{"id":2105,"date":"2017-05-05T16:30:32","date_gmt":"2017-05-05T16:30:32","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2024"},"modified":"2022-04-29T16:44:24","modified_gmt":"2022-04-29T16:44:24","slug":"effective-social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/effective-social-media-marketing-strategy\/","title":{"rendered":"4 conseils pour \u00e9laborer une strat\u00e9gie efficace de marketing des m\u00e9dias sociaux"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d341be126ff\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d341be126ff\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-social-media-marketing-strategy\/#1_Create_Clear_Objectives\" >1. Cr\u00e9er des objectifs clairs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-social-media-marketing-strategy\/#2_Target_a_Specific_Audience\" >2. Cibler un public sp\u00e9cifique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-social-media-marketing-strategy\/#3_Set_Up_a_Posting_Schedule\" >3. \u00c9tablir un calendrier de publication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-social-media-marketing-strategy\/#4_Cloak_and_Track_Your_Social_Media_Links\" >4. Masquez et suivez vos liens vers les m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-social-media-marketing-strategy\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Que vous soyez un magnat des affaires ou que vous appreniez les ficelles du m\u00e9tier, il n'est pas rare que vous manquiez de temps en temps de clients. Malheureusement, il peut \u00eatre difficile de savoir comment atteindre efficacement les clients potentiels.<\/p>\n<p>Cependant, gr\u00e2ce au marketing des m\u00e9dias sociaux, vous pouvez atteindre des clients potentiels, d\u00e9velopper votre entreprise et vous faire un nom dans votre cr\u00e9neau. Mieux encore, il existe un certain nombre de techniques que vous pouvez employer pour garantir la solidit\u00e9 et l'efficacit\u00e9 de votre strat\u00e9gie de marketing sur les m\u00e9dias sociaux.<\/p>\n<p>Dans ce billet, nous vous proposons quelques conseils tr\u00e8s efficaces pour \u00e9laborer une strat\u00e9gie de marketing sur les m\u00e9dias sociaux. Vous apprendrez pourquoi chaque technique est importante et comment l'utiliser le plus efficacement possible. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Create_Clear_Objectives\"><\/span>1. Cr\u00e9er des objectifs clairs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sans objectifs clairs, vous pouvez avoir une id\u00e9e g\u00e9n\u00e9rale de ce que vous aimeriez faire (par exemple, d\u00e9velopper votre entreprise en utilisant les m\u00e9dias sociaux), mais vous n'avez aucune id\u00e9e de la mani\u00e8re d'y parvenir.<\/p>\n<p>Heureusement, <a href=\"http:\/\/sproutsocial.com\/insights\/social-media-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">des objectifs clairs<\/a> ne sont pas difficiles \u00e0 cr\u00e9er. En fait, voici deux conseils qui vous mettront sur la bonne voie :<\/p>\n<ol>\n<li><b>\u00catre <a href=\"https:\/\/blog.bufferapp.com\/goal-setting-strategies\" target=\"_blank\" rel=\"noopener noreferrer\">sp\u00e9cifiques et r\u00e9alistes<\/a>.&nbsp;<\/b>\u00c9vitez les objectifs vagues ; cr\u00e9ez plut\u00f4t des objectifs sp\u00e9cifiques (comme gagner 1 000 abonn\u00e9s sur Twitter en 90 jours) et r\u00e9alistes.<\/li>\n<li><b>Veillez \u00e0 ce que vos objectifs soient <\/b><b>mesurable.<\/b>&nbsp;La seule fa\u00e7on de savoir si vos objectifs sont atteints est de cr\u00e9er des objectifs mesurables. Dans l'id\u00e9al, les objectifs mesurables devraient \u00eatre quantifiables (par exemple, le nombre d'adeptes que vous gagnerez).<\/li>\n<\/ol>\n<p>Les objectifs sont le fondement de votre strat\u00e9gie de marketing des m\u00e9dias sociaux. Il est important que vous r\u00e9fl\u00e9chissiez bien \u00e0 vos buts et objectifs et que vous les r\u00e9visiez r\u00e9guli\u00e8rement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Target_a_Specific_Audience\"><\/span>2. Cibler un public sp\u00e9cifique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lorsque vous cr\u00e9ez du contenu, vous devez le faire en pensant \u00e0 un public sp\u00e9cifique. Cela vous permet d'affiner votre objectif et de ne cibler que les personnes int\u00e9ress\u00e9es par vos produits.<\/p>\n<p>Afin de cibler efficacement votre public sp\u00e9cifique, nous avons d\u00e9compos\u00e9 le processus en trois \u00e9tapes simples :<\/p>\n<ol>\n<li><a href=\"https:\/\/coschedule.com\/blog\/how-to-find-your-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Trouvez votre public<\/b><\/a><b>.<\/b> C'est l'une des choses les plus difficiles que vous aurez \u00e0 faire, mais lorsqu'elle est ex\u00e9cut\u00e9e correctement, les r\u00e9compenses sont \u00e9normes.<\/li>\n<li><b>Choisir le bon <\/b><a href=\"http:\/\/www.pewinternet.org\/2016\/11\/11\/social-media-update-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>les plateformes de m\u00e9dias sociaux<\/b><\/a><b>.<\/b>&nbsp;Choisissez les plateformes les plus utilis\u00e9es par votre public. Vous gagnerez ainsi du temps et aurez plus de chances d'atteindre vos cibles.<\/li>\n<li><b>Parlez aux besoins de votre public. <\/b>Vous devez cr\u00e9er un sentiment d'urgence chez les personnes qui vous suivent. C'est pourquoi vous devez r\u00e9pondre \u00e0 leurs besoins et leur faire savoir que vous avez la r\u00e9ponse.<\/li>\n<\/ol>\n<p>Les m\u00e9dias sociaux sont l'endroit id\u00e9al pour engager votre public cible. Ils vous offrent une plateforme pour partager des contenus qui leur sont sp\u00e9cifiquement destin\u00e9s et pour cr\u00e9er des relations susceptibles de d\u00e9boucher sur des ventes futures.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Set_Up_a_Posting_Schedule\"><\/span>3. \u00c9tablir un calendrier de publication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2063\" aria-describedby=\"caption-attachment-2063\" style=\"width: 801px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/buffer.png\" alt=\"Tampon\" width=\"801\" height=\"470\"><figcaption id=\"caption-attachment-2063\" class=\"wp-caption-text\">Des outils tels que <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tampon<\/a> peut faire de la programmation des mises \u00e0 jour des m\u00e9dias sociaux un jeu d'enfant.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Pour construire une pr\u00e9sence sociale forte - et nourrir vos followers avides de contenu - vous devez mettre en place un calendrier de publication coh\u00e9rent et solide.<\/p>\n<p>Pour <a href=\"https:\/\/coschedule.com\/blog\/social-media-posting-schedule\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9tablir un calendrier d'affichage<\/a> qui convient \u00e0 votre public, il y a quelques points \u00e0 garder \u00e0 l'esprit :<\/p>\n<ol>\n<li><b>Soyez coh\u00e9rent.<\/b>&nbsp;Choisissez un horaire d'affichage que vous <i>savoir <\/i>que vous pouvez respecter. La r\u00e9gularit\u00e9 est bien plus importante que le volume, surtout au d\u00e9but.<\/li>\n<li><b>M\u00e9langez-les.<\/b> Il est important de promouvoir le nouveau contenu, mais pensez \u00e0 ajouter quelques-uns de vos anciens articles de blog pour offrir \u00e0 vos adeptes un retour utile dans le pass\u00e9.<\/li>\n<li><b>Automatiser le processus. <\/b>Les outils d'automatisation des m\u00e9dias sociaux les plus r\u00e9pandus sont les suivants <a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HootSuite<\/a>&nbsp;et <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tampon<\/a>Ils vous permettent de planifier vos messages sur les m\u00e9dias sociaux longtemps \u00e0 l'avance.<\/li>\n<\/ol>\n<p>Si vous commencez modestement, augmentez progressivement le nombre de posts par jour, mais ne sacrifiez jamais la qualit\u00e9 du contenu \u00e0 la quantit\u00e9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Cloak_and_Track_Your_Social_Media_Links\"><\/span>4. Masquez et suivez vos liens vers les m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L'occultation de liens consiste \u00e0 modifier l'URL que verront les personnes qui vous suivent en une URL qui correspond mieux \u00e0 la marque de votre entreprise. Les liens masqu\u00e9s peuvent \u00eatre facilement suivis pour voir lesquels fonctionnent pour votre entreprise. Cela est b\u00e9n\u00e9fique pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">un certain nombre de raisons<\/a>et il peut \u00eatre utile \u00e0 votre entreprise s'il est correctement mis en \u0153uvre.<\/p>\n<p>Pour commencer, vous aurez besoin de l'aide d'un plugin de gestion des liens. Nous recommandons notre propre&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>Il s'agit d'un outil qui permet non seulement d'occulter et de localiser les personnes, mais aussi d'utiliser d'autres moyens de communication. <a href=\"https:\/\/prettylinks.com\/fr\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">fonctions d'optimisation des liens<\/a>\u00e9galement.<\/p>\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/beginners-guide-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pour commencer<\/a> est facile. Apr\u00e8s <a href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\" target=\"_blank\" rel=\"noopener noreferrer\">l'achat de votre plan<\/a>&nbsp;et <a href=\"https:\/\/prettylinks.com\/fr\/docspretty-link-pro-installation\/\" target=\"_blank\" rel=\"noopener noreferrer\">installer le plugin<\/a>il vous suffit de cr\u00e9er un nouveau lien (en s\u00e9lectionnant <em>Clo\u00eetr\u00e9e<\/em> en tant que&nbsp;<em>Redirection<\/em> ), activer le suivi dans le&nbsp;<em>Options avanc\u00e9es<\/em> puis utilisez le lien sur votre site web et vos profils de m\u00e9dias sociaux.<\/p>\n<p>Une fois que le lien a \u00e9t\u00e9 utilis\u00e9 pendant un certain temps, vous pouvez consulter les statistiques relatives \u00e0 son utilisation en vous rendant \u00e0 l'adresse suivante <i>PrettyLinks &gt; Clics<\/i>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks.png\" alt=\"L&#039;\u00e9cran &quot;Clics&quot; de PrettyLinks\" width=\"801\" height=\"251\"><\/p>\n<p>Vous y trouverez un aper\u00e7u des statistiques de chaque lien, y compris le nombre de clics et le r\u00e9f\u00e9rent (s'il y en a un).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En tant que source solide de clients potentiels, les m\u00e9dias sociaux offrent \u00e0 votre entreprise des possibilit\u00e9s de croissance infinies. Bien entendu, vous devez savoir comment exploiter pleinement ces possibilit\u00e9s afin d'obtenir les meilleurs r\u00e9sultats.<\/p>\n<p>Dans l'article pr\u00e9c\u00e9dent, nous avons propos\u00e9 quatre conseils pour \u00e9laborer une strat\u00e9gie efficace de marketing des m\u00e9dias sociaux. Pour r\u00e9sumer, ces conseils sont les suivants :<\/p>\n<ol>\n<li>Cr\u00e9er des objectifs clairs<\/li>\n<li>Cibler un public sp\u00e9cifique<\/li>\n<li>\u00c9tablir un calendrier de publication<\/li>\n<li>Masquez et suivez vos liens vers les m\u00e9dias sociaux<\/li>\n<\/ol>\n<p>Avez-vous des questions sur l'\u00e9laboration d'une strat\u00e9gie de m\u00e9dias sociaux pour d\u00e9velopper votre entreprise ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,541,59],"tags":[60,61],"class_list":["post-2105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-lists","category-social-marketing","tag-social-media","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social media is the chosen landscape for most clients and businesses these days. 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