{"id":2113,"date":"2017-06-30T06:00:45","date_gmt":"2017-06-30T06:00:45","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2252"},"modified":"2019-12-27T15:26:26","modified_gmt":"2019-12-27T15:26:26","slug":"link-building-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/link-building-mistakes-to-avoid\/","title":{"rendered":"3 erreurs pr\u00e9judiciables \u00e0 \u00e9viter en mati\u00e8re de construction de liens"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69efed52571ab\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69efed52571ab\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-mistakes-to-avoid\/#The_Importance_of_Link_Building\" >L'importance de la construction de liens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-mistakes-to-avoid\/#3_Detrimental_Link_Building_Mistakes_to_Avoid\" >3 erreurs pr\u00e9judiciables \u00e0 \u00e9viter en mati\u00e8re de construction de liens<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-mistakes-to-avoid\/#1_Poor_Use_of_Anchor_Text\" >1. Mauvaise utilisation du texte d'ancrage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-mistakes-to-avoid\/#2_Linking_Out_to_Low-Quality_Content\" >2. Liens vers des contenus de qualit\u00e9 m\u00e9diocre<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-mistakes-to-avoid\/#3_Failing_to_Track_Your_Links_Performance\" >3. Ne pas suivre les performances de vos liens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-mistakes-to-avoid\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>L'\u00e9tablissement de liens vers d'autres sites semble \u00eatre une t\u00e2che assez facile, mais il convient de l'aborder avec prudence. En effet, des techniques de liens inappropri\u00e9es peuvent nuire \u00e0 votre succ\u00e8s. <a href=\"http:\/\/backlinko.com\/link-building\" target=\"_blank\" rel=\"noopener noreferrer\">construction de liens<\/a> qui peuvent avoir un impact n\u00e9gatif sur les <a href=\"http:\/\/searchengineland.com\/guide\/what-is-seo\" target=\"_blank\" rel=\"noopener noreferrer\">Optimisation des moteurs de recherche<\/a> (SEO) - et par cons\u00e9quent, <a href=\"http:\/\/searchengineland.com\/authority-link-building-real-time-penguin-259584\" target=\"_blank\" rel=\"noopener noreferrer\">l'autorit\u00e9 de votre site<\/a>.<\/p>\n<p>Heureusement, vous pouvez am\u00e9liorer <a href=\"https:\/\/www.forbes.com\/sites\/jaysondemers\/2016\/01\/07\/the-top-10-benefits-of-link-building\/#17fad923529d\" target=\"_blank\" rel=\"noopener noreferrer\">la cr\u00e9dibilit\u00e9 de votre site<\/a> et l'autorit\u00e9 de votre marque en \u00e9vitant et\/ou en corrigeant quelques-unes de ces erreurs. Plus important encore, gr\u00e2ce \u00e0 vos nouvelles connaissances, vous pourrez \u00e9viter qu'elles ne se reproduisent \u00e0 l'avenir.<\/p>\n<p>Dans ce billet, nous vous pr\u00e9senterons le link building et son importance. Nous mettrons ensuite en \u00e9vidence trois des erreurs les plus courantes (et les plus pr\u00e9judiciables) \u00e0 \u00e9viter en mati\u00e8re de cr\u00e9ation de liens, et nous expliquerons comment y parvenir, notamment \u00e0 l'aide d'outils tels que <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Link_Building\"><\/span>L'importance de la construction de liens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En bref, la cr\u00e9ation de liens est simple : il s'agit d'un processus qui vous permet d'obtenir des liens d'autres sites web vers le v\u00f4tre, et c'est un processus auquel vous participerez, que vous le sachiez ou non.<\/p>\n<p>Il s'agit de <a href=\"https:\/\/moz.com\/beginners-guide-to-link-building\" target=\"_blank\" rel=\"noopener noreferrer\">une t\u00e2che importante<\/a>Il s'agit d'une m\u00e9thode de construction de liens qui a un impact significatif sur votre site web. Par exemple, une bonne construction de liens peut :<\/p>\n<ol>\n<li><strong>Am\u00e9liorer <a href=\"https:\/\/prettylinks.com\/fr\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">le classement de votre site dans les moteurs de recherche<\/a>:<\/strong>&nbsp;Il est ainsi plus facile pour les autres de trouver votre contenu et de cr\u00e9er des liens vers celui-ci, ce qui am\u00e9liore encore votre classement.<\/li>\n<li><b>Vous \u00e9tablir en tant qu'autorit\u00e9 dans votre secteur d'activit\u00e9 :<\/b>&nbsp;L'obtention de liens vers votre site \u00e0 partir d'autres blogs r\u00e9put\u00e9s am\u00e9liorera la valeur de votre propre contenu.<\/li>\n<li><strong><a href=\"https:\/\/prettylinks.com\/fr\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">Augmenter le trafic sur votre site<\/a>:<\/strong> C'est une bonne chose si vous cherchez \u00e0 am\u00e9liorer le lectorat de votre site ou \u00e0 augmenter les conversions (y compris les ventes).<\/li>\n<\/ol>\n<p>Cependant, n'oubliez pas que les erreurs que vous commettez en mati\u00e8re de liens ne sont pas uniquement li\u00e9es au contenu hors site. La mani\u00e8re dont vous cr\u00e9ez des liens sur votre propre site web peut avoir un impact tout aussi important, c'est pourquoi il est important de faire les choses correctement \u00e0 chaque fois.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Detrimental_Link_Building_Mistakes_to_Avoid\"><\/span>3 erreurs pr\u00e9judiciables \u00e0 \u00e9viter en mati\u00e8re de construction de liens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bien qu'il existe un certain nombre de <a href=\"https:\/\/www.forbes.com\/sites\/jaysondemers\/2016\/06\/15\/7-link-building-mistakes-every-seo-newcomer-makes\/#4c9da733317b\" target=\"_blank\" rel=\"noopener noreferrer\">erreurs de link building<\/a> que vous devez veiller \u00e0 \u00e9viter, certaines sont plus pr\u00e9judiciables que d'autres. Examinons trois d'entre elles, en commen\u00e7ant par votre texte d'ancrage.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Poor_Use_of_Anchor_Text\"><\/span>1. Mauvaise utilisation du texte d'ancrage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2254\" aria-describedby=\"caption-attachment-2254\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/anchor-link-example-1.jpg\" alt=\"Un exemple de lien d&#039;ancrage tel que vu sur le blog de Neil Patel\" width=\"800\" height=\"63\"><figcaption id=\"caption-attachment-2254\" class=\"wp-caption-text\"><a href=\"http:\/\/neilpatel.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neil Patel<\/a> veille toujours \u00e0 optimiser son texte d'ancrage pour qu'il soit descriptif et naturel.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>En tant que <a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">texte d'ancrage<\/a>&nbsp;est un \u00e9l\u00e9ment important de votre contenu, sa mauvaise utilisation (comme l'utilisation r\u00e9p\u00e9titive du m\u00eame lien ou un texte non optimis\u00e9) peut \u00eatre pr\u00e9judiciable \u00e0 la cr\u00e9ation de liens.<\/p>\n<p>Ces deux erreurs peuvent d\u00e9clencher une <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2604774?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">P\u00e9nalit\u00e9 de Google<\/a>car Google peut d\u00e9terminer que vous faites partie d'un groupe d'utilisateurs. <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">sch\u00e9ma de liaison<\/a>. Il peut s'agir <a href=\"https:\/\/blog.kissmetrics.com\/recover-from-any-google-penalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">mauvais pour le r\u00e9f\u00e9rencement de votre site<\/a>et, en tant que sanction, peut nuire \u00e0 la r\u00e9putation de votre marque et peut m\u00eame porter atteinte \u00e0 votre cr\u00e9dibilit\u00e9.<\/p>\n<p>Heureusement, vous pouvez \u00e9viter la mauvaise utilisation du texte d'ancrage et des liens correspondants \u00e0 l'aide de <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks's<\/a> en conjonction avec l'option <a href=\"https:\/\/prettylinks.com\/fr\/docs\/keyword-url-replacements\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Remplacement des mots-cl\u00e9s<\/i><\/a> Cette fonction permet de cr\u00e9er automatiquement des liens vers des mots-cl\u00e9s pr\u00e9d\u00e9finis dans vos articles et vos pages. En termes simples, cette fonction vous permet de cr\u00e9er automatiquement des liens vers des mots-cl\u00e9s pr\u00e9d\u00e9finis dans vos articles et vos pages, mais elle fixe une limite au nombre de liens qu'elle inclut par page.<\/p>\n<p>Pour le mettre en place, naviguez vers&nbsp;<em>PrettyLinks &gt; Options <\/em>dans votre tableau de bord WordPress, puis s\u00e9lectionnez l'option&nbsp;<em>Remplacements<\/em>&nbsp;option. Activer&nbsp;<em>Seuils <\/em>en cochant la case, et personnalisez vos param\u00e8tres <a href=\"https:\/\/builtvisible.com\/link-building-anchor-text-optimisation-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">selon vos besoins<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/keyword-replacement-feature.jpg\" alt=\"Param\u00e8tres de remplacement des mots-cl\u00e9s de PrettyLinks\" width=\"800\" height=\"293\"><\/p>\n<p>Cela signifie que vous pouvez <a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">maximiser et optimiser<\/a> les liens que vous incluez dans votre contenu, ce qui est bon pour l'exp\u00e9rience de vos lecteurs&nbsp;<em>et<\/em>&nbsp;pour votre classement dans Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Linking_Out_to_Low-Quality_Content\"><\/span>2. Liens vers des contenus de qualit\u00e9 m\u00e9diocre<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2258\" aria-describedby=\"caption-attachment-2258\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/poor-content-example.jpg\" alt=\"Le titre d&#039;un article de blog de mauvaise qualit\u00e9\" width=\"800\" height=\"254\"><figcaption id=\"caption-attachment-2258\" class=\"wp-caption-text\">Lorsque vous cr\u00e9ez un lien vers un contenu \u00e0 l'aide d'un <a href=\"https:\/\/www.acromediainc.com\/blog\/your-site-traffic-high-conversion-rates-are-declining\" target=\"_blank\" rel=\"noopener noreferrer\">faible nombre de mots<\/a>vous pouvez \u00e9galement diminuer la qualit\u00e9 de votre propre site.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Si vous incluez des liens sortants dans votre contenu, Google y fait r\u00e9f\u00e9rence lorsqu'il d\u00e9termine la qualit\u00e9 de votre site web. Si les liens sont de mauvaise qualit\u00e9, Google <a href=\"https:\/\/www.forbes.com\/sites\/ajagrawal\/2017\/01\/06\/why-google-hates-your-website-and-how-you-can-fix-it\/#744976af12d2\" target=\"_blank\" rel=\"noopener noreferrer\">ne pas traiter votre contenu de mani\u00e8re favorable<\/a>. Cela se traduit par un classement inf\u00e9rieur dans les pages de r\u00e9sultats des moteurs de recherche (SERP), ce qui rend plus difficile l'acc\u00e8s \u00e0 l'internet. <a href=\"http:\/\/backlinko.com\/high-quality-backlinks\" target=\"_blank\" rel=\"noopener noreferrer\">gagner des backlinks<\/a> \u00e0 votre site.<\/p>\n<p>La meilleure fa\u00e7on d'\u00e9viter cette erreur est de savoir comment <a href=\"https:\/\/www.shoutmeloud.com\/how-to-find-low-quality-content-fix-create-quality-site.html\" target=\"_blank\" rel=\"noopener noreferrer\">identifier les contenus de faible qualit\u00e9<\/a>. Il s'agit notamment des pi\u00e8ces avec un&nbsp;<a href=\"http:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener noreferrer\">faible nombre de mots<\/a> (surtout si d'autres liens sur le sujet sont beaucoup plus longs), les liens bris\u00e9s, et les <a href=\"https:\/\/moz.com\/learn\/seo\/duplicate-content\" target=\"_blank\" rel=\"noopener noreferrer\">contenu dupliqu\u00e9<\/a>.<\/p>\n<p>Quant \u00e0 ce que vous <i>devrait <\/i>de la recherche, il y a <a href=\"https:\/\/blog.kissmetrics.com\/ingredients-of-great-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">de nombreux conseils disponibles<\/a> qui porteront leurs fruits. Cela vous permettra de vous concentrer sur les pages web de meilleure qualit\u00e9 et de ne cr\u00e9er des liens qu'avec le meilleur contenu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Failing_to_Track_Your_Links_Performance\"><\/span>3. Ne pas suivre les performances de vos liens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2061\" aria-describedby=\"caption-attachment-2061\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks.png\" alt=\"L&#039;\u00e9cran &quot;Clics&quot; de PrettyLinks\" width=\"800\" height=\"251\"><figcaption id=\"caption-attachment-2061\" class=\"wp-caption-text\">A <em>Clics<\/em> rapport, tel que vu sur <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>Le site Web de la Commission europ\u00e9enne peut vous aider \u00e0 \u00e9valuer l'efficacit\u00e9 de vos liens.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Le suivi des liens (c'est-\u00e0-dire le nombre de clics, le nombre de partages, etc.) est un moyen utile de d\u00e9terminer l'efficacit\u00e9 de vos liens, \u00e0 la fois sur votre site web et sur l'ensemble du web.<\/p>\n<p>Bien entendu, si vous ne suivez pas vos liens, il est impossible de savoir comment ils fonctionnent. Il est donc difficile de les am\u00e9liorer et cela peut \u00e9galement signifier que vous gaspillez du temps et de l'argent dans les mauvais domaines (en particulier lorsqu'il s'agit d'annonces payantes et de guest blogging).<\/p>\n<p>Avec <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>Vous pouvez facilement rem\u00e9dier \u00e0 cette erreur gr\u00e2ce \u00e0 la fonction de suivi int\u00e9gr\u00e9e au plugin. Simplement&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/docs\/default-link-options\/\" target=\"_blank\" rel=\"noopener noreferrer\">activer le suivi des liens<\/a> sur le <i>Options<\/i> puis utiliser la page <a href=\"https:\/\/prettylinks.com\/fr\/docs\/standard-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Rapports<\/i> caract\u00e9ristique<\/a> pour cr\u00e9er des rapports sp\u00e9cialis\u00e9s (ou visualiser les performances de votre lien) :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/enable-link-tracking.jpg\" alt=\"La page de configuration du lien PrettyLinks\" width=\"800\" height=\"137\"><\/p>\n<p>De plus, vous pouvez&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/docs\/reporting-options\/\" target=\"_blank\" rel=\"noopener noreferrer\">personnaliser la fa\u00e7on dont le plugin effectue le suivi<\/a> vos liens (et vous les signale) en modifiant le style de rapport et en excluant les adresses IP (afin qu'elles ne soient pas incluses dans votre rapport).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les erreurs commises en mati\u00e8re de cr\u00e9ation de liens peuvent avoir un impact significatif sur les performances de votre site web. Toutefois, en \u00e9vitant les erreurs les plus pr\u00e9judiciables, vous ferez tout ce qui est en votre pouvoir pour \u00e9viter les p\u00e9nalit\u00e9s de Google et am\u00e9liorer le classement g\u00e9n\u00e9ral de votre site dans les moteurs de recherche.<\/p>\n<p>Dans cet article, nous avons mis en \u00e9vidence trois erreurs pr\u00e9judiciables de link building que vous devriez \u00e9viter. Pour r\u00e9sumer rapidement, voici quelques-unes des erreurs que vous commettez peut-\u00eatre actuellement :<\/p>\n<ol>\n<li>Utilisation r\u00e9p\u00e9titive d'un texte d'ancrage et de liens.<\/li>\n<li>L'\u00e9tablissement de liens vers des contenus de faible qualit\u00e9.<\/li>\n<li>L'absence de suivi des performances de votre lien.<\/li>\n<\/ol>\n<p>Vous avez des questions sur la cr\u00e9ation de liens sur votre site web, ou sur la mani\u00e8re de les cr\u00e9er ? <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> peut vous aider ? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,66,1],"tags":[71,67],"class_list":["post-2113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-seo","category-uncategorized","tag-link-building","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Improper link building techniques can damage your SEO efforts. 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