{"id":2098,"date":"2017-03-06T16:48:57","date_gmt":"2017-03-06T16:48:57","guid":{"rendered":"https:\/\/prettylinks.com\/?p=1823"},"modified":"2020-10-20T19:39:32","modified_gmt":"2020-10-20T19:39:32","slug":"how-to-boost-your-brand-power-with-vanity-urls","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/","title":{"rendered":"Comment renforcer le pouvoir de votre marque avec les Vanity URLs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d75fb1bd540\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d75fb1bd540\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#What_a_Vanity_URL_Is_and_3_Tips_for_Choosing_One\" >Qu'est-ce qu'un Vanity URL (et 3 conseils pour en choisir un) ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#How_to_Choose_and_Purchase_a_Vanity_URL_in_3_Steps\" >Comment choisir et acheter un Vanity URL (en 3 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#Step_1_Choose_a_Suitable_Name\" >\u00c9tape 1. Choisir un nom appropri\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#Step_2_Carry_Out_a_Price_Comparison\" >\u00c9tape 2. Effectuer une comparaison des prix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#Step_3_Choose_and_Purchase_a_Vanity_URL\" >\u00c9tape 3. Choisir et acheter une URL de vanit\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#How_to_Integrate_a_Vanity_URL_into_Your_Marketing_Strategy\" >Comment int\u00e9grer une Vanity URL dans votre strat\u00e9gie marketing ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\t<p>Les domaines personnalis\u00e9s utilis\u00e9s \u00e0 des fins de marketing (c'est-\u00e0-dire les \"vanity URL\") sont un moyen efficace de renforcer votre image de marque. Toutefois, le choix d'un tel domaine n'est pas toujours simple. En fin de compte, un mauvais vanity URL ne donnera pas une bonne image de votre marque et pourrait m\u00eame ralentir la croissance de votre entreprise.<\/p>\n<p>Heureusement, il existe un certain nombre de bonnes pratiques \u00e0 suivre pour maximiser l'efficacit\u00e9 et la pertinence de vos vanity URL. Apr\u00e8s tout, leur choix rel\u00e8ve plus du bon sens et de la logique que de la cr\u00e9ativit\u00e9.<\/p>\n<p>Dans cet article, nous verrons d'abord ce qu'est une vanity URL, puis nous vous guiderons \u00e0 travers les \u00e9tapes n\u00e9cessaires au choix et \u00e0 l'achat d'une telle URL. Enfin, nous vous donnerons quelques conseils sur l'int\u00e9gration de votre vanity URL dans votre strat\u00e9gie marketing.<\/p>\n<p>C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_a_Vanity_URL_Is_and_3_Tips_for_Choosing_One\"><\/span>Qu'est-ce qu'un Vanity URL (et 3 conseils pour en choisir un) ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En termes simples, un vanity URL est un domaine personnalis\u00e9 pour une page sp\u00e9cifique de votre site web qui a \u00e9t\u00e9 marqu\u00e9 \u00e0 des fins de marketing. Imaginons par exemple que vous soyez propri\u00e9taire d'une soci\u00e9t\u00e9 de distribution de bi\u00e8re qui dispose \u00e9galement d'une brasserie sur place. Au lieu de <em>beercompany.com\/brasserie<\/em>vous pouvez utiliser l'URL <em>beercompanybrewery.com<\/em> pour diriger les utilisateurs vers la page de la brasserie sur votre site web.<\/p>\nL'utilisation d'URL de vanit\u00e9 pr\u00e9sente un certain nombre d'avantages. Tout d'abord, outre la cr\u00e9ation d'un identifiant m\u00e9morable pour aider les utilisateurs \u00e0 revenir \u00e0 une page particuli\u00e8re de votre site, ils renforcent \u00e9galement vos efforts en mati\u00e8re d'image de marque en am\u00e9liorant la cr\u00e9dibilit\u00e9 de votre entreprise. Les vanity URL offrent \u00e9galement la possibilit\u00e9 de cr\u00e9er des adresses \u00e9lectroniques professionnelles personnalis\u00e9es, ce qui renforce votre professionnalisme.<br \/>\n<br \/>\nEn outre, les vanity URL peuvent entra\u00eener une augmentation du trafic. En effet, l'affichage de votre nom de domaine personnalis\u00e9 dans les r\u00e9sultats des moteurs de recherche et dans les publicit\u00e9s augmente le taux de clics (CTR), ce qui peut avoir pour effet d'accro\u00eetre le nombre d'utilisateurs de votre site.<br \/>\n<br \/>\nHeureusement, le choix d'un vanity URL suit un cheminement similaire \u00e0 celui du choix d'un domaine normal :\n<ol>\n<li><b>Rendez-le m\u00e9morable.<\/b> <a href=\"http:\/\/howtomakemyblog.com\/how-to-choose-a-domain-name-for-your-blog\/\">URL courts et accrocheurs<\/a> aider les lecteurs \u00e0 se rappeler comment naviguer sur votre site la prochaine fois qu'ils voudront le visiter.<\/li>\n<li><b>Rendez-le facile \u00e0 prononcer.<\/b> M\u00e9morisable et pronon\u00e7able vont souvent de pair, et une URL \u00e0 la sonorit\u00e9 naturelle peut favoriser la m\u00e9morisation.<\/li>\n<li><b>\u00c9viter les infractions potentielles.<\/b> En clair, vous ne voulez pas vous retrouver devant un tribunal. Soyez prudent et assurez-vous de ne pas marcher sur les plates-bandes d'une autre entreprise avec votre vanity URL.<\/li>\n<\/ol>\n<p>En fin de compte, le choix d'une URL de vanit\u00e9 est assez simple. En faisant preuve de bon sens et en r\u00e9fl\u00e9chissant \u00e0 la situation dans son ensemble, vous serez bien plac\u00e9 pour faire un achat.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_and_Purchase_a_Vanity_URL_in_3_Steps\"><\/span>Comment choisir et acheter un Vanity URL (en 3 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Maintenant que nous avons donn\u00e9 quelques conseils sur le choix d'un vanity URL, voyons comment s\u00e9lectionner et acheter votre domaine personnalis\u00e9.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Choose_a_Suitable_Name\"><\/span>\u00c9tape 1. Choisir un nom appropri\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/businessnamegen.png\" alt=\"\" width=\"888\" height=\"460\" \/><\/p>\n<p>Si le nom de votre vanity URL est parfois explicite, vous pouvez aussi avoir besoin d'aide, surtout si vous cherchez \u00e0 promouvoir une page particuli\u00e8rement sp\u00e9cialis\u00e9e. Heureusement, il existe de nombreuses ressources pour vous aider. En voici quelques-unes que nous appr\u00e9cions :<\/p>\n<ol>\n<li><a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\"><b>G\u00e9n\u00e9rateur de noms d'entreprise de Shopify<\/b><\/a><b>. \u00a0<\/b>Cet outil g\u00e9n\u00e8re des noms de domaine disponibles en fonction des mots-cl\u00e9s que vous saisissez. Vous pouvez ensuite choisir de r\u00e9server votre adresse de marque directement via Shopify.<\/li>\n<li><a href=\"http:\/\/www.bustaname.com\"><b>BustAName<\/b><\/a>. Il fonctionne de la m\u00eame mani\u00e8re que le g\u00e9n\u00e9rateur de noms d'entreprise de Shopify, en proposant un combinateur de mots qui aide \u00e0 s\u00e9lectionner le domaine parfait, en plus d'une v\u00e9rification rapide du domaine.<\/li>\n<\/ol>\n<p>Une fois que vous avez trouv\u00e9 le nom de domaine qui vous convient, il est temps de rechercher le meilleur prix.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Carry_Out_a_Price_Comparison\"><\/span>\u00c9tape 2. Effectuer une comparaison des prix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bien entendu, les prix varient d'un bureau d'enregistrement \u00e0 l'autre. Il arrive que le m\u00eame vanity URL soit propos\u00e9 \u00e0 un prix inf\u00e9rieur par un autre bureau d'enregistrement, c'est pourquoi il est toujours pr\u00e9f\u00e9rable de comparer les prix. Des sites tels que <a href=\"https:\/\/tld-list.com\">Liste des TLD<\/a> facilite les choses en fournissant une comparaison compl\u00e8te des domaines de premier niveau :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/tldlist.png\" alt=\"\" width=\"884\" height=\"445\" \/><\/p>\n<p>Cette \u00e9tape n\u00e9cessitera quelques efforts pour trouver le meilleur prix, mais les \u00e9conomies r\u00e9alis\u00e9es devraient l'emporter sur le temps pass\u00e9 \u00e0 faire des recherches.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Choose_and_Purchase_a_Vanity_URL\"><\/span>\u00c9tape 3. Choisir et acheter une URL de vanit\u00e9<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La derni\u00e8re \u00e9tape consiste \u00e0 effectuer votre achat. Si votre budget n'est pas un probl\u00e8me, ou si vous cherchez simplement une recommandation, nous vous sugg\u00e9rons <a href=\"https:\/\/memberpress.com\/go\/namecheap\">NomCheap<\/a>. Il s'agit d'un excellent bureau d'enregistrement, qui dispose d'un large \u00e9ventail de domaines de premier niveau (TLD).<\/p>\nL'achat du domaine choisi sera probablement la partie la plus facile du processus. Si vous disposez de vos donn\u00e9es de paiement et si vous \u00eates habitu\u00e9 \u00e0 la proc\u00e9dure d'achat en ligne, vous pouvez acheter un domaine !<br \/>\n<br \/>\nMaintenant que vous avez une URL de vanit\u00e9 en main, vous pouvez commencer \u00e0 r\u00e9fl\u00e9chir \u00e0 votre marketing.\n<h2><span class=\"ez-toc-section\" id=\"How_to_Integrate_a_Vanity_URL_into_Your_Marketing_Strategy\"><\/span>Comment int\u00e9grer une Vanity URL dans votre strat\u00e9gie marketing ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lorsqu'il s'agit d'int\u00e9grer les vanity URL dans votre strat\u00e9gie marketing, elles sont essentiellement utiles pour cibler certains aspects de votre entreprise que vous souhaitez promouvoir. Reprenons l'exemple de la brasserie. L'URL <em>beercompanybrewery.com <\/em>est un vanity URL pour l'URL normal du site, beercompany.com\/brewery.<\/p>\nSupposons que votre soci\u00e9t\u00e9 de bi\u00e8re dispose d'une autre brasserie situ\u00e9e au sud de la ville. Plut\u00f4t que de diriger les visiteurs vers <i>beercompanybrewery.com\/southside<\/i>Vous pouvez les envoyer \u00e0 l'adresse suivante <em>beercompanysouthsidebrewery.com<\/em>. Non seulement vous disposerez d'une autre excellente URL de vanit\u00e9, mais vous respecterez \u00e9galement les meilleures pratiques en mati\u00e8re de r\u00e9f\u00e9rencement, ce qui est toujours un avantage.<br \/>\n<br \/>\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/prettylink.png\" alt=\"\" width=\"892\" height=\"405\" \/><\/p>\n<p>Enfin, il y a <a href=\"https:\/\/prettylinks.com\/fr\/\">PrettyLinks<\/a>. Il s'agit d'un plugin WordPress qui, contrairement \u00e0 d'autres raccourcisseurs de liens, laisse intacte la marque de votre vanity URL personnalis\u00e9e. Il offre \u00e9galement une foule d'autres fonctionnalit\u00e9s, y compris :<\/p>\n<ol>\n<li>Un partage social puissant<\/li>\n<li>Cr\u00e9ation automatis\u00e9e de liens courts pour les pages et les articles<\/li>\n<li>Redirections permanentes 301 c\u00f4t\u00e9 serveur (essentielles pour la mise en \u0153uvre des vanity URL)<\/li>\n<li>Suivi des clics et analyses connexes<\/li>\n<\/ol>\n<p>Il s'agit d'un plugin facile \u00e0 utiliser qui peut vous aider \u00e0 mettre en \u0153uvre vos vanity URLs correctement, sans impact sur votre SEO, et \u00e0 am\u00e9liorer le travail que vous avez fait pour mettre en \u0153uvre une strat\u00e9gie.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dans cet article, nous vous avons montr\u00e9 comment renforcer le pouvoir de votre marque \u00e0 l'aide d'URL de vanit\u00e9. R\u00e9capitulons rapidement comment proc\u00e9der :<\/p>\n<ol>\n<li>Choisissez un nom appropri\u00e9 et r\u00e9fl\u00e9chi.<\/li>\n<li>Comparez les prix en faisant le tour du march\u00e9.<\/li>\n<li>Choisissez et achetez des URL de vanit\u00e9 en utilisant les bureaux d'enregistrement de domaines pr\u00e9f\u00e9r\u00e9s.<\/li>\n<\/ol>\nVous pouvez \u00e9galement tirer parti de la puissance de <a href=\"https:\/\/prettylinks.com\/fr\/\">PrettyLinks<\/a> pour b\u00e9n\u00e9ficier d'une multitude d'avantages marketing tout en conservant votre vanity URL personnalis\u00e9e.<br \/>\n<br \/>\nAvez-vous des questions sur le choix d'un vanity URL ? Faites-nous en part dans la section des commentaires ci-dessous !","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4],"tags":[40,41,42,43],"class_list":["post-2098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-domain","tag-domain-registration","tag-vanity","tag-vanity-url"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are a number of best practices you can follow to maximize the effectiveness and fit of your vanity URL. 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