{"id":1500,"date":"2016-11-07T19:49:06","date_gmt":"2016-11-07T19:49:06","guid":{"rendered":"https:\/\/prettylinks.com\/?p=1500"},"modified":"2021-07-21T15:43:35","modified_gmt":"2021-07-21T15:43:35","slug":"link-shortening-the-secret-weapon-in-social-media-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/","title":{"rendered":"Raccourcissement des liens : L'arme secr\u00e8te du marketing des m\u00e9dias sociaux"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d0e6d02b5a7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0e6d02b5a7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/#A_Very_Brief_History_of_the_URL\" >Une tr\u00e8s br\u00e8ve histoire de l'URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/#Why_URL_Shortening_Has_Become_Vital\" >Pourquoi le raccourcissement d'URL est devenu vital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/#The_Perfect_WordPress_Link_Shortening_Tool\" >L'outil de raccourcissement de liens parfait pour WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Dans les coulisses du marketing num\u00e9rique se cache un petit d\u00e9tail qui a fait toute la diff\u00e9rence. Le localisateur de ressources uniformes (URL) est au c\u0153ur de l'\u00e9volution de l'internet, et pourtant c'est un \u00e9l\u00e9ment souvent n\u00e9glig\u00e9 jusqu'\u00e0 ce que son format pose un probl\u00e8me.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Les URL encombrants peuvent devenir une v\u00e9ritable plaie - et une source d'ennuis - en particulier pour le marketing des m\u00e9dias sociaux. De longues cha\u00eenes de texte incompr\u00e9hensibles d\u00e9tournent l'attention du lecteur, \u00e9clipsent votre contenu et sont difficiles \u00e0 suivre. C'est l\u00e0 qu'intervient le raccourcissement (et le suivi) des liens, qui constitue l'arme secr\u00e8te de votre marketing des m\u00e9dias sociaux.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dans cet article, nous allons examiner l'origine du raccourcissement de lien, illustrer pourquoi il est si important pour vos campagnes actuelles de marketing des m\u00e9dias sociaux, et enfin vous montrer comment exploiter son potentiel \u00e0 votre avantage. C'est parti !<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Very_Brief_History_of_the_URL\"><\/span><span style=\"font-weight: 400;\">Une tr\u00e8s br\u00e8ve histoire de l'URL<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Pour replacer le raccourcissement de lien dans son contexte, examinons rapidement comment il s'inscrit dans l'histoire globale de l'internet.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Entre 1989 et 1991, Sir Tim Berners-Lee <\/span><a href=\"http:\/\/webfoundation.org\/about\/vision\/history-of-the-web\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">a invent\u00e9 le web<\/span><\/a><span style=\"font-weight: 400;\">L'Internet est un langage de communication qui a \u00e9t\u00e9 d\u00e9velopp\u00e9 par l'Union europ\u00e9enne, qui a mis au point le langage de balisage hypertexte (HTML), le protocole de transfert hypertexte (HTTP) et, bien s\u00fbr, l'URL. Ensemble, ils constituent la base de tout ce que nous faisons en ligne. Peu apr\u00e8s, le public a \u00e9t\u00e9 invit\u00e9 \u00e0 cr\u00e9er des liens vers le premier prototype, et l'internet s'est d\u00e9velopp\u00e9 \u00e0 partir de l\u00e0.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dix ans plus tard, le premier <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/URL_shortening\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Service de redirection d'URL<\/span><\/a><span style=\"font-weight: 400;\"> (V3.com) a \u00e9t\u00e9 mis en place. Cela a permis de raccourcir les URL, d'\u00e9viter les liens bris\u00e9s et de guider la navigation vers et depuis les pages web par le biais d'une URL courte et m\u00e9morable.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/smallbiztrends.com\/2013\/05\/the-complete-history-of-social-media-infographic.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Les m\u00e9dias sociaux se sont d\u00e9velopp\u00e9s rapidement<\/span><\/a><span style=\"font-weight: 400;\"> d\u00e8s le d\u00e9but des ann\u00e9es 2000, avec des sites tels que <\/span><a href=\"http:\/\/photobucket.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Photobucket<\/span><\/a><span style=\"font-weight: 400;\"> et <\/span><a href=\"https:\/\/www.flickr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Flickr<\/span><\/a><span style=\"font-weight: 400;\"> facilitant le partage de photos en ligne. YouTube est arriv\u00e9 dans la premi\u00e8re moiti\u00e9 de la d\u00e9cennie, suivi de Facebook. Les sp\u00e9cialistes du marketing num\u00e9rique ont rapidement constat\u00e9 qu'il s'agissait de la plateforme id\u00e9ale pour partager des liens et du contenu.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Twitter a lanc\u00e9 \u00e0 peu pr\u00e8s au m\u00eame moment sa limite de 140 caract\u00e8res, ce qui a repr\u00e9sent\u00e9 un tout nouveau d\u00e9fi pour les longues URL, ajoutant une motivation suppl\u00e9mentaire pour trouver un moyen de les raccourcir, de les r\u00e9organiser et (bien s\u00fbr) de les suivre.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Au d\u00e9but des ann\u00e9es 2000, les t\u00e9l\u00e9phones mobiles ont commenc\u00e9 \u00e0 acc\u00e9der aux r\u00e9seaux 3G \u00e0 haut d\u00e9bit, ce qui leur a permis de se connecter \u00e0 l'internet. Les tailles d'\u00e9cran sont rapidement devenues <\/span><a href=\"http:\/\/www.pcworld.com\/article\/2455169\/why-smartphone-screens-are-getting-bigger-specs-reveal-a-surprising-story.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">une question br\u00fblante<\/span><\/a><span style=\"font-weight: 400;\">. Avant 2011, la surface d'affichage de la quasi-totalit\u00e9 des t\u00e9l\u00e9phones sur le march\u00e9 \u00e9tait comprise entre 2,5 et 4 pouces. Depuis 2013, les t\u00e9l\u00e9phones dont l'\u00e9cran est inf\u00e9rieur \u00e0 4 pouces sont rares, mais la taille de l'\u00e9cran reste un probl\u00e8me pour les concepteurs de sites web.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">L'internet est aujourd'hui devenu un outil de marketing polyvalent et puissant, reli\u00e9 par ce petit d\u00e9tail que nous avons tendance \u00e0 oublier : l'URL.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_URL_Shortening_Has_Become_Vital\"><\/span><span style=\"font-weight: 400;\">Pourquoi le raccourcissement d'URL est devenu vital<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Dans les premiers temps du web, le commun des mortels ne se souciait gu\u00e8re des URL. Ces myst\u00e9rieuses cha\u00eenes de texte avaient un r\u00f4le \u00e0 jouer et n'\u00e9taient jamais prises au s\u00e9rieux. \u00c0 moins de cr\u00e9er un logiciel, il n'\u00e9tait pas vraiment n\u00e9cessaire de se pr\u00e9occuper de leur utilisation, de leur masquage ou de leur suivi.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cette situation a progressivement chang\u00e9. Au d\u00e9but, les URL plus longs et plus complexes posaient un probl\u00e8me lorsqu'on les collait dans un courrier \u00e9lectronique. La cha\u00eene de texte \u00e9tant souvent trop longue pour une seule ligne, l'habillage du texte ne fonctionnait pas et il n'\u00e9tait pas toujours possible de cliquer sur le lien.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Avec l'explosion des m\u00e9dias sociaux, le probl\u00e8me est devenu encore plus urgent. D\u00e9sormais, les URL <\/span><a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/growing-popularity-and-links\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">former une partie<\/span><\/a><span style=\"font-weight: 400;\"> Le raccourcissement des liens est un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie de cr\u00e9ation et de partage de liens, et il doit \u00e9galement tenir dans un espace limit\u00e9. Le raccourcissement des liens rend l'ensemble du processus plus facile \u00e0 g\u00e9rer et vous permet de faire tenir plus de liens dans le m\u00eame espace.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Outre l'am\u00e9lioration de l'aspect \u00e0 l'\u00e9cran, vous pouvez \u00e9galement exploiter une autre propri\u00e9t\u00e9 tr\u00e8s utile de l'URL raccourcie : Il est d\u00e9sormais possible de savoir ce qu'il advient de votre lien, et ces informations sont pr\u00e9cieuses pour vos campagnes de marketing num\u00e9rique.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">En d'autres termes, il vous permet de comprendre votre public, de savoir ce qu'il fait de votre contenu et de cr\u00e9er de meilleures campagnes \u00e0 l'avenir. <\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Perfect_WordPress_Link_Shortening_Tool\"><\/span><span style=\"font-weight: 400;\">L'outil de raccourcissement de liens parfait pour WordPress<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">L'utilisation d'un service tiers pr\u00e9sente des avantages, mais vous perdez un certain contr\u00f4le sur le processus. Tout d'abord, il n'est pas garanti que vous ayez toujours acc\u00e8s \u00e0 vos liens, ce qui implique un risque pour votre cr\u00e9dibilit\u00e9 si un service cesse d'exister.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">En revanche, les utilisateurs de WordPress sont de toutes sortes et de toutes tailles. Certains sont capables de coder leur propre logiciel de redirection, mais la plupart n'ont pas l'exp\u00e9rience n\u00e9cessaire - la grande majorit\u00e9 d'entre eux sont des blogueurs et des propri\u00e9taires de petites entreprises. Par cons\u00e9quent, la solution id\u00e9ale doit offrir puissance et flexibilit\u00e9, tout en \u00e9tant facile \u00e0 naviguer et \u00e0 utiliser.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La r\u00e9ponse est d'utiliser un plugin tel que <\/span><a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PrettyLinks<\/span><\/a><span style=\"font-weight: 400;\">. Il permet de raccourcir les liens sans probl\u00e8me, en vous donnant le contr\u00f4le dont vous avez besoin, et offre \u00e9galement la fonctionnalit\u00e9 de suivi dont vous avez besoin. Les liens sociaux, les redirections et les liens d'affiliation sont tous pris en charge, et aucune exp\u00e9rience en mati\u00e8re de codage n'est requise. Il suffit d'acheter, d'installer et d'activer le plugin.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">De plus, le logiciel cr\u00e9e automatiquement des liens courts pour toutes vos pages et tous vos messages. Vous avez \u00e9galement la possibilit\u00e9 d'envoyer automatiquement un message personnalis\u00e9 \u00e0 plusieurs comptes Twitter lorsqu'un article est publi\u00e9.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Le web nous offre de nombreuses possibilit\u00e9s d'expansion. Que l'on fasse partie d'une \u00e9quipe internationale ou que l'on dirige une petite entreprise, il est important de se tenir au courant des changements. S'il existe un moyen d'avoir une longueur d'avance sur la concurrence, il faut l'explorer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">L'URL est au c\u0153ur de la technologie web et, par extension, du raccourcissement des liens. Un outil polyvalent et peu co\u00fbteux tel que <\/span><a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PrettyLinks<\/span><\/a><span style=\"font-weight: 400;\"> qui lib\u00e8re son potentiel est vital pour tout utilisateur de WordPress. Pour r\u00e9sumer :<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L'URL est souvent n\u00e9glig\u00e9e, mais elle est en r\u00e9alit\u00e9 au c\u0153ur de la connectivit\u00e9 web. Le raccourcissement des liens et le cloaking sont des armes secr\u00e8tes dans le marketing moderne des m\u00e9dias sociaux.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avec l'\u00e9volution du web, le raccourcissement des liens est devenu vital pour mieux g\u00e9rer les URL.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Les URL encombrants doivent \u00eatre remplac\u00e9s par des URL courts et attrayants, et il doit \u00eatre facile de les suivre et de les g\u00e9rer.<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\"><em>Vous avez des questions sur le raccourcissement d'URL avec <\/em><\/span><a href=\"https:\/\/prettylinks.com\/fr\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><span style=\"font-weight: 400;\">PrettyLinks<\/span><\/em><\/a><span style=\"font-weight: 400;\">? Posez vos questions dans la section des commentaires ci-dessous !<\/span><\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre lettre d'information.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans les coulisses du marketing num\u00e9rique se cache un petit d\u00e9tail qui a fait toute la diff\u00e9rence. Le localisateur de ressources uniformes (URL) est au c\u0153ur de l'\u00e9volution de l'internet, et pourtant c'est un \u00e9l\u00e9ment souvent n\u00e9glig\u00e9 jusqu'\u00e0 ce que son format pose un probl\u00e8me. Les URL peu maniables peuvent devenir une v\u00e9ritable plaie - et une source d'ennuis...<\/p>","protected":false},"author":11468,"featured_media":2076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4,59],"tags":[10,24,23,22],"class_list":["post-1500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-social-marketing","tag-link","tag-link-shorten","tag-link-shortening","tag-url"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"How do you create an effective social media campaign? 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