{"id":2558,"date":"2018-01-12T09:00:02","date_gmt":"2018-01-12T09:00:02","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2558"},"modified":"2021-09-17T18:17:59","modified_gmt":"2021-09-17T18:17:59","slug":"improve-click-through-rates","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/","title":{"rendered":"Taux de clics : Ce qu'ils sont et comment am\u00e9liorer les v\u00f4tres"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dccdad3b316\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dccdad3b316\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/#What_Click-Through_Rates_Are_And_How_to_Use_Them\" >Ce que sont les taux de clics (et comment les utiliser)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/#3_Ways_to_Improve_Click-Through_Rates_On_Your_Website\" >3 fa\u00e7ons d'am\u00e9liorer le taux de clics sur votre site web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/#i\" >&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/#1_Brand_Your_Shortened_Links_to_Establish_Credibility\" >1. Marquez vos liens raccourcis pour asseoir votre cr\u00e9dibilit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/#i-2\" >&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/#2_Optimize_Your_Link_Slugs_to_Provide_Transparency\" >2. Optimisez vos liens pour plus de transparence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/#3_Use_Powerful_Calls_to_Action_to_Encourage_Engagement\" >3. Utiliser des appels \u00e0 l'action puissants pour encourager l'engagement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Si vous souhaitez am\u00e9liorer vos campagnes de marketing actuelles, il est essentiel de comprendre les raisons de leur succ\u00e8s. En fait, les \u00e9l\u00e9ments d'une campagne r\u00e9ussie sont si nombreux qu'il peut \u00eatre difficile de d\u00e9terminer ce sur quoi il faut s'appuyer et ce qu'il faut \u00e9carter.<\/p>\n\n\n\n<p>Heureusement, vous pouvez calculer les performances de chaque lien de votre strat\u00e9gie en examinant vos taux de clics (CTR). Il s'agit d'un ratio simple qui, lorsqu'il est utilis\u00e9 sur vos liens, peut vous indiquer comment vos utilisateurs interagissent avec eux. Vous pouvez ensuite am\u00e9liorer vos liens sur la base de ce CTR et comparer vos progr\u00e8s.<\/p>\n\n\n\n<p>Dans cet article, nous allons vous pr\u00e9senter les CTR et vous expliquer comment les calculer vous-m\u00eame. Nous vous pr\u00e9senterons ensuite trois fa\u00e7ons d'am\u00e9liorer les CTR sur votre site web, y compris l'utilisation de <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks !<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Click-Through_Rates_Are_And_How_to_Use_Them\"><\/span>Ce que sont les taux de clics (et comment les utiliser)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En d'autres termes, votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/5-reasons-to-redirect-your-links-with-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener\">Taux de clics (CTR<\/a>) est un ratio utilis\u00e9 pour clarifier la mani\u00e8re dont les utilisateurs interagissent avec vos liens. Le ratio lui-m\u00eame est le nombre r\u00e9el de clics divis\u00e9 par le nombre d'impressions, multipli\u00e9 par 100 pour obtenir un pourcentage. Par exemple, si votre page web a \u00e9t\u00e9 consult\u00e9e 1 000 fois, mais que 9 personnes seulement ont cliqu\u00e9 sur votre lien, le CTR sera de 0,9%.<\/p>\n\n\n\n<p>Vous vous demandez peut-\u00eatre ce que ces informations peuvent apporter \u00e0 votre site web. Il est plus important de se poser la question : <em>Que pouvez-vous faire de ces informations ?<\/em> La r\u00e9ponse pourrait comprendre les \u00e9l\u00e9ments suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Comparez le succ\u00e8s de votre <a href=\"https:\/\/prettylinks.com\/fr\/docs\/split-testing\/\" target=\"_blank\" rel=\"noopener\">campagnes de liaison<\/a>.<\/li><li>Comprendre comment les lecteurs <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/\" target=\"_blank\" rel=\"noopener\">r\u00e9pondre \u00e0 vos strat\u00e9gies de liaison actuelles<\/a>.<\/li><li>Am\u00e9liorez votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/linking-strategy\/\" target=\"_blank\" rel=\"noopener\">strat\u00e9gies de liaison<\/a>.<\/li><\/ul>\n\n\n\n<p>La combinaison de ces trois \u00e9l\u00e9ments vous permet d'am\u00e9liorer les interactions de votre site web avec vos visiteurs. Elle vous permet \u00e9galement d'am\u00e9liorer votre CTR, ce qui peut renforcer l'engagement de vos lecteurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Improve_Click-Through_Rates_On_Your_Website\"><\/span>3 fa\u00e7ons d'am\u00e9liorer le taux de clics sur votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00eame si votre CTR actuel est de <a href=\"https:\/\/blog.hubspot.com\/agency\/google-adwords-benchmark-data\" target=\"_blank\" rel=\"noopener\">inf\u00e9rieur \u00e0 la moyenne<\/a>Cependant, il y a plusieurs choses que vous pouvez faire pour l'am\u00e9liorer. Examinons les trois moyens que nous consid\u00e9rons comme les plus efficaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Brand_Your_Shortened_Links_to_Establish_Credibility\"><\/span>1. Marquez vos liens raccourcis pour asseoir votre cr\u00e9dibilit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-2561\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"332\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/twitter-branded-link-1.jpeg\" alt=\"Un lien de marque sur Twitter\" class=\"wp-image-2561\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/twitter-branded-link-1.jpeg 971w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/twitter-branded-link-1-300x103.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/twitter-branded-link-1-768x263.jpeg 768w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\" \/><figcaption>Les liens de marque incluent le nom de votre site web, ce qui accro\u00eet la cr\u00e9dibilit\u00e9 et peut augmenter le nombre de clics.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Liens raccourcis - tels que ceux cr\u00e9\u00e9s avec <a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noopener\">Bitly<\/a> et <a href=\"https:\/\/goo.gl\" target=\"_blank\" rel=\"noopener\">le raccourcisseur d'URL de Google<\/a> - permettent de simplifier les liens plus longs. Cependant, ils <em>ne <\/em>vous permettent de les marquer. Marquer vos liens signifie ajouter le nom de votre site web (ou un autre \u00e9l\u00e9ment de marque). Ce faisant, vous pouvez r\u00e9ellement augmenter votre CTR. Les liens auxquels une marque est clairement associ\u00e9e sont per\u00e7us comme <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-business-branding\/\" target=\"_blank\" rel=\"noopener\">plus cr\u00e9dible<\/a>qui incite les lecteurs \u00e0 cliquer.<\/p>\n\n\n\n<p>Une fois que le plugin PrettyLinks est\u00a0<a href=\"https:\/\/prettylinks.com\/fr\/docs\/manual-installation\/\" target=\"_blank\" rel=\"noreferrer noopener\">install\u00e9 et activ\u00e9<\/a>, <em>tous<\/em> de vos liens raccourcis peuvent \u00eatre marqu\u00e9s du nom de votre site web. Pour <a href=\"https:\/\/prettylinks.com\/fr\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener\">raccourcissez vos liens<\/a>, se rendre sur le site <em>PrettyLinks <\/em>> <em>Ajouter un nouveau <\/em>dans WordPress :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1662\" height=\"335\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg\" alt=\"La page PrettyLinks Add New Link\" class=\"wp-image-2282\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg 1662w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-300x60.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1024x206.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-768x155.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1536x310.jpg 1536w\" sizes=\"auto, (max-width: 1662px) 100vw, 1662px\" \/><\/figure><\/div>\n\n\n\n<p>Choisissez le <a href=\"https:\/\/prettylinks.com\/fr\/blog\/link-redirect-types\/\"><em>Redirection <\/em>type<\/a>, entrez le <em>URL cible<\/em> (c'est-\u00e0-dire l'endroit o\u00f9 vous souhaitez que votre <em>Joli lien<\/em> \u00e0 direct), et de personnaliser l'intitul\u00e9 en changeant la balise <em>Joli lien<\/em>. Une fois que vous avez termin\u00e9, cliquez sur&nbsp;<em>Cr\u00e9er<\/em>. Vous pouvez d\u00e9sormais utiliser ces liens de marque n'importe o\u00f9, \u00e0 la fois sur votre site et en dehors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i-2\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Optimize_Your_Link_Slugs_to_Provide_Transparency\"><\/span>2. Optimisez vos liens pour plus de transparence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-2560\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"46\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1.jpg\" alt=\"Une limace optimis\u00e9e sur le blog de Melyssa Griffin\" class=\"wp-image-2560\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1.jpg 805w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1-300x17.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/optimized-slug-blog-1-768x44.jpg 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><figcaption>Des phrases concises et directes permettent aux lecteurs de d\u00e9cider rapidement de cliquer ou non.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Un \"slug\" est la derni\u00e8re partie d'une URL (par ex. <em>\/my-blog-post<\/em>), et il peut contenir diff\u00e9rents \u00e9l\u00e9ments (tels que des dates ou des mots-cl\u00e9s). Optimiser vos \"slugs\" signifie les utiliser pour d\u00e9crire bri\u00e8vement (et pr\u00e9cis\u00e9ment) le contenu. Vous indiquez aux utilisateurs ce qu'ils peuvent attendre d'un clic, ce qui peut les inciter \u00e0 cliquer. La transparence est \u00e9galement de mise, ce qui <a href=\"https:\/\/www.affiliateroyale.com\/2017\/05\/transparency-in-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\">augmente la cr\u00e9dibilit\u00e9 et la fiabilit\u00e9<\/a>. Voici quelques conseils \u00e0 prendre en compte :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Garder <\/strong><a href=\"https:\/\/yoast.com\/wordpress-seo-url-permalink\/\" target=\"_blank\" rel=\"noopener\"><strong>longueur minimale<\/strong><\/a>. Il s'agit de <a href=\"https:\/\/backlinko.com\/on-page-seo\" target=\"_blank\" rel=\"noopener\">b\u00e9n\u00e9fique pour l'optimisation des moteurs de recherche<\/a> (SEO), mais aussi pour vos lecteurs.<\/li><li><strong>Incorporer des mots-cl\u00e9s du secteur<\/strong>. Am\u00e9liorer le classement de votre contenu dans les pages de r\u00e9sultats des moteurs de recherche (SERP). <a href=\"https:\/\/trafficgenerationcafe.com\/website-traffic-source-search-engine-referral\/\" target=\"_blank\" rel=\"noopener\">beaucoup de vos lecteurs<\/a> viendra.<\/li><\/ul>\n\n\n\n<p>Lors de la cr\u00e9ation de slugs, il est utile de prendre en compte les termes de recherche de votre <a href=\"https:\/\/coschedule.com\/blog\/how-to-find-your-target-audience\/\" target=\"_blank\" rel=\"noopener\">public cible<\/a> utiliseront r\u00e9ellement. Par exemple, les lecteurs de cet article peuvent chercher \"am\u00e9liorer le taux de clics\". C'est donc le titre parfait pour cet article !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Powerful_Calls_to_Action_to_Encourage_Engagement\"><\/span>3. Utiliser des appels \u00e0 l'action puissants pour encourager l'engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-2559\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1455\" height=\"396\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1.jpeg\" alt=\"Un appel \u00e0 l&#039;action sur la page d&#039;accueil de Blogging Wizard\" class=\"wp-image-2559\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1.jpeg 1455w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1-300x82.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1-1024x279.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/call-to-action-1-768x209.jpeg 768w\" sizes=\"auto, (max-width: 1455px) 100vw, 1455px\" \/><figcaption>Un appel \u00e0 l'action peut rapidement attirer l'attention sur vos liens.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Un appel \u00e0 l'action est une instruction que vous donnez aux visiteurs de votre site web. Elle peut \u00eatre subtile ou directe, mais l'intention est de guider vos visiteurs pour qu'ils effectuent une action souhait\u00e9e (comme l'achat d'un produit). Un CTA peut \u00eatre particuli\u00e8rement b\u00e9n\u00e9fique pour votre CTR. En fait, une \u00e9tude a montr\u00e9 que l'ajout d'un simple <i>un<\/i> Le CTA d'un e-mail peut <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/06\/10\/digital-marketing-stats\" target=\"_blank\" rel=\"noopener\">augmenter les clics par 371%<\/a>! Les CTA suscitent \u00e9galement des \u00e9motions, telles que la peur ou la curiosit\u00e9, qui <a href=\"https:\/\/conversionxl.com\/blog\/is-emotion-necessary-to-make-more-sales\/\" target=\"_blank\" rel=\"noopener\">obliger les lecteurs<\/a> de vouloir en savoir plus.<\/p>\n\n\n\n<p>Malheureusement, tous les CTA ne se valent pas. <a href=\"https:\/\/www.leadpages.net\/blog\/click-10-call-action-tips-convert\/\" target=\"_blank\" rel=\"noopener\">Cr\u00e9er un CTA r\u00e9ussi<\/a> comprend plusieurs \u00e9l\u00e9ments. Voici deux conseils pour vous aider \u00e0 d\u00e9marrer :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Utilisation <\/strong><a href=\"https:\/\/blog.bufferapp.com\/social-proof\" target=\"_blank\" rel=\"noopener\"><strong>preuve sociale<\/strong><\/a>. Par exemple, que disent les utilisateurs de ce produit et combien de t\u00e9l\u00e9chargements ou d'achats ont \u00e9t\u00e9 effectu\u00e9s ?<\/li><li><strong>Cr\u00e9er un sentiment d'urgence<\/strong>. Utilisez des mots tels que \"maintenant\" et \"aujourd'hui\" pour inciter le lecteur \u00e0 agir rapidement.<\/li><\/ol>\n\n\n\n<p>Si vous souhaitez faire passer vos CTA au niveau sup\u00e9rieur, vous devez \u00e9tudier les \u00e9l\u00e9ments suivants <a href=\"https:\/\/prettylinks.com\/fr\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">Tests A\/B<\/a> pour avoir une meilleure id\u00e9e de la r\u00e9action de vos lecteurs. Cela vous aidera \u00e0 am\u00e9liorer vos efforts en mati\u00e8re de liens, ce qui, \u00e0 son tour, augmentera le CTR.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il existe de nombreuses m\u00e9thodes qui vous permettent de suivre le succ\u00e8s de vos campagnes de liens. Cependant, les taux de clics (CTR) sont peut-\u00eatre la m\u00e9thode la plus simple. En comprenant les CTR, vous pouvez am\u00e9liorer vos strat\u00e9gies de liens et garantir leur succ\u00e8s.<\/p>\n\n\n\n<p>Dans cet article, nous avons pr\u00e9sent\u00e9 les CTR et la mani\u00e8re de les utiliser sur votre site web. Nous vous avons \u00e9galement montr\u00e9 trois fa\u00e7ons de les am\u00e9liorer :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Marquer vos liens raccourcis pour \u00e9tablir votre cr\u00e9dibilit\u00e9.<\/li><li>Optimiser vos liens pour plus de transparence.<\/li><li>Utiliser des appels \u00e0 l'action puissants pour encourager l'engagement.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur les taux de clics ou sur la mani\u00e8re dont PrettyLinks peut vous aider \u00e0 les am\u00e9liorer ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Si vous souhaitez am\u00e9liorer vos campagnes de marketing actuelles, il est essentiel de comprendre les raisons de leur succ\u00e8s. En fait, les \u00e9l\u00e9ments d'une campagne r\u00e9ussie sont si nombreux qu'il peut \u00eatre difficile de d\u00e9terminer ce sur quoi il faut s'appuyer et ce qu'il faut \u00e9carter. Heureusement, vous pouvez calculer les performances de chaque maillon de votre strat\u00e9gie...<\/p>","protected":false},"author":11450,"featured_media":2585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47],"tags":[98,27,13],"class_list":["post-2558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-click-through-rate","tag-links","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Click-Through Rates (CTRs) enable you to improve your marketing campaigns by understanding what&#039;s driving their success. 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