{"id":2117,"date":"2017-07-28T17:27:41","date_gmt":"2017-07-28T17:27:41","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2362"},"modified":"2019-12-27T19:56:45","modified_gmt":"2019-12-27T19:56:45","slug":"lesser-known-benefits-link-shortener","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/lesser-known-benefits-link-shortener\/","title":{"rendered":"3 avantages moins connus de l'utilisation d'un raccourcisseur de liens"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dccda28efea\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dccda28efea\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/lesser-known-benefits-link-shortener\/#1_Fix_Broken_Links_More_Easily\" >1. R\u00e9parer plus facilement les liens bris\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/lesser-known-benefits-link-shortener\/#2_Create_Homogenous_Shortlinks_for_Social_Media\" >2. Cr\u00e9er des liens courts homog\u00e8nes pour les m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/lesser-known-benefits-link-shortener\/#3_Track_Your_Websites_Conversion_Goals\" >3. Suivre les objectifs de conversion de votre site web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/lesser-known-benefits-link-shortener\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\t<p>Les liens qui conduisent les utilisateurs et les clients potentiels vers votre site web sont essentiels pour vous aider \u00e0 \u00e9tendre votre port\u00e9e et \u00e0 vous faire conna\u00eetre en tant qu'expert du secteur. Cependant, les liens standard sont peu pratiques et difficiles \u00e0 suivre une fois qu'ils sont s\u00e9par\u00e9s de votre site ou de vos profils de m\u00e9dias sociaux.<\/p>\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">Raccourcisseurs de liens<\/a> peuvent contribuer \u00e0 r\u00e9soudre ces probl\u00e8mes. Leur principal avantage est de faciliter le partage et le marquage des liens, ce qui contribue \u00e0 votre succ\u00e8s. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-business-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">expansion de la marque<\/a> et l'instauration d'un climat de confiance. Vous pouvez \u00e9galement utiliser des raccourcisseurs de liens pour garder le contr\u00f4le de vos liens. Vous b\u00e9n\u00e9ficiez ainsi d'une plus grande souplesse d'utilisation.<\/p>\n<p>Dans cet article, nous allons examiner trois avantages moins connus des raccourcisseurs de liens et la mani\u00e8re dont chacun d'entre eux peut aider votre site web. En outre, nous vous montrerons comment tirer le meilleur parti de chaque possibilit\u00e9 de raccourcissement de lien, y compris avec l'utilisation de <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Fix_Broken_Links_More_Easily\"><\/span>1. R\u00e9parer plus facilement les liens bris\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/hubspot-404-example.jpg\" alt=\"La page d&#039;erreur 404 de HubSpot\" width=\"800\" height=\"348\" \/><\/p>\n<p>Une page d'erreur 404, <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">tels que HubSpot<\/a>est une indication qu'une page a \u00e9t\u00e9 supprim\u00e9e du site de destination ou d\u00e9plac\u00e9e vers une URL diff\u00e9rente.<\/p>\n<p>&nbsp;<\/p>\n<p>Les liens bris\u00e9s sont ceux qui ne fonctionnent plus, g\u00e9n\u00e9ralement en raison de la suppression (ou du d\u00e9placement) de l'URL li\u00e9e. Les r\u00e9parer vous permet de continuer \u00e0 attirer des visiteurs vers votre contenu. Si le lien est hors site, il peut \u00eatre difficile de le r\u00e9parer. Toutefois, si vous avez utilis\u00e9 un raccourcisseur de liens lors de l'ajout de l'URL, la r\u00e9paration est rapide et facile.<\/p>\n<p>La correction des liens bris\u00e9s permet de s'assurer que\u00a0<a href=\"https:\/\/www.webii.net\/blog\/2017\/02\/4-qualities-define-relevant-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">votre contenu reste pertinent<\/a>. En outre, votre contenu reste disponible pour les lecteurs. Gr\u00e2ce \u00e0 la <i>pas <\/i>En fixant de tels liens, votre entreprise peut sembler d\u00e9pass\u00e9e, ce qui peut entra\u00eener une perte de visiteurs et nuire \u00e0 la cr\u00e9dibilit\u00e9 de votre marque.<\/p>\n<p>Heureusement, la correction des liens bris\u00e9s avec <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> est simple ! Tout d'abord, rendez-vous sur <i>PrettyLinks &gt; PrettyLinks <\/i>dans votre tableau de bord WordPress, et s\u00e9lectionnez le lien bris\u00e9 dans la liste. Vous serez amen\u00e9 \u00e0 la page <i>Modifier le lien <\/i>page. A partir de l\u00e0, il suffit de se rendre sur la page <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> intitul\u00e9 <i>URL cible<\/i>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/target-url.jpg\" alt=\"La page Modifier le lien dans PrettyLinks\" width=\"800\" height=\"210\" \/><\/p>\n<p>Cliquez dans le champ <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>, mettez l'URL en surbrillance, supprimez-la, puis collez la nouvelle URL cible. Cliquez sur <i>Mise \u00e0 jour<\/i>Votre lien est maintenant r\u00e9par\u00e9 !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Create_Homogenous_Shortlinks_for_Social_Media\"><\/span>2. Cr\u00e9er des liens courts homog\u00e8nes pour les m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/branded-link.jpg\" alt=\"Un lien court marqu\u00e9 dans les m\u00e9dias sociaux\" width=\"800\" height=\"224\" \/>Un lien court de marque, <a href=\"http:\/\/mashable.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">tels que Mashable's<\/a>Vous pouvez facilement l'utiliser pour cr\u00e9er des liens courts homog\u00e8nes pour tous vos profils de m\u00e9dias sociaux.<\/p>\nLes liens courts homog\u00e8nes sont cr\u00e9\u00e9s avec les m\u00eames \u00e9l\u00e9ments g\u00e9n\u00e9raux pour un ensemble de liens qui se ressemblent et sont plus facilement reconnaissables (dans ce cas, un nom de marque). Ils contribuent \u00e0 rendre votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">strat\u00e9gie en mati\u00e8re de m\u00e9dias sociaux<\/a>\u00a0et l'exp\u00e9rience de la marque plus coh\u00e9rente.<br \/>\nLa coh\u00e9rence de l'image de marque peut rendre votre marque plus attrayante. <a href=\"http:\/\/www.cmo.com\/features\/articles\/2016\/9\/21\/trust-me-im-a-brand.html#gs.ZwZuYNQ\" target=\"_blank\" rel=\"noopener noreferrer\">digne de confiance<\/a> et de valeur. En fait, seuls les <a href=\"https:\/\/www.acrolinx.com\/blog\/marketing-research-consistent-content-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">19% des entreprises<\/a>\u00a0cr\u00e9ent actuellement un contenu coh\u00e9rent, m\u00eame s'il a \u00e9t\u00e9 d\u00e9montr\u00e9 que la coh\u00e9rence de la marque est un facteur de r\u00e9ussite. <a href=\"https:\/\/www.inc.com\/tracy-leigh-hazzard\/boost-profit-with-constant-brand-consistency.html\" target=\"_blank\" rel=\"noopener noreferrer\">augmenter les recettes de 23%<\/a>. La coh\u00e9rence de votre image de marque sur les m\u00e9dias sociaux vous donne une longueur d'avance sur vos concurrents. <i>\u00e9norme<\/i> une longueur d'avance sur vos concurrents.<br \/>\nLorsque vous cr\u00e9ez des liens courts pour vos profils de m\u00e9dias sociaux, suivez ces conseils pour \u00eatre aussi efficace que possible :\n<ul>\n<li><b>Utilisez un nom d'URL ax\u00e9 sur la marque. <\/b>Par exemple, <em>mybrand.com\/facebook<\/em>\u00a0ou <em>facebook.com\/mybrand<\/em>.<\/li>\n<li><b>Veillez \u00e0 ce que le style des liens soit coh\u00e9rent.<\/b> Lorsque vous cr\u00e9ez des liens courts pour chacun de vos profils de m\u00e9dias sociaux, veillez \u00e0 ce que le style soit coh\u00e9rent. En voici un exemple, <em>mybrand.com\/facebook<\/em>ou\u00a0<em>mybrand.com\/twitter.\u00a0<\/em>Cela permet aux personnes qui vous suivent de vous retrouver plus facilement sur d'autres plateformes.<\/li>\n<li><b>Essayez de faire correspondre votre nom d'utilisateur \u00e0 celui de votre marque sur les r\u00e9seaux sociaux. <\/b>Cr\u00e9ez des liens courts qui correspondent au nom d'utilisateur de votre marque sur les m\u00e9dias sociaux. Par exemple, vous pouvez cr\u00e9er des liens courts qui correspondent au nom d'utilisateur de votre marque sur les m\u00e9dias sociaux, <em>@mashable<\/em> pourrait utiliser <em>mashable.com\/facebook<\/em>\u00a0et <em>mashable.com\/twitter<\/em>.<\/li>\n<\/ul>\n<p>La coh\u00e9rence dans votre\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">pr\u00e9sence dans les m\u00e9dias sociaux<\/a> a un impact direct sur l'image de votre marque -\u00a0<a href=\"http:\/\/www.curata.com\/blog\/11-effective-ways-to-use-social-media-to-promote-your-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">l'utiliser \u00e0 bon escient<\/a>! Enfin, cr\u00e9ez de la coh\u00e9rence et de la confiance avec des liens courts homog\u00e8nes, et continuez \u00e0 engager vos followers et \u00e0 personnaliser votre contenu pour chaque plateforme.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Track_Your_Websites_Conversion_Goals\"><\/span>3. Suivre les objectifs de conversion de votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/conversion-report.jpg\" alt=\"Un rapport de conversion PrettyLinks\" width=\"800\" height=\"451\" \/> Un rapport de conversion peut vous aider \u00e0 suivre les progr\u00e8s r\u00e9alis\u00e9s afin que vous puissiez affiner vos objectifs et ajuster vos strat\u00e9gies.<\/p>\n<p>Que vous soyez un sp\u00e9cialiste du marketing esp\u00e9rant r\u00e9aliser des ventes ou un blogueur \u00e0 la recherche d'abonn\u00e9s \u00e0 son bulletin d'information, <a href=\"https:\/\/blog.optimizely.com\/2013\/01\/16\/what-is-a-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">objectifs de conversion<\/a> de l'entreprise. Cependant, si vous ne suivez pas ces objectifs, vous ne ferez pas beaucoup de progr\u00e8s.<\/p>\n<p>L'objet m\u00eame de la <a href=\"https:\/\/www.b2binboundmarketer.com\/inbound-marketing-blog\/10-essential-smart-goals-for-online-lead-generation\" target=\"_blank\" rel=\"noopener noreferrer\">fixer des objectifs<\/a> afin que vous puissiez les utiliser comme point final. Le suivi des objectifs de conversion vous aide \u00e0 mieux comprendre\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/253394\" target=\"_blank\" rel=\"noopener noreferrer\">la performance de votre site<\/a>afin que vous disposiez des informations n\u00e9cessaires pour am\u00e9liorer votre\u00a0<a href=\"https:\/\/www.inc.com\/david-finkel\/7-tactics-guaranteed-to-increase-your-conversion-rate.html\" target=\"_blank\" rel=\"noopener noreferrer\">strat\u00e9gies actuelles<\/a>.<\/p>\n<p>Avec\u00a0<a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>Le processus se d\u00e9roule en quelques \u00e9tapes simples. Pour commencer, vous devez disposer de votre <i>Style de suivi<\/i> fix\u00e9 \u00e0 <i>Suivi \u00e9tendu\u00a0<\/i>(que vous trouverez sous\u00a0<em>Options &gt; Rapports<\/em>). Ensuite, rendez-vous \u00e0 l'adresse suivante <i>PrettyLinks <\/i>&gt; <i>Rapports Pro<\/i>. Cliquez sur <i>Ajouter un rapport PrettyLinks<\/i>et vous vous retrouverez \u00e0 l'adresse <em>Modifier le rapport sur les liens<\/em> \u00e9cran :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/edit-link-report.jpg\" alt=\"La page Modifier le rapport sur les liens dans PrettyLinks\" width=\"800\" height=\"389\" \/><\/p>\n<p><a href=\"https:\/\/prettylinks.com\/fr\/docs\/conversion-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pour suivre les conversions<\/a>Vous devrez ajouter deux jolis liens diff\u00e9rents au rapport : Votre <a href=\"https:\/\/instapage.com\/what-is-a-landing-page-chapter-1\" target=\"_blank\" rel=\"noopener noreferrer\">page d'atterrissage<\/a>\u00a0sous <em>S\u00e9lectionner\u00a0<\/em><i>Liens \u00e0 analyser dans ce rapport<\/i>et votre page d'objectif (par exemple, un formulaire d'inscription \u00e0 un bulletin d'information) sous <em>S\u00e9lectionnez votre lien d'objectif<\/em>.<\/p>\n<p>Lorsque vous \u00eates pr\u00eat, cliquez sur <i>Cr\u00e9er <\/i>pour g\u00e9n\u00e9rer un rapport. Vous pouvez personnaliser davantage ce que vous voyez en changeant la plage de donn\u00e9es du rapport ou en modifiant les pages que vous avez sp\u00e9cifi\u00e9es. Vous pouvez ensuite adapter vos strat\u00e9gies de conversion actuelles sur la base des r\u00e9sultats fournis, en les utilisant pour informer et am\u00e9liorer les r\u00e9sultats de l'enqu\u00eate.\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2017\/01\/4-ways-to-make-your-affiliate-marketing-content-highly-readable\/\" target=\"_blank\" rel=\"noopener noreferrer\">le contenu de votre site<\/a>l'engagement dans les m\u00e9dias sociaux, et m\u00eame <a href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noopener noreferrer\">construction de liens<\/a> strat\u00e9gies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si les raccourcisseurs de liens pr\u00e9sentent l'avantage \u00e9vident de raccourcir et de marquer les liens d'un site web, ils permettent \u00e9galement d'\u00e9viter les liens rompus, de renforcer la coh\u00e9rence de votre marque et de vous aider \u00e0 atteindre vos objectifs de conversion. Lorsqu'ils sont utilis\u00e9s de mani\u00e8re optimale, vous pouvez vous assurer que vous tirez le meilleur parti de vos liens (sur site et hors site).<\/p>\n<p>Dans cet article, nous avons mis en \u00e9vidence trois avantages moins connus de l'utilisation des raccourcisseurs de liens. Pour r\u00e9sumer, un raccourcisseur de liens peut vous permettre de :<\/p>\n<ol>\n<li>R\u00e9parer les liens bris\u00e9s.<\/li>\n<li>Cr\u00e9er des liens courts homog\u00e8nes pour les m\u00e9dias sociaux.<\/li>\n<li>Suivre les objectifs de conversion.<\/li>\n<\/ol>\n<p>Avez-vous des questions sur l'utilisation d'un raccourcisseur de liens, tel que <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>sur votre site web ? Faites-le nous savoir dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4],"tags":[18,3,23,27],"class_list":["post-2117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-affiliate-marketing","tag-blog","tag-link-shortening","tag-links"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Link shorteners have a myriad of uses other than simple URL shortening. 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