{"id":2108,"date":"2017-05-26T17:28:49","date_gmt":"2017-05-26T17:28:49","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2086"},"modified":"2024-06-19T14:30:14","modified_gmt":"2024-06-19T18:30:14","slug":"integrate-google-analytics-with-pretty-link-pro","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/integrate-google-analytics-with-pretty-link-pro\/","title":{"rendered":"Comment int\u00e9grer Google Analytics \u00e0 PrettyLinks (et pourquoi)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dea97853ff5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dea97853ff5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/integrate-google-analytics-with-pretty-link-pro\/#What_Google_Analytics_Is_And_Why_You_Should_Use_It\" >Ce qu'est Google Analytics (et pourquoi vous devriez l'utiliser)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/integrate-google-analytics-with-pretty-link-pro\/#How_to_Integrate_Google_Analytics_with_PrettyLinks\" >Comment int\u00e9grer Google Analytics \u00e0 PrettyLinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/integrate-google-analytics-with-pretty-link-pro\/#How_to_Get_the_Most_from_Your_Google_Analytics_and_PrettyLinks_Integration_3_Tips\" >Comment tirer le meilleur parti de l'int\u00e9gration de Google Analytics et de PrettyLinks (3 conseils)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/integrate-google-analytics-with-pretty-link-pro\/#1_Understand_What_Google_Analytics_Can_Do_For_You\" >1. Comprendre ce que Google Analytics peut faire pour vous<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/integrate-google-analytics-with-pretty-link-pro\/#2_Integrate_And_Track_Your_Website_Goals\" >2. Int\u00e9grer (et suivre) les objectifs de votre site web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/integrate-google-analytics-with-pretty-link-pro\/#3_Create_Custom_Reports\" >3. Cr\u00e9er des rapports personnalis\u00e9s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/integrate-google-analytics-with-pretty-link-pro\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\t<p>Les chiffres du trafic peuvent \u00eatre un bon indicateur de la r\u00e9ussite de votre entreprise. Apr\u00e8s tout, plus il y a de visiteurs sur votre site, plus votre entreprise a de clients potentiels. Cependant, le processus de suivi peut sembler compliqu\u00e9 et vous risquez d'\u00eatre d\u00e9pass\u00e9 par les \u00e9tapes \u00e0 suivre.<\/p>\n<p>Heureusement, <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>\u00a0vous permet d'int\u00e9grer facilement un outil tel que\u00a0<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>et de suivre le trafic et d'autres param\u00e8tres du site web en un clin d'\u0153il. Gr\u00e2ce \u00e0 ces informations, vous pouvez apporter les modifications n\u00e9cessaires \u00e0 votre site web et commencer \u00e0 am\u00e9liorer les performances de votre entreprise.\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/kimberlywhitler\/2015\/07\/19\/how-some-of-the-best-marketers-are-using-analytics-to-create-a-competitive-advantage\/#6e14512545c5\" target=\"_blank\" rel=\"noopener noreferrer\">position concurrentielle<\/a>.<\/p>\n<p>Dans ce billet, nous vous pr\u00e9senterons tout d'abord Google Analytics, en vous expliquant pourquoi vous devriez envisager de l'utiliser. Ensuite, nous vous montrerons comment int\u00e9grer Google Analytics \u00e0 PrettyLinks, et nous vous donnerons quelques conseils pour tirer le meilleur parti de cette int\u00e9gration. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Google_Analytics_Is_And_Why_You_Should_Use_It\"><\/span>Ce qu'il faut faire <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> est (et pourquoi vous devriez l'utiliser)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2098\" aria-describedby=\"caption-attachment-2098\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/google-analytics-audience.jpg\" alt=\"Rapport d&#039;audience de Google Analytics\" width=\"800\" height=\"337\" \/><figcaption id=\"caption-attachment-2098\" class=\"wp-caption-text\">Le <em>Vue d'ensemble du public<\/em>\u00a0L'\u00e9cran est l'une des fonctions de suivi les plus populaires de Google Analytics.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Analytics\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> est un service gratuit qui g\u00e9n\u00e8re des statistiques approfondies sur les visiteurs et les sources de trafic du site web, ainsi que des donn\u00e9es mesurables telles que les conversions et les ventes du site web. Cet outil peut s'av\u00e9rer utile pour les sp\u00e9cialistes du marketing d'affiliation ou pour tout propri\u00e9taire de site web qui souhaite avoir un aper\u00e7u des coulisses de son site.<\/p>\n<p>Google Analytics met \u00e0 votre disposition une multitude d'informations, dont voici quelques-unes <a href=\"https:\/\/www.logit.net\/blog\/10-reasons-why-you-should-choose-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">raisons sp\u00e9cifiques<\/a> pour l'utiliser sur votre site. Vous pouvez :<\/p>\n<ol>\n<li><b>Suivre le trafic.<\/b> Une bonne compr\u00e9hension de l'environnement de votre site <a href=\"https:\/\/torquemag.io\/2015\/03\/7-key-website-metrics-track\/\" target=\"_blank\" rel=\"noopener noreferrer\">sources de trafic<\/a> peut vous aider \u00e0 mieux <a href=\"https:\/\/www.quicksprout.com\/the-complete-guide-to-building-your-personal-brand-chapter-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">cibler votre public<\/a>.<\/li>\n<li><b>Notez les tendances.<\/b> Tendances - telles que l'utilisation des navigateurs web et\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">taux de rebond<\/a>\u00a0- peut vous aider \u00e0 comprendre votre public et ses besoins.<\/li>\n<li><b>Maximiser <a href=\"https:\/\/prettylinks.com\/fr\/blog\/qr-codes-maximize-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">les efforts de marketing<\/a>.\u00a0<\/b>Avec un regard sur <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012034?hl=en#Behavior\" target=\"_blank\" rel=\"noopener noreferrer\">comportements du public<\/a> et d'autres donn\u00e9es de ce type, vous pouvez modifier vos plans de marketing actuels pour mieux les adapter \u00e0 la r\u00e9alit\u00e9.<\/li>\n<\/ol>\n<p>Par rapport \u00e0 ses concurrents, Google Analytics est un programme mature, qui offre des fonctionnalit\u00e9s avanc\u00e9es et des fonctionnalit\u00e9s de pointe. <a href=\"https:\/\/support.google.com\/analytics#topic=3544906\" target=\"_blank\" rel=\"noopener noreferrer\">des ressources \u00e9tendues<\/a>. Et comme nous l'avons dit, c'est aussi gratuit !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Integrate_Google_Analytics_with_PrettyLinks\"><\/span>Comment int\u00e9grer Google Analytics avec <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pour cette \u00e9tape, vous devez d'abord avoir install\u00e9 et activ\u00e9 le plugin PrettyLinks. Pour commencer le <a href=\"https:\/\/prettylinks.com\/fr\/docs\/integrating-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">processus d'int\u00e9gration<\/a>Pour cela, t\u00e9l\u00e9chargez un plugin Google Analytics adapt\u00e9 \u00e0 votre site WordPress. <a href=\"https:\/\/wordpress.org\/plugins\/google-analyticator\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analyticator<\/a>\u00a0vous permet de voir vos statistiques dans WordPress, et est support\u00e9 par PrettyLinks :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/google-analyticator.png\" alt=\"Le plugin Google Analyticator.\" width=\"800\" height=\"252\" \/><\/p>\n<p>Ensuite, rendez-vous \u00e0 l'adresse suivante <i>PrettyLinks <\/i>&gt; <i>Options <\/i>&gt; <i>Options de lien <\/i>dans votre tableau de bord WordPress<i>.\u00a0<\/i>Pour activer Google Analytics, il suffit de cocher la case <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> \u00e0 c\u00f4t\u00e9 de la <i>Google Analytics<\/i> ce qui rend l'option disponible \u00e0 chaque fois que vous cr\u00e9ez un lien avec PrettyLinks :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/enable-google-analytics.jpg\" alt=\"Activer Google Analytics dans les options de lien de PrettyLinks\" width=\"800\" height=\"48\" \/><\/p>\n<p>Enfin, n'oubliez pas que les liens ne peuvent \u00eatre suivis que s'ils correspondent \u00e0 l'une des cat\u00e9gories suivantes <a href=\"https:\/\/prettylinks.com\/fr\/docs\/understanding-redirect-types\/\" target=\"_blank\" rel=\"noopener noreferrer\">types de r\u00e9orientation<\/a>: <em>cape<\/em>, <em>joli bar<\/em>, <em>javascript<\/em>et <em>m\u00e9ta-rafra\u00eechissement<\/em>. Une fois que vous \u00eates op\u00e9rationnel, vous pouvez chercher \u00e0 tirer parti de la puissance et de la flexibilit\u00e9 de votre int\u00e9gration.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_the_Most_from_Your_Google_Analytics_and_PrettyLinks_Integration_3_Tips\"><\/span>Comment tirer le meilleur parti de l'int\u00e9gration de Google Analytics et de PrettyLinks (3 conseils)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vous savez maintenant comment int\u00e9grer <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> avec <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>Pour ce faire, nous vous proposons trois conseils qui vous aideront \u00e0 en tirer le meilleur parti.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Understand_What_Google_Analytics_Can_Do_For_You\"><\/span>1. Comprendre ce que Google Analytics peut faire pour vous<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2091\" aria-describedby=\"caption-attachment-2091\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/feature-example.jpg\" alt=\"Fonction source de trafic de Google Analytic\" width=\"800\" height=\"395\" \/><figcaption id=\"caption-attachment-2091\" class=\"wp-caption-text\">L'une des nombreuses fonctionnalit\u00e9s de Google Analytics est <a href=\"https:\/\/support.google.com\/analytics\/answer\/6205762?hl=en&ref_topic=1032998#overview\" target=\"_blank\" rel=\"noopener noreferrer\">suivi des sources de trafic<\/a>.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Google Analytics dispose d'une <a href=\"https:\/\/www.google.com\/analytics\/analytics\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">liste des m\u00e9triques<\/a>et leur discussion pourrait remplir plusieurs livres ! Pour utiliser cet outil de mani\u00e8re optimale, vous devez au moins en conna\u00eetre les bases. Certaines des mesures les plus utiles de Google Analytics pour les sp\u00e9cialistes du marketing d'affiliation sont li\u00e9es \u00e0\u00a0<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\">Commerce \u00e9lectronique<\/a>Vous y trouverez \u00e9galement des fonctions pratiques telles que\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/3123951?hl=en&ref_topic=3123779\" target=\"_blank\" rel=\"noopener noreferrer\">segment du public<\/a> rapports. Cependant, il y a\u00a0<a href=\"https:\/\/www.google.com\/intl\/en_ALL\/analytics\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">beaucoup plus<\/a>\u00a0sur l'offre.<\/p>\n<p>Si vous n'\u00eates pas s\u00fbr\u00a0<a href=\"https:\/\/www.cuutio.com\/blog\/2013\/07\/10\/key-metrics-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quels sont les indicateurs auxquels il faut pr\u00eater attention ?<\/a>Voici quelques exemples pour vous aider \u00e0 d\u00e9marrer :<\/p>\n<ol>\n<li><b><em>Visiteurs uniques<\/em> et <em>Pages vues<\/em>.\u00a0<\/b>Ensemble, ils fournissent une indication claire des niveaux r\u00e9els de trafic sur votre site et vous indiquent ce que les visiteurs regardent.<\/li>\n<li><strong>Taux de rebond.<\/strong> Les visiteurs qui ne sont pas oblig\u00e9s de cliquer sur les liens rebondissent. Cette mesure permet donc de d\u00e9terminer si vous devez r\u00e9\u00e9valuer votre contenu \u00e0 la base.<\/li>\n<\/ol>\n<p>Si la pl\u00e9thore d'indicateurs et de fonctions propos\u00e9s peut sembler \u00e9crasante au d\u00e9but, le temps et l'exp\u00e9rience vous permettront finalement d'y voir plus clair.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Integrate_And_Track_Your_Website_Goals\"><\/span>2. Int\u00e9grer (et suivre) les objectifs de votre site web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2092\" aria-describedby=\"caption-attachment-2092\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/google-analytics-goals.jpg\" alt=\"Google Analytics cr\u00e9er une nouvelle page d&#039;objectifs\" width=\"800\" height=\"180\" \/><figcaption id=\"caption-attachment-2092\" class=\"wp-caption-text\">Dans Google Analytics, vous pouvez cr\u00e9er vos propres objectifs pour votre site web.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Les objectifs sont une <a href=\"https:\/\/www.intechnic.com\/blog\/how-to-set-smart-business-goals-for-a-business-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9l\u00e9ment cl\u00e9<\/a> pour le succ\u00e8s de votre site web, et vous fournira clart\u00e9 et orientation. Google Analytics comprend \u00e9galement des fonctions li\u00e9es \u00e0 la d\u00e9finition d'objectifs et au suivi, et son utilisation est tr\u00e8s simple.<\/p>\n<p>Pour commencer, suivez les instructions suivantes\u00a0<a href=\"http:\/\/www.intechnic.com\/blog\/how-to-set-up-google-analytics-goals-and-conversions-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9tapes simples<\/a>:<\/p>\n<ol>\n<li><b><a href=\"https:\/\/support.google.com\/analytics\/answer\/1032415?hl=en#create_or_edit_goals\" target=\"_blank\" rel=\"noopener noreferrer\">Cr\u00e9ez vos objectifs dans Google Analytics<\/a>.<\/b>\u00a0En bref, vous devez vous rendre \u00e0 l'adresse suivante <i>Administrateur <\/i>&gt; <i>Objectifs <\/i>sur le c\u00f4t\u00e9 gauche du tableau de bord de Google Analytics. Cliquez ensuite sur <i>Nouvel objectif<\/i>puis s\u00e9lectionnez un mod\u00e8le pr\u00e9d\u00e9fini ou cr\u00e9ez-en un personnalis\u00e9. S\u00e9lectionnez le mod\u00e8le <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012040?hl=en&ref_topic=6150889\" target=\"_blank\" rel=\"noopener noreferrer\">type d'objectif<\/a>, entrez les d\u00e9tails, et cliquez sur\u00a0<i>\u00c9conomiser<\/i>.<\/li>\n<li><b><a href=\"https:\/\/support.google.com\/analytics\/answer\/1012040?hl=en&ref_topic=6150889#reporting_on_goals\" target=\"_blank\" rel=\"noopener noreferrer\">Suivre les r\u00e9sultats de votre objectif<\/a>. <\/b>En naviguant vers <i>Conversions <\/i>&gt; <i>Objectifs<\/i> &gt; <i>Vue d'ensemble,\u00a0<\/i>vous pouvez consulter les r\u00e9sultats obtenus dans le cadre de votre objectif et proc\u00e9der aux ajustements n\u00e9cessaires.<\/li>\n<\/ol>\n<p>En savoir plus <a href=\"https:\/\/blog.kissmetrics.com\/critical-goal-types\/\" target=\"_blank\" rel=\"noopener noreferrer\">objectifs du site web<\/a> que vous d\u00e9finissez, vous serez mieux \u00e0 m\u00eame d'atteindre vos objectifs personnels et professionnels, tels que l'augmentation du trafic et des conversions. Il est donc payant (parfois litt\u00e9ralement !) de passer un peu de temps ici.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_Custom_Reports\"><\/span>3. Cr\u00e9er des rapports personnalis\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2094\" aria-describedby=\"caption-attachment-2094\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/create-custom-report.jpg\" alt=\"page de cr\u00e9ation de rapports personnalis\u00e9s dans Google Analytics\" width=\"800\" height=\"305\" \/><figcaption id=\"caption-attachment-2094\" class=\"wp-caption-text\">Les rapports personnalis\u00e9s sont similaires aux objectifs, mais avec un peu plus de flexibilit\u00e9.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>C'est simple,\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1033013?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">rapports personnalis\u00e9s<\/a> sont ceux que vous d\u00e9finissez vous-m\u00eame. Ils vous permettent de d\u00e9finir des param\u00e8tres sp\u00e9cifiques pour vos rapports en fonction du navigateur web, de la source de trafic et m\u00eame de la localisation.<\/p>\n<p>Comme pour les autres \u00e9tapes,\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1151300?visit_id=1-636290346854404412-3220084205&rd=1\" target=\"_blank\" rel=\"noopener noreferrer\">cr\u00e9ation d'un rapport personnalis\u00e9<\/a> dans Google Analytics est simple :<\/p>\n<ol>\n<li><b>Choisir le meilleur <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033861\" target=\"_blank\" rel=\"noopener noreferrer\">dimensions et mesures<\/a>. <\/b>Il existe une vari\u00e9t\u00e9 de <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/reporting\/core\/dimsmets\" target=\"_blank\" rel=\"noopener noreferrer\">combinaisons dimension-m\u00e9trie<\/a> que vous pouvez utiliser. Vous pouvez exp\u00e9rimenter et m\u00eame\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1289845\" target=\"_blank\" rel=\"noopener noreferrer\">les modifier<\/a>\u00a0au fur et \u00e0 mesure.<\/li>\n<li><b><a href=\"https:\/\/www.wpbuffs.com\/how-to-read-google-analytics-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interpr\u00e9ter les r\u00e9sultats<\/a>.<\/b>\u00a0Cela vous aidera \u00e0 vous faire une id\u00e9e de la situation actuelle de votre site et \u00e0 \u00e9laborer des plans pour l'avenir.<\/li>\n<\/ol>\n<p>Tout comme les objectifs, les rapports personnalis\u00e9s vous offrent un aper\u00e7u pr\u00e9cieux de la situation actuelle de votre site web. Gr\u00e2ce \u00e0 cet aper\u00e7u, vous pouvez apporter les modifications n\u00e9cessaires pour atteindre vos objectifs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un suivi ad\u00e9quat du trafic de votre site web - ainsi que quelques autres analyses - peut vous aider \u00e0 mieux \u00e9valuer les objectifs de votre site (tels que l'am\u00e9lioration des sources de trafic et l'augmentation de vos revenus). Dans l'ensemble, cela peut vous aider \u00e0 apporter les changements n\u00e9cessaires pour les atteindre et les d\u00e9passer.<\/p>\n<p>Dans ce billet, nous vous avons montr\u00e9 comment int\u00e9grer\u00a0<a href=\"http:\/\/analytics.google.com\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> avec <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>et optimiser leur int\u00e9gration. Pour r\u00e9sumer rapidement :<\/p>\n<ol>\n<li>Se familiariser avec les offres de Google Analytics.<\/li>\n<li>Int\u00e9grez (et suivez) les objectifs de votre site web.<\/li>\n<li>Cr\u00e9er des rapports personnalis\u00e9s.<\/li>\n<\/ol>\n<p>Avez-vous des questions sur l'int\u00e9gration de Google Analytics \u00e0 PrettyLinks ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4,47,50],"tags":[65,13],"class_list":["post-2108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-how-tos","category-pretty-links","tag-google-analytics","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta 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