{"id":18766,"date":"2026-07-10T03:19:42","date_gmt":"2026-07-10T09:19:42","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=ht_kb&#038;p=18766"},"modified":"2026-07-10T03:19:42","modified_gmt":"2026-07-10T09:19:42","slug":"tracking-pixel","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/fr\/docs\/tracking-pixel\/","title":{"rendered":"Pixel de suivi"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A <strong>tracking pixel<\/strong> is a special Pretty Links redirect type that doesn't actually redirect anyone. Instead, it serves a 1&#215;1 invisible image and records the request as a click.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's a counter, not a navigation tool \u2014 and that's what makes it effective for measuring impressions.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Remarque :<\/strong> Cette fonctionnalit\u00e9 est disponible avec les formules \u00ab D\u00e9butant \u00bb, \u00ab Marketer \u00bb et \u00ab Super Affiliate \u00bb. Si vous utilisez Pretty Links Lite, vous pouvez <a href=\"https:\/\/prettylinks.com\/account\/subscriptions\/\">passez \u00e0 un forfait Pretty Links sup\u00e9rieur<\/a> pour l'utiliser.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a510822895e0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a510822895e0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2544\" height=\"1317\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4.png\" alt=\"\u00c9diteur de liens \u2014 Onglet \u00ab Attributs des liens \u00bb\" class=\"wp-image-18765\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4.png 2544w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4-300x155.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4-1024x530.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4-768x398.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4-50x26.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4-1536x795.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4-2048x1060.png 2048w\" sizes=\"auto, (max-width: 2544px) 100vw, 2544px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-it-works\"><a href=\"#how-it-works\">Comment \u00e7a marche<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you set a link's redirect type to <strong>Pixel de suivi<\/strong> and embed the pretty URL as an <code>&lt;img&gt;<\/code> tag (or hotlink it from an email or page), Pretty Links:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Receives the request.<\/li>\n<li>Records it as a click in your reports.<\/li>\n<li>Returns a tiny transparent 1&#215;1 pixel image.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The visitor never sees anything visible. They never navigate anywhere. But you get a count of how many times the pixel loaded.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-use-tracking-pixels\"><a href=\"#when-to-use-tracking-pixels\">When to Use Tracking Pixels<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email open tracking<\/strong> \u2014 Embed the pixel in an email's HTML. Each time the email is opened (and images are loaded), you get a &#8220;click&#8221; recorded for that pretty link;<\/li>\n<li><strong>Newsletter analytics<\/strong> \u2014 Add a pixel per newsletter to count opens for each issue;<\/li>\n<li><strong>Page view counting<\/strong> \u2014 Drop a pixel onto a third-party page you can't add full analytics to. Each load counts;<\/li>\n<li><strong>Confirmation tracking<\/strong> \u2014 Place a pixel on a thank-you or confirmation page to count successful actions;<\/li>\n<li><strong>Cross-site impression tracking<\/strong> \u2014 Embed in partner content to know how many times your message was seen.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-embed-the-pixel\"><a href=\"#how-to-embed-the-pixel\">How to Embed the Pixel<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In your email or HTML, use a standard <code>&lt;img&gt;<\/code> tag with your pretty URL as the source:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;img src=&quot;https:\/\/yoursite.com\/your-pixel-slug&quot; width=&quot;1&quot; height=&quot;1&quot; alt=&quot;&quot; \/&gt;<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">When the email or page loads and the image is fetched, the click is recorded.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"embedding-with-the-shortcode-or-block\"><a href=\"#embedding-with-the-shortcode-or-block\">Embedding With the Shortcode or Block<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inside WordPress content, you have two more ways to place a pixel. Use the pixel shortcode in any post, page, or widget:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&#91;pretty_link_pixel id=123]<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Replace <code>123<\/code> with the pixel link's ID. Pretty Links renders the invisible pixel where the shortcode sits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The block editor also includes a <strong>Pretty Links Pixel<\/strong> block (<code>pretty-links\/pixel-block<\/code>). Add it from the block inserter and choose your pixel link.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-gets-recorded\"><a href=\"#what-gets-recorded\">What Gets Recorded<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A pixel hit shows up in your reports just like a regular click:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Horodatage ;<\/li>\n<li>Visitor IP (subject to <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/how-to-remove-ip-address-from-click-tracking\/\">Anonymisation des adresses IP<\/a><\/strong>);<\/li>\n<li>Referrer (the page or email client that loaded the pixel);<\/li>\n<li>User agent;<\/li>\n<li>Country, device, browser, etc. (in <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/how-to-turn-off-click-tracking\/\">Modes de suivi des clics<\/a><\/strong> Extended tracking mode).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The standard <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/bot-and-ip-filtering\/\">Filtrage des bots et des adresses IP<\/a><\/strong> bot filter and IP filters apply, so common image-prefetching bots and your own IPs won't pollute the count.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Remarque :<\/strong> Pixel hits feed your reports like any other click. Build conversion views from them on the <strong>Rapports personnalis\u00e9s<\/strong> page in Pretty Links Pro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"limitations-and-caveats\"><a href=\"#limitations-and-caveats\">Limitations and Caveats<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Image-blocking email clients<\/strong> \u2014 Many email clients (and many people!) block images by default. Pixel-based open tracking systematically undercounts opens for those audiences;<\/li>\n<li><strong>Image caching<\/strong> \u2014 Some email clients cache images aggressively, so the same recipient opening twice might only count once. The Pretty Links <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/cookies-explained\/\">Tout savoir sur les cookies<\/a><\/strong> <code>prli_dedup<\/code> cookie also prevents fast double-counts;<\/li>\n<li><strong>Privacy regulations<\/strong> \u2014 Pixel tracking in email is increasingly regulated. Check your jurisdiction's rules around email tracking and consent before deploying it;<\/li>\n<li><strong>Apple Mail Privacy Protection<\/strong> \u2014 Apple proactively loads images on the recipient's behalf, which inflates open counts for Apple Mail users.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting-it-up\"><a href=\"#setting-it-up\">Setting It Up<\/a><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a new link via <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/creating-and-editing-links\/\">Cr\u00e9ation et modification de liens<\/a><\/strong>. The target URL doesn't really matter for a pixel, but it's a good idea to point it at something sensible like your homepage in case anyone visits the URL directly.<\/li>\n<li>Ensemble <strong>Redirect type<\/strong> \u00e0 <strong>Tracking pixel<\/strong>.<\/li>\n<li>Set a memorable slug like <code>\/news-issue-42<\/code> so you can recognize it in reports.<\/li>\n<li>Enregistrez le lien.<\/li>\n<li>Copy the pretty URL and use it as the <code>src<\/code> attribute on an <code>&lt;img&gt;<\/code> tag in your email or page.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"combining-with-other-features\"><a href=\"#combining-with-other-features\">Combinaison avec d'autres fonctionnalit\u00e9s<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tracking pixels are usually used standalone \u2014 there's no destination to target, rotate, or split-test toward. But they do work with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/how-to-turn-off-click-tracking\/\">Modes de suivi des clics<\/a><\/strong> \u2014 pixel hits are recorded with the same detail as regular clicks;<\/li>\n<li><strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/bot-and-ip-filtering\/\">Filtrage des bots et des adresses IP<\/a><\/strong> \u2014 keeps automated requests out of your counts.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pixel links don't combine with <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/expiring-your-pretty-links\/\">Date d'expiration<\/a><\/strong>, <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/geographic-redirects\/\">Ciblage<\/a><\/strong>, <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/link-rotations\/\">Rotation<\/a><\/strong>ou <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/split-testing\/\">Tests A\/B<\/a><\/strong> \u2014 the pixel response has no destination URL to redirect, retire, or rotate.<\/p>","protected":false},"excerpt":{"rendered":"<p>A tracking pixel is a special Pretty Links redirect type that doesn&#8217;t actually redirect anyone. Instead, it serves a 1&#215;1 invisible image and records the request as a click. It&#8217;s a counter, not a navigation tool \u2014 and that&#8217;s what makes it effective for measuring impressions. How It Works When you set a link&#8217;s redirect&hellip;<\/p>","protected":false},"author":34280,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"ht-kb-category":[709],"ht-kb-tag":[],"class_list":["post-18766","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-redirects"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A tracking pixel is a special Pretty Links redirect type that doesn&#039;t actually redirect anyone. Instead, it serves a 1x1 invisible image and records the request as a click. It&#039;s a counter, not a navigation tool \u2014 and that&#039;s what makes it effective for measuring impressions. Note: This feature is available with the Beginner, Marketer,\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Nikola Mihajlovic\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/fr\/docs\/tracking-pixel\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.7.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Tracking Pixel | PrettyLinks\" \/>\n\t\t<meta property=\"og:description\" content=\"A tracking pixel is a special Pretty Links redirect type that doesn&#039;t actually redirect anyone. 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