de prendre les bonnes mesures.<\/p>\n\n\n\n<p>Il s'agit de les conduire sur un chemin qui les convainc finalement de se convertir, ce que l'on appelle l'\"entonnoir de conversion\" de votre site (ou simplement son \"entonnoir\"). Le concept de l'entonnoir consiste \u00e0 cr\u00e9er une exp\u00e9rience guid\u00e9e qui sensibilise les utilisateurs \u00e0 votre site, cr\u00e9e un d\u00e9sir et les incite finalement \u00e0 entreprendre une ou plusieurs actions cl\u00e9s.<\/p>\n\n\n\n<p>Dans cet article, nous pr\u00e9senterons les entonnoirs de conversion et discuterons de leur importance. Nous vous montrerons \u00e9galement comment en cr\u00e9er un sur votre site qui produise des r\u00e9sultats. Voyons ce qu'il en est !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Conversion_Funnel_and_Why_You_Need_One\"><\/span>Qu'est-ce qu'un entonnoir de conversion ? (et pourquoi vous en avez besoin)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'entonnoir de conversion est en fait un concept assez simple. Il s'agit essentiellement du parcours d'un client qui l'am\u00e8ne \u00e0 se convertir. Les utilisations les plus courantes d'un entonnoir de conversion sont la vente d'un produit ou d'un service, et l'incitation \u00e0 s'inscrire \u00e0 une lettre d'information \u00e9lectronique.<\/p>\n\n\n\n<p>L'entonnoir de chaque site est diff\u00e9rent, mais il contient tous certains \u00e9l\u00e9ments cl\u00e9s. En fait, un entonnoir est g\u00e9n\u00e9ralement d\u00e9crit en se r\u00e9f\u00e9rant \u00e0 ses diff\u00e9rentes sections, qui sont connues sous le nom de\u00a0<a href=\"https:\/\/wppopupmaker.com\/conversion-optimization\/conversion-funnels-bolster-sales\/\" target=\"_blank\" rel=\"noopener nofollow\">Conscience, int\u00e9r\u00eat, d\u00e9sir et action<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"467\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel.jpg\" alt=\"\" class=\"wp-image-9497\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel.jpg 770w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel-300x182.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel-768x466.jpg 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><figcaption>Le parcours de l'acheteur AIDA <br><a href=\"https:\/\/stratoserve.com\/2021\/03\/aida-sales-funnel-and-the-buyers-journey-to-purchase.html\" target=\"_blank\" rel=\"noopener nofollow\">Source de l'image<\/a><\/figcaption><\/figure>\n\n\n\n<p>Vous vous demandez peut-\u00eatre pourquoi vous devriez vous pr\u00e9occuper d'un entonnoir en premier lieu. La r\u00e9ponse est simple : il vous permet d'optimiser le processus d'achat et de vente de vos produits.\u00a0<a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/\" target=\"_blank\" rel=\"noopener\">parcours du client<\/a>\u00a0du d\u00e9but \u00e0 la fin, afin d'augmenter vos conversions. En outre, cela permet de s'assurer que les visiteurs continuent \u00e0 avancer vers un objectif cl\u00e9, plut\u00f4t que d'\u00eatre laiss\u00e9s \u00e0 eux-m\u00eames.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_4_Components_of_a_Successful_Conversion_Funnel\"><\/span>Les 4 composantes d'un entonnoir de conversion r\u00e9ussi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c0 ce stade, nous allons examiner de plus pr\u00e8s chaque \u00e9tape d'un entonnoir de conversion standard. Naturellement, le fonctionnement de votre entonnoir variera en fonction de votre objectif final, du type de votre site web et de votre strat\u00e9gie marketing. <\/p>\n\n\n\n<p>Cependant, en gardant \u00e0 l'esprit les \u00e9tapes suivantes, vous serez en mesure de cr\u00e9er un parcours client efficace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Awareness\"><\/span>1. Sensibilisation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La premi\u00e8re \u00e9tape de tout entonnoir de conversion consiste \u00e0 faire conna\u00eetre votre site. C'est l\u00e0 que votre marketing hors site entre en jeu, comme par exemple <a href=\"https:\/\/prettylinks.com\/fr\/blog\/build-backlinks-to-your-site\/\" target=\"_blank\" rel=\"noopener\">construction de backlinks<\/a>, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-linking-on-social-media\/\" target=\"_blank\" rel=\"noopener\">partager des liens sur les m\u00e9dias sociaux<\/a>et <a href=\"https:\/\/prettylinks.com\/fr\/blog\/search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noopener\">l'optimisation des moteurs de recherche (SEO)<\/a>.<\/p>\n\n\n\n<p>\u00c0 ce stade, votre objectif est donc d'optimiser votre strat\u00e9gie de marketing. Pour ce faire, nous vous recommandons d'utiliser <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> pour savoir d'o\u00f9 vient votre trafic actuel. Cela vous permet \u00e9galement de rep\u00e9rer les mots-cl\u00e9s pour lesquels vous \u00eates bien class\u00e9, ce qui peut vous aider \u00e0 optimiser votre approche.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-3073\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"716\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results.png\" alt=\"R\u00e9sultats de la recherche Google pour &quot;pretty links&quot;.\" class=\"wp-image-3073\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results.png 1600w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results-300x134.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results-1024x458.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results-768x344.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/visibility-search-results-1536x687.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption>Pour g\u00e9n\u00e9rer des conversions, vous devez d'abord faire conna\u00eetre votre site, par exemple en am\u00e9liorant votre visibilit\u00e9 dans les r\u00e9sultats de recherche.<\/figcaption><\/figure>\n\n\n\n<p>Vous pouvez \u00e9galement tirer un meilleur parti de Google Analytics en <a href=\"https:\/\/prettylinks.com\/fr\/blog\/integrate-google-analytics-with-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener\">l'int\u00e9grer dans PrettyLinks<\/a>. Cela vous permet de sp\u00e9cifier et de suivre les objectifs sp\u00e9cifiques de votre site, ce qui vous permet de voir exactement comment votre entonnoir fonctionne pour g\u00e9n\u00e9rer de nouvelles conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Interest\"><\/span>2. Int\u00e9r\u00eat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois que vous avez capt\u00e9 l'attention d'un utilisateur, vous devez la conserver. C'est l\u00e0 qu'il devient important de susciter l'int\u00e9r\u00eat. Apr\u00e8s tout, si votre public n'est pas intrigu\u00e9 par ce que vous avez \u00e0 offrir, il ne sera pas incit\u00e9 \u00e0 faire autre chose que de quitter votre site.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large wp-image-3070\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"795\" data-id=\"9499\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection-1024x795.png\" alt=\"\" class=\"wp-image-9499\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection-1024x795.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection-300x233.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection-768x596.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Pretty-Links-blog-collection.png 1074w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Un \u00e9l\u00e9ment cl\u00e9 pour susciter l'int\u00e9r\u00eat est <a href=\"https:\/\/moz.com\/beginners-guide-to-content-marketing\/marketing-funnel\" target=\"_blank\" rel=\"noopener\">fournir un contenu de haute qualit\u00e9<\/a>. Les utilisateurs resteront ainsi plus longtemps sur votre site et la premi\u00e8re impression de votre entreprise sera plus forte. La tenue d'un blog d'entreprise est un moyen id\u00e9al d'attirer l'attention des visiteurs et de leur apporter de la valeur. Vous pouvez \u00e9galement proposer&nbsp;<a href=\"https:\/\/www.affiliateroyale.com\/2018\/04\/types-of-content-upgrades\/\" target=\"_blank\" rel=\"noopener\">am\u00e9lioration du contenu<\/a>&nbsp;pour susciter l'int\u00e9r\u00eat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Desire\"><\/span>3. D\u00e9sir<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'\u00e9tape suivante de l'entonnoir de conversion consiste \u00e0 cr\u00e9er un sentiment de d\u00e9sir pour vos produits ou services. C'est \u00e0 ce stade que les visiteurs passeront id\u00e9alement d'un int\u00e9r\u00eat g\u00e9n\u00e9ral pour votre site \u00e0 un d\u00e9sir actif pour ce que vous avez \u00e0 offrir.<\/p>\n\n\n\n<p>Pour ce faire, vous devez mettre clairement en \u00e9vidence les avantages de vos produits ou services. Faites comprendre \u00e0 votre public ce qu'il <a href=\"https:\/\/neilpatel.com\/blog\/15-psychological-triggers\/\" target=\"_blank\" rel=\"noopener\">ont tout \u00e0 gagner d'une conversion<\/a>. Si vous vendez un produit ou un service, vous pouvez mettre l'accent sur les avantages qu'il pr\u00e9sente par rapport \u00e0 des articles similaires. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"505\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/FOMO-example.png\" alt=\"\" class=\"wp-image-9500\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/FOMO-example.png 528w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/FOMO-example-300x287.png 300w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><figcaption>Pratiques du Surfdome <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Lien d&#039;affiliation FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> avec un compte \u00e0 rebours <br><a href=\"https:\/\/www.mageplaza.com\/blog\/typical-fomo-examples.html\">Source de l'image<\/a><\/figcaption><\/figure>\n\n\n\n<p>Il est \u00e9galement judicieux de tirer parti de l'option <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\"La peur de manquer (FOMO)<\/a> afin de rendre votre offre encore plus attrayante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Action\"><\/span>4. Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cette derni\u00e8re \u00e9tape est \u00e9galement la plus importante. C'est ici que vous convainquez un visiteur de franchir le pas et de se convertir. <a href=\"https:\/\/www.gowp.com\/blog\/call-to-action\/\" target=\"_blank\" rel=\"noopener\">appel \u00e0 l'action (CTA)<\/a>. Il s'agit g\u00e9n\u00e9ralement d'un lien ou d'un bouton qui ach\u00e8ve la conversion.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-3068\"><img loading=\"lazy\" decoding=\"async\" width=\"2008\" height=\"1176\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example.png\" alt=\"Un exemple d&#039;appel \u00e0 l&#039;action.\" class=\"wp-image-3068\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example.png 2008w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example-1024x600.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example-768x450.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/08\/call-to-action-example-1536x900.png 1536w\" sizes=\"auto, (max-width: 2008px) 100vw, 2008px\" \/><figcaption>Un appel \u00e0 l'action persuasif, tel que celui de <a href=\"https:\/\/www.greatsampleresume.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Excellent mod\u00e8le de curriculum vitae<\/a>est essentiel pour g\u00e9n\u00e9rer des conversions.<\/figcaption><\/figure>\n\n\n\n<p>Parmi les exemples de CTA les plus courants, citons \"Achetez maintenant\", \"Inscrivez-vous\" et \"Commencez votre essai gratuit\". Les v\u00f4tres doivent \u00eatre simples, descriptifs et irr\u00e9sistibles. Comme nous l'avons mentionn\u00e9, les avantages pour l'utilisateur doivent \u00eatre \u00e9vidents et celui-ci doit savoir exactement ce qu'il obtiendra. Cela contribuera grandement \u00e0 ce qu'il n'abandonne pas \u00e0 la derni\u00e8re \u00e9tape.<\/p>\n\n\n\n<p>Un bon moyen de tester votre CTA est de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">effectuer des essais fractionn\u00e9s<\/a>ce que vous pouvez faire en utilisant PrettyLinks. Vous saurez ainsi \u00e0 quel CTA les utilisateurs r\u00e9pondent le plus, ce qui vous permettra d'optimiser la derni\u00e8re \u00e9tape de votre entonnoir en cons\u00e9quence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Qu'il s'agisse de r\u00e9aliser une vente ou de s'inscrire \u00e0 une lettre d'information, les conversions sont un \u00e9l\u00e9ment important de presque tous les sites web. Pour que votre site soit aussi efficace que possible, vous devez construire un entonnoir de conversion optimis\u00e9. Il sera ainsi plus facile de faire passer les visiteurs du statut d'inconnus \u00e0 celui de clients.<\/p>\n\n\n\n<p>Dans cet article, nous avons d\u00e9crit comment un entonnoir standard peut \u00eatre construit, en utilisant les \u00e9tapes suivantes :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Sensibilisation :<\/strong> Faites savoir aux utilisateurs que votre site existe.<\/li><li><strong>Int\u00e9r\u00eat :<\/strong> Apportez de la valeur ajout\u00e9e pour qu'ils s'int\u00e9ressent \u00e0 votre site.<\/li><li><strong>D\u00e9sir :<\/strong> Cr\u00e9er un d\u00e9sir pour les produits ou les services que vous fournissez.<\/li><li><strong>Action :<\/strong> Convainquez-les de se convertir en utilisant un CTA fort.<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur la mani\u00e8re d'optimiser votre propre entonnoir de conversion ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Presque tous les sites ont un objectif, qu'il s'agisse de g\u00e9n\u00e9rer des prospects, d'accro\u00eetre les conversions, d'augmenter les ventes ou de tout autre chose. Pour atteindre cet objectif, vous devez faire en sorte qu'il soit facile et naturel pour vos utilisateurs de prendre les bonnes mesures. Cela implique de les conduire sur un chemin qui les convaincra finalement de se convertir, ce qui est connu...<\/p>","protected":false},"author":11450,"featured_media":9501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[137,139,138],"class_list":["post-3064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-conversion-funnel","tag-conversions","tag-sales-funnel"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A strong conversion funnel is key to running a successful website. 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