{"id":9973,"date":"2023-01-30T05:00:00","date_gmt":"2023-01-30T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=9973"},"modified":"2023-01-26T20:29:48","modified_gmt":"2023-01-26T20:29:48","slug":"how-to-become-an-influencer-as-a-small-business-owner-in-3-steps","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/","title":{"rendered":"C\u00f3mo convertirse en influencer siendo propietario de una peque\u00f1a empresa (en 3 pasos)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dadafcbe2c4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dadafcbe2c4\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#An_Introduction_to_Influencer_Marketing\" >Introducci\u00f3n al marketing de influencias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#How_to_Become_an_Influencer_as_a_Small_Business_Owner_In_3_Steps\" >C\u00f3mo convertirse en influencer siendo propietario de una peque\u00f1a empresa (en 3 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#Step_1_Establish_a_Social_Media_Presence\" >Paso 1 Establecer una presencia en las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#Step_2_Produce_Content_to_Expand_Your_Reach\" >Paso 2 Producir contenidos para ampliar su alcance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#Step_3_Leverage_Your_Reach_for_Marketing_Purposes\" >Paso 3 Aproveche su alcance con fines de marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>El marketing de influencers es una forma estupenda de aumentar la visibilidad de tu peque\u00f1a empresa. Pero dependiendo del influencer, esta asociaci\u00f3n tambi\u00e9n puede tener un coste elevado.<\/p>\n\n\n\n<p>La buena noticia es que casi cualquier persona con presencia en las redes sociales puede convertirse en influencer. Como propietario de una peque\u00f1a empresa, puedes ser la imagen de tu propia marca. Si entiendes por qu\u00e9 los influencers son tan eficaces en marketing, tu peque\u00f1a empresa puede utilizar los mismos m\u00e9todos para ampliar su audiencia.\u00a0<\/p>\n\n\n\n<p>En este art\u00edculo, analizaremos detenidamente el marketing de influencers y c\u00f3mo funciona. A continuaci\u00f3n, te mostraremos algunos trucos sobre c\u00f3mo convertirte en un influencer como propietario de una peque\u00f1a empresa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Influencer_Marketing\"><\/span>Introducci\u00f3n al marketing de influencias<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se est\u00e1n produciendo grandes cambios en el mundo del marketing. Muchas empresas est\u00e1n dejando de centrarse en las v\u00edas tradicionales, como los anuncios de televisi\u00f3n y radio, para centrarse en las publicaciones en las redes sociales y los anuncios en los medios de comunicaci\u00f3n. <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2022\/01\/14\/the-state-of-influencer-marketing-top-insights-for-2022\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"asociaciones con influencers\">asociaciones con influencers<\/a>.<\/p>\n\n\n\n<p>A medida que aumenta el n\u00famero de personas que se conectan a Internet para consumir contenidos a trav\u00e9s de YouTube, Spotify, podcasts y plataformas de streaming de v\u00eddeo, disminuye la demanda de televisi\u00f3n por cable y radio. Por tanto, puede que haya llegado el momento de cambiar de estrategia publicitaria. <\/p>\n\n\n\n<p>El auge <a href=\"https:\/\/easyaffiliate.com\/blog\/what-is-the-creator-economy\/\" target=\"_blank\" rel=\"noopener\" title=\"econom\u00eda de creaci\u00f3n\">econom\u00eda de creaci\u00f3n<\/a> ofrece grandes oportunidades de marketing a trav\u00e9s de personas influyentes en las redes sociales. Estos creadores de contenidos tienen la atenci\u00f3n de grandes audiencias (potencialmente millones de seguidores) que su empresa puede utilizar para aumentar su visibilidad. <\/p>\n\n\n\n<p>Adem\u00e1s de asociarse con personas influyentes, muchas empresas han <em>convertirse en<\/em> influyentes creando contenidos compartibles en las redes sociales. Existen innumerables formas de ampliar su alcance. Aun as\u00ed, por lo general, las empresas conf\u00edan en su experiencia para crear contenidos informativos o entretenidos.&nbsp;<\/p>\n\n\n\n<p>Algunas empresas lo hacen directamente, mientras que otras ponen una cara o mascota de la empresa, como <a href=\"https:\/\/www.progressive.com\/commercials-campaigns\/jon-hamm\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">La querida Flo de Progressive<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/Progressive-Flo-marketing-1024x454.png\" alt=\"Anuncio de Progressive Flo\" class=\"wp-image-9903\" width=\"768\" height=\"341\"\/><\/figure>\n\n\n\n<p>Aunque este concepto no es totalmente nuevo en el marketing, se est\u00e1 utilizando de nuevas formas. En lugar de invertir mucho en publicaciones patrocinadas de influencers establecidos, tu peque\u00f1a empresa puede ahorrar dinero convirti\u00e9ndose en tu propio influencer. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Become_an_Influencer_as_a_Small_Business_Owner_In_3_Steps\"><\/span>C\u00f3mo convertirse en influencer siendo propietario de una peque\u00f1a empresa (en 3 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Casi todo el mundo puede convertirse en influencer, incluso los propietarios de peque\u00f1as empresas. El truco est\u00e1 en ser paciente y constante a la hora de publicar contenidos mientras se va ganando adeptos poco a poco.&nbsp;<\/p>\n\n\n\n<p>Aqu\u00ed tienes 3 pasos principales para convertirte en una persona influyente en las redes sociales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Establish_a_Social_Media_Presence\"><\/span>Paso 1: Establecer una presencia en las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los influencers necesitan una fuerte presencia en Internet para conseguir seguidores. Las plataformas de redes sociales m\u00e1s populares ofrecen amplias oportunidades para atraer nuevos seguidores. <\/p>\n\n\n\n<p>Sin embargo, primero tendr\u00e1 que elegir el sitio de redes sociales adecuado para su p\u00fablico. El tipo de contenido que cree le ayudar\u00e1 a <a href=\"https:\/\/easyaffiliate.com\/blog\/picking-social-media-platform-affiliate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">determinar qu\u00e9 plataformas<\/a> deber\u00edas centrarte.&nbsp;<\/p>\n\n\n\n<p>Facebook es una opci\u00f3n viable para la mayor\u00eda de las peque\u00f1as empresas debido a su popularidad. Con casi <a href=\"https:\/\/datareportal.com\/essential-facebook-stats#:~:text=Number%20of%20Facebook%20users%20in,)%3A%202.934%20billion%20(July%202022)&text=Number%20of%20people%20who%20use,)%3A%201.968%20billion%20(July%202022)&text=Share%20of%20Facebook's%20monthly%20active,%3A%2067%25%20(July%202022)&text=Size%20of%20Facebook's%20global%20advertising,2.168%20billion*%20(July%202022)\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">3.000 millones de usuarios activos<\/a>La plataforma es dif\u00edcil de ignorar. Sin embargo, Facebook carece del enfoque de otros sitios sociales. Aunque muchas personas influyentes tienen presencia en Facebook, no suele ser su objetivo principal:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/Cristiano-Ronaldo-Facebook.png\" alt=\"Cristiano Ronaldo 152 millones de seguidores\" class=\"wp-image-9906\" width=\"704\" height=\"335\"\/><\/figure>\n\n\n\n<p>Por otro lado, Instagram suele considerarse el <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/#:~:text=Instagram%20is%20Still%20the%20Most,choice%20for%20influencer%20marketing%20campaigns.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">la plataforma con m\u00e1s \u00e9xito para influencers<\/a>. La plataforma se centra sobre todo en contenidos visuales, en concreto im\u00e1genes. Adem\u00e1s, las Stories de Instagram, inspiradas en Snapchat, y los Reels, inspirados en TikTok, han reforzado su potencial de comercializaci\u00f3n de contenidos multimedia.<\/p>\n\n\n\n<p>Adem\u00e1s, TikTok le pisa los talones al \u00e9xito de Instagram. El vertiginoso crecimiento de esta plataforma de v\u00eddeos cortos ha dado a muchos usuarios la oportunidad de alcanzar el estrellato en Internet:<\/p>\n\n\n\n<p>Sin embargo, TikTok atrae a un notable <a href=\"https:\/\/www.statista.com\/statistics\/1095186\/tiktok-us-users-age\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">p\u00fablico m\u00e1s joven<\/a>lo que puede influir en su decisi\u00f3n a la hora de elegir d\u00f3nde compartir sus contenidos:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/07\/addison-rae-tiktok-1-1024x546.png\" alt=\"La influencer de TikTok Addison Rae\" class=\"wp-image-9529\"\/><\/figure>\n\n\n\n<p>YouTube es otra plataforma popular para los influencers, ideal para v\u00eddeos m\u00e1s largos. Ofrece potencial de monetizaci\u00f3n directa y es la <a href=\"https:\/\/www.semrush.com\/website\/top\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">sitio web m\u00e1s visitado<\/a> despu\u00e9s de Google.<\/p>\n\n\n\n<p>Dependiendo de tu \u00e1rea de especializaci\u00f3n y del contenido que crees, combinar algunas de estas plataformas podr\u00eda ser lo ideal. Por ejemplo, Facebook e Instagram son las mejores para lograr el m\u00e1ximo alcance. <\/p>\n\n\n\n<p>Tambi\u00e9n puedes utilizar TikTok para atraer seguidores con v\u00eddeos cortos que llamen la atenci\u00f3n y YouTube para v\u00eddeos explicativos de formato largo. Crear contenido en varias plataformas no suele ser una mala idea, a menos que te exijas demasiado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Produce_Content_to_Expand_Your_Reach\"><\/span>Paso 2: Producir contenidos para ampliar su alcance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Naturalmente, el siguiente paso es empezar a crear contenidos. Sin embargo, antes de lanzarse, le recomendamos que se tome un momento para <a href=\"https:\/\/prettylinks.com\/es\/blog\/heres-how-to-come-up-with-a-fool-proof-content-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"planifique su estrategia de contenidos\">planifique su estrategia de contenidos<\/a>.&nbsp;<\/p>\n\n\n\n<p>Tendr\u00e1 que dise\u00f1ar contenidos que atraigan a sus <a href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"p\u00fablico destinatario\">p\u00fablico destinatario<\/a>. Tambi\u00e9n recomendamos utilizar <a href=\"https:\/\/prettylinks.com\/es\/blog\/optimizing-your-blog-posts\/\" target=\"_blank\" rel=\"noopener\" title=\"b\u00fasqueda de palabras clave y tendencias\">b\u00fasqueda de palabras clave y tendencias<\/a> para encontrar las ideas m\u00e1s relevantes para tus contenidos en las redes sociales. Adem\u00e1s, merece la pena invertir en una c\u00e1mara de alta calidad y un software de edici\u00f3n para garantizar que tus contenidos resulten atractivos e interesantes. <\/p>\n\n\n\n<p>Puede atraer a m\u00e1s seguidores publicando regularmente (y cuando su audiencia est\u00e9 en l\u00ednea). Adem\u00e1s, considera la posibilidad de hacer preguntas dentro de tu contenido para incitar a los lectores a comentar tus publicaciones. <\/p>\n\n\n\n<p>Una vez que hayas creado unas cuantas publicaciones en redes sociales, puedes hacer un seguimiento de su rendimiento para optimizar tu \u00e9xito. Por ejemplo, con Instagram Insights, puedes identificar el contenido y las horas de publicaci\u00f3n que generan mayor interacci\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/Instagram-Insights-data.png\" alt=\"Datos de Instagram Insights\" class=\"wp-image-9912\"\/><\/figure>\n\n\n\n<p>El seguimiento de su \u00e9xito le ayudar\u00e1 a actualizar su estrategia y a aumentar sus acciones y seguidores. Tambi\u00e9n podr\u00e1s conocer mejor a tu p\u00fablico objetivo y adaptar tus contenidos en consecuencia. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Leverage_Your_Reach_for_Marketing_Purposes\"><\/span>Paso 3: Aproveche su alcance con fines de marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez que haya conseguido un n\u00famero suficiente de seguidores, el \u00faltimo paso es aprovechar su influencia. Lo ideal es vender los productos y servicios de su peque\u00f1a empresa directamente a los seguidores. A <a href=\"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">estrategia de marketing<\/a> puede ayudarte a centrarte y a ce\u00f1irte a un nicho comercializable.<\/p>\n\n\n\n<p>Por ejemplo, podr\u00eda utilizar su influencia para campa\u00f1as de concienciaci\u00f3n relacionadas con su nicho. <a href=\"https:\/\/www.levi.com\/DE\/en\/features\/sustainability\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Levi\">Levi<\/a> lo hace promoviendo las compras sostenibles (que ponen de manifiesto los valores medioambientales y \u00e9ticos de la empresa):<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/awareness-campaign-1024x496.jpg\" alt=\"Ejemplo de campa\u00f1a de sensibilizaci\u00f3n para la sostenibilidad medioambiental. \" class=\"wp-image-9956\"\/><\/figure>\n\n\n\n<p>Adem\u00e1s, si utilizas tu estatus de influencer para promocionar tu peque\u00f1a empresa, merece la pena crear una amplia variedad de publicaciones. Puedes grabar tutoriales sobre c\u00f3mo utilizar tus productos, comparar tus ofertas con las de otros productos populares y, en general, promocionar lo que representa tu empresa. <\/p>\n\n\n\n<p>Sin embargo, tenga cuidado de no promocionar \u00fanicamente a su audiencia, ya que podr\u00eda desanimarla con sus t\u00e1cticas de venta agresiva. Crear entradas entretenidas y contenidos informativos puede aportar un equilibrio esencial. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El auge de la econom\u00eda de los creadores est\u00e1 cambiando la forma en que las empresas modernas utilizan el marketing digital. Los influencers son expertos en marketing en redes sociales, lo que los convierte en activos valiosos para las empresas que buscan aumentar su audiencia. <\/p>\n\n\n\n<p>Sin embargo, en lugar de contratar a un influencer para promocionar tu peque\u00f1a empresa, \u00a1puedes convertirte en uno t\u00fa mismo! Para convertirte en un influencer como propietario de una peque\u00f1a empresa, solo tienes que seguir estos pasos:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Establezca una presencia en los medios sociales.<\/li>\n\n\n\n<li>Produzca contenidos para ampliar su alcance.<\/li>\n\n\n\n<li>Aproveche su alcance con fines de marketing.<\/li>\n<\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre c\u00f3mo convertirse en un influencer como propietario de una peque\u00f1a empresa?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn de noticias.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>El marketing de influencers es una forma estupenda de aumentar la visibilidad de tu peque\u00f1a empresa. Pero dependiendo del influencer, esta asociaci\u00f3n tambi\u00e9n puede tener un coste elevado. La buena noticia es que casi cualquier persona con presencia en las redes sociales puede convertirse en influencer. 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