{"id":10123,"date":"2022-12-19T05:00:00","date_gmt":"2022-12-19T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=10123"},"modified":"2023-01-02T14:24:13","modified_gmt":"2023-01-02T14:24:13","slug":"how-to-create-engaging-video-3-steps","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/","title":{"rendered":"Comment cr\u00e9er une vid\u00e9o attrayante qui vend plus de produits (3 \u00e9tapes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de82849ab83\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de82849ab83\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#Why_Should_You_Consider_Using_Video_Marketing_The_Benefits\" >Pourquoi devriez-vous envisager d'utiliser le marketing vid\u00e9o ? Les avantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#How_to_Create_an_Engaging_Video_that_Sells_3_Steps\" >Comment cr\u00e9er une vid\u00e9o attrayante et vendeuse (3 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#Step_1_Define_Your_Target_Audience\" >\u00c9tape 1 D\u00e9finir votre public cible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#Step_2_Design_Video_Content\" >\u00c9tape 2 : concevoir le contenu de la vid\u00e9o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#Step_3_Integrate_Videos_Into_Your_Website\" >\u00c9tape 3 Int\u00e9grer des vid\u00e9os \u00e0 votre site web<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Sans le bon contenu m\u00e9diatique, votre site web risque de para\u00eetre inint\u00e9ressant aux yeux des nouveaux visiteurs. En revanche, si vous int\u00e9grez des clips vid\u00e9o \u00e0 votre site, vous pouvez rapidement capter l'attention de clients potentiels, accro\u00eetre l'engagement et, en fin de compte, augmenter vos chances de conclure davantage de ventes.  <\/p>\n\n\n\n<p><em>Vous craignez de ne pas avoir les comp\u00e9tences techniques n\u00e9cessaires pour filmer et \u00e9diter des vid\u00e9os.<\/em>? <strong>Ne le soyez pas ! &nbsp;<\/strong><\/p>\n\n\n\n<p>Tout le monde peut devenir un expert en marketing vid\u00e9o. Une fois que vous aurez identifi\u00e9 votre public, vous pourrez cr\u00e9er des vid\u00e9os qui feront la promotion de votre marque et de ses produits. Entre-temps, la vid\u00e9o peut \u00e9galement am\u00e9liorer la conception de votre site, les conversions et l'optimisation pour les moteurs de recherche (SEO).&nbsp;<\/p>\n\n\n\n<p>Dans cet article, nous vous expliquons les avantages de l'utilisation de la vid\u00e9o sur votre site web. Ensuite, nous vous pr\u00e9senterons l'un de nos outils d'\u00e9dition vid\u00e9o pr\u00e9f\u00e9r\u00e9s pour vous aider \u00e0 cr\u00e9er votre premi\u00e8re vid\u00e9o en seulement 3 \u00e9tapes. C'est parti pour un tour d'horizon !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Consider_Using_Video_Marketing_The_Benefits\"><\/span>Pourquoi devriez-vous envisager d'utiliser le marketing vid\u00e9o ? Les avantages :<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Au cours des derni\u00e8res ann\u00e9es, le contenu vid\u00e9o est devenu de plus en plus populaire. En 2021, plus de <a href=\"https:\/\/www.statista.com\/statistics\/1061017\/digital-video-viewers-number-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">3,2 milliards d'internautes<\/a> regardent des vid\u00e9os au moins une fois par mois. Avec les bonnes strat\u00e9gies de marketing, vous pouvez commencer \u00e0 attirer l'attention de ces spectateurs.<\/p>\n\n\n\n<p>En outre, lorsqu'elles sont utilis\u00e9es comme t\u00e9moignages, tutoriels ou critiques, les vid\u00e9os peuvent aider \u00e0 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/make-first-online-sale-affiliate-marketers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">vendre plus de produits<\/a>. Au lieu d'obliger les visiteurs \u00e0 lire de longues sections de texte, ils peuvent saisir visuellement votre message. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/product-reviews-ecommerce\/\" target=\"_blank\" rel=\"noopener\" title=\"\">description du produit<\/a> en regardant votre vid\u00e9o attrayante :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-1024x576.png\" alt=\"Une fille produit une vid\u00e9o pour \u00e9valuer des produits de maquillage\" class=\"wp-image-10125\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-1024x576.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-300x169.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-768x432.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review.png 1480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Apr\u00e8s <a href=\"https:\/\/prettylinks.com\/fr\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Tests A\/B<\/a> une page d'atterrissage, EyeView a conclu que les vid\u00e9os conduisaient \u00e0 une augmentation du nombre de visiteurs. <a href=\"https:\/\/web.archive.org\/web\/20200423175327\/https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">86% plus de conversions<\/a>. La preuve que le marketing vid\u00e9o est un outil pr\u00e9cieux pour les blogueurs, les chefs d'entreprise et les <a href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing-income\/\" target=\"_blank\" rel=\"noopener\" title=\"\">les sp\u00e9cialistes du marketing affili\u00e9<\/a> qui souhaitent augmenter les ventes sur leurs sites web. <\/p>\n\n\n\n<p>Enfin, les vid\u00e9os peuvent contribuer \u00e0 am\u00e9liorer <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-wordpress-seo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">l'optimisation des moteurs de recherche (SEO)<\/a> lorsque les visiteurs restent plus longtemps sur votre site web pour finir de regarder une vid\u00e9o, votre taux de rebond diminue. Cela peut \u00e9galement augmenter l'engagement et vous propulser en t\u00eate des r\u00e9sultats de recherche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Engaging_Video_that_Sells_3_Steps\"><\/span>Comment cr\u00e9er une vid\u00e9o attrayante et vendeuse (3 \u00e9tapes) <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les vid\u00e9os peuvent transformer votre site web statique en une exp\u00e9rience attrayante pour tous les visiteurs. Commen\u00e7ons donc \u00e0 mettre en place votre nouvelle strat\u00e9gie de marketing vid\u00e9o !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span>\u00c9tape 1 : D\u00e9finir votre public cible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avant de commencer \u00e0 cr\u00e9er de nouvelles vid\u00e9os, vous devez tenir compte de votre public. Cela vous aidera \u00e0 d\u00e9cider du type de contenu \u00e0 cr\u00e9er.<\/p>\n\n\n\n<p>Pour vous aider \u00e0 trouver votre public, vous pouvez effectuer une <a href=\"https:\/\/prettylinks.com\/fr\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">analyse du march\u00e9 cible<\/a>. L'utilisation d'un outil comme <a href=\"https:\/\/prettylinks.com\/fr\/blog\/integrate-google-analytics-with-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Google Analytics<\/a>Vous pouvez ainsi conna\u00eetre les caract\u00e9ristiques d\u00e9mographiques de vos visiteurs, notamment leur localisation, leur \u00e2ge, leur sexe et leur langue :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"389\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png\" alt=\"Un exemple d&#039;onglet d\u00e9mographique de Google Analytics.\" class=\"wp-image-6108\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-768x373.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Cela vous permettra \u00e9galement de savoir quels sont les pages web et les produits les plus populaires. En identifiant ces informations, vous pouvez facilement d\u00e9finir votre public et ce qui l'attire sur votre site web.<\/p>\n\n\n\n<p>Votre strat\u00e9gie de marketing vid\u00e9o d\u00e9pend fortement de votre public. Avant de vous procurer des outils de montage et de cr\u00e9er du contenu m\u00e9diatique, vous devez savoir \u00e0 qui s'adressent les vid\u00e9os.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Design_Video_Content\"><\/span>\u00c9tape 2 : Conception du contenu de la vid\u00e9o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois que vous avez cern\u00e9 votre public, il est temps de cr\u00e9er vos vid\u00e9os. Si vous cherchez un moyen facile pour les d\u00e9butants de monter une vid\u00e9o en ligne, InVideo peut s'av\u00e9rer une solution efficace. <a href=\"https:\/\/invideo.io\/make\/online-video-editor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">site web de montage vid\u00e9o<\/a>. Il propose un plan gratuit qui inclut plus de 5 000 mod\u00e8les vid\u00e9o :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage.png\" alt=\"Page d&#039;accueil InVideo\" class=\"wp-image-10126\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage-300x192.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage-768x492.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Apr\u00e8s avoir cr\u00e9\u00e9 un compte, vous pouvez commencer par choisir l'un de ces mod\u00e8les pr\u00e9con\u00e7us. Pour trouver la bonne option, pensez \u00e0 affiner les r\u00e9sultats en fonction d'un rapport d'aspect particulier ou d'une <a href=\"https:\/\/prettylinks.com\/fr\/blog\/profitable-affiliate-marketing-niche\/\" target=\"_blank\" rel=\"noopener\" title=\"\">contenu niche<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"570\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche.png\" alt=\"Les mod\u00e8les InVideo se r\u00e9duisent \u00e0 une niche\" class=\"wp-image-10127\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche-300x214.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche-768x547.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Lorsque vous choisissez une taille de vid\u00e9o, il est important de tenir compte de l'endroit o\u00f9 vous publierez le contenu. Voici les principales options et les plateformes pour lesquelles elles sont adapt\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paysage (16:9)<\/strong>: YouTube<\/li>\n\n\n\n<li><strong>Carr\u00e9 (1:1)<\/strong>: Flux Instagram ou Facebook<\/li>\n\n\n\n<li><strong>Portrait (9:16)<\/strong>: <a href=\"https:\/\/prettylinks.com\/fr\/blog\/custom-links-instagram-stories\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Histoires Instagram<\/a>, des bobines, IGTV, ou TikTok<\/li>\n<\/ul>\n\n\n\n<p>Une fois que vous avez trouv\u00e9 la bonne option, assurez-vous de s\u00e9lectionner votre mod\u00e8le avant de cliquer sur <em>Utiliser le mod\u00e8le<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"390\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started.png\" alt=\"Mod\u00e8le InVideo s\u00e9lectionn\u00e9\" class=\"wp-image-10128\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started-768x374.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Dans l'\u00e9diteur vid\u00e9o, le mod\u00e8le applique automatiquement des vid\u00e9os, du texte et de la musique par d\u00e9faut. En s\u00e9lectionnant <em>Mes m\u00e9dias<\/em>Vous pouvez t\u00e9l\u00e9charger vos vid\u00e9os et vos images dans le mod\u00e8le :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor.png\" alt=\"Chargement de m\u00e9dias dans InVideo \" class=\"wp-image-10129\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor-300x192.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor-768x492.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Cliquez ensuite sur <em>D\u00e9couper la vid\u00e9o pour l'adapter \u00e0 la sc\u00e8ne<\/em> pour remplacer la vid\u00e9o mod\u00e8le. Vous pouvez \u00e9galement faire glisser et d\u00e9poser la section coup\u00e9e pour charger le bon clip :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"486\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature.png\" alt=\"Fonction de d\u00e9coupage vid\u00e9o InVideo\" class=\"wp-image-10130\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature-300x182.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature-768x467.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>La barre d'outils sup\u00e9rieure de l'\u00e9diteur vous permet de modifier le texte, la police, l'espacement, les couleurs et l'animation. Vous pouvez continuer \u00e0 personnaliser ces \u00e9l\u00e9ments pour chaque diapositive de votre vid\u00e9o :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"497\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor.png\" alt=\"Fonctionnalit\u00e9 de l&#039;\u00e9diteur de polices InVideo\" class=\"wp-image-10131\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor-300x186.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor-768x477.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>En fonction du mod\u00e8le que vous utilisez, vous pourrez cr\u00e9er <a href=\"https:\/\/invideo.io\/workflow\/marketing-templates\/22374\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">les publicit\u00e9s sur les produits<\/a>Il peut s'agir d'annonces, de tutoriels ou d'articles de synth\u00e8se. Encore une fois, n'oubliez pas de toujours tenir compte de l'objectif et du public cible de votre contenu au cours du processus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Integrate_Videos_Into_Your_Website\"><\/span>\u00c9tape 3 : Int\u00e9grer des vid\u00e9os \u00e0 votre site web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois que votre vid\u00e9o est enti\u00e8rement con\u00e7ue, cliquez sur le bouton <em>Exportation<\/em> bouton. Gardez \u00e0 l'esprit que les vid\u00e9os de qualit\u00e9 sup\u00e9rieure seront plus propres et plus cr\u00e9dibles :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export.png\" alt=\"Exportation de vid\u00e9os de haute qualit\u00e9\" class=\"wp-image-10132\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export-300x194.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export-768x497.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Une fois que vous aurez export\u00e9 et t\u00e9l\u00e9charg\u00e9 votre nouvelle vid\u00e9o, vous aurez peut-\u00eatre du mal \u00e0 savoir exactement o\u00f9 l'utiliser sur votre site web. Cependant, le meilleur emplacement varie en fonction du type de contenu.<\/p>\n\n\n\n<p>Par exemple, les vid\u00e9os de produits peuvent \u00eatre utiles sur une page de boutique ou sur un site web. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">articles de blog<\/a> en rapport avec le produit. Le clip peut montrer votre article en train d'\u00eatre utilis\u00e9 :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"468\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review.png\" alt=\"Exemple de vid\u00e9o sur le produit Dollar Shave Club\" class=\"wp-image-10133\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review-768x449.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Vous pouvez \u00e9galement mettre en place une vid\u00e9o en lecture automatique sur votre page d'accueil. Si vous souhaitez que les visiteurs ressentent une \u00e9motion particuli\u00e8re \u00e0 l'\u00e9gard de votre marque, il peut \u00eatre utile d'inclure imm\u00e9diatement un clip inspirant :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple.png\" alt=\"Exemple de vid\u00e9o sur votre page d&#039;accueil\" class=\"wp-image-10134\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple-300x160.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple-768x410.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>En plus de votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">page de t\u00e9moignages de clients<\/a>Vous pouvez m\u00eame aller plus loin en recueillant des entretiens sur l'utilisation de votre produit par des clients satisfaits : <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"701\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story-.png\" alt=\"MemberPress Customer Story exemple de vid\u00e9o d&#039;\u00e9valuation de produit\" class=\"wp-image-10135\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story-.png 772w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story--300x272.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story--768x697.png 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/a><\/figure>\n\n\n\n<p>Le plus int\u00e9ressant, c'est que vous pouvez facilement int\u00e9grer des vid\u00e9os dans WordPress, quelle que soit l'option que vous choisissez. Dans n'importe quel article ou page, il suffit d'ajouter un bloc Vid\u00e9o et de t\u00e9l\u00e9charger le fichier :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video.png\" alt=\"T\u00e9l\u00e9chargement de vid\u00e9os sur Wordpress\" class=\"wp-image-10136\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video-300x131.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video-768x336.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Gardez \u00e0 l'esprit que vous pouvez \u00e9galement publier votre vid\u00e9o sur une <a href=\"https:\/\/prettylinks.com\/fr\/blog\/youtube-linking-tips\/\" target=\"_blank\" rel=\"noopener\" title=\"\">plateforme d'h\u00e9bergement comme YouTube<\/a>. Cette option permet de r\u00e9duire la charge sur les ressources de votre serveur. Vous pouvez ensuite ajouter le clip \u00e0 votre page en cliquant sur <em>Ins\u00e9rer \u00e0 partir de l'URL<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si les visiteurs quittent votre site web sans effectuer d'achats, vous devriez envisager d'int\u00e9grer des vid\u00e9os dans votre contenu. Des clips attrayants peuvent pr\u00e9senter correctement votre marque aux visiteurs, encourager l'engagement et r\u00e9duire le taux de rebond.&nbsp;<\/p>\n\n\n\n<p>En r\u00e9sum\u00e9, voici comment vous pouvez vous lancer dans le marketing vid\u00e9o :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>D\u00e9finissez votre public cible.<\/li>\n\n\n\n<li>Concevoir du contenu vid\u00e9o.<\/li>\n\n\n\n<li>Int\u00e9grez des vid\u00e9os \u00e0 votre site web.<\/li>\n<\/ol>\n\n\n\n<p><em>Vous avez des questions sur la fa\u00e7on d'utiliser les vid\u00e9os sur votre site WordPress ?<\/em>? Posez-nous la question dans la section des commentaires !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sans le bon contenu m\u00e9diatique, votre site web risque de para\u00eetre inint\u00e9ressant aux yeux des nouveaux visiteurs. En revanche, si vous int\u00e9grez des clips vid\u00e9o \u00e0 votre site, vous pouvez rapidement capter l'attention de clients potentiels, accro\u00eetre l'engagement et, en fin de compte, augmenter vos chances de conclure davantage de ventes. Vous craignez de ne pas avoir les comp\u00e9tences techniques n\u00e9cessaires pour filmer et monter...<\/p>","protected":false},"author":32714,"featured_media":10137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,58,47,11],"tags":[552,54,422],"class_list":["post-10123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-content-marketing","category-how-tos","category-marketing","tag-conent-marketing","tag-marketing","tag-video-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Does your content strategy need a little something extra? Give video a try! Learn how to create engaging video for your website for increased engagement, more conversions, and more.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Sophia Lee\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Create Engaging Video that Sells More Products (3 Steps)\" \/>\n\t\t<meta property=\"og:description\" content=\"Does your content strategy need a little something extra? Give video a try! Learn how to create engaging video for your website for increased engagement, more conversions, and more.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video_Pretty-Links.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video_Pretty-Links.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-12-19T05:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-01-02T14:24:13+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Create Engaging Video that Sells More Products (3 Steps)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Does your content strategy need a little something extra? Give video a try! Learn how to create engaging video for your website for increased engagement, more conversions, and more.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video_Pretty-Links.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-engaging-video-3-steps\\\/#blogposting\",\"name\":\"How to Create Engaging Video that Sells More Products (3 Steps)\",\"headline\":\"How to Create Engaging Video that Sells More Products (3 Steps)\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/sophialee\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Video_Pretty-Links.png\",\"width\":1000,\"height\":576,\"caption\":\"Video_PrettyLinks\"},\"datePublished\":\"2022-12-19T05:00:00-07:00\",\"dateModified\":\"2023-01-02T14:24:13-07:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-engaging-video-3-steps\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-engaging-video-3-steps\\\/#webpage\"},\"articleSection\":\"Advice, Content Marketing, How Tos, Marketing, conent marketing, marketing, video marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-engaging-video-3-steps\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/content-marketing\\\/#listItem\",\"name\":\"Content Marketing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/content-marketing\\\/#listItem\",\"position\":3,\"name\":\"Content Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/content-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-engaging-video-3-steps\\\/#listItem\",\"name\":\"How to Create Engaging Video that Sells More Products (3 Steps)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-engaging-video-3-steps\\\/#listItem\",\"position\":4,\"name\":\"How to Create Engaging Video that Sells More Products (3 Steps)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/content-marketing\\\/#listItem\",\"name\":\"Content Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/sophialee\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/sophialee\\\/\",\"name\":\"Sophia Lee\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-engaging-video-3-steps\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/c788046554caf77083b50ab372e0a4dc.jpg?ver=1775878379\",\"width\":96,\"height\":96,\"caption\":\"Sophia Lee\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-engaging-video-3-steps\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-engaging-video-3-steps\\\/\",\"name\":\"How to Create Engaging Video that Sells More Products (3 Steps)\",\"description\":\"Does your content strategy need a little something extra? Give video a try! Learn how to create engaging video for your website for increased engagement, more conversions, and more.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-engaging-video-3-steps\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/sophialee\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/sophialee\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Video_Pretty-Links.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-engaging-video-3-steps\\\/#mainImage\",\"width\":1000,\"height\":576,\"caption\":\"Video_PrettyLinks\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-engaging-video-3-steps\\\/#mainImage\"},\"datePublished\":\"2022-12-19T05:00:00-07:00\",\"dateModified\":\"2023-01-02T14:24:13-07:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Create Engaging Video that Sells More Products (3 Steps)<\/title>\n\n","aioseo_head_json":{"title":"Comment cr\u00e9er une vid\u00e9o attrayante qui vend plus de produits (3 \u00e9tapes)","description":"Votre strat\u00e9gie de contenu a-t-elle besoin d'un petit plus ? Essayez la vid\u00e9o ! Apprenez \u00e0 cr\u00e9er des vid\u00e9os attrayantes pour votre site web afin d'augmenter l'engagement, les conversions et bien plus encore.","canonical_url":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#blogposting","name":"How to Create Engaging Video that Sells More Products (3 Steps)","headline":"How to Create Engaging Video that Sells More Products (3 Steps)","author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/sophialee\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video_Pretty-Links.png","width":1000,"height":576,"caption":"Video_PrettyLinks"},"datePublished":"2022-12-19T05:00:00-07:00","dateModified":"2023-01-02T14:24:13-07:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#webpage"},"articleSection":"Advice, Content Marketing, How Tos, Marketing, conent marketing, marketing, video marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/content-marketing\/#listItem","name":"Content Marketing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/content-marketing\/#listItem","position":3,"name":"Content Marketing","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/content-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#listItem","name":"How to Create Engaging Video that Sells More Products (3 Steps)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#listItem","position":4,"name":"How to Create Engaging Video that Sells More Products (3 Steps)","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/content-marketing\/#listItem","name":"Content Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/fr\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/fr\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/sophialee\/#author","url":"https:\/\/prettylinks.com\/fr\/blog\/author\/sophialee\/","name":"Sophia Lee","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/c788046554caf77083b50ab372e0a4dc.jpg?ver=1775878379","width":96,"height":96,"caption":"Sophia Lee"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#webpage","url":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/","name":"How to Create Engaging Video that Sells More Products (3 Steps)","description":"Does your content strategy need a little something extra? Give video a try! Learn how to create engaging video for your website for increased engagement, more conversions, and more.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/sophialee\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/sophialee\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video_Pretty-Links.png","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#mainImage","width":1000,"height":576,"caption":"Video_PrettyLinks"},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/#mainImage"},"datePublished":"2022-12-19T05:00:00-07:00","dateModified":"2023-01-02T14:24:13-07:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/fr\/#website","url":"https:\/\/prettylinks.com\/fr\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"PrettyLinks","og:type":"article","og:title":"How to Create Engaging Video that Sells More Products (3 Steps)","og:description":"Does your content strategy need a little something extra? Give video a try! Learn how to create engaging video for your website for increased engagement, more conversions, and more.","og:url":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-engaging-video-3-steps\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video_Pretty-Links.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video_Pretty-Links.png","og:image:width":"1000","og:image:height":"576","article:published_time":"2022-12-19T05:00:00+00:00","article:modified_time":"2023-01-02T14:24:13+00:00","twitter:card":"summary_large_image","twitter:title":"How to Create Engaging Video that Sells More Products (3 Steps)","twitter:description":"Does your content strategy need a little something extra? Give video a try! Learn how to create engaging video for your website for increased engagement, more conversions, and more.","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video_Pretty-Links.png"},"aioseo_meta_data":{"post_id":"10123","title":null,"description":"Votre strat\u00e9gie de contenu a-t-elle besoin d'un petit plus ? Essayez la vid\u00e9o ! Apprenez \u00e0 cr\u00e9er des vid\u00e9os attrayantes pour votre site web afin d'augmenter l'engagement, les conversions et bien plus encore.","keywords":[{"label":"video ","value":"video "},{"label":"video marketing ","value":"video marketing "},{"label":"content marketing","value":"content marketing"}],"keyphrases":{"focus":{"keyphrase":"video ","score":100,"analysis":{"keyphraseInTitle":{"title":"Focus keyphrase in SEO title","description":"Focus keyphrase found in SEO title.","score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase found in meta description.","score":9,"maxScore":9,"error":0},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":1},"keyphraseInURL":{"title":"Focus keyphrase in URL","description":"Focus keyphrase used in the URL.","score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase appears in the first paragraph. Well done!","score":9,"maxScore":9,"error":0},"keyphraseInSubHeadings":{"title":"Focus keyphrase in Subheadings","description":"Your H2 and H3 subheadings reflects the topic of your copy. Good job!","score":9,"maxScore":9,"error":0},"keyphraseInImageAlt":{"title":"Focus keyphrase in image alt attributes","description":"Focus keyphrase found in image alt attribute(s).","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video_Pretty-Links.png","og_image_width":"1000","og_image_height":"576","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 23:47:08","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2022-12-12 11:48:31","updated":"2025-10-15 16:26:37"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/10123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/users\/32714"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/comments?post=10123"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/10123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media\/10137"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media?parent=10123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/categories?post=10123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/tags?post=10123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}