{"id":2447,"date":"2017-11-10T17:29:25","date_gmt":"2017-11-10T17:29:25","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2447"},"modified":"2019-12-30T07:51:09","modified_gmt":"2019-12-30T07:51:09","slug":"increase-conversions-link-tracking","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/","title":{"rendered":"3 fa\u00e7ons dont le suivi des liens peut vous aider \u00e0 augmenter vos conversions"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0a3b945523\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0a3b945523\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#What_Link_Tracking_Is_And_Why_You_Should_Use_It_On_Your_Website\" >Qu'est-ce que le suivi des liens (et pourquoi vous devriez l'utiliser sur votre site web) ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#3_Ways_Link_Tracking_Can_Help_You_Increase_Conversions\" >3 fa\u00e7ons dont le suivi des liens peut vous aider \u00e0 augmenter vos conversions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#1_You_Can_Study_User_Behavior_to_Boost_Engagement_With_Your_Links\" >1. Vous pouvez \u00e9tudier le comportement des utilisateurs pour stimuler l'engagement \u00e0 l'\u00e9gard de vos liens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#2_It_Can_Help_You_Track_User_Actions_to_Personalize_Future_Interactions\" >2. Il peut vous aider \u00e0 suivre les actions de l'utilisateur afin de personnaliser les interactions futures.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#3_You_Can_Use_Split_Testing_to_Determine_Best_Placement_for_Your_Links\" >3. Vous pouvez utiliser le Split Testing pour d\u00e9terminer le meilleur emplacement pour vos liens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Il va sans dire que les liens sont essentiels pour les sp\u00e9cialistes du marketing d'affiliation. Vous les utilisez sur votre site web, vos <a href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-social-media-marketing-strategy\/\">m\u00e9dias sociaux<\/a> et dans vos campagnes d'e-mailing. Si vous ne les suivez pas correctement, vous risquez de perdre des clients potentiels et, surtout, des b\u00e9n\u00e9fices.<\/p>\n<p>Le suivi des performances de vos liens peut vous aider \u00e0 d\u00e9terminer leur emplacement optimal sur votre site. S'il est correctement optimis\u00e9, le suivi peut augmenter vos taux de conversion et conduire \u00e0 une am\u00e9lioration des ventes.<\/p>\n<p>Dans cet article, nous vous pr\u00e9senterons le suivi des liens. Nous verrons ensuite comment il peut vous aider \u00e0 augmenter les conversions, et comment l'utilisation du suivi des liens peut vous aider \u00e0 augmenter vos ventes. <a href=\"https:\/\/prettylinks.com\/fr\/about\/\">PrettyLinks'<\/a> peut vous aider. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Link_Tracking_Is_And_Why_You_Should_Use_It_On_Your_Website\"><\/span>Qu'est-ce que le suivi des liens (et pourquoi vous devriez l'utiliser sur votre site web) ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bien entendu, vous savez d\u00e9j\u00e0 ce qu'est un lien. Le suivi de vos liens est une m\u00e9thode qui vous permet de savoir comment les lecteurs agissent sur votre site et \u00e0 quel moment. Il s'agit d'un outil essentiel pour les sp\u00e9cialistes du marketing d'affiliation, et ce pour plusieurs raisons, dont la principale est qu'il permet de suivre les actions des lecteurs sur votre site et \u00e0 quel moment :<\/p>\n<ul>\n<li>Vous permet de suivre les clics de votre public.<\/li>\n<li>Permet de suivre les liens dans diff\u00e9rentes campagnes.<\/li>\n<li>Se pr\u00eate \u00e0 l'am\u00e9lioration de votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/linking-strategy\/\">strat\u00e9gie de liaison<\/a>.<\/li>\n<\/ul>\n<p>Ce n'est qu'un d\u00e9but. L'un des principaux avantages du suivi des liens est l'augmentation des conversions. C'est celui qui devrait compter le plus pour les sp\u00e9cialistes du marketing d'affiliation, et heureusement, il y a de nombreuses fa\u00e7ons de suivre vos liens dans WordPress.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Ways_Link_Tracking_Can_Help_You_Increase_Conversions\"><\/span>3 fa\u00e7ons dont le suivi des liens peut vous aider \u00e0 augmenter vos conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c9tant donn\u00e9 que le suivi des liens est b\u00e9n\u00e9fique pour de nombreux propri\u00e9taires de sites, il est primordial d'apprendre \u00e0 utiliser cette tactique pour augmenter les conversions. Jetons un coup d'\u0153il \u00e0 trois fa\u00e7ons diff\u00e9rentes de l'utiliser, ainsi qu'\u00e0 la mani\u00e8re de le faire !<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_You_Can_Study_User_Behavior_to_Boost_Engagement_With_Your_Links\"><\/span>1. Vous pouvez \u00e9tudier le comportement des utilisateurs pour stimuler l'engagement \u00e0 l'\u00e9gard de vos liens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2448\" aria-describedby=\"caption-attachment-2448\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2448\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report.jpeg\" alt=\"Un rapport type &quot;PrettyLinks\" width=\"800\" height=\"447\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report.jpeg 1465w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report-300x168.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report-1024x572.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report-768x429.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2448\" class=\"wp-caption-text\">Un rapport sp\u00e9cifique peut vous donner un aper\u00e7u des comportements des utilisateurs.<\/figcaption><\/figure>\n<p>L'engagement des utilisateurs est un indicateur de la mani\u00e8re dont les visiteurs interagissent avec votre site web. Plus les utilisateurs agissent sur vos liens, plus ils sont susceptibles d'effectuer un achat. En d'autres termes, plus vous gagnez de visiteurs, plus vous gagnez d'argent. <a href=\"https:\/\/conversionxl.com\/blog\/how-to-get-traffic-that-converts\/\">les chances de conversion sont plus \u00e9lev\u00e9es<\/a>.<\/p>\n<p>Comprendre l'interaction des utilisateurs vous aide \u00e0 stimuler l'engagement, et vous pouvez le faire facilement avec l'aide de Pretty Link's <a href=\"https:\/\/prettylinks.com\/fr\/docs\/standard-reports\/\"><em>Rapports standards<\/em><\/a> caract\u00e9ristiques. Une fois que vous avez <a href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\" target=\"_blank\" rel=\"noopener noreferrer\">achet\u00e9, install\u00e9 et activ\u00e9<\/a> PrettyLinks, activer le suivi en allant sur <em>PrettyLinks<\/em> &gt; <em>Options<\/em> &gt; <em>Liens<\/em> dans votre tableau de bord WordPress. Ensuite, v\u00e9rifiez l'option&nbsp;<em>Activer le suivi<\/em> <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2449\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/enable-tracking.jpeg\" alt=\"Activer le suivi dans PrettyLinks\" width=\"800\" height=\"251\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/enable-tracking.jpeg 1890w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/enable-tracking-300x94.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/enable-tracking-1024x321.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/enable-tracking-768x241.jpeg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/enable-tracking-1536x482.jpeg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Apr\u00e8s avoir laiss\u00e9 \u00e0 vos liens le temps de recueillir des donn\u00e9es, vous pouvez <a href=\"https:\/\/prettylinks.com\/fr\/docs\/standard-reports\/\">cr\u00e9er et consulter vos rapports<\/a>. Gr\u00e2ce \u00e0 ces informations, vous pouvez mieux comprendre l'engagement des utilisateurs et apporter les modifications que vous jugez n\u00e9cessaires. Par exemple, si vous constatez que votre lien image est plus performant que la version texte, vous pouvez \u00e9ventuellement incorporer davantage de liens images sur votre site web pour obtenir de meilleurs r\u00e9sultats.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_It_Can_Help_You_Track_User_Actions_to_Personalize_Future_Interactions\"><\/span>2. Il peut vous aider \u00e0 suivre les actions de l'utilisateur afin de personnaliser les interactions futures.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2293\" aria-describedby=\"caption-attachment-2293\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2293\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/link-report.jpg\" alt=\"Rapports de liaison PrettyLinks\" width=\"800\" height=\"451\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/link-report.jpg 1389w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/link-report-300x169.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/link-report-1024x577.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/link-report-768x433.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2293\" class=\"wp-caption-text\">Les rapports peuvent montrer les actions des utilisateurs et vous aider \u00e0 am\u00e9liorer vos futurs efforts de liaison.<\/figcaption><\/figure>\n<p>Les interactions que vous avez avec vos clients peuvent d\u00e9terminer leurs prochaines \u00e9tapes. En personnalisant ces engagements, vous pouvez cr\u00e9er des relations avec vos clients potentiels. Cette <a href=\"https:\/\/www.entrepreneur.com\/article\/289720\">am\u00e9liore la confiance<\/a> et rend la vente beaucoup plus probable. Le suivi des clics vous permet de personnaliser les interactions futures avec vos clients actuels. Vous pouvez ensuite appliquer cette personnalisation \u00e0 de nouveaux clients qui correspondent \u00e0 la m\u00eame cat\u00e9gorie de clients. <a href=\"https:\/\/coschedule.com\/blog\/how-to-find-your-target-audience\/\">public cible<\/a>.<\/p>\n<p>Pour commencer \u00e0 le faire avec PrettyLinks, rendez-vous \u00e0 l'adresse suivante <em>PrettyLinks<\/em> &gt; <em>Rapports Pro <\/em>dans WordPress. Cliquez sur <em>Ajouter un rapport PrettyLinks<\/em> et s\u00e9lectionnez les liens <a href=\"https:\/\/prettylinks.com\/fr\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">vous souhaitez analyser<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2406\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report.jpg\" alt=\"PrettyLinks Ajouter un nouveau lien Rapport\" width=\"800\" height=\"465\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report.jpg 1237w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-300x174.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-1024x595.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-768x446.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Par exemple, si vous analysez la page d'atterrissage d'un produit, votre lien cible pourrait \u00eatre la page d'achat du produit. Une fois le rapport cr\u00e9\u00e9, vous verrez les pourcentages correspondants :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2450\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/conversion-rates.jpeg\" alt=\"Taux de conversion dans le rapport de conversion PrettyLinks\" width=\"800\" height=\"100\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/conversion-rates.jpeg 1462w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/conversion-rates-300x38.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/conversion-rates-1024x128.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/conversion-rates-768x96.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Si les deux pages ont un taux de conversion \u00e9lev\u00e9, vous saurez qu'il s'agit d'un chemin d'utilisateur populaire. Vous pouvez alors utiliser ces liens \u00e0 fort taux de conversion dans vos interactions avec les clients et faire des suggestions en cons\u00e9quence.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_You_Can_Use_Split_Testing_to_Determine_Best_Placement_for_Your_Links\"><\/span>3. Vous pouvez utiliser le Split Testing pour d\u00e9terminer le meilleur emplacement pour vos liens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2452\" aria-describedby=\"caption-attachment-2452\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2452\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1.jpg\" alt=\"Les r\u00e9sultats d&#039;un test fractionn\u00e9 PrettyLinks\" width=\"800\" height=\"341\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1.jpg 1663w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-300x128.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1024x437.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-768x327.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1536x655.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2452\" class=\"wp-caption-text\">Un test fractionn\u00e9 peut vous aider \u00e0 identifier les emplacements de liens qui convertissent le plus.<\/figcaption><\/figure>\n<p>Depuis&nbsp;<a href=\"https:\/\/www.3nions.com\/link-placement-guide-for-better-search-ranking\/\">l'emplacement des liens<\/a> d\u00e9terminera la fr\u00e9quence \u00e0 laquelle les utilisateurs interagissent avec eux, vous aurez souvent besoin de savoir quels sont les emplacements qui fonctionnent le mieux.&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/docs\/split-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tests fractionn\u00e9s<\/a> est une technique utilis\u00e9e par les sp\u00e9cialistes du marketing pour d\u00e9terminer les meilleures pratiques commerciales. En l'utilisant pour comparer les performances de vos liens, vous pouvez garantir le placement le plus optimal (entre autres \u00e9l\u00e9ments) pour une utilisation future.<\/p>\n<p>Pour ce faire, rendez-vous sur <em>PrettyLinks<\/em> &gt; <em>PrettyLinks<\/em> dans WordPress, et cliquez sur <em>Editer<\/em> sous le lien que vous souhaitez tester. Sur la page <em>Modifier le lien<\/em> page, allez \u00e0 <em>Options Pro<\/em> et choisissez <em>Rotation<\/em> de la <em>Redirection dynamique <\/em>dans la liste d\u00e9roulante :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2451\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation.jpg\" alt=\"Rotation &quot;PrettyLinks\" width=\"800\" height=\"283\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation.jpg 1881w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation-300x106.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation-1024x362.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation-768x272.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation-1536x543.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Vous pouvez ajouter diff\u00e9rents <em>Rotation des URL cibles&nbsp;<\/em>(et leur poids), et en cliquant sur le bouton <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> \u00e0 c\u00f4t\u00e9 de <em>Essai fractionn\u00e9<\/em> vous pouvez choisir le lien de l'objectif auquel vous souhaitez le comparer (comme dans la derni\u00e8re m\u00e9thode).<\/p>\n<p>Une fois que vous avez eu le temps de tester les deux pages, vous pouvez consulter le rapport en retournant \u00e0 la page <em>PrettyLinks<\/em> et en s\u00e9lectionnant l'option <em>Rapport sur le test de fractionnement<\/em> sous votre lien. Vous saurez ainsi quel est le meilleur taux de conversion, ce qui vous permettra de savoir quel est le meilleur placement de lien.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Une mauvaise utilisation des liens de votre site web peut avoir des cons\u00e9quences importantes, telles qu'un manque \u00e0 gagner. Heureusement, le suivi des liens peut vous fournir les informations dont vous avez besoin pour r\u00e9ajuster votre strat\u00e9gie et vous aider \u00e0 augmenter les conversions.<\/p>\n<p>Dans cet article, nous vous avons pr\u00e9sent\u00e9 le suivi des liens et son importance. Nous vous avons \u00e9galement montr\u00e9 trois fa\u00e7ons dont il peut vous aider \u00e0 augmenter les conversions sur votre site Web. Pour r\u00e9sumer rapidement, il peut vous aider :<\/p>\n<ol>\n<li>Comprendre le comportement des utilisateurs pour stimuler l'engagement avec vos liens.<\/li>\n<li>Suivre les actions des utilisateurs pour personnaliser les interactions futures.<\/li>\n<li>Utilisez les tests de r\u00e9partition pour d\u00e9terminer le meilleur emplacement pour vos liens.<\/li>\n<\/ol>\n<p>Vous avez des questions sur le suivi des liens, ou sur la fa\u00e7on dont <a href=\"https:\/\/prettylinks.com\/fr\/about\/\">PrettyLinks<\/a> peut vous aider ? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Il va sans dire que les liens sont essentiels pour les sp\u00e9cialistes du marketing d'affiliation. Vous les utilisez sur votre site web, vos profils de m\u00e9dias sociaux et dans vos campagnes d'emailing. Si vous ne les suivez pas correctement, vous risquez de perdre des prospects et, plus important encore, des profits. Le suivi des performances de vos liens peut vous aider \u00e0 d\u00e9terminer leur emplacement optimal sur votre...<\/p>","protected":false},"author":11450,"featured_media":2493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,66],"tags":[92,85,13],"class_list":["post-2447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-seo","tag-link-tracking","tag-linking-strategy","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"As an affiliate marketer, conversions are everything. In this post, we&#039;ll show you three ways to increase conversions with link tracking!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"3 Ways Link Tracking Can Help You Increase Conversions\" \/>\n\t\t<meta property=\"og:description\" content=\"As an affiliate marketer, conversions are everything. In this post, we&#039;ll show you three ways to increase conversions with link tracking!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/11\/Link-tracking@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/11\/Link-tracking@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2017-11-10T17:29:25+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-12-30T07:51:09+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"3 Ways Link Tracking Can Help You Increase Conversions\" \/>\n\t\t<meta name=\"twitter:description\" content=\"As an affiliate marketer, conversions are everything. In this post, we&#039;ll show you three ways to increase conversions with link tracking!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/11\/Link-tracking@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/increase-conversions-link-tracking\\\/#blogposting\",\"name\":\"3 Ways Link Tracking Can Help You Increase Conversions\",\"headline\":\"3 Ways Link Tracking Can Help You Increase Conversions\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Link-tracking@2x.png\",\"width\":1480,\"height\":683},\"datePublished\":\"2017-11-10T17:29:25-07:00\",\"dateModified\":\"2019-12-30T07:51:09-07:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/increase-conversions-link-tracking\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/increase-conversions-link-tracking\\\/#webpage\"},\"articleSection\":\"Advice, SEO, link tracking, linking strategy, Pretty Links\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/increase-conversions-link-tracking\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/increase-conversions-link-tracking\\\/#listItem\",\"name\":\"3 Ways Link Tracking Can Help You Increase Conversions\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/increase-conversions-link-tracking\\\/#listItem\",\"position\":3,\"name\":\"3 Ways Link Tracking Can Help You Increase Conversions\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/increase-conversions-link-tracking\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775847414\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/increase-conversions-link-tracking\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/increase-conversions-link-tracking\\\/\",\"name\":\"3 Ways Link Tracking Can Help You Increase Conversions\",\"description\":\"As an affiliate marketer, conversions are everything. In this post, we'll show you three ways to increase conversions with link tracking!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/increase-conversions-link-tracking\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Link-tracking@2x.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/increase-conversions-link-tracking\\\/#mainImage\",\"width\":1480,\"height\":683},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/increase-conversions-link-tracking\\\/#mainImage\"},\"datePublished\":\"2017-11-10T17:29:25-07:00\",\"dateModified\":\"2019-12-30T07:51:09-07:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>3 Ways Link Tracking Can Help You Increase Conversions<\/title>\n\n","aioseo_head_json":{"title":"3 fa\u00e7ons dont le suivi des liens peut vous aider \u00e0 augmenter vos conversions","description":"En tant qu'affili\u00e9, les conversions sont essentielles. Dans cet article, nous allons vous montrer trois fa\u00e7ons d'augmenter les conversions gr\u00e2ce au suivi des liens !","canonical_url":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#blogposting","name":"3 Ways Link Tracking Can Help You Increase Conversions","headline":"3 Ways Link Tracking Can Help You Increase Conversions","author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/11\/Link-tracking@2x.png","width":1480,"height":683},"datePublished":"2017-11-10T17:29:25-07:00","dateModified":"2019-12-30T07:51:09-07:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#webpage"},"articleSection":"Advice, SEO, link tracking, linking strategy, Pretty Links"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#listItem","name":"3 Ways Link Tracking Can Help You Increase Conversions"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#listItem","position":3,"name":"3 Ways Link Tracking Can Help You Increase Conversions","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/fr\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/fr\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775847414","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#webpage","url":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/","name":"3 Ways Link Tracking Can Help You Increase Conversions","description":"As an affiliate marketer, conversions are everything. In this post, we'll show you three ways to increase conversions with link tracking!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/11\/Link-tracking@2x.png","@id":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#mainImage","width":1480,"height":683},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/#mainImage"},"datePublished":"2017-11-10T17:29:25-07:00","dateModified":"2019-12-30T07:51:09-07:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/fr\/#website","url":"https:\/\/prettylinks.com\/fr\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"PrettyLinks","og:type":"article","og:title":"3 Ways Link Tracking Can Help You Increase Conversions","og:description":"As an affiliate marketer, conversions are everything. In this post, we'll show you three ways to increase conversions with link tracking!","og:url":"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/11\/Link-tracking@2x.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/11\/Link-tracking@2x.png","og:image:width":1480,"og:image:height":683,"article:published_time":"2017-11-10T17:29:25+00:00","article:modified_time":"2019-12-30T07:51:09+00:00","twitter:card":"summary_large_image","twitter:title":"3 Ways Link Tracking Can Help You Increase Conversions","twitter:description":"As an affiliate marketer, conversions are everything. In this post, we'll show you three ways to increase conversions with link tracking!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/11\/Link-tracking@2x.png"},"aioseo_meta_data":{"post_id":"2447","title":null,"description":"En tant qu'affili\u00e9, les conversions sont essentielles. Dans cet article, nous allons vous montrer trois fa\u00e7ons d'augmenter les conversions gr\u00e2ce au suivi des liens !","keywords":[{"label":"increase conversions with link tracking","value":"increase conversions with link tracking"},{"label":"link tracking","value":"link tracking"},{"label":"CTR","value":"CTR"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 22:00:50","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:48","updated":"2025-10-15 15:54:15"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/2447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/comments?post=2447"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/2447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media\/2493"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media?parent=2447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/categories?post=2447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/tags?post=2447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}