{"id":2097,"date":"2017-09-08T06:00:20","date_gmt":"2017-09-08T06:00:20","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2472"},"modified":"2022-02-20T16:18:12","modified_gmt":"2022-02-20T16:18:12","slug":"reasons-to-use-link-rotations","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/reasons-to-use-link-rotations\/","title":{"rendered":"3 bonnes raisons d'utiliser la rotation des liens sur votre site web"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dcaecca4eb2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dcaecca4eb2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-to-use-link-rotations\/#What_Link_Rotations_Are_And_How_They_Can_Help_Your_Website\" >Ce que sont les rotations de liens (et comment elles peuvent aider votre site web)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-to-use-link-rotations\/#3_Smart_Reasons_to_Use_Link_Rotations_On_Your_Website\" >3 bonnes raisons d'utiliser la rotation des liens sur votre site web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-to-use-link-rotations\/#1_You_Can_Implement_Quick_and_Easy_Split_Testing\" >1. Vous pouvez mettre en \u0153uvre des tests fractionn\u00e9s rapides et faciles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-to-use-link-rotations\/#2_They_Enable_You_to_Create_Fair_Business_Partnerships\" >2. Ils vous permettent de cr\u00e9er des partenariats commerciaux \u00e9quitables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-to-use-link-rotations\/#3_You_Can_Use_Them_to_Promote_Effective_Ad_Rotations\" >3. Vous pouvez les utiliser pour promouvoir des rotations publicitaires efficaces<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-to-use-link-rotations\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Il existe de nombreux <a href=\"https:\/\/prettylinks.com\/fr\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">des caract\u00e9ristiques puissantes<\/a> propos\u00e9 par <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Cependant, certains sont plus mal compris que d'autres. Par cons\u00e9quent, il se peut que vous ne les utilisiez pas correctement (voire que vous ne les utilisiez pas du tout).<\/p>\n<p>L'une de ces caract\u00e9ristiques, <a href=\"https:\/\/prettylinks.com\/fr\/docs\/link-rotations\/\" target=\"_blank\" rel=\"noopener noreferrer\">rotation des liens<\/a>peut s'av\u00e9rer extr\u00eamement flexible et utile. En envoyant les visiteurs vers une s\u00e9lection al\u00e9atoire (mais d\u00e9finie) de liens \u00e0 partir d'une URL, vous pouvez accomplir une myriade de t\u00e2ches qui vous aideront \u00e0 am\u00e9liorer la situation de votre entreprise.<\/p>\n<p>Dans cet article, nous allons vous pr\u00e9senter les rotations de liens et les avantages qu'elles peuvent offrir. Ensuite, nous vous pr\u00e9senterons trois bonnes raisons d'utiliser les rotations de liens sur votre site web, et nous vous expliquerons comment les mettre en place dans PrettyLinks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Link_Rotations_Are_And_How_They_Can_Help_Your_Website\"><\/span>Ce que sont les rotations de liens (et comment elles peuvent aider votre site web)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2483\" aria-describedby=\"caption-attachment-2483\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2483\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/plp-rotation-settings-1.jpg\" alt=\"Param\u00e8tres de rotation de PrettyLinks\" width=\"800\" height=\"326\"><figcaption id=\"caption-attachment-2483\" class=\"wp-caption-text\">Les rotations de liens vous permettent d'envoyer les utilisateurs vers un certain nombre de liens d\u00e9finis de mani\u00e8re al\u00e9atoire, ce qui offre une multitude d'avantages.<\/figcaption><\/figure>\n<p>En bref, les rotations de liens vous permettent d'envoyer des visiteurs vers un ensemble d\u00e9fini de 20 URL cibles au hasard \u00e0 partir d'un PrettyLinks. Le concept est assez simple et les utilisations sont assez nombreuses. Par exemple, vous pouvez :<\/p>\n<ul>\n<li><b>Suivre les conversions.<\/b> Cela vous permet de surveiller les performances de vos liens, ce qui est utile pour les pages d'atterrissage, les formulaires d'opt-in et bien d'autres choses encore.<\/li>\n<li><b>Engagez-vous aupr\u00e8s des visiteurs du site web. <\/b>En apprenant comment vos visiteurs interagissent avec votre site web, vous pouvez optimiser ces \u00e9l\u00e9ments en cons\u00e9quence. Il s'agit d'une forme d'engagement passif qui offre ses propres avantages (comme l'am\u00e9lioration de l'exp\u00e9rience de l'utilisateur).<\/li>\n<li><b>R\u00e9tablir les liens\/annonces peu performants. <\/b>En faisant tourner vos liens, vous pouvez vous assurer que <i>tous <\/i>re\u00e7oivent la m\u00eame attention, quelle que soit leur performance.<\/li>\n<\/ul>\n<p>Les rotations de liens sont tr\u00e8s utiles. Examinons donc les trois principales raisons de les mettre en \u0153uvre et la mani\u00e8re de le faire.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Smart_Reasons_to_Use_Link_Rotations_On_Your_Website\"><\/span>3 bonnes raisons d'utiliser la rotation des liens sur votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les rotations de liens sont souvent ignor\u00e9es ou mal comprises. Pour mieux comprendre les rotations de liens, voici trois raisons de les utiliser sur votre site web (et comment les mettre en \u0153uvre).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_You_Can_Implement_Quick_and_Easy_Split_Testing\"><\/span>1. Vous pouvez mettre en \u0153uvre des tests fractionn\u00e9s rapides et faciles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2481\" aria-describedby=\"caption-attachment-2481\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2481\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/link-report.jpg\" alt=\"Rapports de liaison PrettyLinks\" width=\"800\" height=\"451\"><figcaption id=\"caption-attachment-2481\" class=\"wp-caption-text\">Gr\u00e2ce aux rotations de liens, vous pouvez facilement suivre les visites et les conversions \u00e0 l'aide de <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks's<\/a> <em>Rapports<\/em> caract\u00e9ristiques.<\/figcaption><\/figure>\n<p>Les tests fractionn\u00e9s (\u00e9galement appel\u00e9s tests A\/B) vous permettent de mieux comprendre votre public et ses comportements. En bref, vous cr\u00e9ez deux versions l\u00e9g\u00e8rement diff\u00e9rentes d'une page web et les montrez \u00e0 deux groupes de visiteurs. Ils peuvent vous aider \u00e0 optimiser votre site pour les conversions.<\/p>\n<p>La fa\u00e7on la plus simple de <a href=\"https:\/\/prettylinks.com\/fr\/docs\/split-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">mettre en \u0153uvre des tests fractionn\u00e9s<\/a> est la rotation des liens, qui peut \u00eatre r\u00e9alis\u00e9e en quelques minutes avec&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Une fois que vous avez <a href=\"http:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\" target=\"_blank\" rel=\"noopener noreferrer\">install\u00e9 et activ\u00e9<\/a> PrettyLinks sur votre site WordPress, allez sur <i>PrettyLinks <\/i>&gt; <i>PrettyLinks<\/i> dans votre tableau de bord WordPress. Ici, vous pouvez <a href=\"https:\/\/prettylinks.com\/fr\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">cr\u00e9er un nouveau lien<\/a> ou cliquez sur <i>Editer<\/i> sous le lien que vous souhaitez tester. Faites d\u00e9filer vers le bas jusqu'\u00e0 <i>Options Pro<\/i>et choisir <i>Rotation<\/i> de la <i>Redirection dynamique <\/i>dans le menu d\u00e9roulant :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2473\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/pretty-link-rotations.jpg\" alt=\"PrettyLinks param\u00e8tres de redirection dynamique\" width=\"800\" height=\"253\"><\/p>\n<p>Le premier <i>URL cible<\/i> sera s\u00e9lectionn\u00e9 pour vous, mais vous pouvez ajouter d'autres URL en cliquant sur <i>Ajouter la rotation des liens<\/i>. Ensuite, activez <i>Essai fractionn\u00e9<\/i>&nbsp;et s\u00e9lectionnez l'option <i>Lien vers l'objectif <\/i>vous testerez votre <i>URL cibles<\/i> contre.<\/p>\n<p>Une fois que vous avez <i>Sauvegard\u00e9<\/i> les param\u00e8tres du lien et du test fractionn\u00e9, le <i>Rapport sur le test de fractionnement<\/i> appara\u00eetra sous forme d'ic\u00f4ne sous le PrettyLinks dans votre liste de liens. Cependant, vous devrez attendre que les visiteurs du site Web commencent \u00e0 utiliser vos jolis liens pour que les r\u00e9sultats soient disponibles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_They_Enable_You_to_Create_Fair_Business_Partnerships\"><\/span>2. Ils vous permettent de cr\u00e9er des partenariats commerciaux \u00e9quitables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2474\" aria-describedby=\"caption-attachment-2474\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2474\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/nike-amazon-partnership.jpg\" alt=\"Un titre d&#039;article annon\u00e7ant le partenariat entre Nike et Amazon\" width=\"800\" height=\"103\"><figcaption id=\"caption-attachment-2474\" class=\"wp-caption-text\">Pour \u00eatre rentables, les partenariats commerciaux doivent souvent \u00eatre \u00e9quitables pour toutes les parties concern\u00e9es.<\/figcaption><\/figure>\n<p>Les partenariats commerciaux sont monnaie courante, en particulier lorsque vous \u00eates un sp\u00e9cialiste du marketing d'affiliation ou un professionnel similaire. Il est donc important de savoir comment les mettre en \u0153uvre de mani\u00e8re \u00e9quitable. L'un des moyens d'y parvenir est la rotation des liens. Avec <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>Si l'on ne peut pas se fier \u00e0 ce que l'on sait, on peut \u00e9liminer l'incertitude de l'\u00e9quation et veiller \u00e0 ce que les deux parties au partenariat soient repr\u00e9sent\u00e9es sur un pied d'\u00e9galit\u00e9.<\/p>\n<p>Tout d'abord, cr\u00e9ez un PrettyLinks qui sera uniquement utilis\u00e9 pour le partenariat. Ensuite, rendez-vous sur <i>Options Pro<\/i> et d\u00e9finir le <i>Redirection dynamique <\/i>r\u00e9glage \u00e0 <i>Rotation<\/i>. La premi\u00e8re rotation d'URL cible sera celle que vous avez saisie ci-dessus. Vous pouvez ajouter une deuxi\u00e8me URL cible (celle qui m\u00e8ne au site web de votre partenaire) en cliquant sur <i>Ajouter la rotation des liens<\/i>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2476\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/partnership-rotation-1.jpg\" alt=\"Les rotations d&#039;URL de PrettyLinks\" width=\"800\" height=\"398\"><\/p>\n<p>Pour sceller l'accord, d\u00e9finissez l'option <i>Poids<\/i> de chaque <i>Rotation de l'URL cible<\/i> comme 50%. Cela signifie que si 100 personnes utilisent le PrettyLinks que vous avez cr\u00e9\u00e9, 50 seront envoy\u00e9es \u00e0 votre URL et 50 \u00e0 celle de votre partenaire.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_You_Can_Use_Them_to_Promote_Effective_Ad_Rotations\"><\/span>3. Vous pouvez les utiliser pour promouvoir des rotations publicitaires efficaces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2477\" style=\"display: none !important; visibility: hidden !important; opacity: 0 !important; background-position: 800px 196px;\" hidden=\"\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/website-advertisement.jpg\" alt=\"Une publicit\u00e9 sur Lifehacker\" width=\"0\" height=\"0\">\n<p>Les publicit\u00e9s constituent l'un des moyens les plus simples de rentabiliser votre blog ou votre site web. Cependant, l'emplacement des publicit\u00e9s est limit\u00e9 \u00e0 quelques endroits seulement de votre page web, ce qui peut signifier que certains endroits re\u00e7oivent plus d'attention que d'autres. La rotation des liens peut vous aider \u00e0 r\u00e9soudre ce probl\u00e8me.<\/p>\n<p>Pour commencer, nous vous recommandons de configurer PrettyLinks pour vos URL publicitaires en utilisant <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Ensuite, s\u00e9lectionnez l'une des URL de la publicit\u00e9 \u00e0 modifier dans la liste des URL de la publicit\u00e9. <i>Liens<\/i> page. Faites d\u00e9filer jusqu'\u00e0 <i>Options Pro <\/i>et s\u00e9lectionnez <i>Rotation <\/i>de la <i>Redirection dynamique<\/i> menu. La premi\u00e8re URL cible sera attribu\u00e9e au joli lien. Cependant, vous pouvez ajouter jusqu'\u00e0 20 autres URL en cliquant sur <i>Ajouter la rotation des liens<\/i>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2479\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/multiple-link-rotations-1.jpg\" alt=\"Les multiples rotations de liens de PrettyLinks\" width=\"800\" height=\"673\"><\/p>\n<p>En r\u00e8gle g\u00e9n\u00e9rale, nous recommandons d'utiliser des publicit\u00e9s plus g\u00e9n\u00e9riques (c'est-\u00e0-dire ne citant pas de produit particulier) pour vos rotations, afin de s'assurer que les utilisateurs ne soient pas d\u00e9sorient\u00e9s lorsqu'ils naviguent vers une page de destination sans rapport avec le produit apr\u00e8s avoir cliqu\u00e9 sur une publicit\u00e9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Comme raccourcisseur de liens, <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> offre de nombreuses fonctionnalit\u00e9s puissantes. L'une d'entre elles est la rotation des liens, un outil sous-utilis\u00e9 qui vous permet d'alterner les URL cibles \u00e0 partir d'un seul lien. Cet outil peut \u00eatre utilis\u00e9 pour am\u00e9liorer votre site web et la fa\u00e7on dont vous interagissez avec votre public.<\/p>\n<p>Dans cet article, nous vous avons pr\u00e9sent\u00e9 les rotations de liens, y compris trois fa\u00e7ons intelligentes de les utiliser sur votre site Web. Pour r\u00e9sumer rapidement, il s'agit d'une rotation de liens :<\/p>\n<ol>\n<li>Peut vous aider \u00e0 mettre en \u0153uvre des tests fractionn\u00e9s rapides et faciles.<\/li>\n<li>Vous permettre de cr\u00e9er des partenariats commerciaux justes et \u00e9quitables.<\/li>\n<li>Peut \u00eatre utilis\u00e9 pour promouvoir des rotations publicitaires efficaces.<\/li>\n<\/ol>\n<p>Avez-vous des questions sur les rotations de liens ou sur la mani\u00e8re dont PrettyLinks peut vous aider ? Faites-le nous savoir dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Le PrettyLinks offre de nombreuses fonctionnalit\u00e9s puissantes. Cependant, certaines sont plus mal comprises que d'autres. Par cons\u00e9quent, il se peut que vous ne les utilisiez pas correctement (voire que vous ne les utilisiez pas du tout). L'une de ces fonctions, la rotation des liens, peut s'av\u00e9rer extr\u00eamement flexible et utile. En envoyant les visiteurs vers une s\u00e9lection al\u00e9atoire (mais d\u00e9finie) de liens de...<\/p>","protected":false},"author":11450,"featured_media":2307,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,50,66],"tags":[84,27,13],"class_list":["post-2097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-pretty-links","category-seo","tag-link-rotation","tag-links","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Link rotations enable you to send users to a number of defined links at random, which offers a multitude of benefits. 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