{"id":2112,"date":"2017-06-23T16:14:28","date_gmt":"2017-06-23T16:14:28","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2225"},"modified":"2023-12-14T14:11:37","modified_gmt":"2023-12-14T19:11:37","slug":"benefits-of-internal-linking","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/benefits-of-internal-linking\/","title":{"rendered":"Les avantages des liens internes (et comment utiliser cette technique efficacement)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7d823a0a44\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7d823a0a44\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/benefits-of-internal-linking\/#What_Internal_Linking_Is_And_How_It_Can_Benefit_Your_Site\" >Qu'est-ce que la cr\u00e9ation de liens internes (et quels en sont les avantages pour votre site) ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/benefits-of-internal-linking\/#How_to_Use_Internal_Linking_Effectively_3_Simple_Tips\" >Comment utiliser efficacement les liens internes (3 conseils simples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/benefits-of-internal-linking\/#1_Use_Optimized_and_Relevant_Anchor_Text\" >1. Utiliser un texte d'ancrage optimis\u00e9 et pertinent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/benefits-of-internal-linking\/#2_Link_to_High-Quality_Content\" >2. Lien vers un contenu de haute qualit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/benefits-of-internal-linking\/#3_Track_Your_Internal_Links\" >3. Suivez vos liens internes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/benefits-of-internal-linking\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\t<p>Alors que vous vous efforcez de cr\u00e9er le meilleur contenu possible pour vos lecteurs, il se peut que vous vous appuyiez fortement sur les outils suivants <a href=\"https:\/\/moz.com\/learn\/seo\/external-link\" target=\"_blank\" rel=\"noopener noreferrer\">liens externes<\/a> pour apporter de la profondeur et \u00e9tayer vos affirmations. Si ces liens ont certainement leur place, ils ne peuvent pas faire grand-chose pour votre site web, comme am\u00e9liorer le classement dans les moteurs de recherche et promouvoir votre propre contenu.<\/p>\n<p>C'est pourquoi vous voudrez \u00e9galement utiliser <a href=\"https:\/\/moz.com\/learn\/seo\/internal-link\" target=\"_blank\" rel=\"noopener noreferrer\">liens internes<\/a>\u00a0sur votre site. Ce faisant, vous pouvez fournir\u00a0<a href=\"https:\/\/blog.kissmetrics.com\/commandments-of-internal-linking\/\" target=\"_blank\" rel=\"noopener noreferrer\">un certain nombre d'avantages<\/a>\u00a0que les liens externes seuls ne vous aideront pas \u00e0 atteindre. Il s'agit notamment de l'augmentation de l'engagement des visiteurs et de l'am\u00e9lioration de la qualit\u00e9 de l'information. <a href=\"https:\/\/admixglobal.com\/what-is-google-and-what-does-it-mean-4801903\/\" target=\"_blank\" rel=\"noopener\">un meilleur classement dans les moteurs de recherche<\/a>.<\/p>\n<p>Dans cet article, nous vous pr\u00e9senterons tout d'abord les principes de base des liens internes, leurs avantages et leurs utilisations typiques. Ensuite, vous d\u00e9couvrirez trois conseils pour mettre en \u0153uvre efficacement les liens internes sur votre site web. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Internal_Linking_Is_And_How_It_Can_Benefit_Your_Site\"><\/span>Qu'est-ce que la cr\u00e9ation de liens internes (et quels en sont les avantages pour votre site) ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/blog.kissmetrics.com\/commandments-of-internal-linking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Liens internes<\/a> consiste simplement \u00e0 ajouter des liens \u00e0 votre contenu qui pointent vers d'autres parties de votre propre site web. C'est le contraire des liens externes, qui renvoient \u00e0 un contenu hors site.<\/p>\n<p>L'utilisation de liens internes est importante pour un certain nombre de raisons :<\/p>\n<ul>\n<li>Il encourage les lecteurs \u00e0 naviguer sur votre site et \u00e0 s'int\u00e9resser \u00e0 d'autres contenus.<\/li>\n<li>On voit souvent\u00a0<a href=\"https:\/\/searchenginewatch.com\/2016\/10\/25\/guide-to-google-ranking-factors-part-8-internal-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">l'am\u00e9lioration du classement dans les moteurs de recherche<\/a>gr\u00e2ce \u00e0 un flux plus important de '<a href=\"https:\/\/www.crazyegg.com\/blog\/glossary\/link-juice\/\" target=\"_blank\" rel=\"noopener noreferrer\">jus de lien<\/a>entre les pages de votre site.<\/li>\n<li>Montrer aux visiteurs des contenus connexes peut <a href=\"https:\/\/yoast.com\/understanding-bounce-rate-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">diminuer vos taux de rebond<\/a>.<\/li>\n<\/ul>\n<p>En outre, les liens internes ont une grande vari\u00e9t\u00e9 d'utilisations, ce qui en fait un outil polyvalent. Ils peuvent, par exemple, donner plus de profondeur \u00e0 votre contenu le plus r\u00e9cent et exposer de nouveaux lecteurs \u00e0 votre contenu plus ancien (mais toujours pertinent). Il n'y a pas vraiment d'inconv\u00e9nient \u00e0 les mettre en \u0153uvre, \u00e0 condition de suivre quelques strat\u00e9gies simples.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_Internal_Linking_Effectively_3_Simple_Tips\"><\/span>Comment utiliser efficacement les liens internes (3 conseils simples)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Il devrait maintenant \u00eatre clair que les liens internes peuvent apporter de nombreux avantages \u00e0 votre site web. Examinons de plus pr\u00e8s comment mettre en \u0153uvre cette technique le plus efficacement possible.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_Optimized_and_Relevant_Anchor_Text\"><\/span>1. Utiliser un texte d'ancrage optimis\u00e9 et pertinent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2227\" aria-describedby=\"caption-attachment-2227\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/anchor-link-example.jpg\" alt=\"Texte d&#039;ancrage incorpor\u00e9 dans un paragraphe\" width=\"800\" height=\"134\" \/><figcaption id=\"caption-attachment-2227\" class=\"wp-caption-text\">Comme l'a d\u00e9montr\u00e9\u00a0<a href=\"https:\/\/www.kissmetrics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kissmetrics<\/a>Les liens d'ancrage peuvent \u00eatre incorpor\u00e9s dans votre contenu afin de maintenir la fluidit\u00e9 tout en apportant de la valeur.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">Texte d'ancrage<\/a> est le texte qui \"ancre\" un lien, sur lequel les lecteurs cliquent pour visiter la page li\u00e9e. \u00c9tant donn\u00e9 que la plupart des textes d'ancrage sont int\u00e9gr\u00e9s \u00e0 votre contenu (\u00e0 moins qu'ils ne fassent partie d'un menu, par exemple), il est important qu'ils soient\u00a0<a href=\"https:\/\/www.semrush.com\/blog\/what-is-anchor-text-and-how-can-i-optimize-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimis\u00e9 et pertinent<\/a>. Cela signifie que le texte doit s'int\u00e9grer naturellement dans les mots qui l'entourent, afin que le contenu conserve sa fluidit\u00e9. Bien que vous souhaitiez que les lecteurs cliquent sur vos liens, vous ne voulez pas qu'ils soient trop distrayants ou qu'ils semblent forc\u00e9s.<\/p>\n<p>Pour vous assurer que votre texte d'ancrage est aussi optimis\u00e9 et pertinent que possible, tenez compte des conseils suivants lorsque vous ajoutez des liens internes :<\/p>\n<ul>\n<li><b>Restez naturel :<\/b>\u00a0Essayez de cr\u00e9er des textes d'ancrage \u00e0 partir de mots d\u00e9j\u00e0 pr\u00e9sents, et \u00e9vitez de cr\u00e9er des textes d'ancrage \u00e0 partir de mots d\u00e9j\u00e0 pr\u00e9sents.\u00a0<a href=\"https:\/\/www.gotchseo.com\/anchor-text\/#recovery\" target=\"_blank\" rel=\"noopener noreferrer\">l'insertion de phrases non naturelles<\/a> (tels que des mots-cl\u00e9s maladroits).<\/li>\n<li><b>Varier les types de texte d'ancrage<\/b><b>:<\/b> Cela vous aidera \u00e0 <a href=\"https:\/\/www.highervisibility.com\/blog\/5-tips-on-how-to-vary-your-anchor-text\/\" target=\"_blank\" rel=\"noopener\">\u00e9viter les textes d'ancrage g\u00e9n\u00e9riques<\/a> (comme \"cliquez ici\" ou \"en savoir plus\") et am\u00e9liorera la fluidit\u00e9 de votre contenu.<\/li>\n<\/ul>\n<p>Enfin, il est utile de consid\u00e9rer le texte d'ancrage comme un descripteur de lien. Lorsque les lecteurs parcourent votre contenu, vous voulez qu'ils puissent regarder le texte du lien et pr\u00e9dire exactement le type de contenu auquel ils s'attendent lorsqu'ils cliquent dessus.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Link_to_High-Quality_Content\"><\/span>2. Lien vers un contenu de haute qualit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2229\" aria-describedby=\"caption-attachment-2229\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/quality-content-link.jpg\" alt=\"Un exemple de lien vers un contenu de qualit\u00e9\" width=\"800\" height=\"101\" \/><figcaption id=\"caption-attachment-2229\" class=\"wp-caption-text\"><a href=\"http:\/\/neilpatel.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neil Patel<\/a> renvoie r\u00e9guli\u00e8rement \u00e0 des contenus de qualit\u00e9 qui \u00e9tayent ses affirmations et apportent plus de profondeur \u00e0 ses lecteurs.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>En g\u00e9n\u00e9ral, <a href=\"https:\/\/www.crazyegg.com\/blog\/what-is-high-quality-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">un contenu de haute qualit\u00e9<\/a> est ce qui apporte de la valeur et construit <a href=\"https:\/\/conversionxl.com\/website-credibility-checklist-factors\/\" target=\"_blank\" rel=\"noopener noreferrer\">la cr\u00e9dibilit\u00e9 de votre site<\/a>. La cr\u00e9ation de liens vers des contenus de qualit\u00e9 vous permet d'offrir plus de profondeur \u00e0 vos lecteurs et de promouvoir d'autres contenus de votre site. En outre, plus le nombre de liens pointant vers une page web est important, plus son pagerank est \u00e9lev\u00e9 - il s'agit d'un facteur cl\u00e9 <a href=\"http:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener noreferrer\">dans les classements de Google<\/a>.<\/p>\n<p>La d\u00e9finition d'un contenu de qualit\u00e9 peut \u00eatre assez subjective. Cependant, il existe des <a href=\"https:\/\/blog.kissmetrics.com\/ingredients-of-great-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">quelques r\u00e8gles universelles<\/a>\u00a0que vous pouvez suivre lorsque vous choisissez le meilleur contenu interne vers lequel cr\u00e9er un lien :<\/p>\n<ul>\n<li><b>Se concentrer sur l'actionnabilit\u00e9 :\u00a0<\/b>Le contenu exploitable fournit <a href=\"https:\/\/blog.kissmetrics.com\/relatable-and-actionable-content\/\" target=\"_blank\" rel=\"noopener\">plus de valeur ajout\u00e9e pour vos lecteurs<\/a>. Tout en essayant de rendre votre article aussi utile que possible, vous pouvez \u00e9galement cr\u00e9er des liens vers d'autres contenus exploitables sur votre site afin de les approfondir.<\/li>\n<li><b>Veillez \u00e0 ce qu'il soit pertinent :\u00a0<\/b>Il s'agit de cr\u00e9er des liens vers des pages internes qui sont directement li\u00e9es au contenu en question et qui contribuent \u00e0 la profondeur et \u00e0 la valeur de votre article.<\/li>\n<\/ul>\n<p>Pour commencer, il est facile d'examiner le contenu le plus populaire de votre site. M\u00eame s'il n'est pas de la plus haute qualit\u00e9 au d\u00e9part, vous pouvez l'am\u00e9liorer et l'utiliser en tant que <a href=\"https:\/\/claytonjohnson.com\/pillar-content-boost-blog-traffic-pillar-posts\" target=\"_blank\" rel=\"noopener noreferrer\">contenu du pilier<\/a> sur votre site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Track_Your_Internal_Links\"><\/span>3. Suivez vos liens internes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2061\" aria-describedby=\"caption-attachment-2061\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks.png\" alt=\"L&#039;\u00e9cran &quot;Clics&quot; de PrettyLinks\" width=\"800\" height=\"251\" \/><figcaption id=\"caption-attachment-2061\" class=\"wp-caption-text\">Avec <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>\u00a0vous pouvez suivre les clics des utilisateurs, ce qui permet de garder un \u0153il sur la performance des liens internes.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Le suivi des liens internes est similaire \u00e0 tout autre processus de suivi des liens. En g\u00e9n\u00e9ral, le nombre de clics sur un lien sp\u00e9cifique est comptabilis\u00e9 et mis \u00e0 disposition pour examen. Cette m\u00e9thode est utile car elle vous aide \u00e0 d\u00e9terminer les liens qui fonctionnent bien et ceux qui devraient \u00eatre modifi\u00e9s ou plac\u00e9s \u00e0 un endroit plus visible.<\/p>\n<p>Heureusement, lorsque vous <a href=\"https:\/\/prettylinks.com\/fr\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">raccourcir les liens<\/a> en utilisant <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>vous pouvez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/beginners-guide-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">automatiser la fonction de suivi<\/a>. De cette fa\u00e7on, vous pouvez rapidement commencer \u00e0 b\u00e9n\u00e9ficier des informations fournies par le suivi des liens. Vous pouvez m\u00eame <a href=\"https:\/\/prettylinks.com\/fr\/docs\/standard-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">cr\u00e9er des rapports de liaison<\/a>\u00a0et les exporter pour une analyse plus approfondie. En un rien de temps, vous mettrez en place des liens internes qui augmenteront l'engagement des utilisateurs et le classement des pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les liens internes sont <a href=\"https:\/\/www.entrepreneur.com\/article\/283204\" target=\"_blank\" rel=\"noopener noreferrer\">tout aussi important<\/a> que les liens externes lorsqu'il s'agit d'optimiser votre site et d'inciter les visiteurs \u00e0 y rester. L'utilisation de ces liens sur votre site web est donc essentielle si vous souhaitez am\u00e9liorer sa cr\u00e9dibilit\u00e9. De plus, ils offrent une plus grande profondeur et une valeur ajout\u00e9e \u00e0 vos lecteurs.<\/p>\n<p>Dans ce billet, nous vous avons pr\u00e9sent\u00e9 les avantages des liens internes et offert trois conseils pour utiliser ce type de lien de mani\u00e8re efficace. Pour r\u00e9sumer rapidement, ces conseils sont les suivants :<\/p>\n<ol>\n<li>Utilisez un texte d'ancrage optimis\u00e9 et pertinent.<\/li>\n<li>Cr\u00e9ez des liens vers des contenus de haute qualit\u00e9.<\/li>\n<li>Suivez vos liens internes avec <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a>.<\/li>\n<\/ol>\n<p>Avez-vous des questions sur la mani\u00e8re d'utiliser efficacement les liens internes sur votre site web ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,47,66],"tags":[70,69,67],"class_list":["post-2112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-how-tos","category-seo","tag-internal-links","tag-linking","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Internal linking is an important part of any effective SEO strategy. 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