{"id":2579,"date":"2018-01-19T17:41:57","date_gmt":"2018-01-19T17:41:57","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2579"},"modified":"2019-12-30T16:30:57","modified_gmt":"2019-12-30T16:30:57","slug":"generic-link-shorteners","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/generic-link-shorteners\/","title":{"rendered":"3 raisons pour lesquelles les raccourcisseurs de liens g\u00e9n\u00e9riques ne font pas l'affaire"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e49f6c320c6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e49f6c320c6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/generic-link-shorteners\/#3_Reasons_Generic_Link_Shorteners_Dont_Cut_It\" >3 raisons pour lesquelles les raccourcisseurs de liens g\u00e9n\u00e9riques ne font pas l'affaire<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/generic-link-shorteners\/#1_Theres_No_Way_to_Brand_Your_Links\" >1. Il n'y a aucun moyen de marquer vos liens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/generic-link-shorteners\/#2_Theres_a_Chance_of_Being_Blacklisted_by_Search_Engines\" >2. Il y a un risque d'\u00eatre mis sur liste noire par les moteurs de recherche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/generic-link-shorteners\/#3_You_Arent_Able_to_Effectively_Track_Your_Links\" >3. Vous n'\u00eates pas en mesure de suivre efficacement vos liens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/generic-link-shorteners\/#How_to_Use_PrettyLinks_to_Create_Effective_Shortened_Links\" >Comment utiliser PrettyLinks pour cr\u00e9er des liens raccourcis efficaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/generic-link-shorteners\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Le raccourcissement des liens, qui consiste \u00e0 transformer un lien long et difficile \u00e0 manier en un lien court et joli, est une pratique courante. Bien que les raccourcisseurs de liens g\u00e9n\u00e9riques (tels que <a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bitly<\/a> et <a href=\"https:\/\/goo.gl\/\" target=\"_blank\" rel=\"noopener noreferrer\">goo.gl<\/a>) peuvent \u00eatre utiles en cas de besoin, ils ne constituent pas une solution solide \u00e0 long terme. Leur utilisation peut conduire \u00e0 des liens inefficaces, ce qui peut nuire \u00e0 la fois \u00e0 votre classement dans les moteurs de recherche et \u00e0 la cr\u00e9dibilit\u00e9 de votre site.<\/p>\n<p>Heureusement, des outils d\u00e9di\u00e9s au raccourcissement des liens - comme le n\u00f4tre <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> - vous permettent d'embellir vos URL tout en \u00e9vitant les pi\u00e8ges li\u00e9s \u00e0 leur raccourcissement. Vous pouvez ainsi cr\u00e9er des liens courts et efficaces qui int\u00e8grent votre marque.<\/p>\n<p>Dans cet article, nous examinerons les raisons pour lesquelles les raccourcisseurs de liens g\u00e9n\u00e9riques doivent \u00eatre \u00e9vit\u00e9s. Nous vous montrerons ensuite comment PrettyLinks peut \u00eatre utilis\u00e9 pour contourner ces inconv\u00e9nients. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Reasons_Generic_Link_Shorteners_Dont_Cut_It\"><\/span>3 raisons pour lesquelles les raccourcisseurs de liens g\u00e9n\u00e9riques ne font pas l'affaire<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les raccourcisseurs de liens g\u00e9n\u00e9riques, bien que populaires et faciles \u00e0 utiliser, ne sont pas toujours la meilleure option pour vos besoins. Examinons trois raisons de les \u00e9viter, ainsi qu'une solution alternative pour chacune d'entre elles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Theres_No_Way_to_Brand_Your_Links\"><\/span>1. Il n'y a aucun moyen de marquer vos liens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2581\" aria-describedby=\"caption-attachment-2581\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2581\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/amazon-branded-link-1-1.jpeg\" alt=\"Un lien de marque Amazon sur la page Facebook d&#039;Amazon\" width=\"800\" height=\"241\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/amazon-branded-link-1-1.jpeg 841w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/amazon-branded-link-1-1-300x90.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/amazon-branded-link-1-1-768x231.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2581\" class=\"wp-caption-text\">M\u00eame les entreprises les plus connues, dont <a href=\"http:\/\/amazon.com\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon<\/a>, marque leurs liens.<\/figcaption><\/figure>\n<p>L'un des principaux inconv\u00e9nients des raccourcisseurs de liens g\u00e9n\u00e9riques est qu'ils ne permettent pas de marquer vos liens. Bien que cela puisse para\u00eetre anodin, il faut savoir que les raccourcisseurs de liens g\u00e9n\u00e9riques ne permettent pas de marquer vos liens, <a href=\"https:\/\/support.rebrandly.com\/hc\/en-us\/articles\/225043828-Why-Branded-Links-are-Better-Than-Short-Links\" target=\"_blank\" rel=\"noopener noreferrer\">les liens de marque sont importants<\/a>. D'une part, ils <a href=\"https:\/\/www.eventbrite.co.uk\/blog\/8-ways-to-increase-brand-awareness-ds00\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9tendre la port\u00e9e<\/a> de votre marque. Ils paraissent \u00e9galement plus cr\u00e9dibles aux yeux des internautes, ce qui est essentiel si vous voulez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">augmenter le trafic<\/a>.<\/p>\n<p>Gr\u00e2ce \u00e0 des outils de cr\u00e9ation de liens d\u00e9di\u00e9s tels que PrettyLinks, vous pouvez facilement marquer vos liens. Toutefois, vous pouvez \u00e9galement mettre en \u0153uvre quelques astuces pour les utiliser plus efficacement. Par exemple :<\/p>\n<ul>\n<li>Ils peuvent \u00eatre inclus dans votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/traffic-driving-social-media-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">profils de m\u00e9dias sociaux<\/a>.<\/li>\n<li>Vous pouvez cr\u00e9er <a href=\"https:\/\/prettylinks.com\/fr\/blog\/anatomy-of-a-pretty-link\/\" target=\"_blank\" rel=\"noopener noreferrer\">une structure appropri\u00e9e<\/a> qui correspond mieux \u00e0 vos besoins. Il s'agit notamment d'une balise concise et descriptive et d'un texte d'ancrage pertinent.<\/li>\n<\/ul>\n<p>Pour renforcer vos efforts en mati\u00e8re d'image de marque, vous devez \u00e9galement prendre en compte les \u00e9l\u00e9ments suivants <a href=\"https:\/\/prettylinks.com\/fr\/blog\/using-links-effectively-in-guest-posts\/\" target=\"_blank\" rel=\"noopener noreferrer\">envoi d'invit\u00e9s<\/a> et en participant \u00e0 des forums sectoriels. Cela offre des possibilit\u00e9s de liens naturels. En fait, tous les endroits o\u00f9 vous pouvez afficher un joli lien doivent \u00eatre examin\u00e9s attentivement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Theres_a_Chance_of_Being_Blacklisted_by_Search_Engines\"><\/span>2. Il y a un risque d'\u00eatre mis sur liste noire par les moteurs de recherche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2582\" aria-describedby=\"caption-attachment-2582\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2582\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/blacklisted-site-warning-1.jpg\" alt=\"Page d&#039;avertissement Google d&#039;un site sur liste noire\" width=\"800\" height=\"323\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/blacklisted-site-warning-1.jpg 1405w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/blacklisted-site-warning-1-300x121.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/blacklisted-site-warning-1-1024x413.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/01\/blacklisted-site-warning-1-768x310.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2582\" class=\"wp-caption-text\">Lorsque des liens sont mis sur liste noire par les moteurs de recherche, votre site est consid\u00e9r\u00e9 comme \"trompeur\".<\/figcaption><\/figure>\n<p>En termes simples, <a href=\"https:\/\/sucuri.net\/guides\/what-is-google-blacklist\" target=\"_blank\" rel=\"noopener noreferrer\">Liens sur liste noire<\/a> sont ceux qui sont signal\u00e9s par les moteurs de recherche comme \u00e9tant du spam. Cela signifie qu'ils n'appara\u00eetront pas dans les pages de r\u00e9sultats des moteurs de recherche (SERP) et que leur utilisation peut avoir un impact n\u00e9gatif sur le classement de votre site web dans les moteurs de recherche. C'est une raison majeure pour \u00e9viter les raccourcisseurs de liens g\u00e9n\u00e9riques, car <a href=\"https:\/\/support.rebrandly.com\/hc\/en-us\/articles\/228632488-Blacklisted-URL-Shorteners-Stop-Using-them-in-Emails-\" target=\"_blank\" rel=\"noopener noreferrer\"><em>nombreux <\/em>ont \u00e9t\u00e9 mis sur liste noire<\/a> dans le pass\u00e9.<\/p>\n<p>Outre l'utilisation d'un outil qui <em>n'est pas<\/em> Outre l'inscription sur liste noire, il existe d'autres mesures que vous pouvez prendre pour que vos liens restent corrects :<\/p>\n<ul>\n<li><strong>Utilisez un plugin de s\u00e9curit\u00e9 bien not\u00e9.<\/strong> Plugins - y compris <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jetpack's<\/a> les dispositifs de s\u00e9curit\u00e9 et <a href=\"https:\/\/wordpress.org\/plugins\/wordfence\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wordfence<\/a> - peut emp\u00eacher les piratages malveillants. Ainsi, votre site ne sera pas inscrit sur la liste noire des logiciels malveillants.<\/li>\n<li><strong>\u00c9viter <a href=\"https:\/\/prettylinks.com\/fr\/blog\/black-hat-seo-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">Strat\u00e9gies de r\u00e9f\u00e9rencement \"black hat\" (chapeau noir)<\/a>. <\/strong>Bien qu'ils puissent vous permettre d'\u00eatre en t\u00eate des SERP pendant un certain temps, les r\u00e9sultats ne dureront pas.<\/li>\n<\/ul>\n<p>Malheureusement, l'inscription sur liste noire peut toujours vous affecter, malgr\u00e9 tous vos efforts. Dans cette optique, vous pouvez v\u00e9rifier l'\u00e9tat de vos liens actuels \u00e0 l'aide d'outils tels que <a href=\"https:\/\/www.drlinkcheck.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dr. Link Check<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_You_Arent_Able_to_Effectively_Track_Your_Links\"><\/span>3. Vous n'\u00eates pas en mesure de suivre efficacement vos liens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2448\" aria-describedby=\"caption-attachment-2448\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2448\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report.jpeg\" alt=\"Un rapport type &quot;PrettyLinks\" width=\"800\" height=\"447\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report.jpeg 1465w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report-300x168.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report-1024x572.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report-768x429.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2448\" class=\"wp-caption-text\">Les rapports de liens - tels que ceux propos\u00e9s par <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> - vous donner un aper\u00e7u des effets de vos liens sur les internautes.<\/figcaption><\/figure>\n<p>Enfin, le suivi et l'analyse des performances de vos liens vous permettent de comprendre comment les visiteurs r\u00e9agissent \u00e0 votre strat\u00e9gie, afin que vous puissiez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">am\u00e9liorer vos efforts<\/a>. Cependant, la majorit\u00e9 des raccourcisseurs de liens g\u00e9n\u00e9riques ne proposent pas cette fonctionnalit\u00e9 (et s'ils le font, c'est de fa\u00e7on m\u00e9diocre).<\/p>\n<p>PrettyLinks est un outil qui vous offre des options de suivi compl\u00e8tes. S'il est utilis\u00e9 correctement, vous pouvez vous assurer que vos liens sont utilis\u00e9s de mani\u00e8re optimale. Pour commencer, vous devez<\/p>\n<ul>\n<li><strong>Effectuer des essais fractionn\u00e9s. <\/strong>Les r\u00e9sultats vous aideront \u00e0 prendre de meilleures d\u00e9cisions (comme le placement optimal des liens).<\/li>\n<li><strong><a href=\"https:\/\/prettylinks.com\/fr\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Suivre les conversions des visiteurs<\/a>. <\/strong>Vous pouvez en apprendre davantage sur le comportement de vos visiteurs et sur la fa\u00e7on d'utiliser vos liens pour augmenter les conversions.<\/li>\n<\/ul>\n<p>L'aspect le plus important du suivi est la mise en \u0153uvre de ce que vous apprenez. Pour ce faire, vous devrez peut-\u00eatre reconfigurer votre strat\u00e9gie de liens actuelle, mais les r\u00e9sultats en vaudront la peine.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_PrettyLinks_to_Create_Effective_Shortened_Links\"><\/span>Comment l'utiliser <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> Cr\u00e9er des liens raccourcis efficaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2365\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2.jpeg\" alt=\"\" width=\"800\" height=\"159\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2.jpeg 1355w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-300x60.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-1024x204.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-768x153.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Une fois <a href=\"https:\/\/prettylinks.com\/fr\/docs\/manual-installation\/\" target=\"_blank\" rel=\"noopener noreferrer\">install\u00e9 et activ\u00e9<\/a> sur votre site WordPress, <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> est un plugin qui vous permet de raccourcir, de marquer et de suivre efficacement vos liens. C'est si simple que vous pouvez <a href=\"https:\/\/prettylinks.com\/fr\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">cr\u00e9er votre premier lien<\/a> en quelques minutes !<\/p>\n<p>Pour commencer, naviguez jusqu'\u00e0 la page&nbsp;<em>PrettyLinks <\/em>&gt; <em>Ajouter un nouveau lien&nbsp;<\/em>dans WordPress. S\u00e9lectionnez votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/link-redirect-types\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Redirection <\/em>type<\/a>, <em>URL cible<\/em>et <em>Joli lien <\/em>(le nom de l'URL) :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2282\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg\" alt=\"La page PrettyLinks Add New Link\" width=\"800\" height=\"161\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg 1662w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-300x60.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1024x206.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-768x155.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1536x310.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Nous vous recommandons d'activer le suivi des liens (<em>Options avanc\u00e9es <\/em>&gt; <em>Suivi<\/em>), puis cliquez sur <em>Cr\u00e9er<\/em>. Vous pouvez maintenant utiliser le nouveau <em>Joli lien<\/em> comme n'importe quel autre, mais avec la possibilit\u00e9 suppl\u00e9mentaire de <a href=\"https:\/\/prettylinks.com\/fr\/docs\/standard-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">suivre ses progr\u00e8s<\/a> (en allant sur <em>PrettyLinks <\/em>&gt; <em>Rapports<\/em>).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L'utilisation de raccourcisseurs de liens g\u00e9n\u00e9riques est courante sur les m\u00e9dias sociaux, les forums et ailleurs sur le web. Cependant, ils peuvent nuire \u00e0 votre strat\u00e9gie globale de cr\u00e9ation de liens, car vous n'avez aucun contr\u00f4le sur vos liens et votre classement dans les moteurs de recherche peut m\u00eame en souffrir. Il est pr\u00e9f\u00e9rable d'utiliser des outils de raccourcissement tels que <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>&nbsp;vous permettent d'int\u00e9grer pleinement votre marque et de contr\u00f4ler leurs performances.<\/p>\n<p>Dans cet article, nous avons pr\u00e9sent\u00e9 les trois inconv\u00e9nients les plus courants de l'utilisation de raccourcisseurs de liens g\u00e9n\u00e9riques sur votre site web. Notamment :<\/p>\n<ol>\n<li>L'impossibilit\u00e9 de marquer vos liens.<\/li>\n<li>Le risque d'\u00eatre mis sur liste noire par les moteurs de recherche.<\/li>\n<li>L'impossibilit\u00e9 de suivre les r\u00e9sultats de vos liens.<\/li>\n<\/ol>\n<p>Avez-vous des questions sur le raccourcissement des liens ou sur la fa\u00e7on dont PrettyLinks peut \u00eatre utilis\u00e9 pour am\u00e9liorer votre strat\u00e9gie de liens actuelle ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Le raccourcissement des liens, qui consiste \u00e0 transformer un lien long et compliqu\u00e9 en un lien court et joli, est une pratique courante. Si les raccourcisseurs de liens g\u00e9n\u00e9riques (tels que Bitly et goo.gl) peuvent \u00eatre utiles en cas de besoin, ils ne constituent pas une solution solide \u00e0 long terme. Leur utilisation peut conduire \u00e0 des liens inefficaces, ce qui peut nuire \u00e0 la fois \u00e0 votre...<\/p>","protected":false},"author":11450,"featured_media":2600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,6],"tags":[24,23,13],"class_list":["post-2579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","tag-link-shorten","tag-link-shortening","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Shortening your links is a great way to improve click through rates. 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