{"id":2427,"date":"2017-10-27T16:29:26","date_gmt":"2017-10-27T16:29:26","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2427"},"modified":"2020-06-23T20:08:46","modified_gmt":"2020-06-23T20:08:46","slug":"effective-linking-on-social-media","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/effective-linking-on-social-media\/","title":{"rendered":"Un guide multiplateforme pour des liens efficaces sur les sites de m\u00e9dias sociaux"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f31634bcb18\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f31634bcb18\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-linking-on-social-media\/#Why_You_Should_Have_a_Social_Media_Linking_Strategy\" >Pourquoi vous devez avoir une strat\u00e9gie de liens dans les m\u00e9dias sociaux ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-linking-on-social-media\/#How_to_Implement_an_Effective_Linking_Strategy_on_Social_Media_In_3_Ways\" >Comment mettre en \u0153uvre une strat\u00e9gie de liens efficace sur les m\u00e9dias sociaux (en 3 fa\u00e7ons)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-linking-on-social-media\/#1_Use_Facebook_to_Introduce_Yourself_and_Your_Products\" >1. Utilisez Facebook pour vous pr\u00e9senter et pr\u00e9senter vos produits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-linking-on-social-media\/#2_Use_Twitter_to_Encourage_InteractionEngagement\" >2. Utiliser Twitter pour encourager l'interaction\/l'engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-linking-on-social-media\/#3_Use_Instagram_to_Build_Brand_Awareness\" >3. Utiliser Instagram pour d\u00e9velopper la notori\u00e9t\u00e9 de la marque<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-linking-on-social-media\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Une strat\u00e9gie de liens solide est l'un des meilleurs moyens de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-business-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">promouvoir votre marque<\/a>et c'est particuli\u00e8rement efficace sur les m\u00e9dias sociaux. Cependant, en adoptant une approche similaire sur chaque plateforme, vous risquez d'entraver vos efforts pour gagner des march\u00e9s.<\/p>\n<p>Chaque plateforme de m\u00e9dias sociaux a des objectifs, des forces et des caract\u00e9ristiques d\u00e9mographiques sp\u00e9cifiques. Il est donc important de garder ces diff\u00e9rences \u00e0 l'esprit lorsque vous planifiez votre strat\u00e9gie. Si vous l'optimisez correctement, vous pouvez b\u00e9n\u00e9ficier d'avantages tels qu'une\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2017\/06\/drive-traffic-to-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">augmentation du trafic sur le site web<\/a>\u00a0et un\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2017\/07\/picking-social-media-platform-affiliate\/\" target=\"_blank\" rel=\"noopener noreferrer\">am\u00e9lioration des rendements<\/a>.<\/p>\n<p>Dans ce billet, nous vous proposons des conseils sur l'\u00e9tablissement de liens pour les plateformes de m\u00e9dias sociaux les plus populaires : Facebook, Twitter et Instagram. Vous apprendrez \u00e9galement \u00e0 quoi sert chaque plateforme et comment vous pouvez optimiser vos liens pour chacune d'entre elles avec l'aide de <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Should_Have_a_Social_Media_Linking_Strategy\"><\/span>Pourquoi vous devez avoir une strat\u00e9gie de liens dans les m\u00e9dias sociaux ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2428\" aria-describedby=\"caption-attachment-2428\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2428\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link.jpg\" alt=\"Les voyages postent sur Twitter avec un lien raccourci\" width=\"800\" height=\"335\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link.jpg 1201w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link-300x126.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link-1024x429.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link-768x322.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2428\" class=\"wp-caption-text\">Les marques utilisent des liens sur les m\u00e9dias sociaux pour promouvoir leurs activit\u00e9s.<\/figcaption><\/figure>\n<p>A <a href=\"https:\/\/prettylinks.com\/fr\/blog\/linking-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">strat\u00e9gie de liaison<\/a> est simplement un plan d'optimisation de vos liens. Il peut \u00eatre mis en \u0153uvre pour une entreprise de toute taille et constitue un aspect important de l'image de votre marque. Bien qu'une strat\u00e9gie de liens puisse \u00eatre utilis\u00e9e sur l'ensemble de l'internet, les m\u00e9dias sociaux sont particuli\u00e8rement fructueux pour plusieurs raisons :<\/p>\n<ul>\n<li><a href=\"https:\/\/prettylinks.com\/fr\/blog\/traffic-driving-social-media-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">Augmentation du trafic sur le site web<\/a> gr\u00e2ce \u00e0 des liens plac\u00e9s de mani\u00e8re optimale.<\/li>\n<li>Am\u00e9lioration de la notori\u00e9t\u00e9 de la marque sur vos plateformes de m\u00e9dias sociaux.<\/li>\n<li><a href=\"https:\/\/blog.kissmetrics.com\/social-media-and-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Une meilleure visibilit\u00e9<\/a> de vos profils de m\u00e9dias sociaux sur <a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_results_page\" target=\"_blank\" rel=\"noopener noreferrer\">Pages de r\u00e9sultats des moteurs de recherche (SERP)<\/a>gr\u00e2ce \u00e0 des liens de marque.<\/li>\n<\/ul>\n<p>Avec un <a href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">une pr\u00e9sence active dans les m\u00e9dias sociaux<\/a>Vous pouvez ainsi placer votre marque en \u00e9vidence devant des prospects potentiels. C'est (bien s\u00fbr) une bonne nouvelle pour augmenter les conversions (comme les achats et les inscriptions \u00e0 la lettre d'information \u00e9lectronique).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Implement_an_Effective_Linking_Strategy_on_Social_Media_In_3_Ways\"><\/span>Comment mettre en \u0153uvre une strat\u00e9gie de liens efficace sur les m\u00e9dias sociaux (en 3 fa\u00e7ons)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bien qu'une strat\u00e9gie de liaison puisse \u00eatre utilis\u00e9e dans tous les domaines de l<em>\u00a0<\/em>Si vous souhaitez cr\u00e9er des liens vers des m\u00e9dias sociaux, vous devrez les adapter \u00e0 votre plateforme sp\u00e9cifique. Voyons maintenant comment mettre en \u0153uvre une strat\u00e9gie de liens sur trois des sites sociaux les plus populaires.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_Facebook_to_Introduce_Yourself_and_Your_Products\"><\/span>1. Utilisez Facebook pour vous pr\u00e9senter et pr\u00e9senter vos produits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2429\" aria-describedby=\"caption-attachment-2429\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2429\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage.jpg\" alt=\"Page d&#039;accueil de Facebook\" width=\"800\" height=\"175\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage.jpg 1061w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage-300x66.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage-1024x224.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage-768x168.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2429\" class=\"wp-caption-text\">En tant que plateforme la plus populaire, <a href=\"http:\/\/facebook.com\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> facilite les annonces de liens.<\/figcaption><\/figure>\n<p>Facebook est de loin la plateforme de m\u00e9dias sociaux la plus populaire, avec <a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">68% des adultes am\u00e9ricains<\/a> l'utilisent activement. Cela signifie que si vous souhaitez toucher un grand nombre de personnes, cette plateforme pourrait \u00eatre le moyen de le faire.<\/p>\n<p>Malgr\u00e9 la popularit\u00e9 de la plateforme, vous devez vous efforcer de cibler les bonnes personnes. Les publicit\u00e9s Facebook aident les entreprises \u00e0 am\u00e9liorer leur visibilit\u00e9 et leur port\u00e9e, et nous vous recommandons trois astuces pour maximiser vos conversions :<\/p>\n<ol>\n<li><strong>Incluez toujours un lien visible. <\/strong>Facebook vous donne la possibilit\u00e9 de supprimer le lien de votre publication, mais il est pr\u00e9f\u00e9rable de le conserver. Cela peut <a href=\"https:\/\/blog.rebrandly.com\/link-trust-psychology-behind-people-click-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">am\u00e9liorer consid\u00e9rablement les taux de clics<\/a>.<\/li>\n<li><strong>La description du lien doit \u00eatre br\u00e8ve. <\/strong><a href=\"http:\/\/www.smartinsights.com\/social-media-marketing\/facebook-marketing\/new-research-reveals-makes-effective-facebook-ad\/\" target=\"_blank\" rel=\"noopener noreferrer\">La recherche montre<\/a> que la longueur id\u00e9ale de la description du lien de votre annonce est d'environ 15 mots.<\/li>\n<li><strong>Utilisez les m\u00e9dias pour attirer l'attention de vos lecteurs. <\/strong>Le contenu visuel est <a href=\"https:\/\/www.hubspot.com\/marketing-statistics?_ga=2.187230760.1225929976.1507206688-250895498.1505394057\" target=\"_blank\" rel=\"noopener noreferrer\">plus susceptibles d'\u00eatre partag\u00e9es<\/a>, <em>et <\/em>il est regard\u00e9 <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-algorithm-works-facebook-twitter-instagram#sm.00006uybatuk9erxqe91juzya6sra\" target=\"_blank\" rel=\"noopener noreferrer\">plus favorablement par Facebook<\/a>.<\/li>\n<\/ol>\n<p>En outre, vous pouvez \u00e9galement proposer du contenu gratuit \u00e0 l'occasion si votre activit\u00e9 principale est payante. Cela peut inciter les personnes qui vous suivent \u00e0 consulter plus r\u00e9guli\u00e8rement votre fil d'actualit\u00e9 pour y trouver \u00e0 la fois du contenu gratuit et des publicit\u00e9s pour des produits ou des services.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_Twitter_to_Encourage_InteractionEngagement\"><\/span>2. Utiliser Twitter pour encourager l'interaction\/l'engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2430\" aria-describedby=\"caption-attachment-2430\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2430\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage.jpg\" alt=\"Page d&#039;accueil de Twitter\" width=\"800\" height=\"184\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage.jpg 1268w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage-300x69.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage-1024x236.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage-768x177.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2430\" class=\"wp-caption-text\"><a href=\"http:\/\/twitter.com\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> facilite l'int\u00e9gration de liens dans les tweets de votre marque.<\/figcaption><\/figure>\n<p>Twitter est une plateforme populaire enti\u00e8rement compos\u00e9e de \"tweets\" de 140 caract\u00e8res maximum, qui sont vus \u00e0 la fois par les personnes qui les suivent directement et par tous ceux qui s'y int\u00e9ressent. Dans l'ensemble, il s'agit d'une plateforme efficace pour encourager les interactions avec le public.<\/p>\n<p>Il est int\u00e9ressant de noter que les clics sur les liens repr\u00e9sentent <a href=\"https:\/\/blog.hubspot.com\/marketing\/twitter-increase-clickthrough-rate\" target=\"_blank\" rel=\"noopener noreferrer\">92% de toutes les interactions avec les utilisateurs<\/a> avec des tweets, ce qui signifie que vous ne pouvez tout simplement pas vous permettre d'ignorer Twitter en tant que plateforme. Heureusement, il est facile de commencer \u00e0 utiliser Twitter :<\/p>\n<ul>\n<li><strong>Utilisation <\/strong><a href=\"https:\/\/prettylinks.com\/fr\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>des liens courts et agr\u00e9ables<\/strong><\/a><strong> dans les tweets. <\/strong>Cela permet d'\u00e9conomiser de l'espace tout en promouvant votre marque. M\u00eame avec le <a href=\"https:\/\/www.forbes.com\/sites\/ajagrawal\/2017\/10\/02\/the-pros-and-cons-of-twitter-280-for-marketers\/#48422b344a34\" target=\"_blank\" rel=\"noopener noreferrer\">la nouvelle limite de 280 caract\u00e8res<\/a>L'espace sera toujours une denr\u00e9e pr\u00e9cieuse.<\/li>\n<li><strong>Inclure un <\/strong><a href=\"https:\/\/blog.hootsuite.com\/twitter-bio-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>lien dans votre bio<\/strong><\/a><strong>. <\/strong>Pour de meilleurs r\u00e9sultats, cr\u00e9ez un lien direct vers une page d'atterrissage ou votre dernier article de blog (et n'oubliez pas d'indiquer <a href=\"http:\/\/www.adweek.com\/digital\/5-types-of-calls-to-action-you-should-be-using-on-twitter\/\" target=\"_blank\" rel=\"noopener noreferrer\">inclure un appel \u00e0 l'action (CTA)<\/a>!).<\/li>\n<\/ul>\n<p>Vous pouvez facilement <a href=\"https:\/\/prettylinks.com\/fr\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">cr\u00e9er des liens raccourcis, adapt\u00e9s \u00e0 Twitter<\/a>\u00a0en utilisant le\u00a0<a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>\u00a0plugin. En outre, vous devriez \u00e9galement consacrer r\u00e9guli\u00e8rement du temps (chaque jour, par exemple) \u00e0 l'interaction avec vos followers. Une interaction fr\u00e9quente - sous la forme de partages, de likes et de r\u00e9ponses - contribuera \u00e0 augmenter le nombre de vos followers et \u00e0 renforcer l'engagement naturel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Instagram_to_Build_Brand_Awareness\"><\/span>3. Utiliser Instagram pour d\u00e9velopper la notori\u00e9t\u00e9 de la marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2431\" aria-describedby=\"caption-attachment-2431\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2431\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/instagram-homepage.jpg\" alt=\"Page d&#039;accueil Instagram\" width=\"800\" height=\"304\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/instagram-homepage.jpg 953w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/instagram-homepage-300x114.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/instagram-homepage-768x292.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2431\" class=\"wp-caption-text\">En tant que plateforme la moins favorable aux liens, <a href=\"http:\/\/instagram.com\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> peut encore \u00eatre utilis\u00e9e pour am\u00e9liorer la notori\u00e9t\u00e9 de la marque.<\/figcaption><\/figure>\n<p>Instagram est une plateforme de m\u00e9dias sociaux bas\u00e9e sur la photo - d\u00e9tenue par Facebook - et\u00a0<a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">28% des adultes am\u00e9ricains<\/a> l'utilisent activement. Bien que ce chiffre soit nettement inf\u00e9rieur \u00e0 celui de Facebook (68%), il existe une raison majeure de faire figurer votre marque sur Instagram : l'engagement.<\/p>\n<p>Les marques sur Instagram voient une <a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">4,21% taux d'engagement par follower<\/a>soit pr\u00e8s de 60 fois plus que sur Facebook et environ 120 fois plus que sur Twitter ! Pour tirer parti de cette plateforme et mieux faire conna\u00eetre votre marque, vous devez suivre les trois conseils suivants :<\/p>\n<ol>\n<li><strong>Ajoutez un joli lien \u00e0 votre biographie. <\/strong>Cela permettra aux visiteurs de le mettre en \u00e9vidence et de savoir qu'il est li\u00e9 \u00e0 votre marque.<\/li>\n<li><strong>Utilisez un lien profond vers votre site web<\/strong>. Au lieu d'un lien vers la page d'accueil de votre site web ou de votre blog, cr\u00e9ez un lien vers une page de produit ou un article de blog sp\u00e9cifique. Bien entendu, vous pouvez modifier ce lien aussi souvent que vous le souhaitez.<\/li>\n<li><strong>Utilisation <a href=\"https:\/\/www.imore.com\/how-take-perfect-picture-instagram\" target=\"_blank\" rel=\"noopener noreferrer\">des images de haute qualit\u00e9<\/a>. <\/strong>En tant que plateforme ax\u00e9e sur la photo, la qualit\u00e9 de vos images compte autant que le contenu de vos l\u00e9gendes.<\/li>\n<\/ol>\n<p>Enfin, bien que vous ne puissiez pas cr\u00e9er de liens dans vos l\u00e9gendes, vous pouvez <em>peut<\/em> mentionner votre lien bio dans vos articles, ce qui peut contribuer \u00e0 augmenter le trafic vers votre site web.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le marketing des m\u00e9dias sociaux est un \u00e9l\u00e9ment essentiel de toute marque. Pour stimuler vos efforts et am\u00e9liorer le trafic organique vers votre site web, une solide strat\u00e9gie de liens est votre meilleur outil. Cependant, les diff\u00e9rentes plateformes de m\u00e9dias sociaux n\u00e9cessitent toutes une approche diff\u00e9rente de la mani\u00e8re dont vous utilisez les liens pour maximiser les conversions.<\/p>\n<p>Dans ce billet, nous avons discut\u00e9 de l'importance d'une strat\u00e9gie de liens dans les m\u00e9dias sociaux. Nous avons \u00e9galement abord\u00e9 les trois principales plateformes de m\u00e9dias sociaux et donn\u00e9 quelques conseils pour mettre en place des liens efficaces. R\u00e9capitulons :<\/p>\n<ol>\n<li>Utilisez Facebook pour vous pr\u00e9senter et pr\u00e9senter vos produits.<\/li>\n<li>Utilisez Twitter pour encourager les interactions et l'engagement.<\/li>\n<li>Utilisez Instagram pour faire conna\u00eetre votre marque.<\/li>\n<\/ol>\n<p>Vous avez des questions sur la cr\u00e9ation de votre propre strat\u00e9gie de liens avec les m\u00e9dias sociaux, ou sur la fa\u00e7on de les mettre en \u0153uvre ? <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> peut vous aider \u00e0 en mettre un en place ? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Une strat\u00e9gie de liens solide est l'un des meilleurs moyens de promouvoir votre marque, et elle est particuli\u00e8rement efficace sur les m\u00e9dias sociaux. Cependant, en adoptant une approche similaire sur chaque plateforme, vous risquez d'entraver vos efforts pour gagner des march\u00e9s. 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