{"id":19433,"date":"2026-09-03T08:00:00","date_gmt":"2026-09-03T14:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=19433"},"modified":"2026-09-02T12:12:24","modified_gmt":"2026-09-02T18:12:24","slug":"utm-builder","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/","title":{"rendered":"Le NOUVEAU g\u00e9n\u00e9rateur d\u2019UTM PrettyLinks : un suivi complet de vos campagnes sur un lien que vous partagerez vraiment !"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Le NOUVEAU g\u00e9n\u00e9rateur UTM PrettyLinks est le moyen le plus simple d'ajouter un suivi de campagne \u00e0 vos liens, tout en les gardant suffisamment courts pour pouvoir les partager partout o\u00f9 vous faites la promotion de vos produits ou services !<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il suffit de remplir quelques champs pour que PrettyLinks g\u00e9n\u00e8re automatiquement vos URL balis\u00e9es, en y ajoutant les param\u00e8tres \u00ab campaign \u00bb, \u00ab source \u00bb et \u00ab medium \u00bb, afin que chaque clic puisse \u00eatre attribu\u00e9 \u00e0 sa source d'origine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And because we're a link shortener at heart, we're not about to leave you with a long UTM tracking tail to drag behind every link.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi nous avons int\u00e9gr\u00e9 l'UTM Builder au m\u00eame tableau de bord que celui o\u00f9 vous raccourcissez, masquez et g\u00e9rez vos liens. Ainsi, votre suivi reste invisible et n'appara\u00eet que l\u00e0 o\u00f9 cela compte vraiment : dans vos statistiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vos liens sont pr\u00e9sent\u00e9s de mani\u00e8re structur\u00e9e et coh\u00e9rente, et font l'objet d'un suivi pr\u00e9cis dans l'ensemble de vos contenus promotionnels. Vous n'aurez ainsi plus \u00e0 vous demander d'o\u00f9 viennent vos visiteurs et pourrez identifier exactement quelles campagnes g\u00e9n\u00e8rent le trafic qui se transforme en conversions.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a99b3c17e94a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a99b3c17e94a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#What_is_a_UTM\" >Qu'est-ce qu'un UTM ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#Why_UTM_Tracking_Matters_to_Marketers\" >Pourquoi le suivi UTM est-il important pour les professionnels du marketing ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#The_Trouble_with_Adding_UTM_Tracking_to_Your_Links_Without_the_Right_Tool\" >Les inconv\u00e9nients li\u00e9s \u00e0 l'ajout de param\u00e8tres UTM \u00e0 vos liens (sans l'outil ad\u00e9quat)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#Adding_UTM_Tracking_to_a_Link_Takes_More_Patience_than_it_Should\" >Ajouter un suivi UTM \u00e0 un lien demande plus de patience qu'il ne le faudrait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#Sharing_a_UTM-Tagged_Link_is_Suspicious_and_Practically_Impossible\" >Le partage d'un lien comportant un identifiant UTM est suspect et pratiquement impossible<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#Introducing_the_NEW_PrettyLinks_UTM_Builder_Add-On\" >Pr\u00e9sentation du NOUVEAU module compl\u00e9mentaire \u00ab PrettyLinks UTM Builder \u00bb<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#Full_Tracking_on_One_End_a_Clean_Link_on_the_Other\" >Un suivi complet d'un c\u00f4t\u00e9, un lien \u00e9pur\u00e9 de l'autre<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#How_PrettyLinks_UTM_Tracking_Connects_to_Your_Analytics_Platform\" >Comment le suivi UTM PrettyLinks s'int\u00e8gre \u00e0 votre plateforme d'analyse&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#Ready_to_Track_Every_Click_Back_to_Its_Source\" >Pr\u00eat \u00e0 remonter \u00e0 la source de chaque clic ?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_UTM\"><\/span>Qu'est-ce qu'un UTM ? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un UTM (abr\u00e9viation de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/urchin-tracking-modules\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Module de suivi Urchin<\/a>) is a set of tracking parameters you add to the end of a link's URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque param\u00e8tre enregistre une information sp\u00e9cifique relative au clic, ce qui permet \u00e0 votre outil d'analyse de remonter jusqu'\u00e0 la campagne promotionnelle pr\u00e9cise \u00e0 l'origine de cette visite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a six param\u00e8tres au total : trois obligatoires et trois facultatifs, \u00e0 utiliser lorsque vous souhaitez obtenir davantage de d\u00e9tails :<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Source<\/strong> (obligatoire) : la source pr\u00e9cise \u00e0 partir de laquelle un visiteur a cliqu\u00e9 pour acc\u00e9der au site, par exemple une newsletter sp\u00e9cifique, une publication Facebook ou un lien partag\u00e9 sur un autre site.<\/li>\n\n\n\n<li><strong>Moyen<\/strong> (obligatoire) : Le canal g\u00e9n\u00e9ral auquel appartient cette source ; par exemple, une newsletter rel\u00e8ve de la cat\u00e9gorie \u00ab e-mail \u00bb, une publication Facebook de la cat\u00e9gorie \u00ab r\u00e9seaux sociaux \u00bb et un article d'invit\u00e9 de la cat\u00e9gorie \u00ab recommandation \u00bb.<\/li>\n\n\n\n<li><strong>Campagne<\/strong> (obligatoire) : Nom qui regroupe un ensemble de liens sous une m\u00eame \u00e9tiquette, comme un article pr\u00e9sentant une s\u00e9lection de produits ou une campagne promotionnelle saisonni\u00e8re. (Dans PrettyLinks, ce champ est intitul\u00e9 \u201c Nom \u201d.)<\/li>\n\n\n\n<li><strong>Contenu<\/strong> (facultatif) : L'\u00e9l\u00e9ment qui permet de distinguer deux liens lorsqu'ils m\u00e8nent au m\u00eame endroit, par exemple la m\u00eame URL sous forme de bouton et sous forme de lien en texte brut.<\/li>\n\n\n\n<li><strong>ID<\/strong> (facultatif) : une balise suppl\u00e9mentaire utilis\u00e9e dans les configurations avanc\u00e9es pour associer une campagne \u00e0 ses donn\u00e9es de d\u00e9penses publicitaires.<\/li>\n\n\n\n<li><strong>Terme<\/strong> (facultatif) : le mot-cl\u00e9 exact saisi par un visiteur issu du r\u00e9f\u00e9rencement payant avant de cliquer, ins\u00e9r\u00e9 directement dans le lien.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois ces balises mises en place, votre outil d'analyse se charge du tri \u00e0 votre place, en regroupant chaque visite sous les balises que vous avez d\u00e9finies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir de l\u00e0, vous pouvez prendre du recul pour \u00e9valuer les performances globales d'une campagne, ou zoomer sur un lien en particulier pour voir ce qu'il a g\u00e9n\u00e9r\u00e9 \u00e0 lui seul.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_UTM_Tracking_Matters_to_Marketers\"><\/span>Pourquoi le suivi UTM est-il important pour les professionnels du marketing ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme tout blogueur, sp\u00e9cialiste du marketing par e-mail, YouTuber, podcasteur, influenceur, responsable des r\u00e9seaux sociaux, sp\u00e9cialiste du PPC et \u00e9quipe de marketing num\u00e9rique, vous ne vous contenteriez jamais de lancer une campagne sur un seul canal et de consid\u00e9rer que le travail est termin\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You'll <a href=\"https:\/\/prettylinks.com\/fr\/blog\/share-affiliate-links\/\" target=\"_blank\" rel=\"noopener\" title=\"\">partage ce lien-l\u00e0<\/a> devant votre public de six fa\u00e7ons diff\u00e9rentes :<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Courriel<\/strong> \u2014 votre newsletter hebdomadaire, une s\u00e9quence automatis\u00e9e, le m\u00eame message promotionnel l\u00e9g\u00e8rement adapt\u00e9 pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/why-is-segmentation-important-in-email-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">quelques listes diff\u00e9rentes<\/a>.<\/li>\n\n\n\n<li><strong>Social<\/strong> \u2014 publications, stories, Reels et <a href=\"https:\/\/prettylinks.com\/fr\/blog\/link-in-bio-release\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ton lien dans la bio<\/a>, spread across every platform you're on.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prettylinks.com\/fr\/blog\/understand-paid-ads\/\" title=\"\">Annonces payantes<\/a><\/strong> \u2014 celles diffus\u00e9es sur les r\u00e9seaux sociaux et celles pour lesquelles vous ench\u00e9rissez sur les moteurs de recherche.<\/li>\n\n\n\n<li><strong>Messages priv\u00e9s et SMS<\/strong> \u2014 des r\u00e9ponses individuelles, des fils de discussion de groupe et des envois en masse, sur toutes les applications utilis\u00e9es par votre public.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prettylinks.com\/fr\/blog\/prettypay\/#Bloggers_Affiliate_Marketers:~:text=variety%20of%20channels.-,Bloggers%20%26%20Affiliate%20Marketers%C2%A0,-Now%20let%E2%80%99s%20say\" target=\"_blank\" rel=\"noopener\" title=\"\">Votre propre contenu<\/a><\/strong> \u2014 dans les fichiers PDF, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-an-ebook-from-existing-blog-content\/\" target=\"_blank\" rel=\"noopener\" title=\"\">livres \u00e9lectroniques<\/a>, digital downloads, and templates you've put out.<\/li>\n\n\n\n<li><strong>Other people's sites<\/strong> \u2014 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/guest-blogging-improves-organic-traffic\/\" target=\"_blank\" rel=\"noopener\" title=\"\">un article r\u00e9dig\u00e9 par un contributeur externe<\/a>, a podcast mention, a spot in a partner's newsletter.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que votre lien est en ligne et exploite toutes les possibilit\u00e9s, les questions commencent \u00e0 s'accumuler, car <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/\" target=\"_blank\" rel=\"noopener\" title=\"\">aussi rapide que les clics<\/a>:&nbsp;<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Est-ce que ces liens sont cliqu\u00e9s ?<\/em><\/li>\n\n\n\n<li><em>Quels sont les canaux qui g\u00e9n\u00e8rent le plus de trafic vers mon site ?<\/em><\/li>\n\n\n\n<li><em>Que font ces visiteurs une fois arriv\u00e9s ?<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You'd think you could open your analytics and check. But without UTM tags, all that traffic piles up in your reports as a vague lump \u2014 &#8220;direct,&#8221; &#8220;unknown,&#8221; a channel with no story behind it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The numbers climb, and you're left wondering which of those shares did the climbing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les param\u00e8tres UTM apportent la r\u00e9ponse. <\/strong>La source permet de d\u00e9terminer pr\u00e9cis\u00e9ment d'o\u00f9 vient un visiteur, le \u00ab medium \u00bb d\u00e9signe le type de canal, et la \u00ab campagne \u00bb regroupe l'ensemble d'une action marketing \u2014 tandis que les trois \u00e9l\u00e9ments facultatifs apportent davantage de pr\u00e9cision : ils permettent de distinguer quelle version d'un lien a \u00e9t\u00e9 la plus performante, quelles d\u00e9penses publicitaires ont port\u00e9 leurs fruits et quel mot-cl\u00e9 a g\u00e9n\u00e9r\u00e9 le clic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, au lieu de deviner quelle publication ou quelle promotion a r\u00e9ellement fait son effet, vous pouvez enfin le constater par vous-m\u00eame ! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Trouble_with_Adding_UTM_Tracking_to_Your_Links_Without_the_Right_Tool\"><\/span>Les inconv\u00e9nients li\u00e9s \u00e0 l'ajout de param\u00e8tres de suivi UTM \u00e0 vos liens (<em>Sans le bon outil<\/em>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There's no arguing the clarity and extra insight UTM tracking brings to your reports\u2026 but in their raw form, they're a real pain to work with.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone who's tagged links for a full campaign on their own knows the headaches a little too well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adding_UTM_Tracking_to_a_Link_Takes_More_Patience_than_it_Should\"><\/span>Ajouter un suivi UTM \u00e0 un lien demande plus de patience qu'il ne le faudrait<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Int\u00e9grer le suivi UTM \u00e0 un lien est un travail minutieux : le formatage, les balises qui doivent \u00eatre parfaitement align\u00e9es, un seul caract\u00e8re erron\u00e9 qui peut tout faire capoter.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les professionnels du marketing ont n\u00e9anmoins r\u00e9ussi \u00e0 y parvenir de diff\u00e9rentes mani\u00e8res, <em>aucun d'entre eux n'est rapide<\/em>:<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c0 la main.<\/strong> Typing every parameter onto the link yourself, character by character, hoping you don't misspell a value, drop a question mark, or add an ampersand where one doesn't belong.<\/li>\n\n\n\n<li><strong>Dans un tableur.<\/strong> A column for each parameter and a row for each link, all lined up where they're a little easier to stitch into finished URLs. Cleaner than by hand, but a whole separate step to build and keep up outside your link collection.<\/li>\n\n\n\n<li><strong>\u00c0 l'aide d'un outil tiers.<\/strong> You fill in a form with the parameters labeled for you, copy the tagged URL it builds, and repeat for every new link. Nothing you enter is saved, though, and you're left with a long URL to share and manage on your own.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle que soit la m\u00e9thode utilis\u00e9e, l'ajout manuel des param\u00e8tres de suivi UTM est une t\u00e2che fastidieuse et minutieuse qu'il faut r\u00e9p\u00e9ter pour chaque nouveau lien.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sharing_a_UTM-Tagged_Link_is_Suspicious_and_Practically_Impossible\"><\/span>Le partage d'un lien comportant un identifiant UTM est suspect et pratiquement impossible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you push through all that and get the tracking built onto your link, you still have to put it in front of your audience \u2014 where it works against you nearly every way you'd want to use it:<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/prettylinks.com\/fr\/blog\/shorten-a-long-url\/\" target=\"_blank\" rel=\"noopener\" title=\"\">It's long<\/a>.<\/strong> \u00c0 elles seules, les trois balises obligatoires donnent d\u00e9j\u00e0 un lien tr\u00e8s long, et celles que vous ajoutez en option ne font que l'allonger davantage. Chaque fois que vous partagez un lien aussi long, celui-ci entre en concurrence avec votre message pour attirer l'attention.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prettylinks.com\/fr\/blog\/link-cloaking-guide-for-beginners\/\" title=\"\">\u00c7a a l'air louche<\/a>.<\/strong> All those question marks, ampersands, and equals signs put people on guard, and plenty won't click a link that reads like that.<\/li>\n\n\n\n<li><strong>Cela r\u00e9v\u00e8le votre strat\u00e9gie.<\/strong> Les noms de vos sources, de vos canaux et de vos campagnes sont expos\u00e9s au grand jour, d\u00e9voilant ainsi l'int\u00e9gralit\u00e9 de votre strat\u00e9gie \u00e0 tout concurrent suffisamment curieux pour la d\u00e9couvrir.<\/li>\n\n\n\n<li><strong>It can't be spoken or printed.<\/strong> Even if you manage to read a full UTM string aloud on a podcast or fit it on a flyer, no one's going to remember it or type all that in. Off a clickable screen, your tracking URL tracks nothing at all.<\/li>\n\n\n\n<li><strong>\u00c7a casse.<\/strong> Certaines plateformes tronquent les longues URL, d'autres suppriment purement et simplement les param\u00e8tres, et quelques-unes les d\u00e9forment d\u00e8s que vous les collez, ce qui rend votre suivi inop\u00e9rant.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, le lien m\u00eame qui a \u00e9t\u00e9 cr\u00e9\u00e9 pour vous montrer d'o\u00f9 provient votre trafic finit par vous faire perdre une partie de ce trafic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introducing_the_NEW_PrettyLinks_UTM_Builder_Add-On\"><\/span>Pr\u00e9sentation du NOUVEAU module compl\u00e9mentaire \u00ab PrettyLinks UTM Builder \u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PrettyLinks \u00e9limine toutes ces routines et tous ces obstacles ! <a href=\"https:\/\/prettylinks.com\/fr\/integrations\/utm-builder\/\" title=\"\">UTM Builder<\/a> tout se passe au sein m\u00eame de votre plugin de gestion des liens, directement dans l'\u00e9diteur de liens \u2014 pas besoin d'outils tiers, pas d'onglets suppl\u00e9mentaires, pas de tableurs.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a99b3c175cbd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a99b3c175cbd\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png\" alt=\"Pretty Links : page \u00ab Ajouter un nouveau lien \u00bb dot\u00e9e d&#039;un menu de navigation \u00e0 gauche et d&#039;un formulaire de suivi UTM dans le panneau lat\u00e9ral droit, le tout dans une interface d&#039;administration \u00e9pur\u00e9e.\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Remplissez les informations relatives \u00e0 votre campagne, et PrettyLinks int\u00e9grera automatiquement vos param\u00e8tres UTM \u00e0 l'URL de destination.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supposons que votre campagne renvoie vers <strong>votre <code>yoursite.com\/best-usb-hubs<\/code><\/strong> article r\u00e9capitulatif.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PrettyLinks peut vous aider \u00e0 configurer chaque lien balis\u00e9 dont vous avez besoin \u2014 comme celui-ci, configur\u00e9 pour suivre l'envoi de vos e-mails :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code><strong>yoursite.com\/best-usb-hubs?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=usb-hubs-roundup&nbsp;<\/strong><\/code><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une mise en forme impeccable, chaque point d'interrogation et chaque \u00ab &amp; \u00bb \u00e0 sa place, \u00e0 chaque fois.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-47030f4d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prettylinks.com\/fr\/docs\/using-the-utm-builder\/\"><strong>Cr\u00e9ez votre premier lien avec suivi UTM \u2192<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Full_Tracking_on_One_End_a_Clean_Link_on_the_Other\"><\/span>Un suivi complet d'un c\u00f4t\u00e9, un lien \u00e9pur\u00e9 de l'autre<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here's the part that makes it all distinctly PrettyLinks: all of that tracking lands on the target URL, not on the link you share.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/shorten-a-long-url\/\" title=\"\">le lien \u00ab pretty link \u00bb reste court<\/a>, personnalis\u00e9s et suffisamment soign\u00e9s pour \u00eatre utilis\u00e9s n'importe o\u00f9 \u2014 qu'il s'agisse de les partager dans un post sur les r\u00e9seaux sociaux ou de les lire \u00e0 voix haute dans un podcast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'un utilisateur clique sur un lien, PrettyLinks le redirige vers la page de destination correctement balis\u00e9e, tandis que le code d'analyse de cette page peut toujours lire les param\u00e8tres.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left has-primary-10-background-color has-background wp-block-paragraph\" style=\"border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px\"><strong>Donnez \u00e0 chaque lien \u00ab propre \u00bb un nom qu\u2019il peut porter&nbsp;<\/strong><br><strong><br><\/strong><em>Vous avez besoin de plusieurs liens suivis vers la m\u00eame page ?<\/em> Copiez le lien, remplacez les param\u00e8tres UTM par les nouveaux et ajoutez une br\u00e8ve description \u00e0 chaque slug. <br><br>De cette fa\u00e7on, chaque lien vous permet de savoir d'un seul coup d'\u0153il de quoi il s'agit, que ce soit au moment du partage ou dans votre collection, m\u00eame plusieurs mois plus tard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_PrettyLinks_UTM_Tracking_Connects_to_Your_Analytics_Platform\"><\/span>Comment le suivi UTM PrettyLinks s'int\u00e8gre \u00e0 votre plateforme d'analyse&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The UTM tracking you add to a pretty link, doesn't stop at PrettyLinks. It's the starting point for everything your analytics reads next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les deux fonctionnent en tandem : PrettyLinks comptabilise le clic, puis votre plateforme d'analyse prend le relais pour vous montrer ce que cela a g\u00e9n\u00e9r\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour la plupart des cr\u00e9ateurs, cette plateforme est <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Google Analytics<\/a>, l'outil de reporting le plus r\u00e9pandu du march\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vos clics marqu\u00e9s sont enregistr\u00e9s dans GA, chaque visite cesse d'\u00eatre une visite anonyme et vous permet de voir ce que l'internaute a fait sur votre site :<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>combien de temps ils sont rest\u00e9s sur la page qu'ils cherchaient<\/li>\n\n\n\n<li>qu'ils aient lu jusqu'au bout ou qu'ils aient quitt\u00e9 la page en quelques secondes<\/li>\n\n\n\n<li>qu'ils aient explor\u00e9 davantage votre site ou qu'ils l'aient quitt\u00e9 imm\u00e9diatement<\/li>\n\n\n\n<li>quelles pages ils ont consult\u00e9es avant et apr\u00e8s<\/li>\n\n\n\n<li>s'ils sont revenus plus tard<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The same tags that surface those details are also the ones you can build customized reports around, shaping each one to whatever you're trying to measure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attribuez des balises \u00e0 vos campagnes de mani\u00e8re coh\u00e9rente : chacune d'entre elles deviendra ainsi un \u00e9l\u00e9ment que vous pourrez isoler et comparer au niveau sup\u00e9rieur de votre rapport sur l'acquisition de trafic.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vos promotions, vos r\u00e9sum\u00e9s et vos publications b\u00e9n\u00e9ficient chacun d'une ligne distincte ; vous pouvez ainsi voir d'un seul coup d'\u0153il lesquels attirent du monde et lesquels ne sont pas \u00e0 la hauteur.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a99b3c176fa3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a99b3c176fa3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"447\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-1024x447.png\" alt=\"\" class=\"wp-image-19438\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-1024x447.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-300x131.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-767x335.png 767w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-50x22.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-1536x671.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic.png 1897w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>Un rapport d'acquisition de trafic GA dans lequel chaque campagne correctement balis\u00e9e appara\u00eet sur une ligne distincte, ce qui permet de voir facilement celles qui g\u00e9n\u00e8rent le plus de trafic.<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 lui seul, le nom d'une campagne fournit un chiffre unique pour l'ensemble de la campagne. Les crit\u00e8res \u00ab source \u00bb et \u00ab support \u00bb permettent de d\u00e9composer ce chiffre, en associant chaque visite \u00e0 sa source exacte et en regroupant ces sources par type de canal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What you get is a clear view of how one campaign's traffic broke down across every place you shared it, from a newsletter to a Pinterest pin to a YouTube description.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a99b3c177600&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a99b3c177600\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-1024x456.png\" alt=\"\" class=\"wp-image-19439\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-1024x456.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-300x134.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-768x342.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-50x22.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-1536x684.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic.png 1879w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>Le m\u00eame rapport, avec l'ajout de la source et du support, qui ventile une campagne selon les canaux par lesquels elle a \u00e9t\u00e9 partag\u00e9e afin que vous puissiez identifier ceux qui ont g\u00e9n\u00e9r\u00e9 le plus de trafic.<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C'est vous qui d\u00e9cidez du niveau de d\u00e9tail de chaque rapport, et chacun de ceux que vous cr\u00e9ez est enregistr\u00e9 pour que vous puissiez le consulter \u00e0 nouveau, que ce soit pour suivre les performances d'une campagne au fil du temps ou pour vous en servir de base lors de votre prochaine cr\u00e9ation.&nbsp;<\/p>\n\n\n\n<p class=\"has-primary-10-background-color has-background wp-block-paragraph\" style=\"border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px\"><strong><em>Google Analytics vous donne le tournis ?<\/em><\/strong> <br><br><a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">MonsterInsights<\/a> reprend ces m\u00eames donn\u00e9es et les pr\u00e9sente dans votre tableau de bord WordPress, sous une forme plus claire et bien plus simple. Vous pouvez ainsi suivre les performances des liens de votre campagne directement depuis votre interface de travail habituelle, sans avoir \u00e0 fouiller dans Google Analytics pour les trouver.<br><br>\ud83d\udca1 Mieux encore, <a href=\"https:\/\/prettylinks.com\/fr\/integrations\/monsterinsights\/\" title=\"\">notre int\u00e9gration de MonsterInsights<\/a> pulls your affiliate link clicks into that same dashboard, reporting them right alongside your campaigns. Now every link you're running, campaign and affiliate alike, adds up to one clear picture of your marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ready_to_Track_Every_Click_Back_to_Its_Source\"><\/span><strong>Pr\u00eat \u00e0 remonter \u00e0 la source de chaque clic ?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Right now, you've got campaign links working all over: the email you fired off Monday morning, the social posts that followed throughout the week, and the ads you've got scheduled to run all month.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chacune d'entre elles g\u00e9n\u00e8re des clics et vous apporte des visiteurs. La seule chose qui manque, c'est la possibilit\u00e9 d'identifier d'o\u00f9 vient chacun de ces visiteurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The PrettyLinks UTM Builder gives you exactly that. You set your source, medium, and campaign, and PrettyLinks attaches them to the link for you, so your tracking's in place before the link ever goes out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, every tagged click lands in your analytics, and all that traffic you couldn't place before finally sorts itself out, grouped by where it came from, down to the link, the channel, and the campaign that sent it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lancez-vous avec PrettyLinks UTM Builder et menez votre prochaine campagne en sachant exactement d'o\u00f9 provient chaque clic.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-background-color has-background wp-element-button\" href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\"><strong>Commencez \u00e0 suivre vos campagnes avec l'UTM Builder \u2192<\/strong><\/a><\/div>\n<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Adding UTM tracking to your links tells you exactly where your traffic comes from, but doing it by hand is a headache. The new PrettyLinks UTM Builder tags your links for you, keeps them short and clean enough to share anywhere, and connects straight to your analytics, so you can finally see which campaigns are bringing people in.<\/p>","protected":false},"author":30199,"featured_media":19452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_strive_editorial_status":"complete","_strive_copy_of":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[178,50,152,17],"tags":[607],"class_list":["post-19433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-pretty-links","category-promotions","category-releases","tag-mkm"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Track every campaign back to its source with the new PrettyLinks UTM Builder. Add UTM tracking in seconds and keep your links short and clean to share.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Katelyn Gillis\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You\u2019d Actually Share!\" \/>\n\t\t<meta property=\"og:description\" content=\"Track every campaign back to its source with the new PrettyLinks UTM Builder. Add UTM tracking in seconds and keep your links short and clean to share.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/PrettyLinks-UTM-Builder-Add-On_Blog.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/PrettyLinks-UTM-Builder-Add-On_Blog.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-09-03T14:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-02T18:12:24+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You\u2019d Actually Share!\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Track every campaign back to its source with the new PrettyLinks UTM Builder. Add UTM tracking in seconds and keep your links short and clean to share.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/PrettyLinks-UTM-Builder-Add-On_Blog.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/utm-builder\\\/#blogposting\",\"name\":\"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You\\u2019d Actually Share!\",\"headline\":\"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You&#8217;d Actually Share!\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/katelyncaseproof-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/PrettyLinks-UTM-Builder-Add-On_Blog.png\",\"width\":1480,\"height\":832,\"caption\":\"Promotional banner for PrettyLinks UTM Builder Add-On showing a laptop UI with a 'Create Link' button and a 'NEW' badge.\"},\"datePublished\":\"2026-09-03T08:00:00-06:00\",\"dateModified\":\"2026-09-02T12:12:24-06:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/utm-builder\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/utm-builder\\\/#webpage\"},\"articleSection\":\"Announcements, Pretty Links, Promotions, releases, MKM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/utm-builder\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/releases\\\/#listItem\",\"name\":\"releases\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/releases\\\/#listItem\",\"position\":2,\"name\":\"releases\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/releases\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/utm-builder\\\/#listItem\",\"name\":\"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You&#8217;d Actually Share!\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/utm-builder\\\/#listItem\",\"position\":3,\"name\":\"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You&#8217;d Actually Share!\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/releases\\\/#listItem\",\"name\":\"releases\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/katelyncaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/katelyncaseproof-com\\\/\",\"name\":\"Katelyn Gillis\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/utm-builder\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d108875de7f2864e3a8f5d83da426fef.jpg?ver=1787944830\",\"width\":96,\"height\":96,\"caption\":\"Katelyn Gillis\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/utm-builder\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/utm-builder\\\/\",\"name\":\"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You\\u2019d Actually Share!\",\"description\":\"Track every campaign back to its source with the new PrettyLinks UTM Builder. Add UTM tracking in seconds and keep your links short and clean to share.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/utm-builder\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/katelyncaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/katelyncaseproof-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/PrettyLinks-UTM-Builder-Add-On_Blog.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/utm-builder\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"Promotional banner for PrettyLinks UTM Builder Add-On showing a laptop UI with a 'Create Link' button and a 'NEW' badge.\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/utm-builder\\\/#mainImage\"},\"datePublished\":\"2026-09-03T08:00:00-06:00\",\"dateModified\":\"2026-09-02T12:12:24-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You\u2019d Actually Share!<\/title>\n\n","aioseo_head_json":{"title":"Le NOUVEAU g\u00e9n\u00e9rateur d'UTM PrettyLinks : un suivi complet de vos campagnes sur un lien que vous partagerez vraiment !","description":"Suivez chaque campagne jusqu'\u00e0 sa source gr\u00e2ce au nouvel outil PrettyLinks UTM Builder. Ajoutez un suivi UTM en quelques secondes et conservez des liens courts et \u00e9pur\u00e9s, faciles \u00e0 partager.","canonical_url":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#blogposting","name":"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You\u2019d Actually Share!","headline":"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You&#8217;d Actually Share!","author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/katelyncaseproof-com\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/PrettyLinks-UTM-Builder-Add-On_Blog.png","width":1480,"height":832,"caption":"Promotional banner for PrettyLinks UTM Builder Add-On showing a laptop UI with a 'Create Link' button and a 'NEW' badge."},"datePublished":"2026-09-03T08:00:00-06:00","dateModified":"2026-09-02T12:12:24-06:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#webpage"},"articleSection":"Announcements, Pretty Links, Promotions, releases, MKM"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/releases\/#listItem","name":"releases"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/releases\/#listItem","position":2,"name":"releases","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/releases\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#listItem","name":"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You&#8217;d Actually Share!"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#listItem","position":3,"name":"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You&#8217;d Actually Share!","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/releases\/#listItem","name":"releases"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/fr\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/fr\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/katelyncaseproof-com\/#author","url":"https:\/\/prettylinks.com\/fr\/blog\/author\/katelyncaseproof-com\/","name":"Katelyn Gillis","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d108875de7f2864e3a8f5d83da426fef.jpg?ver=1787944830","width":96,"height":96,"caption":"Katelyn Gillis"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#webpage","url":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/","name":"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You\u2019d Actually Share!","description":"Track every campaign back to its source with the new PrettyLinks UTM Builder. Add UTM tracking in seconds and keep your links short and clean to share.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/katelyncaseproof-com\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/katelyncaseproof-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/PrettyLinks-UTM-Builder-Add-On_Blog.png","@id":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#mainImage","width":1480,"height":832,"caption":"Promotional banner for PrettyLinks UTM Builder Add-On showing a laptop UI with a 'Create Link' button and a 'NEW' badge."},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/#mainImage"},"datePublished":"2026-09-03T08:00:00-06:00","dateModified":"2026-09-02T12:12:24-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/fr\/#website","url":"https:\/\/prettylinks.com\/fr\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"PrettyLinks","og:type":"article","og:title":"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You\u2019d Actually Share!","og:description":"Track every campaign back to its source with the new PrettyLinks UTM Builder. Add UTM tracking in seconds and keep your links short and clean to share.","og:url":"https:\/\/prettylinks.com\/fr\/blog\/utm-builder\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/PrettyLinks-UTM-Builder-Add-On_Blog.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/PrettyLinks-UTM-Builder-Add-On_Blog.png","og:image:width":1480,"og:image:height":832,"article:published_time":"2026-09-03T14:00:00+00:00","article:modified_time":"2026-09-02T18:12:24+00:00","twitter:card":"summary_large_image","twitter:title":"The NEW PrettyLinks UTM Builder: Full Campaign Tracking on a Link You\u2019d Actually Share!","twitter:description":"Track every campaign back to its source with the new PrettyLinks UTM Builder. Add UTM tracking in seconds and keep your links short and clean to share.","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/PrettyLinks-UTM-Builder-Add-On_Blog.png"},"aioseo_meta_data":{"post_id":"19433","title":null,"description":"Suivez chaque campagne jusqu'\u00e0 sa source gr\u00e2ce au nouvel outil PrettyLinks UTM Builder. Ajoutez un suivi UTM en quelques secondes et conservez des liens courts et \u00e9pur\u00e9s, faciles \u00e0 partager.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-09-03 14:03:00","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-09-01 14:33:17","updated":"2026-09-03 14:54:55"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/19433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/users\/30199"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/comments?post=19433"}],"version-history":[{"count":11,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/19433\/revisions"}],"predecessor-version":[{"id":19456,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/19433\/revisions\/19456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media\/19452"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media?parent=19433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/categories?post=19433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/tags?post=19433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}