{"id":2668,"date":"2018-03-23T16:39:08","date_gmt":"2018-03-23T16:39:08","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2668"},"modified":"2020-01-06T18:41:31","modified_gmt":"2020-01-06T18:41:31","slug":"optimizing-your-blog-posts","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/optimizing-your-blog-posts\/","title":{"rendered":"3 conseils cl\u00e9s pour optimiser efficacement vos articles de blog"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69decd8867c32\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69decd8867c32\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimizing-your-blog-posts\/#Why_Its_Important_to_Optimize_Your_Blog_Posts\" >Pourquoi il est important d'optimiser vos articles de blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimizing-your-blog-posts\/#3_Key_Tips_for_Optimizing_Your_Blog_Posts_Effectively\" >3 conseils cl\u00e9s pour optimiser efficacement vos articles de blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimizing-your-blog-posts\/#1_Perform_Keyword_Research\" >1. Effectuer une recherche par mots-cl\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimizing-your-blog-posts\/#2_Create_Specific_and_Compelling_Headlines\" >2. Cr\u00e9er des titres sp\u00e9cifiques et convaincants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimizing-your-blog-posts\/#3_Incorporate_Links_to_Authority_Websites\" >3. Incorporer des liens vers des sites web d'autorit\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimizing-your-blog-posts\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Lorsque vous r\u00e9digez des articles de blog, l'un de vos principaux objectifs est souvent d'attirer des clients potentiels. Cependant, il se peut que vous constatiez que les choses ne fonctionnent pas aussi bien que vous l'esp\u00e9riez. Cela peut \u00eatre d\u00fb au fait que vous manquez des occasions cl\u00e9s d'optimiser chaque article. Cela peut limiter votre port\u00e9e et avoir un impact n\u00e9gatif sur votre entreprise.<\/p>\n<p>En optimisant vos articles de blog, vous pouvez attirer votre public cible tout en \u00e9largissant efficacement votre port\u00e9e. Votre site web gagnera ainsi plus rapidement en notori\u00e9t\u00e9 dans votre secteur d'activit\u00e9, ce qui vous permettra d'accro\u00eetre votre cr\u00e9dibilit\u00e9 et vos b\u00e9n\u00e9fices.<\/p>\n<p>Dans cet article, nous examinerons l'importance de l'optimisation des articles de blog. Nous partagerons ensuite trois conseils que vous pouvez utiliser pour vous assurer que vos articles sont aussi efficaces que possible. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Its_Important_to_Optimize_Your_Blog_Posts\"><\/span>Pourquoi il est important d'optimiser vos articles de blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2669\" aria-describedby=\"caption-attachment-2669\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2669\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/neil-patel-post-1.jpeg\" alt=\"Un article du blog de Neil Patel\" width=\"800\" height=\"196\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/neil-patel-post-1.jpeg 829w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/neil-patel-post-1-300x73.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/neil-patel-post-1-768x188.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2669\" class=\"wp-caption-text\">Des titres percutants et convaincants, tels que celui de <a href=\"https:\/\/neilpatel.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le blog de Neil Patel<\/a>sont un moyen parmi d'autres de perfectionner vos articles de blog.<\/figcaption><\/figure>\n<p>L'optimisation de vos articles de blog consiste \u00e0 utiliser diverses techniques pour tirer le meilleur parti de chaque article, souvent dans l'espoir d'atteindre un objectif sp\u00e9cifique. Par exemple, vous pouvez vous efforcer d'attirer de nouveaux clients potentiels. En revanche, un article de blog non optimis\u00e9..,&nbsp;<em>peut<\/em> a toujours sa raison d'\u00eatre. Cependant, il lui manque les caract\u00e9ristiques n\u00e9cessaires \u00e0 son succ\u00e8s.<\/p>\n<p>Lorsqu'elle est bien men\u00e9e, l'optimisation de vos articles de blog peut avoir de nombreux effets positifs sur votre site web. Par exemple, elle peut :<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/seo-friendly-blog-post-checklist-ht\" target=\"_blank\" rel=\"noopener noreferrer\">Am\u00e9liorez votre classement<\/a> sur les pages de r\u00e9sultats des moteurs de recherche (SERP).<\/li>\n<li>Attirez plus de prospects qualifi\u00e9s sur votre site web.<\/li>\n<li>Am\u00e9liorez la qualit\u00e9 de votre contenu.<\/li>\n<\/ul>\n<p>Maintenant que vous comprenez les avantages de l'optimisation des articles de blog, examinons de plus pr\u00e8s comment elle peut \u00eatre r\u00e9alis\u00e9e.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Key_Tips_for_Optimizing_Your_Blog_Posts_Effectively\"><\/span>3 conseils cl\u00e9s pour optimiser efficacement vos articles de blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lorsque vous optimisez vos articles de blog, il est important d'avoir un plan et d'utiliser les techniques les plus efficaces. Voici trois conseils pour y parvenir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Perform_Keyword_Research\"><\/span>1. Effectuer une recherche par mots-cl\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2670\" aria-describedby=\"caption-attachment-2670\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2670\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/search-volume-1.jpeg\" alt=\"Outil de planification des mots-cl\u00e9s de SearchVolume\" width=\"800\" height=\"284\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/search-volume-1.jpeg 1204w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/search-volume-1-300x107.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/search-volume-1-1024x364.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/search-volume-1-768x273.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2670\" class=\"wp-caption-text\"><a href=\"https:\/\/searchvolume.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Volume de recherche<\/a> n'est qu'un des nombreux outils de planification de mots-cl\u00e9s que vous pouvez utiliser dans votre recherche.<\/figcaption><\/figure>\n<p>La recherche de mots-cl\u00e9s vous aide \u00e0 d\u00e9terminer la fr\u00e9quence d'utilisation de certains mots-cl\u00e9s dans les moteurs de recherche. Cela vous donne une id\u00e9e des termes les plus populaires et vous fournit des id\u00e9es de mots-cl\u00e9s connexes \u00e0 incorporer dans vos articles. En retour, cela vous permet d'atteindre un public plus large, puisque vos articles seront pr\u00e9sent\u00e9s plus souvent dans les recherches pertinentes.<\/p>\n<p>La recherche de mots-cl\u00e9s peut sembler une t\u00e2che \u00e9crasante, mais ce n'est pas une fatalit\u00e9. Ces deux strat\u00e9gies peuvent vous aider \u00e0 d\u00e9marrer :<\/p>\n<ol>\n<li><strong>Comprendre <\/strong><a href=\"https:\/\/coschedule.com\/blog\/how-to-find-your-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>votre public cible<\/strong><\/a><strong>. <\/strong>Qui ciblez-vous et que recherchez-vous ? Conna\u00eetre les r\u00e9ponses \u00e0 ces questions facilitera grandement la recherche.<\/li>\n<li><strong>Utilisez un outil gratuit tel que <\/strong><a href=\"https:\/\/searchvolume.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Volume de recherche<\/strong><\/a>. SearchVolume vous indique le nombre de recherches mensuelles moyennes pour chacun de vos mots-cl\u00e9s. Vous pouvez alors incorporer dans votre contenu les mots-cl\u00e9s dont les moyennes sont les plus \u00e9lev\u00e9es.<\/li>\n<\/ol>\n<p>Si vous disposez d'un compte Google actif, vous pouvez \u00e9galement donner <a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/#?modal_active=none\" target=\"_blank\" rel=\"noopener noreferrer\">Planificateur de mots-cl\u00e9s Google AdWords<\/a> \u00e0 essayer. Cet outil vous indique non seulement le volume de recherche moyen, mais aussi le degr\u00e9 de concurrence de chaque mot-cl\u00e9 et les alternatives recommand\u00e9es.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_Specific_and_Compelling_Headlines\"><\/span>2. Cr\u00e9er des titres sp\u00e9cifiques et convaincants<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2671\" aria-describedby=\"caption-attachment-2671\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2671\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/buzzfeed-headline-1.jpeg\" alt=\"Un titre convaincant de Buzzfeed\" width=\"800\" height=\"227\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/buzzfeed-headline-1.jpeg 803w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/buzzfeed-headline-1-300x85.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/buzzfeed-headline-1-768x218.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2671\" class=\"wp-caption-text\">Des titres sp\u00e9cifiques, tels que celui-ci vu <a href=\"https:\/\/www.buzzfeed.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">sur BuzzFeed<\/a>sont un moyen efficace d'attirer vos lecteurs.<\/figcaption><\/figure>\n<p>Le titre est g\u00e9n\u00e9ralement la premi\u00e8re chose que vos lecteurs verront, il est donc important qu'il soit sp\u00e9cifique et convaincant. Il permet \u00e0 votre public de savoir <em>exactement <\/em>le sujet de l'article, ce qui les rend plus enclins \u00e0 le lire.<\/p>\n<p>La d\u00e9finition d'un bon titre peut \u00eatre quelque peu subjective. Cependant, il existe quelques techniques que vous pouvez utiliser pour r\u00e9diger un bon titre. <a href=\"https:\/\/www.quicksprout.com\/the-definitive-guide-to-copywriting-chapter-3\/\" target=\"_blank\" rel=\"noopener noreferrer\">l'\u00e9laboration de vos titres<\/a>. Il s'agit notamment de<\/p>\n<ul>\n<li><a href=\"https:\/\/neilpatel.com\/blog\/the-step-by-step-guide-to-writing-powerful-headlines\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Utiliser des chiffres et des donn\u00e9es sp\u00e9cifiques<\/strong><\/a>. Cela attirera l'attention de vos lecteurs et les incitera \u00e0 \u00eatre plus attentifs.<\/li>\n<li><strong>Incorporer des mots-cl\u00e9s. <\/strong>Cela aidera vos articles \u00e0 bien se classer dans les SERP, comme nous l'avons d\u00e9j\u00e0 mentionn\u00e9, mais cela attirera \u00e9galement des lecteurs cibles d'autres pays de l'UE. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">sources de trafic<\/a> (par exemple <a href=\"https:\/\/prettylinks.com\/fr\/blog\/pretty-links-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e9dias sociaux<\/a> et des blogs externes).<\/li>\n<\/ul>\n<p>Il est utile de consid\u00e9rer vos titres comme des pr\u00e9sentations d'ascenseur. Vous voulez dire quelque chose qui attirera imm\u00e9diatement l'attention de votre public cible, tout en repr\u00e9sentant correctement le contenu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Incorporate_Links_to_Authority_Websites\"><\/span>3. Incorporer des liens vers des sites web d'autorit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2672\" aria-describedby=\"caption-attachment-2672\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2672\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/hubspot-1.jpeg\" alt=\"La page d&#039;accueil de HubSpot\" width=\"800\" height=\"314\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/hubspot-1.jpeg 1327w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/hubspot-1-300x118.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/hubspot-1-1024x402.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/03\/hubspot-1-768x302.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2672\" class=\"wp-caption-text\">Cr\u00e9ation de liens vers des sites web d'autorit\u00e9, <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">comme HubSpot<\/a>est un moyen facile d'am\u00e9liorer votre cr\u00e9dibilit\u00e9 et de renforcer la confiance des lecteurs.<\/figcaption><\/figure>\n<p>Lors de la r\u00e9daction d'articles de blog, vous avez probablement utilis\u00e9 des sites web de grande qualit\u00e9 comme source d'information. Toutefois, il ne suffit pas d'obtenir des informations d'un site web respect\u00e9.<\/p>\n<p>En \u00e9tablissant un lien direct avec des sites d'autorit\u00e9, vous <a href=\"https:\/\/smartblogger.com\/authority-hacks\/\" target=\"_blank\" rel=\"noopener noreferrer\">emprunter\" leur cr\u00e9dibilit\u00e9<\/a> pour renforcer les v\u00f4tres. Cela peut \u00e9galement avoir des effets positifs sur votre classement dans les moteurs de recherche. Pour int\u00e9grer efficacement les liens d'autorit\u00e9, nous vous recommandons de.. :<\/p>\n<ul>\n<li><strong>Recherchez les experts de votre secteur. <\/strong>Recherchez des sites web qui sont fr\u00e9quemment r\u00e9f\u00e9renc\u00e9s par d'autres blogueurs du secteur et qui sont bien class\u00e9s dans les SERP.<\/li>\n<li><strong>Raccourcissez vos liens. <\/strong>En utilisant un outil tel que <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>vous pouvez raccourcir vos liens pour les rendre plus esth\u00e9tiques. Cela vous permet \u00e9galement d'associer votre marque aux sites d'autorit\u00e9 (en utilisant vos propres <a href=\"https:\/\/prettylinks.com\/fr\/docs\/shortlink-url\/\" target=\"_blank\" rel=\"noopener noreferrer\">liens de marque<\/a>), ce qui permet d'instaurer un climat de confiance avec vos lecteurs.<\/li>\n<\/ul>\n<p>Il n'est pas inutile non plus de contacter l'auteur que vous avez cit\u00e9 dans votre article de blog. Il se sentira peut-\u00eatre oblig\u00e9 de le partager avec ses lecteurs, ce qui peut vous aider \u00e0 \u00e9largir votre public. <em>et<\/em> des liens avec l'industrie.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si vous ne parvenez pas \u00e0 optimiser vos articles de blog, vous risquez de passer \u00e0 c\u00f4t\u00e9 de nombreuses opportunit\u00e9s de g\u00e9n\u00e9rer des prospects. Cette situation peut \u00eatre d\u00e9sastreuse pour votre site web et votre entreprise, entra\u00eenant une perte de lecteurs et de profits. Heureusement, l'optimisation des blogs n'est pas difficile, et les avantages qu'elle procure d\u00e9passent largement les efforts qu'elle implique.<\/p>\n<p>Dans cet article, nous avons pr\u00e9sent\u00e9 l'importance de l'optimisation des articles de blog. Nous avons \u00e9galement soulign\u00e9 trois conseils que vous pouvez utiliser pour bien faire. Pour r\u00e9sumer rapidement, ces conseils sont les suivants :<\/p>\n<ol>\n<li>Effectuer une recherche de mots-cl\u00e9s.<\/li>\n<li>Cr\u00e9ez des titres sp\u00e9cifiques et convaincants.<\/li>\n<li>Incorporez des liens vers des sites web d'autorit\u00e9.<\/li>\n<\/ol>\n<p>Vous avez des questions sur l'optimisation des articles de blog, ou sur la mani\u00e8re de les optimiser ? <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> peut vous aider ? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Lorsque vous r\u00e9digez des articles de blog, l'un de vos principaux objectifs est souvent d'attirer des clients potentiels. Cependant, il se peut que vous constatiez que les choses ne fonctionnent pas aussi bien que vous l'esp\u00e9riez. Cela peut \u00eatre d\u00fb au fait que vous manquez des occasions d'optimiser chaque article. Cela peut limiter votre port\u00e9e et avoir un impact n\u00e9gatif sur...<\/p>","protected":false},"author":11450,"featured_media":2702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4,58],"tags":[],"class_list":["post-2668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Blog posts should be optimized carefully. 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