{"id":13518,"date":"2024-04-30T11:42:08","date_gmt":"2024-04-30T15:42:08","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=pauple_helpie&#038;p=13518"},"modified":"2026-07-09T09:20:51","modified_gmt":"2026-07-09T15:20:51","slug":"link-rotations","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/fr\/docs\/link-rotations\/","title":{"rendered":"Rotation"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Rotation<\/strong> lets a single pretty link distribute clicks across multiple destination URLs. Each visitor sees one of the variants you've configured, chosen either at random (with weighting) or in order (round-robin).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's the foundation for load balancing, multi-destination campaigns, and the <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/split-testing\/\">Tests A\/B<\/a><\/strong> caract\u00e9ristiques.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Remarque :<\/strong> Cette fonctionnalit\u00e9 est disponible avec les formules \u00ab D\u00e9butant \u00bb, \u00ab Marketer \u00bb et \u00ab Super Affiliate \u00bb. Si vous utilisez Pretty Links Lite, vous pouvez <a href=\"https:\/\/prettylinks.com\/account\/subscriptions\/\">passez \u00e0 un forfait Pretty Links sup\u00e9rieur<\/a> pour l'utiliser.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5f442176d7c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5f442176d7c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-dynamic.png\" alt=\"\u00c9diteur de liens \u2014 Onglet \u00ab Redirection dynamique \u00bb\" class=\"wp-image-18812\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-dynamic.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-dynamic-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-dynamic-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-dynamic-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-dynamic-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-rotation-can-do\"><a href=\"#what-rotation-can-do\">Ce que la rotation peut apporter<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9partir le trafic<\/strong> de mani\u00e8re \u00e9quilibr\u00e9e sur plusieurs pages de destination ;<\/li>\n<li><strong>Rediriger les clics vers diff\u00e9rents affili\u00e9s<\/strong> en fonction des pond\u00e9rations que vous avez d\u00e9finies (par exemple, 70% Affili\u00e9 A, 30% Affili\u00e9 B) ;<\/li>\n<li><strong>Tour \u00e0 tour par l'interm\u00e9diaire des partenaires<\/strong> de sorte que chacun re\u00e7oive le clic suivant dans l'ordre ;<\/li>\n<li><strong>Test A\/B des visuels publicitaires<\/strong> en redirigeant la moiti\u00e9 de votre trafic vers une page et l'autre moiti\u00e9 vers une autre.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"two-rotation-modes\"><a href=\"#two-rotation-modes\">Deux modes de rotation<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"weighted-random\"><a href=\"#weighted-random\">Al\u00e9atoire pond\u00e9r\u00e9<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le tirage al\u00e9atoire pond\u00e9r\u00e9 est le <strong>par d\u00e9faut<\/strong> mode de rotation. Chaque variante dispose d'un <strong>poids<\/strong> (a number you choose). When a visitor clicks the link, Pretty Links picks a variant at random, with each variant's chance of being picked proportional to its weight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Variante A : pond\u00e9ration 1, Variante B : pond\u00e9ration 1 \u2192 r\u00e9partition 50\/50 ;<\/li>\n<li>Variante A : pond\u00e9ration 3, Variante B : pond\u00e9ration 1 \u2192 r\u00e9partition 75% \/ 25% ;<\/li>\n<li>Variante A : pond\u00e9ration 7, variante B : pond\u00e9ration 2, variante C : pond\u00e9ration 1 \u2192 70% \/ 20% \/ 10%.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Le tirage al\u00e9atoire pond\u00e9r\u00e9 est la solution id\u00e9ale lorsque vous souhaitez <strong>statistique<\/strong> la r\u00e9partition (chaque visiteur \u00e9tant ind\u00e9pendant du suivant) et la possibilit\u00e9 de d\u00e9finir des pourcentages avec pr\u00e9cision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sequential-round-robin\"><a href=\"#sequential-round-robin\">S\u00e9quentiel (Round-Robin)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les variantes sont propos\u00e9es dans l'ordre suivant : le premier visiteur re\u00e7oit la variante A, le deuxi\u00e8me la variante B, le troisi\u00e8me la variante C, le quatri\u00e8me re\u00e7oit \u00e0 nouveau la variante A, et ainsi de suite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sequential est le choix id\u00e9al lorsque vous souhaitez <strong>exact<\/strong> r\u00e9partition \u2014 par exemple, en attribuant tour \u00e0 tour chaque nouveau prospect \u00e0 un commercial diff\u00e9rent. Avec la m\u00e9thode \u00ab round-robin \u00bb, vous avez la garantie que le nombre de variantes restera parfaitement \u00e9quilibr\u00e9 au fil du temps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting-up-rotation\"><a href=\"#setting-up-rotation\">Configuration de la rotation<\/a><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Modifiez le lien que vous souhaitez faire pivoter.<\/li>\n<li>Ouvrez le <strong>Redirection dynamique<\/strong> tabulation.<\/li>\n<li>Ensemble <strong>Mode<\/strong> \u00e0 <strong>Rotation<\/strong>.<\/li>\n<li>Dans le cadre de la <strong>Rotation des URL<\/strong> panneau, cliquez sur <strong>Ajouter une URL<\/strong> pour chaque URL de destination.<\/li>\n<li>Choisissez un mode de distribution \u2014 <strong>Al\u00e9atoire pond\u00e9r\u00e9<\/strong> ou <strong>S\u00e9quentiel (tour \u00e0 tour)<\/strong>.<\/li>\n<li>If using weighted random, set each variant's weight (the UI suggests weights summing to 100).<\/li>\n<li>Enregistrez le lien.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez les boutons \u00ab haut \u00bb et \u00ab bas \u00bb situ\u00e9s sur chaque ligne pour r\u00e9organiser les variantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"per-variant-click-counts\"><a href=\"#per-variant-click-counts\">Nombre de clics par variante<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Each variant tracks its own click count. From the link's edit screen, you can see at a glance how many clicks each variant has received.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est essentiel pour <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/split-testing\/\">Tests A\/B<\/a><\/strong>, o\u00f9 vous comparez les performances des variantes entre elles ou par rapport \u00e0 un lien cible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"per-visitor-stickiness\"><a href=\"#per-visitor-stickiness\">Fid\u00e9lisation par visiteur<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Attribution des conversions dans <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/split-testing\/\">Tests A\/B<\/a><\/strong> keys on a visitor's <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/cookies-explained\/\">Tout savoir sur les cookies<\/a><\/strong> <code>prli_visitor<\/code> cookie, so a returning visitor's later goal hit attributes back to whichever variant they originally saw \u2014 even if rotation picks a different variant on a return visit. The variant pick itself is re-rolled on each click.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"combining-with-targeting\"><a href=\"#combining-with-targeting\">Combinaison avec le ciblage<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e8gles de ciblage sont \u00e9valu\u00e9es <strong>avant<\/strong> rotation. Donc, si vous avez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une r\u00e8gle de ciblage pour \u201c Pays : Canada \u2192 \/ca-page \u201d ;<\/li>\n<li>Et une alternance entre trois variantes pour tous les autres.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026Les visiteurs canadiens se rendent toujours \u00e0 <code>\/ca-page<\/code>, et tous les autres re\u00e7oivent l'une des trois variantes de rotation. Voir <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/geographic-redirects\/\">Ciblage<\/a><\/strong> Pour en savoir plus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"combining-with-other-redirect-types\"><a href=\"#combining-with-other-redirect-types\">Combinaison avec d'autres types de redirection<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La rotation fonctionne avec tous les types de redirection : 301, 302, <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/cloak-redirect\/\">Redirection Cloak<\/a><\/strong>, <strong><a href=\"https:\/\/prettylinks.com\/fr\/docs\/pretty-bar\/\">Pretty Bar<\/a><\/strong>. Le type de redirection s'applique quelle que soit la variante choisie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-use-rotation-vs-targeting\"><a href=\"#when-to-use-rotation-vs-targeting\">Quand privil\u00e9gier la rotation ou le ciblage ?<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisation <strong>ciblage<\/strong> lorsque vous souhaitez appliquer une r\u00e8gle d\u00e9terministe \u2014 \u201c Les utilisateurs d'iOS se rendent toujours sur l'App Store. \u201d Utilisez <strong>rotation<\/strong> lorsque vous souhaitez obtenir une r\u00e9partition statistique \u2014 \u201c envoyez 70% de clics ici et 30% l\u00e0-bas \u201d. Vous pouvez combiner les deux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><a href=\"#tips\">Conseils<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Commencez avec des poids \u00e9gaux<\/strong> if you're unsure. Adjust later based on data;<\/li>\n<li><strong>Utiliser la m\u00e9thode s\u00e9quentielle<\/strong> lorsque la r\u00e9partition \u00e9quilibr\u00e9e prime sur l'ind\u00e9pendance statistique (r\u00e9partition des prospects, participations \u00e0 des concours) ;<\/li>\n<li><strong>V\u00e9rifier le nombre de variantes<\/strong> r\u00e9guli\u00e8rement pour v\u00e9rifier que la rotation fonctionne comme pr\u00e9vu. Des \u00e9carts importants indiquent g\u00e9n\u00e9ralement qu'une URL variante est inaccessible ou qu'elle est filtr\u00e9e ;<\/li>\n<li><strong>Testez toujours toutes les variantes.<\/strong> Une URL alternative d\u00e9fectueuse continue de g\u00e9n\u00e9rer un certain nombre de clics, et les visiteurs qui cliquent dessus risquent d'\u00eatre d\u00e9rout\u00e9s.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Rotation lets a single pretty link distribute clicks across multiple destination URLs. Each visitor sees one of the variants you&#8217;ve configured, chosen either at random (with weighting) or in order (round-robin). It&#8217;s the foundation for load balancing, multi-destination campaigns, and the Split Tests feature. What Rotation Can Do Distribute traffic evenly across multiple landing pages;&hellip;<\/p>","protected":false},"author":34280,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"ht-kb-category":[709],"ht-kb-tag":[],"class_list":["post-13518","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-redirects"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/ht-kb\/13518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/users\/34280"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/comments?post=13518"}],"version-history":[{"count":2,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/ht-kb\/13518\/revisions"}],"predecessor-version":[{"id":18813,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/ht-kb\/13518\/revisions\/18813"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media?parent=13518"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/ht-kb-category?post=13518"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/ht-kb-tag?post=13518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}