{"id":2402,"date":"2017-10-20T16:45:17","date_gmt":"2017-10-20T16:45:17","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2402"},"modified":"2019-12-30T05:42:14","modified_gmt":"2019-12-30T05:42:14","slug":"linking-tips-for-email-campaign","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/linking-tips-for-email-campaign\/","title":{"rendered":"3 conseils pratiques sur les liens pour votre prochaine campagne d'e-mailing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d6403c01e04\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6403c01e04\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/linking-tips-for-email-campaign\/#The_Importance_of_Links_In_Your_Email_Campaigns\" >L'importance des liens dans vos campagnes d'e-mailing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/linking-tips-for-email-campaign\/#3_Actionable_Linking_Tips_for_Your_Next_Email_Campaign\" >3 conseils pratiques sur les liens pour votre prochaine campagne d'e-mailing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/linking-tips-for-email-campaign\/#1_Increase_Interaction_by_Incorporating_Links_Into_Images\" >1. Augmenter l'interaction en int\u00e9grant des liens dans les images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/linking-tips-for-email-campaign\/#2_Improve_Readability_by_Using_Highly_Descriptive_Anchor_Text\" >2. Am\u00e9liorer la lisibilit\u00e9 en utilisant un texte d'ancrage tr\u00e8s descriptif<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/linking-tips-for-email-campaign\/#3_Find_the_Best_Placement_by_Tracking_Your_Links_with_PrettyLinks\" >3. Trouvez le meilleur placement en suivant vos liens avec PrettyLinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/linking-tips-for-email-campaign\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Des campagnes de courrier \u00e9lectronique efficaces peuvent <a href=\"https:\/\/www.springbot.com\/blog\/email-marketing\/7-ways-boost-engagement-email-marketing-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">susciter l'int\u00e9r\u00eat des lecteurs<\/a> et <a href=\"https:\/\/conversionxl.com\/blog\/how-to-generate-more-sales-from-your-email-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">augmenter les conversions<\/a> - et les liens constituent un \u00e9l\u00e9ment essentiel de ces campagnes. Malheureusement, vous n'incorporez peut-\u00eatre pas les liens aussi efficacement que vous le pourriez, ce qui peut entra\u00eener un faible engagement des lecteurs et des campagnes inefficaces.<\/p>\n<p>Lorsque vous ne tenez pas compte des liens dans vos courriels, vous risquez de r\u00e9duire l'engagement des utilisateurs et m\u00eame de perdre des abonn\u00e9s. Heureusement, il existe plusieurs techniques de liens que vous pouvez utiliser dans vos campagnes pour les rendre fructueuses et maintenir vos lecteurs abonn\u00e9s.<\/p>\n<p>Dans ce billet, nous discuterons de l'importance des liens dans vos campagnes d'emailing. Nous pr\u00e9senterons ensuite trois conseils pratiques pour l'\u00e9tablissement de liens (dont un qui peut \u00eatre suivi avec l'utilisation de <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>) et discuter de la mani\u00e8re dont vous pouvez les int\u00e9grer dans votre prochaine campagne. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Links_In_Your_Email_Campaigns\"><\/span>L'importance des liens dans vos campagnes d'e-mailing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2409\" aria-describedby=\"caption-attachment-2409\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2409\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/wpmu-dev-signup-1.jpeg\" alt=\"Inscription \u00e0 la newsletter de WPMU Dev\" width=\"800\" height=\"264\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/wpmu-dev-signup-1.jpeg 853w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/wpmu-dev-signup-1-300x99.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/wpmu-dev-signup-1-768x253.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2409\" class=\"wp-caption-text\">Avec des formulaires d'inscription \u00e0 la lettre d'information - comme <a href=\"https:\/\/premium.wpmudev.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">WPMU DEV's<\/a> - vos lecteurs peuvent s'inscrire \u00e0 vos campagnes d'e-mailing.<\/figcaption><\/figure>\n<p>Les campagnes d'e-mailing sont simplement des e-mails marketing d\u00e9di\u00e9s envoy\u00e9s \u00e0 votre liste d'abonn\u00e9s. Vous pouvez les utiliser pour vendre un produit ou un service, promouvoir un cours ou un webinaire, ou m\u00eame simplement \u00e9duquer et engager votre public. Elles peuvent \u00eatre uniques ou faire partie d'une s\u00e9rie.<\/p>\n<p>En outre, les campagnes de courrier \u00e9lectronique int\u00e8grent de nombreux \u00e9l\u00e9ments, notamment des images, des vid\u00e9os et des contenus de longue dur\u00e9e. Cependant, les liens sont essentiels \u00e0 toute campagne et peuvent offrir des avantages suppl\u00e9mentaires. Par exemple, ils peuvent :<\/p>\n<ul>\n<li><strong>Augmenter l'engagement des lecteurs.<\/strong> En cr\u00e9ant un lien vers votre site web, vous pouvez maintenir l'int\u00e9r\u00eat de vos lecteurs pour votre contenu.<\/li>\n<li><a href=\"https:\/\/prettylinks.com\/fr\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Am\u00e9liorer le trafic sur le site web<\/strong><\/a><strong>.<\/strong> Gr\u00e2ce \u00e0 des liens vers des contenus suppl\u00e9mentaires sur votre site web, vous pouvez attirer les lecteurs sur votre site plus r\u00e9guli\u00e8rement.<\/li>\n<li><strong>\u00c9tablir l'autorit\u00e9 de la marque.<\/strong> En cr\u00e9ant un lien vers <a href=\"http:\/\/searchengineland.com\/what-is-quality-content-251071\" target=\"_blank\" rel=\"noopener noreferrer\">des sources de haute qualit\u00e9<\/a>vous pouvez vous imposer comme une autorit\u00e9 dans votre secteur d'activit\u00e9.<\/li>\n<\/ul>\n<p>Comme vous vous en doutez, les liens sont un \u00e9l\u00e9ment facile \u00e0 ajouter \u00e0 votre campagne. Toutefois, il existe quelques astuces qui vous permettront d'accro\u00eetre leur efficacit\u00e9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Actionable_Linking_Tips_for_Your_Next_Email_Campaign\"><\/span>3 conseils pratiques sur les liens pour votre prochaine campagne d'e-mailing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bien que notre liste n'englobe pas tous les conseils disponibles, les trois conseils ci-dessous vous seront d'une grande utilit\u00e9. Voyons ce qu'il en est !<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Increase_Interaction_by_Incorporating_Links_Into_Images\"><\/span>1. Augmenter l'interaction en int\u00e9grant des liens dans les images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2405\" aria-describedby=\"caption-attachment-2405\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2405\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/newsletter-linked-image-1.jpeg\" alt=\"Une image li\u00e9e dans une lettre d&#039;information \u00e9lectronique\" width=\"800\" height=\"160\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/newsletter-linked-image-1.jpeg 1008w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/newsletter-linked-image-1-300x60.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/newsletter-linked-image-1-768x154.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2405\" class=\"wp-caption-text\"><a href=\"https:\/\/verickwayne.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Verick Wayne's<\/a> utilise des images li\u00e9es pour fragmenter le contenu et augmenter l'engagement.<\/figcaption><\/figure>\n<p>Si les liens sont g\u00e9n\u00e9ralement associ\u00e9s \u00e0 un texte d'ancrage (nous y reviendrons), vous pouvez \u00e9galement les int\u00e9grer \u00e0 des images. Cela permet de fragmenter le contenu, ce qui favorise l'engagement du lecteur et la lisibilit\u00e9.<\/p>\n<p>Lorsque vous ajoutez des liens \u00e0 vos images, il convient de respecter quelques r\u00e8gles. Ces techniques permettront \u00e0 vos liens <em>et<\/em> vos images plus efficaces. En voici un exemple :<\/p>\n<ul>\n<li><strong>Faites en sorte que le lien soit \u00e9vident.<\/strong> Vous devez utiliser des images qui transmettent un message ou une action. Par exemple, \"En savoir plus\" ou \"Se connecter sur Facebook\", comme le montre l'image ci-dessus. <a href=\"https:\/\/verickwayne.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Verick Wayne's<\/a> campagne par courrier \u00e9lectronique.<\/li>\n<li><strong>Choisissez des images aux couleurs contrast\u00e9es.<\/strong> Pour que les images se d\u00e9tachent de votre courrier \u00e9lectronique, utilisez celles dont les couleurs sont vives ou perceptibles. Remarquez comment l'image bleue se d\u00e9tache sur le fond blanc.<\/li>\n<\/ul>\n<p>Gardez \u00e0 l'esprit que l'incorporation d'images ne <em>pas<\/em> Cela signifie que vous pouvez vous rel\u00e2cher sur le contenu. Si les images peuvent rendre les lettres d'information plus faciles \u00e0 dig\u00e9rer, vous devez toujours transmettre vos informations dans le corps du message.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Improve_Readability_by_Using_Highly_Descriptive_Anchor_Text\"><\/span>2. Am\u00e9liorer la lisibilit\u00e9 en utilisant un texte d'ancrage tr\u00e8s descriptif<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2404\" aria-describedby=\"caption-attachment-2404\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2404\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/anchor-text-1.jpeg\" alt=\"Texte d&#039;ancrage descriptif dans la lettre d&#039;information \u00e9lectronique\" width=\"800\" height=\"181\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/anchor-text-1.jpeg 993w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/anchor-text-1-300x68.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/anchor-text-1-768x174.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2404\" class=\"wp-caption-text\"><a href=\"https:\/\/pinkhexagon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hexagone rose<\/a> La newsletter utilise un texte d'ancrage descriptif qui s'int\u00e8gre au contenu.<\/figcaption><\/figure>\n<p><a href=\"http:\/\/www.wordstream.com\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">Texte d'ancrage<\/a> est couramment utilis\u00e9 pour associer des liens \u00e0 un ou plusieurs mots, ce qui aide les moteurs de recherche \u00e0 classer les contenus. Cela signifie que le texte d'ancrage que vous utilisez peut souvent \u00eatre tout aussi important que le lien lui-m\u00eame.<\/p>\n<p>Tout d'abord, le texte d'ancrage doit \u00eatre tr\u00e8s descriptif et indiquer aux lecteurs ce \u00e0 quoi ils doivent s'attendre lorsqu'ils cliquent dessus. Deuxi\u00e8mement, un texte d'ancrage descriptif et organique est plus facile \u00e0 int\u00e9grer de mani\u00e8re plus naturelle dans le contenu environnant. Nous recommandons quelques conseils :<\/p>\n<ul>\n<li><a href=\"http:\/\/sharprocket.com.ph\/anchor-text\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Utiliser un texte descriptif<\/strong><\/a><strong>.<\/strong>&nbsp;En <a href=\"https:\/\/pinkhexagon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hexagone rose<\/a> bulletin d'information ci-dessus, le lien est incroyablement descriptif pour qu'il n'y ait pas de confusion.<\/li>\n<li><strong>Le texte d'ancrage doit comporter entre 2 et 5 mots.<\/strong> Les liens sont ainsi plus clairs, et la navigation sur les appareils mobiles est plus ais\u00e9e.<\/li>\n<\/ul>\n<p>Enfin, commencez par r\u00e9diger votre contenu avant de trouver le texte appropri\u00e9 pour y attacher vos liens. Il est ainsi plus facile d'ajouter naturellement des liens sans interrompre le flux du contenu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Find_the_Best_Placement_by_Tracking_Your_Links_with_PrettyLinks\"><\/span>3. Trouvez le meilleur placement en suivant vos liens avec <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2403\" aria-describedby=\"caption-attachment-2403\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2403\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/link-placements-1.jpeg\" alt=\"Email HubSpot avec diff\u00e9rents placements de liens\" width=\"800\" height=\"307\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/link-placements-1.jpeg 895w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/link-placements-1-300x115.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/link-placements-1-768x294.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2403\" class=\"wp-caption-text\">Des liens \u00e0 diff\u00e9rents endroits - comme dans le cas suivant <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a> email - peut am\u00e9liorer l'efficacit\u00e9 et l'engagement des lecteurs.<\/figcaption><\/figure>\n<p>Les liens peuvent \u00eatre plac\u00e9s \u00e0 peu pr\u00e8s n'importe o\u00f9 dans vos lettres d'information \u00e9lectroniques. Toutefois, cela ne signifie pas que tous les emplacements sont identiques. En fait, certains <a href=\"https:\/\/seo-hacker.com\/link-placements\/\" target=\"_blank\" rel=\"noopener noreferrer\">placement de liens<\/a> fonctionneront mieux que d'autres.<\/p>\n<p>Heureusement, il est possible de suivre vos liens pour trouver le meilleur emplacement. Vous pouvez ainsi savoir quels liens sont les plus cliqu\u00e9s par les lecteurs, ce qui am\u00e9liore l'efficacit\u00e9 de la lettre d'information <em>et<\/em> l'exp\u00e9rience du lecteur.<\/p>\n<p><a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> - le plugin de gestion de liens tout-en-un - facilite la <a href=\"https:\/\/prettylinks.com\/fr\/docs\/standard-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">Suivez vos liens<\/a>. Pour commencer, rendez-vous sur <em>PrettyLinks<\/em> &gt; <em>Rapports Pro <\/em>sur votre tableau de bord WordPress, et cliquez sur <em>Ajouter un rapport<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2406\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report.jpg\" alt=\"PrettyLinks Ajouter un lien Rapport\" width=\"800\" height=\"465\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report.jpg 1237w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-300x174.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-1024x595.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-768x446.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Si le&nbsp;<em>S\u00e9lectionner les liens \u00e0 analyser dans ce rapport <\/em>est vide, vous devrez peut-\u00eatre activer le suivi des liens. Pour ce faire, rendez-vous dans la section&nbsp;<em>PrettyLinks<\/em>&nbsp;dans WordPress et s\u00e9lectionnez le lien que vous souhaitez suivre, puis allez \u00e0 <em>Options avanc\u00e9es<\/em> et permettre <em>Suivi :<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2408\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2.jpg\" alt=\"PrettyLinks Activer le suivi\" width=\"800\" height=\"217\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2.jpg 1411w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2-300x81.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2-1024x277.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2-768x208.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>De retour en <em>Rapports Pro<\/em>s\u00e9lectionnez le lien que vous souhaitez suivre et cliquez sur <em>Cr\u00e9er<\/em>. Un nouveau rapport sera cr\u00e9\u00e9 et vous pourrez le consulter \u00e0 tout moment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le succ\u00e8s de votre prochaine campagne d'e-mailing d\u00e9pend de votre approche initiale. L'un des moyens d'augmenter les chances d'engagement dans vos campagnes consiste \u00e0 cr\u00e9er des liens. Heureusement, il existe de nombreuses fa\u00e7ons d'ajouter des liens \u00e0 vos campagnes.<\/p>\n<p>Dans ce billet, nous avons abord\u00e9 l'importance des liens dans les campagnes d'emailing. Nous avons \u00e9galement propos\u00e9 trois conseils pratiques pour int\u00e9grer les liens de mani\u00e8re optimale dans votre prochaine campagne. R\u00e9capitulons :<\/p>\n<ol>\n<li>Augmentez l'interaction en ajoutant des liens aux images.<\/li>\n<li>Am\u00e9liorez la lisibilit\u00e9 en utilisant un texte d'ancrage tr\u00e8s descriptif.<\/li>\n<li>Trouvez le meilleur placement en suivant vos liens \u00e0 l'aide d'un plugin tel que&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>.<\/li>\n<\/ol>\n<p>Vous avez des questions sur les liens dans vos campagnes d'e-mailing ou sur la mani\u00e8re dont PrettyLinks peut vous aider ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Les campagnes d'e-mailing efficaces peuvent susciter l'int\u00e9r\u00eat des lecteurs et augmenter les conversions - et les liens en sont un \u00e9l\u00e9ment essentiel. Malheureusement, vous n'incorporez peut-\u00eatre pas les liens aussi efficacement que vous le pourriez, ce qui peut entra\u00eener un faible engagement des lecteurs et des campagnes inefficaces. Lorsque vous ne tenez pas compte des liens dans vos e-mails, vous risquez de r\u00e9duire l'engagement des utilisateurs...<\/p>","protected":false},"author":11450,"featured_media":2454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[91,69,13],"class_list":["post-2402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-campaign","tag-linking","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Links are essential for successful email campaigns. 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