{"id":2525,"date":"2017-12-22T16:21:56","date_gmt":"2017-12-22T16:21:56","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2525"},"modified":"2017-12-22T16:21:56","modified_gmt":"2017-12-22T16:21:56","slug":"use-image-links-effectively","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/use-image-links-effectively\/","title":{"rendered":"3 fa\u00e7ons d'utiliser efficacement les liens vers des images dans vos campagnes de marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e964ce581fb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e964ce581fb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/use-image-links-effectively\/#1_Choose_Images_That_Make_Your_Links_Noticeable\" >1. Choisissez des images qui rendent vos liens perceptibles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/use-image-links-effectively\/#2_Use_Image_Effects_to_Make_Links_Interactive\" >2. Utiliser des effets d'image pour rendre les liens interactifs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/use-image-links-effectively\/#3_Implement_AB_Testing_to_Find_Best_Image_Link_Placements\" >3. Mettre en \u0153uvre des tests A\/B pour trouver les meilleurs emplacements pour les liens vers les images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/use-image-links-effectively\/#How_to_Add_PrettyLinks_to_Your_Images\" >Comment ajouter PrettyLinks \u00e0 vos images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/use-image-links-effectively\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Les liens sont monnaie courante dans les campagnes de marketing en ligne et le contenu, y compris les articles de blog, les pages d'atterrissage et le contenu des sites web. <a href=\"https:\/\/www.affiliateroyale.com\/2017\/04\/leverage-email-marketing-maximize-sales\/\" target=\"_blank\" rel=\"noopener\">lettres d'information par courrier \u00e9lectronique<\/a>. Vous pouvez donc vous demander si vos lecteurs ne sont pas en train d'ignorer compl\u00e8tement vos liens. Cela diluerait vos liens et les rendrait inefficaces, surtout si vous les utilisez souvent.<\/p>\n<p>Les liens images constituent une solution \u00e0 ce probl\u00e8me, car ils vous permettent de les utiliser de mani\u00e8re attrayante et interactive. En fait, en les utilisant dans votre contenu, vous pouvez am\u00e9liorer votre taux de clics (CTR) dans les proportions suivantes <a href=\"https:\/\/www.getvero.com\/resources\/increase-email-click-through-rates\/\" target=\"_blank\" rel=\"noopener\">jusqu'\u00e0 42%<\/a>!<\/p>\n<p>Dans cet article, nous allons mettre en \u00e9vidence trois fa\u00e7ons d'utiliser efficacement les liens vers des images dans votre contenu. Nous vous montrerons ensuite comment ajouter des liens raccourcis \u00e0 vos images avec l'aide de <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a>. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Choose_Images_That_Make_Your_Links_Noticeable\"><\/span>1. Choisissez des images qui rendent vos liens perceptibles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2526\" aria-describedby=\"caption-attachment-2526\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2526\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/enroll-now-image-1.jpeg\" alt=\"Un lien vers une image qui dit &quot;S&#039;inscrire maintenant\" width=\"800\" height=\"161\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/enroll-now-image-1.jpeg 1530w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/enroll-now-image-1-300x60.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/enroll-now-image-1-1024x206.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/enroll-now-image-1-768x155.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2526\" class=\"wp-caption-text\">Les liens vers les boutons sont parmi les plus populaires, mais n'importe quelle image peut \u00eatre li\u00e9e de mani\u00e8re efficace.<\/figcaption><\/figure>\n<p>Le choix d'images appropri\u00e9es est indispensable pour tout contenu. C'est particuli\u00e8rement vrai si vous souhaitez utiliser des images pour vos liens. En utilisant une image de haute qualit\u00e9 et en rapport avec le sujet, vous augmentez les chances d'attirer l'attention du lecteur et de le faire interagir avec l'image.<\/p>\n<p>Pour que les images que vous choisissez suscitent l'interaction du lecteur, il convient de garder deux points \u00e0 l'esprit. Premi\u00e8rement, veillez \u00e0 ce que les images soient pertinentes. Celles qui sont en rapport avec le contenu ont plus de chances d'attirer l'attention et de susciter l'interaction.<\/p>\n<p>Deuxi\u00e8mement, utilisez des images qui semblent cliquables. Il peut s'agir d'une ic\u00f4ne de bouton \u00e9vidente, ou m\u00eame d'une image normale avec un texte superpos\u00e9 qui indique <em>Cliquez pour plus d'informations<\/em>. Vous pouvez utiliser une image sans indiquer qu'il s'agit d'un lien, mais elle ne sera peut-\u00eatre pas aussi efficace pour attirer les lecteurs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Use_Image_Effects_to_Make_Links_Interactive\"><\/span>2. Utiliser des effets d'image pour rendre les liens interactifs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2530\" aria-describedby=\"caption-attachment-2530\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2530\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/image-fade-effect.gif\" alt=\"Un effet de fondu d&#039;image sur la page d&#039;accueil de PrettyLinks\" width=\"800\" height=\"139\" \/><figcaption id=\"caption-attachment-2530\" class=\"wp-caption-text\">L'effet de fondu est le plus courant, mais il en existe de nombreux autres.<\/figcaption><\/figure>\n<p>Comme leur nom l'indique, les effets d'image sont des \u00e9l\u00e9ments qui ajoutent du piquant \u00e0 vos images. Un effet d'image permet d'attirer l'attention sur l'image, mais il peut \u00e9galement \u00eatre utilis\u00e9 pour diff\u00e9rencier les images non li\u00e9es des images li\u00e9es. Par exemple, l'ajout d'un effet de fondu aux images li\u00e9es encourage les lecteurs \u00e0 interagir avec elles.<\/p>\n<p>Il existe deux fa\u00e7ons d'ajouter des effets \u00e0 vos images. La premi\u00e8re consiste \u00e0 <a href=\"https:\/\/allyssabarnes.com\/image-hover-effects\/\" target=\"_blank\" rel=\"noopener\">un processus manuel<\/a> qui n\u00e9cessite une certaine exp\u00e9rience en mati\u00e8re de codage. La seconde implique l'utilisation de plugins tels que <a href=\"https:\/\/wordpress.org\/plugins\/amazing-hover-effects\/\" target=\"_blank\" rel=\"noopener\">Effets de survol \u00e9tonnants<\/a> ou <a href=\"https:\/\/wordpress.org\/plugins\/nextgen-gallery\/\" target=\"_blank\" rel=\"noopener\">Galerie NextGen<\/a>.<\/p>\n<p>Le premier propose 76 effets de survol (y compris des fondus, des superpositions de texte et des diapositives) :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2529\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/hover-effects-example.gif\" alt=\"Exemple d&#039;effets de survol d&#039;une image \u00e0 partir du plugin Amazing Hover Effects\" width=\"800\" height=\"226\" \/><\/p>\n<p>D'autre part, NextGen Gallery est un plugin de galerie puissant. Bien que les effets ne soient pas son objectif principal, il offre <a href=\"https:\/\/www.imagely.com\/hover-effects\/\" target=\"_blank\" rel=\"noopener\">quelques<\/a> que les utilisateurs peuvent choisir. En choisissant un plugin au lieu de suivre le processus manuel, vous aurez une plus grande vari\u00e9t\u00e9 d'effets. En outre, vous n'aurez pas \u00e0 vous soucier des erreurs de codage ou d'un processus fastidieux.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Implement_AB_Testing_to_Find_Best_Image_Link_Placements\"><\/span>3. Mettre en \u0153uvre des tests A\/B pour trouver les meilleurs emplacements pour les liens vers les images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2452\" aria-describedby=\"caption-attachment-2452\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2452\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1.jpg\" alt=\"Les r\u00e9sultats d&#039;un test fractionn\u00e9 PrettyLinks\" width=\"800\" height=\"341\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1.jpg 1663w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-300x128.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1024x437.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-768x327.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1536x655.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2452\" class=\"wp-caption-text\">A <em>Rapport sur le test de fractionnement<\/em> peut vous fournir toutes les informations dont vous avez besoin pour prendre des d\u00e9cisions judicieuses concernant le placement de vos liens images.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">Tests A\/B<\/a> est une technique de marketing qui vous permet de comparer les \u00e9l\u00e9ments de votre site web. Tout comme les liens ordinaires, les liens-images sont plus performants \u00e0 diff\u00e9rents endroits. Gr\u00e2ce aux tests A\/B, vous pouvez identifier ces emplacements et les utiliser \u00e0 l'avenir. L'importance des tests A\/B ne saurait \u00eatre surestim\u00e9e. Ils vous permettent d'acqu\u00e9rir une connaissance approfondie de vos lecteurs.<\/p>\n<p>Heureusement, PrettyLinks fait <a href=\"https:\/\/prettylinks.com\/fr\/docs\/split-testing\/\" target=\"_blank\" rel=\"noopener\">la mise en place de vos tests A\/B<\/a> simple. Gr\u00e2ce \u00e0 cette fonctionnalit\u00e9, vous pouvez pratiquer des tests fractionn\u00e9s complets et tester plus que de simples it\u00e9rations de vos liens d'image. Plus important encore, la fonction <a href=\"https:\/\/prettylinks.com\/fr\/docssetup-split-tests-on-your-links\/\" target=\"_blank\" rel=\"noopener\"><em>Rapport sur le test de fractionnement<\/em><\/a> est facile \u00e0 d\u00e9chiffrer et vous pouvez utiliser les r\u00e9sultats imm\u00e9diatement pour apporter des modifications \u00e0 vos campagnes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Add_PrettyLinks_to_Your_Images\"><\/span>Comment ajouter <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a> \u00e0 vos images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2365\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2.jpeg\" alt=\"\" width=\"800\" height=\"159\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2.jpeg 1355w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-300x60.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-1024x204.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/pretty-link-pro-2-768x153.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>PrettyLinks est un plugin de gestion de liens qui vous permet de cr\u00e9er des liens raccourcis et de marque. C'est \u00e9galement un excellent outil \u00e0 utiliser pour cr\u00e9er des liens vers des images. En effet, il permet le suivi des liens (pour les tests A\/B) et propose m\u00eame des rapports de conversion.<\/p>\n<p><a href=\"https:\/\/prettylinks.com\/fr\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener\">Cr\u00e9er de jolis liens<\/a> est simple. Cependant, l'ajout de ce lien raccourci \u00e0 vos images peut s'av\u00e9rer un peu d\u00e9licat si vous n'\u00eates pas familier avec le langage HTML. Pour ce faire, naviguez vers le back-end de votre site web et trouvez l'article ou la page o\u00f9 se trouve l'image. Passez de l'option\u00a0<em>Visuel <\/em>\u00e0 <em>Texte<\/em>\u00a0et trouvez le code qui commence par <em>&lt;img src&gt;<\/em>. Si vous avez plus d'une image dans votre message, vous pouvez v\u00e9rifier laquelle est la bonne en regardant le titre :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2527\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/image-text-1.jpeg\" alt=\"Le code d&#039;une image\" width=\"800\" height=\"96\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/image-text-1.jpeg 1302w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/image-text-1-300x36.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/image-text-1-1024x123.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/image-text-1-768x92.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Ensuite, il suffit d'ajouter deux bouts de code autour de l'\u00e9l\u00e9ment existant. Placez votre curseur devant <em>&lt;img src<\/em> et ajouter <em>&lt;a href=&quot;\/fr\/&rdquo;yourlink.com&rdquo;\/&quot;&gt;<\/em>. Remplacer <em>yourlink.com <\/em>avec le lien r\u00e9el. Ensuite, allez \u00e0 la fin du code de l'image et ajoutez <em>&lt;\/a&gt;<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2528\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/linked-image-1.jpeg\" alt=\"Le code pour une image li\u00e9e\" width=\"800\" height=\"92\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/linked-image-1.jpeg 1300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/linked-image-1-300x35.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/linked-image-1-1024x118.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/12\/linked-image-1-768x89.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Lorsque vous \u00eates maintenant\u00a0<em>Publier<\/em> sur votre page ou votre article, l'image sera li\u00e9e. Les lecteurs peuvent cliquer sur l'image et \u00eatre amen\u00e9s \u00e0 l'URL cible que vous avez s\u00e9lectionn\u00e9e.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Que vous soyez un sp\u00e9cialiste du marketing d'affiliation ou un propri\u00e9taire de blog, les liens sont un \u00e9l\u00e9ment essentiel de votre contenu. Malheureusement, leur utilisation fr\u00e9quente peut les faire dispara\u00eetre de l'arri\u00e8re-plan et leur faire perdre leur effet. Toutefois, les liens images peuvent r\u00e9soudre ce probl\u00e8me en incorporant de la couleur et un objectif pour revitaliser vos liens.<\/p>\n<p>Dans cet article, nous vous avons montr\u00e9 comment ajouter de jolis liens \u00e0 vos images. Nous avons \u00e9galement pr\u00e9sent\u00e9 trois fa\u00e7ons d'utiliser les liens d'images de la mani\u00e8re la plus efficace possible dans vos campagnes de marketing. Pour r\u00e9sumer, il s'agit de<\/p>\n<ol>\n<li>Choisissez des images qui attirent l'attention pour que vos liens soient visibles.<\/li>\n<li>Utilisez des effets d'image pour rendre les hyperliens interactifs.<\/li>\n<li>Mettre en \u0153uvre des tests A\/B pour trouver les meilleurs emplacements pour les liens vers les images.<\/li>\n<\/ol>\n<p>Vous avez des questions sur les liens d'image ou sur la mani\u00e8re d'utiliser les liens d'image ? <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a> pour les cr\u00e9er ? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Les liens sont monnaie courante dans les campagnes de marketing en ligne et dans le contenu, notamment dans les articles de blog, les pages d'atterrissage et les lettres d'information par courrier \u00e9lectronique. En tant que tel, vous vous inqui\u00e9tez peut-\u00eatre de savoir si vos lecteurs ignorent compl\u00e8tement vos liens. Cela diluerait vos liens et les rendrait inefficaces, surtout si vous les utilisez souvent. L'une des solutions \u00e0 ce probl\u00e8me est l'utilisation de liens...<\/p>","protected":false},"author":11450,"featured_media":2564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[69,85,13],"class_list":["post-2525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-linking","tag-linking-strategy","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Image links are a great way to spice up your content. 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