{"id":2110,"date":"2017-06-09T17:03:36","date_gmt":"2017-06-09T17:03:36","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2159"},"modified":"2021-05-11T13:08:06","modified_gmt":"2021-05-11T13:08:06","slug":"improve-business-branding","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/improve-business-branding\/","title":{"rendered":"Comment am\u00e9liorer l'image de marque de votre entreprise (4 techniques)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d2902076978\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d2902076978\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-business-branding\/#What_is_a_Business_Brand_and_How_It_Can_Benefit_Your_Business\" >Qu'est-ce que la marque d'une entreprise ? (et comment elle peut profiter \u00e0 votre entreprise)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-business-branding\/#4_Techniques_to_Improve_Your_Business_Branding\" >4 techniques pour am\u00e9liorer l'image de marque de votre entreprise<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-business-branding\/#1_Keep_an_Active_Social_Media_Page\" >1. Maintenir une page active sur les m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-business-branding\/#2_Use_a_Branded_Email_Address\" >2. Utiliser une adresse \u00e9lectronique de marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-business-branding\/#3_Partner_with_Like-Minded_Businesses\" >3. S'associer \u00e0 des entreprises partageant les m\u00eames valeurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-business-branding\/#4_Shorten_and_Cloak_Your_Links_with_PrettyLinks\" >4. Raccourcissez et masquez vos liens avec PrettyLinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-business-branding\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>De nombreuses entreprises ne parviennent pas \u00e0 <a href=\"https:\/\/www.entrepreneur.com\/article\/77408\" target=\"_blank\" rel=\"noopener noreferrer\">une marque efficace<\/a>Ils peuvent donc avoir un impact sur leurs revenus potentiels. Malheureusement, cela peut entra\u00eener des probl\u00e8mes - aujourd'hui et \u00e0 l'avenir - en ce qui concerne la notori\u00e9t\u00e9 et la cr\u00e9dibilit\u00e9 de la marque. <\/p>\n\n\n\n<p>Heureusement, que votre entreprise soit nouvelle ou non, il existe une vari\u00e9t\u00e9 de techniques d'image de marque que vous pouvez utiliser pour renforcer l'identit\u00e9 de votre entreprise. Ces techniques sont faciles \u00e0 mettre en \u0153uvre et peuvent \u00eatre <a href=\"https:\/\/wurkhouse.com\/blog\/why-is-branding-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">exactement ce dont votre entreprise a besoin<\/a> pour devenir une marque reconnue dans votre niche. <\/p>\n\n\n\n<p>Dans ce billet, nous vous pr\u00e9senterons l'image de marque et ce qu'elle peut apporter \u00e0 votre entreprise, en examinant notamment ses avantages. Vous apprendrez ensuite quatre techniques que vous pouvez mettre en \u0153uvre imm\u00e9diatement pour renforcer la notori\u00e9t\u00e9 de votre marque. C'est parti ! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Business_Brand_and_How_It_Can_Benefit_Your_Business\"><\/span>Qu'est-ce que la marque d'une entreprise ? (et comment elle peut profiter \u00e0 votre entreprise)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'image de marque ne se r\u00e9sume pas \u00e0 un logo bien visible et m\u00e9morable. Il s'agit d'une strat\u00e9gie commerciale qui sert \u00e0 d\u00e9velopper des relations solides avec votre march\u00e9 cible et \u00e0 \u00e9tablir des liens \u00e9troits au sein de votre secteur d'activit\u00e9. Une bonne strat\u00e9gie de marque augmentera la valeur de votre entreprise et facilitera l'acquisition de nouveaux clients. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/brand-example.jpg\" alt=\"Page d&#039;accueil de Zappos\" class=\"wp-image-2169\"\/><figcaption><a href=\"http:\/\/www.zappos.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zappos<\/a> est une marque r\u00e9put\u00e9e, en grande partie gr\u00e2ce \u00e0 ses <a href=\"http:\/\/www.businessinsider.com\/zappos-customer-service-crm-2012-1?IR=T\" target=\"_blank\" rel=\"noopener noreferrer\">un service client irr\u00e9prochable<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\"> \u00a0 L'image de marque a de nombreux avantages, mais avec une strat\u00e9gie solide en place, il y a deux avantages cl\u00e9s : <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Croissance de la port\u00e9e de l'industrie :\u00a0<\/b>L'image de marque vous permet de <a href=\"https:\/\/www.fastcompany.com\/3026770\/how-do-i-brand-my-business-to-stand-out-from-the-competition\" target=\"_blank\" rel=\"noopener noreferrer\">se d\u00e9marquer de ses concurrents<\/a>.<\/li><li><b>Augmentation des <a href=\"http:\/\/marketinghuddle.com\/what-is-brand-credibility\/\" target=\"_blank\" rel=\"noopener noreferrer\">cr\u00e9dibilit\u00e9 de la marque<\/a>:\u00a0<\/b>L'image de marque peut am\u00e9liorer la perception des consommateurs et, par cons\u00e9quent, la cr\u00e9dibilit\u00e9.<\/li><\/ol>\n\n\n\n<p>Souvent confondu avec\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a>L'image de marque est une strat\u00e9gie connexe mais distincte. En bref, l'image de marque est ce qui reste apr\u00e8s que vos efforts de marketing ont \u00e9t\u00e9 balay\u00e9s. Elle est associ\u00e9e \u00e0 la r\u00e9putation d'une entreprise et \u00e0 l'efficacit\u00e9 de ses actions de marketing. <a href=\"http:\/\/www.billmarshjr.com\/a-brand-is-a-promise-3-great-examples-of-strong-brands-that-make-strong-promises\/\" target=\"_blank\" rel=\"noopener noreferrer\">tenir les promesses<\/a> que vous avez fait au client. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Techniques_to_Improve_Your_Business_Branding\"><\/span>4 techniques pour am\u00e9liorer l'image de marque de votre entreprise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>De nombreuses entreprises ne parviennent pas \u00e0 se doter d'une image de marque appropri\u00e9e parce qu'elles pensent qu'il s'agit d'une entreprise \u00e9crasante ou parce qu'elles compliquent tout simplement le processus \u00e0 l'exc\u00e8s. Pourtant, l'image de marque est plus simple que vous ne le pensez et, gr\u00e2ce \u00e0 ces techniques, vous vous demanderez pourquoi vous ne l'avez pas fait plus t\u00f4t. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Keep_an_Active_Social_Media_Page\"><\/span>1. Maintenir une page active sur les m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/zappos-social-media.jpg\" alt=\"Am\u00e9liorez l&#039;image de marque de votre entreprise gr\u00e2ce aux m\u00e9dias sociaux - Page professionnelle de Zappos sur Facebook\" class=\"wp-image-2162\"\/><figcaption><a href=\"http:\/\/www.zappos.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Zappos<\/a> efficacement <a href=\"https:\/\/www.thebalance.com\/zappos-uses-technology-and-operations-to-be-successful-2533530\" target=\"_blank\" rel=\"noopener noreferrer\">utilise les m\u00e9dias sociaux<\/a> de rester en contact avec leurs clients, ce qui renforce la r\u00e9putation des marques.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Un syst\u00e8me actif <a href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e9dias sociaux<\/a> est une page que votre entreprise utilise r\u00e9guli\u00e8rement, \u00e0 la fois pour parler \u00e0 ses clients et pour les atteindre. Cela est b\u00e9n\u00e9fique pour l'image de marque, car vous disposez ainsi d'une plateforme d'engagement essentielle pour g\u00e9n\u00e9rer des prospects et des ventes. S'il n'est pas difficile de maintenir une page active sur les m\u00e9dias sociaux, cela peut n\u00e9anmoins s'av\u00e9rer fastidieux. Voici quelques conseils pour vous aider \u00e0 d\u00e9marrer : <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Partagez votre dernier contenu.<\/b>\u00a0Si la m\u00e9thode \"\u00e0 l'ancienne\", qui consiste \u00e0 poster manuellement, est tout \u00e0 fait acceptable, un outil automatis\u00e9 (tel que <a href=\"http:\/\/buffer.com\" target=\"_blank\" rel=\"noopener noreferrer\">Tampon<\/a> et <a href=\"http:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a>) sera beaucoup plus efficace.<\/li><li><b>Participez \u00e0 la conversation. <\/b> <a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gardez l'\u0153il ouvert<\/a> sur des sujets de conversation populaires, et <a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">utiliser l'\u00e9coute sociale<\/a>\u00a0pour un meilleur engagement.<\/li><\/ol>\n\n\n\n<p>Le pouvoir des m\u00e9dias sociaux est incroyable, mais leur utilisation peut prendre beaucoup de temps. Cependant, l'image de marque \u00e0 l'\u00e8re des m\u00e9dias sociaux est\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Extr\u00e9mit\u00e9<\/a>e<a href=\"https:\/\/blog.hootsuite.com\/social-media-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">tr\u00e8s b\u00e9n\u00e9fique<\/a>\u00a0- ce qui en fait un investissement judicieux. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_a_Branded_Email_Address\"><\/span>2. Utiliser une adresse \u00e9lectronique de marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/branded-email-example.jpg\" alt=\"Jorden Roper Writing Revolt page de contact\" class=\"wp-image-2163\"\/><figcaption>Jorden Roper de <a href=\"http:\/\/writingrevolt.com\" target=\"_blank\" rel=\"noopener noreferrer\">R\u00e9volte de l'\u00e9criture<\/a> utilise une adresse \u00e9lectronique courte et personnalis\u00e9e pour faciliter la prise de contact.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Une adresse \u00e9lectronique de marque est une adresse qui incorpore le nom et l'URL de votre entreprise. Elle est efficace parce qu'elle rassure sur la l\u00e9gitimit\u00e9 de votre entreprise, am\u00e9liore la cr\u00e9dibilit\u00e9 et donne une bonne premi\u00e8re impression. Voici quelques conseils \u00e0 garder \u00e0 l'esprit lors de la cr\u00e9ation de votre premi\u00e8re adresse \u00e9lectronique de marque : <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Faites en sorte qu'il soit court et m\u00e9morable.<\/b> Utilisez un nom d'utilisateur simple (la partie qui pr\u00e9c\u00e8de le mot cl\u00e9&nbsp;<em>@<\/em>). Id\u00e9alement, votre <a href=\"http:\/\/fitsmallbusiness.com\/professional-email-address\/\" target=\"_blank\" rel=\"noopener noreferrer\">le nom d'utilisateur doit \u00eatre votre nom<\/a>.<\/li><li><b>Rendez-le visible. <\/b>Incluez votre adresse \u00e9lectronique de marque sur la page de contact de votre site web, dans la barre lat\u00e9rale de votre blog et dans la bio de vos comptes de m\u00e9dias sociaux.<\/li><\/ol>\n\n\n\n<p>Cette technique d'image de marque peut sembler sans importance. Cependant, m\u00eame ce changement apparemment minime peut ajouter une couche suppl\u00e9mentaire \u00e0 votre strat\u00e9gie de marque. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Partner_with_Like-Minded_Businesses\"><\/span>3. S'associer \u00e0 des entreprises partageant les m\u00eames valeurs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/partnership-example.jpg\" alt=\"Annonce d&#039;un partenariat commercial entre Apple et SAP pour une meilleure image de marque des entreprises \" class=\"wp-image-2165\"\/><figcaption>Les entreprises partageant les m\u00eames id\u00e9es, telles que <a href=\"https:\/\/www.apple.com\/pr\/library\/2016\/05\/05Apple-and-SAP-Partner-to-Revolutionize-Work-on-iPhone-and-iPad.html\" target=\"_blank\" rel=\"noopener noreferrer\">Apple et SAP<\/a>Les entreprises de l'Union europ\u00e9enne s'associent r\u00e9guli\u00e8rement \u00e0 des partenaires afin d'am\u00e9liorer leurs activit\u00e9s commerciales et d'\u00e9largir la port\u00e9e de leur public cible.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Le principal avantage d'un partenariat avec des entreprises partageant les m\u00eames id\u00e9es est l'exposition \u00e0 de nouveaux publics. Cela am\u00e9liore la visibilit\u00e9 de votre entreprise et peut contribuer de mani\u00e8re significative \u00e0 la cr\u00e9dibilit\u00e9 de votre marque. Si vous commencez \u00e0 peine, voici quelques conseils pour vous aider. <a href=\"https:\/\/thenextweb.com\/entrepreneur\/2016\/02\/14\/how-to-partner-with-a-larger-company-when-youre-a-startup\/#.tnw_rrPwFOW8\" target=\"_blank\" rel=\"noopener noreferrer\">quelques moyens<\/a> pour am\u00e9liorer vos chances d'\u00e9tablir une telle relation : <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Sachez ce que vous attendez d'un partenariat.\u00a0<\/b>Cela signifie qu'il faut savoir exactement ce que l'on souhaite obtenir en \u00e9tablissant un partenariat.<\/li><li><strong>Sachez ce que vous apportez \u00e0 la table.<\/strong>\u00a0Pour commencer, effectuez une <a href=\"http:\/\/www.businessnewsdaily.com\/4245-swot-analysis.html\" target=\"_blank\" rel=\"noopener noreferrer\">Analyse SWOT<\/a> pour comprendre votre activit\u00e9 (et en faire de m\u00eame pour votre partenaire potentiel).<\/li><li><b>Contactez les bonnes personnes.<\/b>\u00a0<a href=\"https:\/\/hunter.io\/blog\/how-to-find-someones-email-address\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.thebalance.com\/how-to-find-contacts-at-a-company-2062589\">Trouver les bonnes personnes<\/a>et vous aurez beaucoup plus de facilit\u00e9 \u00e0 vous faire entendre.<\/li><\/ol>\n\n\n\n<p>M\u00eame si vous \u00eates une startup, vous avez forc\u00e9ment des <i>quelque chose <\/i>\u00e0 offrir aux grandes marques. C'est pourquoi il est important de se concentrer sur cet aspect d\u00e8s le d\u00e9but et de l'utiliser efficacement. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Shorten_and_Cloak_Your_Links_with_PrettyLinks\"><\/span><b>4. Raccourcissez et masquez vos liens avec <\/b><a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>PrettyLinks<\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/Pretty_Link_Pro.png\" alt=\"Capture d&#039;\u00e9cran de PrettyLinks\" class=\"wp-image-1883\"\/><figcaption>Un plugin de gestion des liens tel que <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> permet de raccourcir les liens et de les masquer en toute simplicit\u00e9.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Le raccourcissement des liens et l'occultation sont des techniques qui peuvent \u00eatre utilis\u00e9es pour personnaliser les liens commerciaux. Vous pouvez facilement am\u00e9liorer la notori\u00e9t\u00e9 de votre marque en incorporant le nom de votre entreprise dans chaque adresse de lien. Si vous souhaitez commencer \u00e0 raccourcir et \u00e0 masquer vos liens, c'est facile \u00e0 faire avec un plugin de gestion de liens, tel que PrettyLinks. <\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> - qui offre plus qu'un simple raccourcissement de lien, vous permet de raccourcir et de masquer facilement tous vos liens. Ils peuvent ensuite \u00eatre utilis\u00e9s sur votre site web, partag\u00e9s sur vos comptes de m\u00e9dias sociaux et utilis\u00e9s partout ailleurs sur le web. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En bref, une strat\u00e9gie de marque appropri\u00e9e peut faire grimper en fl\u00e8che la notori\u00e9t\u00e9 de votre entreprise. Cela peut renforcer la cr\u00e9dibilit\u00e9 et, par cons\u00e9quent, conduire \u00e0 un plus grand nombre de clients et \u00e0 une augmentation des ventes. Il s'agit d'un aspect si important que l'ignorer pourrait faire la diff\u00e9rence entre le succ\u00e8s et l'\u00e9chec. Dans l'article ci-dessus, nous avons pr\u00e9sent\u00e9 l'importance de l'image de marque d'une entreprise, ainsi que quatre techniques que vous pouvez mettre en \u0153uvre pour faire passer votre entreprise de l'\u00e9tat d'inconnu \u00e0 celui d'entit\u00e9 distingu\u00e9e. Pour r\u00e9sumer rapidement, il s'agit des techniques suivantes : <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Maintenez une page active sur les m\u00e9dias sociaux.<\/li><li>Utilisez une adresse \u00e9lectronique de marque.<\/li><li>S'associer avec des entreprises partageant les m\u00eames valeurs.<\/li><li>Raccourcissez et masquez vos liens avec <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur la mani\u00e8re d'am\u00e9liorer l'image de marque de votre entreprise, ou sur la mani\u00e8re d'am\u00e9liorer l'image de marque de votre entreprise ? <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> peut aider<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>De nombreuses entreprises ne parviennent pas \u00e0 se doter d'une image de marque efficace, ce qui peut avoir un impact sur leurs revenus potentiels. Malheureusement, cela peut entra\u00eener des probl\u00e8mes - aujourd'hui et \u00e0 l'avenir - de notori\u00e9t\u00e9 et de cr\u00e9dibilit\u00e9 de la marque. Heureusement, que votre entreprise soit nouvelle ou non, il existe toute une s\u00e9rie de techniques de valorisation de la marque que vous pouvez utiliser pour renforcer...<\/p>","protected":false},"author":11450,"featured_media":2422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6,47],"tags":[21,13],"class_list":["post-2110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-how-tos","tag-branding","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Branding is an important step to success for your business. 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