{"id":13563,"date":"2024-05-01T03:31:53","date_gmt":"2024-05-01T07:31:53","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=pauple_helpie&#038;p=13563"},"modified":"2026-07-10T03:09:03","modified_gmt":"2026-07-10T09:09:03","slug":"keyword-url-replacements","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/fr\/docs\/keyword-url-replacements\/","title":{"rendered":"Remplacements de mots-cl\u00e9s"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Remplacements de mots-cl\u00e9s<\/strong> transformer automatiquement certains mots ou expressions de votre contenu en liens esth\u00e9tiques \u2014 sur l'ensemble du site, \u00e0 chaque fois que le contenu s'affiche. C'est un moyen direct de mon\u00e9tiser ou de cr\u00e9er des liens internes vers du contenu existant sans avoir \u00e0 modifier les articles un par un.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Remarque :<\/strong> Cette fonctionnalit\u00e9 est disponible avec les formules \u00ab D\u00e9butant \u00bb, \u00ab Marketer \u00bb et \u00ab Super Affiliate \u00bb. Si vous utilisez Pretty Links Lite, vous pouvez <a href=\"https:\/\/prettylinks.com\/account\/subscriptions\/\">passez \u00e0 un forfait Pretty Links sup\u00e9rieur<\/a> pour l'utiliser.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a559712f264a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a559712f264a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2543\" height=\"1316\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/options-replacements-1.png\" alt=\"Options de Pretty Links \u2014 Onglet \u00ab Remplacements \u00bb pour le remplacement des mots-cl\u00e9s et des URL\" class=\"wp-image-18791\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/options-replacements-1.png 2543w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/options-replacements-1-300x155.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/options-replacements-1-1024x530.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/options-replacements-1-768x397.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/options-replacements-1-50x26.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/options-replacements-1-1536x795.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/options-replacements-1-2048x1060.png 2048w\" sizes=\"auto, (max-width: 2543px) 100vw, 2543px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-basic-idea\"><a href=\"#the-basic-idea\">L'id\u00e9e de base<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous configurez un \u00ab Pretty Link \u00bb \u00e0 l'aide d'un ou plusieurs mots-cl\u00e9s. Partout o\u00f9 ces mots-cl\u00e9s apparaissent dans le contenu de vos articles et de vos pages, Pretty Links les transforme en lien hypertexte vers l'URL \u00ab Pretty \u00bb lorsque la page s'affiche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemple : attribuez le mot-cl\u00e9 \u201c meilleur h\u00e9bergement web \u201d \u00e0 votre lien d'affiliation d'h\u00e9bergement. D\u00e8s lors, chaque fois que vous mentionnerez \u201c meilleur h\u00e9bergement web \u201d dans un article de blog, ce terme deviendra un lien cliquable \u2014 sans que vous ayez \u00e0 modifier vos articles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting-up-keywords\"><a href=\"#setting-up-keywords\">Configuration des mots-cl\u00e9s<\/a><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Modifiez le lien auquel vous souhaitez associer des mots-cl\u00e9s.<\/li>\n<li>Cliquez sur le bouton <strong>Remplacements<\/strong> onglet et recherchez le <strong>Mots cl\u00e9s<\/strong> champ.<\/li>\n<li>Saisissez un mot-cl\u00e9 ou une expression, puis appuyez sur Entr\u00e9e pour l'ajouter en tant que \u00ab chip \u00bb. R\u00e9p\u00e9tez l'op\u00e9ration pour chaque mot-cl\u00e9.<\/li>\n<li>Enregistrez le lien.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Cette modification s'applique imm\u00e9diatement \u00e0 l'ensemble de votre contenu existant. Il n'est pas n\u00e9cessaire de r\u00e9enregistrer vos publications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-sensitivity\"><a href=\"#case-sensitivity\">Distinction entre majuscules et minuscules<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez choisir si la correspondance des mots-cl\u00e9s tient compte de la casse de mani\u00e8re globale dans le fichier <strong>Tableau de bord &gt; Pretty Links &gt; Options &gt; Remplacements<\/strong>. La distinction entre majuscules et minuscules est <strong>d\u00e9sactiv\u00e9 par d\u00e9faut<\/strong>, la correspondance ne tient donc pas compte de la casse.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distinction entre majuscules et minuscules<\/strong> \u2014 <code>H\u00e9bergement<\/code> uniquement les correspondances <code>H\u00e9bergement<\/code>, et non <code>l'h\u00e9bergement<\/code> ou <code>H\u00c9BERGEMENT<\/code>.<\/li>\n<li><strong>Sans distinction de majuscules et minuscules (par d\u00e9faut)<\/strong> \u2014 Toute combinaison de majuscules et de minuscules est accept\u00e9e.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour la plupart des sites, la recherche par d\u00e9faut (sans distinction de majuscules\/minuscules) est plus pratique : elle d\u00e9tecte les mentions o\u00f9 qu'elles apparaissent dans une phrase. N'activez la distinction de majuscules\/minuscules que lorsque celle-ci est importante, par exemple pour les noms de marques ou les termes techniques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"occurrence-limits\"><a href=\"#occurrence-limits\">Limites de fr\u00e9quence<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pretty Links permet de limiter la fr\u00e9quence d'apparition des liens vers certains mots-cl\u00e9s, afin qu'un m\u00eame article ne soit pas satur\u00e9 par le m\u00eame lien. Activez cette limitation via le param\u00e8tre \u00ab seuils de mots-cl\u00e9s \u00bb dans la section <strong>Tableau de bord &gt; Pretty Links &gt; Options &gt; Remplacements<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque les majuscules sont activ\u00e9es, les valeurs par d\u00e9faut sont les suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3 mots-cl\u00e9s par article<\/strong> \u2014 Pretty Links permet de cr\u00e9er des liens vers trois mots-cl\u00e9s distincts au maximum dans un m\u00eame article ;<\/li>\n<li><strong>2 liens par mot-cl\u00e9<\/strong> \u2014 chaque mot-cl\u00e9 ne peut appara\u00eetre sous forme de lien que deux fois au maximum par article ;<\/li>\n<li><strong>Nombre total de liens par publication : illimit\u00e9<\/strong> \u2014 il n'y a pas de plafond global au-del\u00e0 de la limite par mot-cl\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque mot-cl\u00e9 peut \u00e9galement \u00eatre associ\u00e9 \u00e0 sa propre limite ; ainsi, un mot-cl\u00e9 d'affiliation \u00e0 forte valeur g\u00e9n\u00e8re un seul lien, tandis qu'un mot-cl\u00e9 de navigation en g\u00e9n\u00e8re davantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"global-exclusion-list\"><a href=\"#global-exclusion-list\">Liste d'exclusion globale<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au <strong>Tableau de bord &gt; Pretty Links &gt; Options &gt; Remplacements<\/strong>, vous pouvez configurer une liste de pages, d'identifiants d'articles ou de mod\u00e8les d'URL dans lesquels le remplacement des mots-cl\u00e9s doit <strong>jamais<\/strong> ex\u00e9cuter. Exemples courants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Votre page d'accueil<\/strong> \u2014 On recherche souvent ici un contenu soign\u00e9 et r\u00e9dig\u00e9 avec soin ;<\/li>\n<li><strong>Pages de vente et pages de destination<\/strong> \u2014 L\u00e0 o\u00f9 chaque emplacement de lien compte ;<\/li>\n<li><strong>Pages de documentation<\/strong> \u2014 Lorsque les liens automatiques peuvent semer la confusion chez les lecteurs ;<\/li>\n<li><strong>Archives par auteur, archives par taxonomie<\/strong> \u2014 L\u00e0 o\u00f9 les extraits risquent d'\u00eatre trop souvent li\u00e9s.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement d\u00e9sactiver le remplacement des mots-cl\u00e9s <strong>par message<\/strong> de la <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/pretty-links-for-posts-pages-and-cpts\/\">m\u00e9tabox des options de publication<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"force-nofollow-and-sponsored\"><a href=\"#force-nofollow-and-sponsored\">Forcer les liens \u00ab nofollow \u00bb et les liens sponsoris\u00e9s<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les liens dans lesquels un mot-cl\u00e9 a \u00e9t\u00e9 remplac\u00e9 h\u00e9ritent des propri\u00e9t\u00e9s du lien <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/link-options\/\">nofollow et \u00ab sponsoris\u00e9 \u00bb<\/a><\/strong> param\u00e8tres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez appliquer l'attribut \u00ab nofollow \u00bb ou \u00ab sponsored \u00bb sur <strong>tous<\/strong> liens dont les mots-cl\u00e9s ont \u00e9t\u00e9 remplac\u00e9s, quel que soit le param\u00e8tre d\u00e9fini pour chaque lien, vous pouvez d\u00e9sactiver cette option dans <strong>Tableau de bord &gt; Pretty Links &gt; Options &gt; Remplacements<\/strong>. Il s'agit d'un filet de s\u00e9curit\u00e9 pour les sites comportant de nombreux liens d'affiliation : m\u00eame si vous oubliez d'indiquer qu'un lien est sponsoris\u00e9, les liens de remplacement restent conformes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"multiple-keywords-for-one-link\"><a href=\"#multiple-keywords-for-one-link\">Plusieurs mots-cl\u00e9s pour un seul lien<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez attribuer autant de mots-cl\u00e9s que vous le souhaitez \u00e0 un m\u00eame lien. Exemples courants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Variantes du produit<\/strong> \u2014 <code>Aweber, AWeber, e-mail Aweber<\/code> qui renvoient tous vers votre lien d'affiliation AWeber ;<\/li>\n<li><strong>Groupes th\u00e9matiques<\/strong> \u2014 <code>outils de marketing par e-mail, fournisseurs de services de messagerie, ESP<\/code> tous renvoient vers ton article r\u00e9capitulatif ;<\/li>\n<li><strong>Fautes d'orthographe dans les noms de marques<\/strong> \u2014 Rep\u00e9rez les fautes de frappe courantes en les ajoutant \u00e0 la liste des mots-cl\u00e9s.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"multiple-links-matching-the-same-word\"><a href=\"#multiple-links-matching-the-same-word\">Plusieurs liens correspondant au m\u00eame mot<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si deux jolis liens contiennent tous les deux le mot-cl\u00e9 \u201c h\u00e9bergement \u201d, un seul sera retenu pour chaque occurrence. Le crit\u00e8re de d\u00e9partage privil\u00e9gie d\u2019abord les mots-cl\u00e9s les plus longs, puis les plus r\u00e9cents \u2014 ainsi, le <strong>dernier lien cr\u00e9\u00e9<\/strong> avec ce mot-cl\u00e9 a la priorit\u00e9. Pour \u00e9viter toute mauvaise surprise, veillez \u00e0 ce que les mots-cl\u00e9s ne se recoupent pas d'un lien \u00e0 l'autre. Pretty Links propose \u00e9galement un <strong>Mots-cl\u00e9s en double<\/strong> outil (sous <strong>Tableau de bord &gt; Pretty Links &gt; Options &gt; Outils<\/strong>) qui met en \u00e9vidence les mots-cl\u00e9s qui se recoupent et vous permet de choisir le lien \u00e0 conserver.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"things-keyword-replacement-doesnt-touch\"><a href=\"#things-keyword-replacement-doesnt-touch\">Les \u00e9l\u00e9ments que le remplacement de mots-cl\u00e9s ne modifie pas<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour \u00e9viter de perturber le fonctionnement de votre site, le remplacement des mots-cl\u00e9s ignore :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Liens existants<\/strong> \u2014 Les liens existants ne sont pas dupliqu\u00e9s ;<\/li>\n<li><strong>Rubriques<\/strong> \u2014 Les \u00e9l\u00e9ments H1 \u00e0 H6 ne sont pas modifi\u00e9s ;<\/li>\n<li><strong>Code et blocs pr\u00e9format\u00e9s<\/strong> \u2014 Mots-cl\u00e9s \u00e0 l'int\u00e9rieur <code><code><\/code> ou <code><pre><\/code> ne sont pas remplac\u00e9s ;<\/li>\n<li><strong>Texte alternatif des images et autres attributs<\/strong> \u2014 Les remplacements ne s'appliquent qu'au corps du texte visible ;<\/li>\n<li><strong>Messages que vous avez exclus<\/strong> \u2014 Par exclusion globale ou <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/pretty-links-for-posts-pages-and-cpts\/\">Remplacement de la m\u00e9tabox d'un article<\/a><\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"performance\"><a href=\"#performance\">Performances<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le remplacement des mots-cl\u00e9s s'effectue \u00e0 chaque fois qu'un article est affich\u00e9, mais l'impact est minime, m\u00eame avec des centaines de mots-cl\u00e9s configur\u00e9s. Sur les sites \u00e0 tr\u00e8s fort trafic disposant de listes de mots-cl\u00e9s tr\u00e8s longues, vous pouvez associer Pretty Links \u00e0 un plugin de mise en cache des pages afin que les remplacements ne s'effectuent qu'une seule fois et que le r\u00e9sultat soit ensuite fourni \u00e0 partir du cache aux visiteurs suivants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><a href=\"#tips\">Conseils<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Commencez petit.<\/strong> Trois \u00e0 cinq mots-cl\u00e9s pertinents par lien suffisent amplement. N'essayez pas de couvrir toutes les formulations possibles ;<\/li>\n<li><strong>D\u00e9finir des limites de fr\u00e9quence.<\/strong> Un remplacement par publication suffit g\u00e9n\u00e9ralement ; en faire davantage n'apporte que rarement un plus et nuit souvent \u00e0 l'exp\u00e9rience utilisateur ;<\/li>\n<li><strong>V\u00e9rifier le r\u00e9sultat.<\/strong> Apr\u00e8s avoir configur\u00e9 les mots-cl\u00e9s, consultez quelques articles pour voir ce qui a \u00e9t\u00e9 remplac\u00e9. Apportez des modifications si quelque chose vous semble bizarre ;<\/li>\n<li><strong>\u00c0 associer avec <a href=\"https:\/\/prettylinks.com\/fr\/docs\/url-replacements\/\">Remplacements d'URL<\/a><\/strong> pour r\u00e9cup\u00e9rer \u00e9galement les URL brutes que vous avez d\u00e9j\u00e0 saisies dans vos messages.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Apprenez \u00e0 optimiser vos liens \u00e0 l'aide de mots-cl\u00e9s et de remplacements d'URL. Suivez notre guide pour am\u00e9liorer votre r\u00e9f\u00e9rencement et rationaliser la gestion des liens.<\/p>","protected":false},"author":34280,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"ht-kb-category":[707],"ht-kb-tag":[],"class_list":["post-13563","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-adding-links-to-your-content"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to optimize your links with keyword and URL replacements in Pretty Links. 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