{"id":2889,"date":"2018-06-08T21:18:15","date_gmt":"2018-06-08T21:18:15","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2889"},"modified":"2024-09-05T09:31:32","modified_gmt":"2024-09-05T13:31:32","slug":"3-reasons-you-should-brand-your-links","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/3-reasons-you-should-brand-your-links\/","title":{"rendered":"3 raisons de donner une image de marque \u00e0 vos liens"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e79bad66c40\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e79bad66c40\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/3-reasons-you-should-brand-your-links\/#An_Introduction_to_Branded_Links\" >Introduction aux liens de marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/3-reasons-you-should-brand-your-links\/#3_Reasons_You_Should_Brand_Your_Links\" >3 raisons de donner une image de marque \u00e0 vos liens<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/3-reasons-you-should-brand-your-links\/#1_They_Make_Your_Brand_Appear_More_Credible\" >1. Ils rendent votre marque plus cr\u00e9dible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/3-reasons-you-should-brand-your-links\/#2_They_Enhance_Your_Links_Appearance\" >2. Ils am\u00e9liorent l'apparence de vos liens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/3-reasons-you-should-brand-your-links\/#3_They_Can_Improve_Your_Sites_Search_Rankings\" >3. Ils peuvent am\u00e9liorer le classement de votre site dans les moteurs de recherche<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/3-reasons-you-should-brand-your-links\/#How_to_Create_Branded_Links_Using_the_PrettyLinks_Plugin\" >Comment cr\u00e9er des liens de marque \u00e0 l'aide du plugin PrettyLinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/3-reasons-you-should-brand-your-links\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Le raccourcissement des liens a connu une certaine \u00e9volution ces derniers temps, avec la popularit\u00e9 croissante des liens de marque. Il s'agit d'un type de lien raccourci sp\u00e9cifique \u00e0 une entreprise donn\u00e9e, qui utilise un autre nom de domaine, \u00e9galement connu sous le nom de \"vanity URL\". Si vous avez d\u00e9j\u00e0 rencontr\u00e9 ces liens, vous vous \u00eates peut-\u00eatre demand\u00e9 pourquoi ils \u00e9taient n\u00e9cessaires.<\/p>\n<p>Il s'av\u00e8re que le marquage de vos liens de cette mani\u00e8re offre un certain nombre d'avantages. Il vous permet de cr\u00e9er des liens plus courts et de meilleure qualit\u00e9, que vous pouvez utiliser pour cr\u00e9er une identit\u00e9 de marque coh\u00e9rente sur toutes les plateformes. En outre, les liens de marque peuvent \u00e9galement vous aider \u00e0 am\u00e9liorer le classement de votre site dans les moteurs de recherche, et peuvent m\u00eame \u00eatre utilis\u00e9s sur Twitter, Amazon et d'autres sites \u00e0 bon escient.<\/p>\n<p>Dans cet article, nous allons expliquer pourquoi les liens de marque sont si populaires et comment vous pouvez commencer \u00e0 les utiliser. Nous vous montrerons \u00e9galement comment raccourcir vos liens de marque \u00e0 l'aide de la fonction <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">le plugin PrettyLinks<\/a>. Allons-y !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_Introduction_to_Branded_Links\"><\/span>Introduction aux liens de marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2890\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01.png\" alt=\"Un lien de marque pour Amazon utilis\u00e9 sur leur compte Twitter.\" width=\"800\" height=\"458\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01.png 1986w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01-300x172.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01-1024x587.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01-768x440.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-01-1536x880.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>En termes simples, un lien de marque est un nom de domaine alternatif pour une page web. Les liens de marque diff\u00e8rent des liens raccourcis standard dans la mesure o\u00f9 l'URL principale est propre \u00e0 une marque ou \u00e0 un site web sp\u00e9cifique. Ils sont souvent appel\u00e9s&nbsp;<a href=\"https:\/\/moz.com\/blog\/vanity-urls-and-avoiding-self-canibalization\" target=\"_blank\" rel=\"noopener noreferrer\">vanity URLs\" (URL de vanit\u00e9)<\/a>, similaire \u00e0 la <a href=\"https:\/\/en.wikipedia.org\/wiki\/Vanity_plate\" target=\"_blank\" rel=\"noopener noreferrer\">plaques de vanit\u00e9<\/a>&nbsp;que vous pouvez obtenir pour votre voiture.<\/p>\n<p>Vous avez peut-\u00eatre vu cette technique utilis\u00e9e dans les messages des m\u00e9dias sociaux, car de nombreux sites populaires aiment raccourcir leurs liens pour les rendre plus attrayants. En voici quelques exemples&nbsp;<a href=\"http:\/\/nyti.ms\" target=\"_blank\" rel=\"noopener noreferrer\">nyti.ms<\/a>&nbsp;(New York Times),&nbsp;<a href=\"http:\/\/huff.to\" target=\"_blank\" rel=\"noopener noreferrer\">huff.to<\/a>&nbsp;(Huffington Post), et <a href=\"http:\/\/lnkd.in\" target=\"_blank\" rel=\"noopener noreferrer\">lnkd.in<\/a>&nbsp;(LinkedIn).<\/p>\n<p>Cependant, les m\u00e9dias sociaux ne sont pas la seule utilisation des liens de marque. En fait, ces liens peuvent m\u00eame ne pas \u00eatre raccourcis du tout, mais simplement pointer vers une page sp\u00e9cifique de votre site web (plut\u00f4t que d'utiliser un sous-domaine). Par exemple, si vous g\u00e9rez le site <em>https:\/\/example.com<\/em>et il contient un blog \u00e0 l'adresse suivante <em>https:\/\/example.com\/blog<\/em>Vous pouvez utiliser une URL de vanit\u00e9 pour donner au blog une URL unique (telle que <em>https:\/\/exampleblog.com<\/em>).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Reasons_You_Should_Brand_Your_Links\"><\/span>3 raisons de donner une image de marque \u00e0 vos liens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Comme nous l'avons d\u00e9j\u00e0 mentionn\u00e9, les liens de marque sont utiles \u00e0 de nombreux \u00e9gards. Nous allons maintenant examiner trois des principaux avantages que vous pouvez tirer de l'utilisation de ces types de liens.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_They_Make_Your_Brand_Appear_More_Credible\"><\/span>1. Ils rendent votre marque plus cr\u00e9dible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2894\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02.png\" alt=\"Un tweet du compte officiel PlayStation, avec un lien unique de la marque.\" width=\"800\" height=\"484\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02.png 2014w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02-300x181.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02-1024x619.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02-768x464.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-02-1536x929.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Comme nous l'avons montr\u00e9 pr\u00e9c\u00e9demment avec quelques exemples marquants, les liens de marque sont g\u00e9n\u00e9ralement utilis\u00e9s par des organisations et des entreprises dignes de confiance. En effet, ils contribuent \u00e0 renforcer votre image de marque, et <a href=\"https:\/\/www.getsimple.com\/blog\/vanity-url\/\" target=\"_blank\" rel=\"noopener noreferrer\">cr\u00e9er une identit\u00e9 coh\u00e9rente<\/a> dans tous les aspects de votre pr\u00e9sence en ligne.<\/p>\n<p>Tout simplement, un lien de marque a un air de cr\u00e9dibilit\u00e9 que l'utilisation d'une URL simple et g\u00e9n\u00e9rique ne peut pas \u00e9galer. C'est aussi une promesse pour vos lecteurs que le lien m\u00e8ne \u00e0 votre site, car un lien de marque est unique et facile \u00e0 comprendre. De plus, les liens de marque sont&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/\" target=\"_blank\" rel=\"noopener noreferrer\">plus m\u00e9morable<\/a> et beaucoup plus facile \u00e0 partager. C'est particuli\u00e8rement vrai si vous utilisez <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> pour les cr\u00e9er et les g\u00e9rer, ce que nous verrons prochainement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_They_Enhance_Your_Links_Appearance\"><\/span>2. Ils am\u00e9liorent l'apparence de vos liens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2895\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03.png\" alt=\"Exemple d&#039;un article du Huffington Post partag\u00e9 sur Twitter avec un lien de marque.\" width=\"800\" height=\"513\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03.png 1260w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03-300x192.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03-1024x657.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/vanity-url-03-768x492.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Le marquage de vos liens n'a pas seulement pour effet de les faire appara\u00eetre comme faisant autorit\u00e9. Il les rend \u00e9galement plus soign\u00e9s et plus esth\u00e9tiques. Cela peut sembler anodin, mais les lecteurs sont en fait plus susceptibles d'appr\u00e9cier la qualit\u00e9 des liens. <a href=\"https:\/\/blog.rebrandly.com\/link-trust-psychology-behind-people-click-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">cliquez sur les liens propres<\/a>&nbsp;qui sont faciles \u00e0 comprendre.<\/p>\n<p>Lorsque vous raccourcissez vos liens \u00e0 l'aide d'une vanity URL, vous \u00e9vitez \u00e9galement les URL g\u00e9n\u00e9riques que vous pouvez obtenir aupr\u00e8s des services de raccourcissement de liens par d\u00e9faut. Ces URL peuvent sembler bon march\u00e9 et amateurs, alors que le fait d'avoir une marque unique fera ressortir vos liens par contraste.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_They_Can_Improve_Your_Sites_Search_Rankings\"><\/span>3. Ils peuvent am\u00e9liorer le classement de votre site dans les moteurs de recherche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Enfin, les liens de marque offrent un avantage potentiel qui n'est peut-\u00eatre pas imm\u00e9diatement \u00e9vident, mais qui est n\u00e9anmoins utile. En utilisant des liens de marque pour pointer vers des pages sp\u00e9cifiques, vous pouvez <a href=\"https:\/\/moz.com\/blog\/vanity-urls-and-avoiding-self-canibalization\" target=\"_blank\" rel=\"noopener noreferrer\">am\u00e9liorer le classement de votre site dans les moteurs de recherche<\/a>. Cela peut sembler difficile \u00e0 croire, mais l'effet est en fait assez simple.<\/p>\n<p>Google n'indexe pas les URL de vanit\u00e9. Ainsi, en utilisant des URL diff\u00e9rents pour diverses parties de votre site, vous pouvez am\u00e9liorer le r\u00e9f\u00e9rencement global de votre site sans \"cannibaliser\" vos propres mots-cl\u00e9s. Par exemple, vous pouvez utiliser des URL de vanit\u00e9 pour des services distincts fournis par votre entreprise ou pour diff\u00e9rentes versions de votre contenu sp\u00e9cifiques \u00e0 un lieu, tout en conservant toutes les pages web actuelles sur le m\u00eame site. En d'autres termes, vous pouvez utiliser des liens de marque pour commercialiser chaque page en tant qu'entit\u00e9 distincte, mais elles attireront toutes du trafic vers votre site web principal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_Branded_Links_Using_the_PrettyLinks_Plugin\"><\/span>Comment cr\u00e9er des liens de marque \u00e0 l'aide du plugin PrettyLinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pour cr\u00e9er vos propres liens de marque, vous devez \u00eatre propri\u00e9taire de l'URL de vanit\u00e9 en question. Pour ce faire, vous devez d'abord trouver un nom de domaine \u00e0 utiliser. Un outil comme <a href=\"https:\/\/domainr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Domaine<\/a>&nbsp;est id\u00e9al pour vous aider \u00e0 trouver des versions abr\u00e9g\u00e9es de noms de marques existants :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2891\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search.png\" alt=\"Une recherche Domainr pour l&#039;expression &quot;joli&quot;.\" width=\"800\" height=\"426\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search.png 2298w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-300x160.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-1024x545.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-768x409.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-1536x818.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/domainr-search-2048x1091.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Une fois que vous avez choisi un nom de domaine et que vous l'avez achet\u00e9, vous devez <a href=\"https:\/\/www.elegantthemes.com\/blog\/resources\/everything-you-ever-wanted-to-know-about-wordpress-domain-mapping\" target=\"_blank\" rel=\"noopener noreferrer\">le faire correspondre \u00e0 votre site<\/a>. La fa\u00e7on de proc\u00e9der d\u00e9pend de votre <a href=\"https:\/\/prettylinks.com\/go\/wpe\/pricing\/\" title=\"Lien d&#039;affiliation WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">h\u00e9bergeur web<\/a>Il se peut donc que vous deviez vous r\u00e9f\u00e9rer \u00e0 leur documentation ou les contacter directement pour obtenir de l'aide.<\/p>\n<p>Lorsque votre nouvelle URL est mapp\u00e9e, vous pouvez commencer \u00e0 l'utiliser pour cr\u00e9er des liens de marque. Le plugin PrettyLinks facilite cette t\u00e2che, gr\u00e2ce \u00e0 sa fonction&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/docs\/shortlink-url\/\" target=\"_blank\" rel=\"noopener noreferrer\">URL du lien court<\/a> caract\u00e9ristiques. Si vous n'avez pas <a href=\"https:\/\/prettylinks.com\/fr\/docspretty-link-pro-installation\/\" target=\"_blank\" rel=\"noopener noreferrer\">install\u00e9 le plugin<\/a>, faites-le d'abord. Ensuite, naviguez jusqu'\u00e0 <em>PrettyLinks<\/em> &gt; <em>Options<\/em> dans votre tableau de bord :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2892\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01.png\" alt=\"Les options PrettyLinks.\" width=\"800\" height=\"513\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01.png 1842w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01-300x193.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01-1024x657.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01-768x493.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-01-1536x986.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Le tout premier choix dans le <em>G\u00e9n\u00e9ral<\/em> L'onglet est <em>Utiliser l'URL du lien court<\/em>. Cochez cette case <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> pour activer la fonction. Un champ appara\u00eet alors, dans lequel vous pouvez saisir votre vanity URL :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2893\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02.png\" alt=\"L&#039;option Shortlink URL est activ\u00e9e.\" width=\"800\" height=\"208\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02.png 1340w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02-300x78.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02-1024x266.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/05\/shortlink-url-02-768x199.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Une fois que vous avez fait cela, vous pouvez enregistrer vos modifications. Vos jolis liens utiliseront d\u00e9sormais cette URL plut\u00f4t que votre nom de domaine standard !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le marquage de vos liens \u00e0 l'aide d'URL de vanit\u00e9 pr\u00e9sente de nombreux avantages, au-del\u00e0 de l'attrait esth\u00e9tique \u00e9vident. Il vous permet de cr\u00e9er des liens m\u00e9morables et cliquables qui contribuent \u00e0 une identit\u00e9 de marque coh\u00e9rente. Comme si cela ne suffisait pas, ces liens peuvent m\u00eame am\u00e9liorer votre strat\u00e9gie de r\u00e9f\u00e9rencement.<\/p>\n<p>Dans cet article, nous avons abord\u00e9 certains de ces avantages de mani\u00e8re plus d\u00e9taill\u00e9e. En r\u00e9sum\u00e9, les liens de marque peuvent :<\/p>\n<ol>\n<li>Donnez plus de cr\u00e9dibilit\u00e9 \u00e0 votre marque.<\/li>\n<li>Am\u00e9liorez l'apparence de vos liens.<\/li>\n<li>Am\u00e9liorer le classement de votre site dans les moteurs de recherche.<\/li>\n<\/ol>\n<p>Vous avez des questions sur l'utilisation de liens de marque avec <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Le raccourcissement des liens a connu une certaine \u00e9volution ces derniers temps, avec la popularit\u00e9 croissante des liens de marque. Il s'agit d'un type de lien raccourci sp\u00e9cifique \u00e0 une entreprise donn\u00e9e, qui utilise un autre nom de domaine, \u00e9galement connu sous le nom de \"vanity URL\". Si vous avez d\u00e9j\u00e0 rencontr\u00e9 ces liens, vous vous \u00eates peut-\u00eatre demand\u00e9 pourquoi ils sont n\u00e9cessaires....<\/p>","protected":false},"author":11450,"featured_media":2932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[50],"tags":[124,23,13],"class_list":["post-2889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pretty-links","tag-branded-links","tag-link-shortening","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Branded links are shortened URLs that are specific to you. 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