{"id":18741,"date":"2026-07-10T03:18:07","date_gmt":"2026-07-10T09:18:07","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=ht_kb&#038;p=18741"},"modified":"2026-07-20T05:37:22","modified_gmt":"2026-07-20T11:37:22","slug":"utms-overview","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/fr\/docs\/utms-overview\/","title":{"rendered":"Pr\u00e9sentation des UTM"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Disponible dans le cadre de la formule \u00ab Super Affiliate \u00bb.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les param\u00e8tres UTM permettent d'indiquer aux outils d'analyse \u2014 Google Analytics, Plausible, Fathom, Matomo et presque tous les tableaux de bord existants \u2014 quelle campagne, quel canal et quel lien pr\u00e9cis ont g\u00e9n\u00e9r\u00e9 une visite. L'extension UTMs simplifie leur cr\u00e9ation en rempla\u00e7ant la modification manuelle des URL par un formulaire clair et intuitif.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Remarque :<\/strong> Cette option est disponible uniquement avec la formule \u00ab Super Affiliate \u00bb. Si vous avez souscrit \u00e0 une autre formule, vous pouvez <a href=\"https:\/\/prettylinks.com\/account\/subscriptions\/\">passez \u00e0 un forfait Pretty Links sup\u00e9rieur<\/a> pour l'utiliser.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a85672c0ff88&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a85672c0ff88\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"\u00c9diteur de liens \u2014 Onglet \u00ab Suivi UTM \u00bb\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-problem-with-hand-typed-utms\"><a href=\"#the-problem-with-hand-typed-utms\">Le probl\u00e8me des UTM saisis manuellement<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez d\u00e9j\u00e0 cr\u00e9\u00e9 manuellement une URL comportant des param\u00e8tres UTM, vous connaissez les risques d'erreur :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Valeurs incoh\u00e9rentes<\/strong> \u2014 \u201c Email \u201d dans un lien, \u201c email \u201d dans un autre, \u201c EMAIL \u201d dans un troisi\u00e8me. Pour les outils d'analyse, il s'agit de trois sources diff\u00e9rentes ;<\/li>\n<li><strong>Fautes de frappe<\/strong> \u2014 <code>?utm_source=newsletter<\/code> reste \u00e0 jamais dans vos donn\u00e9es ;<\/li>\n<li><strong>D\u00e9limiteurs incorrects<\/strong> \u2014 <code>&<\/code> au lieu de <code>?<\/code> pour le premier param\u00e8tre, manquant <code>&<\/code> entre les param\u00e8tres, double <code>?<\/code>;<\/li>\n<li><strong>Param\u00e8tres oubli\u00e9s<\/strong> \u2014 Tu voulais ajouter un lien, mais tu as copi\u00e9-coll\u00e9 l'URL brute dans ton message par erreur ;<\/li>\n<li><strong>URL d\u00e9j\u00e0 balis\u00e9es<\/strong> \u2014 Vous ajoutez des param\u00e8tres UTM \u00e0 une URL qui en contient d\u00e9j\u00e0, ce qui entra\u00eene des conflits entre les valeurs des param\u00e8tres.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un seul lien, on peut s'en sortir. Mais pour une centaine de liens de campagne r\u00e9partis entre articles de blog, r\u00e9seaux sociaux, e-mails et biographies, l'ajout manuel de param\u00e8tres UTM est la garantie d'une analyse de donn\u00e9es chaotique \u2014 ce qui se traduit par des d\u00e9cisions hasardeuses.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a85672c103b1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a85672c103b1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"\u00c9diteur de liens \u2014 Onglet \u00ab Suivi UTM \u00bb\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-the-utms-add-on-does\"><a href=\"#what-the-utms-add-on-does\">Fonctionnalit\u00e9s du module compl\u00e9mentaire UTMs<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'extension UTMs ajoute un <strong>UTM<\/strong> onglet de l'\u00e9diteur Pretty Link. \u00c0 l'int\u00e9rieur, vous trouverez un formulaire comportant un champ par param\u00e8tre UTM :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Source (obligatoire) ;<\/li>\n<li>Moyen (obligatoire) ;<\/li>\n<li>Nom (obligatoire) \u2014 correspond \u00e0 <code>utm_campaign<\/code>;<\/li>\n<li>Contenu (facultatif) ;<\/li>\n<li>ID (facultatif) \u2014 correspond \u00e0 <code>utm_id<\/code>;<\/li>\n<li>Terme (facultatif).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Il vous suffit de remplir les champs, d'enregistrer le lien, et Pretty Links les int\u00e8gre automatiquement dans l'URL de destination. Aucune intervention manuelle n'est n\u00e9cessaire. <code>?utm_source=\u2026&amp;utm_medium=\u2026<\/code> \u00e9dition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-this-matters\"><a href=\"#why-this-matters\">Pourquoi est-ce important ?<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"consistent-values\"><a href=\"#consistent-values\">Des valeurs coh\u00e9rentes<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comme ces valeurs proviennent des champs d'un formulaire, vous pouvez les copier-coller d'un lien \u00e0 l'autre sans vous soucier des variations de majuscules\/minuscules ou d'espacement. \u201c Newsletter \u201d reste \u201c Newsletter \u201d partout.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"no-typos-in-the-url-itself\"><a href=\"#no-typos-in-the-url-itself\">Pas de fautes de frappe dans l'URL elle-m\u00eame<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez faire une faute de frappe en saisissant une valeur dans le formulaire, mais vous ne devez pas alt\u00e9rer l'URL. La structure (<code>?utm_source=\u2026&amp;utm_medium=\u2026<\/code>) est g\u00e9n\u00e9r\u00e9 correctement \u00e0 chaque fois.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"already-tagged-url-pretty-links-handles-it\"><a href=\"#already-tagged-url-pretty-links-handles-it\">Une URL d\u00e9j\u00e0 balis\u00e9e ? Pretty Links s'en charge<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si l'URL cible contient d\u00e9j\u00e0 des param\u00e8tres UTM, l'\u00e9diteur les d\u00e9tecte et les importe dans le formulaire lorsque vous ouvrez le lien. Vous pouvez les v\u00e9rifier, les modifier et les enregistrer \u00e0 nouveau sans risquer de cr\u00e9er des param\u00e8tres en double ou contradictoires.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a85672c109d1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a85672c109d1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"\u00c9diteur de liens \u2014 Onglet \u00ab Suivi UTM \u00bb\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hidden-where-it-doesnt-apply\"><a href=\"#hidden-where-it-doesnt-apply\">Cach\u00e9 l\u00e0 o\u00f9 cela ne s'applique pas<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00ab Pretty Links \u00bb de type pixel (ceux qui activent un pixel de suivi plut\u00f4t que de rediriger) ne comportent pas d'URL de destination \u00e0 marquer ; l'onglet UTM est donc automatiquement masqu\u00e9 sur ces liens. Pas d'encombrement, pas de confusion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"works-with-the-rest-of-your-stack\"><a href=\"#works-with-the-rest-of-your-stack\">S'int\u00e8gre parfaitement au reste de votre infrastructure<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'URL fusionn\u00e9e est une URL classique comportant des param\u00e8tres UTM classiques. Quel que soit l'outil d'analyse que vous utilisez \u2014 GA4, Plausible, Fathom, Matomo, voire votre CRM \u2014, celui-ci d\u00e9tecte ces param\u00e8tres exactement comme s'il s'agissait d'une URL que vous aviez marqu\u00e9e manuellement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-use-it\"><a href=\"#when-to-use-it\">Quand l'utiliser ?<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez l'extension UTMs dans les cas suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous menez plusieurs campagnes et devez attribuer correctement le trafic ;<\/li>\n<li>Vous publiez du contenu sur plusieurs canaux (blog, r\u00e9seaux sociaux, e-mails, partenaires) et souhaitez savoir lesquels g\u00e9n\u00e8rent le plus de conversions ;<\/li>\n<li>Vous transmettez des liens \u00e0 vos coll\u00e8gues ou \u00e0 des prestataires et souhaitez garantir une mise en balise coh\u00e9rente ;<\/li>\n<li>Vous est-il d\u00e9j\u00e0 arriv\u00e9 de consulter un rapport sur les campagnes dans Google Analytics et d'essayer de donner un sens \u00e0 des valeurs \u00ab source\/support \u00bb incoh\u00e9rentes ?.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous n'en avez probablement pas besoin si :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous ne g\u00e9n\u00e9rez du trafic qu'\u00e0 partir d'une seule source (et ne vous souciez pas de l'attribution par canal) ;<\/li>\n<li>Vous utilisez exclusivement des liens directs, sans balises ;<\/li>\n<li>Vous g\u00e9rez le marquage UTM \u00e0 un autre niveau (certaines \u00e9quipes le font plut\u00f4t dans leur outil de messagerie \u00e9lectronique ou leur outil de planification des publications sur les r\u00e9seaux sociaux).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mais si vous avez d\u00e9j\u00e0 souscrit \u00e0 la formule \u00ab Super Affiliate \u00bb, il n'y a aucune raison de ne pas l'utiliser. C'est plus rapide que de saisir les codes UTM \u00e0 la main, m\u00eame pour une utilisation occasionnelle.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a85672c10fc2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a85672c10fc2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"\u00c9diteur de liens \u2014 Onglet \u00ab Suivi UTM \u00bb\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-to-start\"><a href=\"#where-to-start\">Par o\u00f9 commencer ?<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ouvrez n'importe quel \u00ab Pretty Link \u00bb existant, puis rep\u00e9rez le nouveau <strong>UTM<\/strong> onglet, remplissez les champs, puis enregistrez. Et voil\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un guide d\u00e9taill\u00e9 champ par champ accompagn\u00e9 d'exemples, consultez <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/using-the-utm-builder\/\">Utilisation de l'UTM Builder<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a&hellip;<\/p>","protected":false},"author":34280,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_strive_editorial_status":"not-started","_strive_copy_of":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"ht-kb-category":[722],"ht-kb-tag":[],"class_list":["post-18741","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-utms"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. 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