{"id":9338,"date":"2022-07-18T12:09:31","date_gmt":"2022-07-18T12:09:31","guid":{"rendered":"https:\/\/prettylinks.com\/?p=9338"},"modified":"2022-07-21T21:58:55","modified_gmt":"2022-07-21T21:58:55","slug":"how-to-optimize-your-landing-pages-4-essential-tips","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/","title":{"rendered":"C\u00f3mo optimizar sus p\u00e1ginas de destino (4 consejos esenciales)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e786e985b00\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e786e985b00\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#Why_Landing_Pages_are_Essential_for_an_Effective_Ecommerce_Strategy\" >Por qu\u00e9 las p\u00e1ginas de destino son esenciales para una estrategia de comercio electr\u00f3nico eficaz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#How_to_Optimize_Your_Landing_Pages_4_Tips\" >C\u00f3mo optimizar sus p\u00e1ginas de destino (4 consejos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#1_Carefully_Craft_Your_Call_to_Action_CTA\" >1. Elabore cuidadosamente su llamada a la acci\u00f3n (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#2_Create_a_Minimalist_Design\" >2. Crear un dise\u00f1o minimalista<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#3_Use_a_Smart_Form_Builder\" >3. Utilice un creador de formularios inteligente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#4_Try_AB_Testing\" >4. Pruebe las pruebas A\/B<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Cuando su negocio se topa con un muro, encontrar nuevas formas de aumentar las ventas puede ser todo un reto. Si no tiene una estrategia clara para captar nuevos clientes, probablemente no podr\u00e1 hacer crecer su negocio.&nbsp;<\/p>\n\n\n\n<p>Afortunadamente, una p\u00e1gina de destino bien elaborada puede ayudarle a impulsar las conversiones. Aprovechar una p\u00e1gina \u00fanica y bien enfocada puede conseguir que los visitantes se suscriban a su lista de correo electr\u00f3nico, inici\u00e1ndoles en \u00faltima instancia en el viaje de ventas con su empresa.<\/p>\n\n\n\n<p>En este art\u00edculo, presentaremos las p\u00e1ginas de destino y por qu\u00e9 son importantes para el \u00e9xito de cualquier plan de negocio. Luego, exploraremos cuatro maneras en que puede optimizar sus p\u00e1ginas de aterrizaje para ganar clientes potenciales. \u00a1Entremos de lleno!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Landing_Pages_are_Essential_for_an_Effective_Ecommerce_Strategy\"><\/span><strong>Por qu\u00e9 las p\u00e1ginas de destino son esenciales para una estrategia de comercio electr\u00f3nico eficaz<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una p\u00e1gina de aterrizaje es una p\u00e1gina web aut\u00f3noma a la que se dirige a los usuarios tras hacer clic en un anuncio, <a href=\"https:\/\/prettylinks.com\/es\/blog\/best-email-campaigns-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">un correo electr\u00f3nico<\/a> o cualquier otra llamada a la acci\u00f3n (CTA) en la web.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"451\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/wag.png\" alt=\"La p\u00e1gina de aterrizaje de Wag con un formulario de contacto. \" class=\"wp-image-9195\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/wag.png 788w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/wag-300x172.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/wag-768x440.png 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<p>Ocasionalmente, <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-craft-landing-pages-that-convert\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1ginas de destino<\/a> aparecen directamente en un sitio web de comercio electr\u00f3nico. Sin embargo, suelen ser p\u00e1ginas web independientes. Sirven como punto de aterrizaje particular para una campa\u00f1a, evento, venta, servicio o promoci\u00f3n tem\u00e1tica. <\/p>\n\n\n\n<p>Por eso una p\u00e1gina de aterrizaje no suele incluirse en la navegaci\u00f3n interna de un sitio web. Se dirige a un p\u00fablico muy espec\u00edfico durante un periodo de tiempo determinado. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"397\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/airbnb-landing.png\" alt=\"Una p\u00e1gina de aterrizaje para Airbnb. \" class=\"wp-image-9196\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/airbnb-landing.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/airbnb-landing-300x149.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/airbnb-landing-768x381.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Adem\u00e1s, las p\u00e1ginas de destino suelen incluir funciones como <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-craft-cta-social-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Botones CTA<\/a>formularios de inscripci\u00f3n, un mensaje claro y un dise\u00f1o sencillo que se adhiere <a href=\"https:\/\/prettylinks.com\/es\/blog\/5-effective-ways-to-boost-your-brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">a su marca<\/a>. Su principal objetivo es generar clientes potenciales recopilando informaci\u00f3n de contacto. A menudo, esto se hace a cambio de algo de valor para el usuario, como un c\u00f3digo promocional o un recurso gratuito.&nbsp;<\/p>\n\n\n\n<p>Si tiene una p\u00e1gina de aterrizaje bien elaborada y que aplica las mejores pr\u00e1cticas, normalmente puede esperar un <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\" target=\"_blank\" rel=\"noreferrer noopener\">mayor tasa de conversi\u00f3n<\/a>. Esto se debe a que estas p\u00e1ginas proporcionan la informaci\u00f3n adecuada al p\u00fablico adecuado. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Landing_Pages_4_Tips\"><\/span>C\u00f3mo optimizar sus p\u00e1ginas de destino (4 consejos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como hemos aprendido, las p\u00e1ginas de aterrizaje pueden ser una herramienta poderosa. Sin embargo, ser\u00e1n mucho m\u00e1s eficaces si las optimiza para obtener las m\u00e1ximas conversiones. Ahora vamos a explorar cuatro consejos para crear una p\u00e1gina de aterrizaje exitosa que genere clientes potenciales para <a href=\"https:\/\/prettylinks.com\/es\/blog\/marketing-goals-ecommerce-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">su negocio de comercio electr\u00f3nico<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Carefully_Craft_Your_Call_to_Action_CTA\"><\/span><strong>1. Elabore cuidadosamente su llamada a la acci\u00f3n (CTA)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Demasiada informaci\u00f3n probablemente abrumar\u00e1 a sus visitantes. Por lo tanto, el uso de una sola CTA en su p\u00e1gina de destino ayudar\u00e1 a establecer un objetivo final claro para sus visitantes. <\/p>\n\n\n\n<p>En lugar de ofrecer numerosas ventanas emergentes o formularios que dejen a los visitantes con la cabeza en blanco, es mejor centrarse en un mensaje claro. Este <a href=\"https:\/\/www.bills.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bills.com<\/a> proporciona un \u00fanico bot\u00f3n CTA que dice<em> Continuar<\/em>. En esta p\u00e1gina de aterrizaje, los usuarios pueden pasar a la acci\u00f3n f\u00e1cilmente, ya que s\u00f3lo hay un camino hacia delante:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"414\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/bills-landing.png\" alt=\"P\u00e1gina de aterrizaje de Bills.com con CTA. \" class=\"wp-image-9197\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/bills-landing.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/bills-landing-300x155.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/bills-landing-768x397.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Teniendo esto en cuenta, es posible que desee elaborar un CTA espec\u00edfico mediante la creaci\u00f3n de un bot\u00f3n de acci\u00f3n que conduzca a un formulario de registro. Tambi\u00e9n debes asegurarte de que tu bot\u00f3n CTA sea conciso y f\u00e1cil de leer. <\/p>\n\n\n\n<p>Lo ideal ser\u00eda que tambi\u00e9n estuviera por encima del \"pliegue\" de la p\u00e1gina. Esto significa simplemente que debe estar en la parte superior de la p\u00e1gina de destino, para que los visitantes no tengan que desplazarse para actuar. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_a_Minimalist_Design\"><\/span><strong>2. Crear un dise\u00f1o minimalista<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un buen dise\u00f1o de p\u00e1gina de aterrizaje estar\u00e1 libre de desorden y se adherir\u00e1 a su marca visual. Esto puede ayudar a reducir las distracciones y permite que su objetivo principal ocupe un lugar central. En general, su objetivo debe ser crear un dise\u00f1o minimalista.<\/p>\n\n\n\n<p>Adem\u00e1s de su logotipo, le conviene utilizar la misma paleta de colores y las mismas letras que aparecen en su sitio web. De este modo, los usuarios no se confundir\u00e1n sobre d\u00f3nde han ido a parar. Si las im\u00e1genes contribuyen a su objetivo general, puede incluir una o dos fotos de alta calidad.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"481\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/liberty-mutual-landing-1.png\" alt=\"P\u00e1gina de inicio de Liberty Mutual con formulario de c\u00f3digo postal. \" class=\"wp-image-9200\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/liberty-mutual-landing-1.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/liberty-mutual-landing-1-300x180.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/liberty-mutual-landing-1-768x462.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Adem\u00e1s, si dispone de los recursos necesarios, puede incluso incluir un v\u00eddeo que muestre o demuestre su producto, servicio o promoci\u00f3n. <\/p>\n\n\n\n<p>Para facilitar las cosas al lector, considere la posibilidad de utilizar fuentes o t\u00edtulos grandes. Esto puede ayudar a mantener los ojos de sus visitantes centrados en el objetivo de su p\u00e1gina de destino. <\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> tambi\u00e9n puede simplificar su p\u00e1gina consolidando la informaci\u00f3n de los mensajes:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"382\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/pretty-links.png\" alt=\"La p\u00e1gina de inicio de PrettyLinks. \" class=\"wp-image-9165\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/pretty-links.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/pretty-links-300x143.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/pretty-links-768x367.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Nuestro plugin puede ayudarte a transformar URLs de afiliados largas y antiest\u00e9ticas en enlaces limpios y compartibles. De esta forma, podr\u00e1s incluirlos en tu landing page sin perjudicar tu creaci\u00f3n minimalista.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_a_Smart_Form_Builder\"><\/span><strong>3. Utilice un creador de formularios inteligente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los formularios tambi\u00e9n desempe\u00f1an un papel crucial en las p\u00e1ginas de aterrizaje. A menudo son el elemento principal de la p\u00e1gina y se encuentran cerca de la CTA.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"588\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/shopify-landing.png\" alt=\"P\u00e1gina de aterrizaje de Shopify con un formulario de correo electr\u00f3nico. \" class=\"wp-image-9198\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/shopify-landing.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/shopify-landing-300x221.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/shopify-landing-768x564.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Al igual que con el resto del dise\u00f1o de su p\u00e1gina, intente utilizar un n\u00famero limitado de campos en sus formularios. Cuanto m\u00e1s sencilla sea la acci\u00f3n, mayor ser\u00e1 la probabilidad de generar clientes potenciales.<\/p>\n\n\n\n<p>Tambi\u00e9n puede utilizar un creador de formularios inteligente que facilite el proceso. Lo ideal es que pueda integrarse con sus otras herramientas de marketing. Esto te permitir\u00e1 hacer un seguimiento de los clientes potenciales en el embudo de ventas y, en \u00faltima instancia, facilitar\u00e1 las conversiones.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/fofo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Formas formidables<\/a> es <a href=\"https:\/\/prettylinks.com\/es\/blog\/best-ecommerce-plugins-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">un plugin de WordPress<\/a> que le permite crear f\u00e1cilmente una amplia variedad de formularios \u00fatiles, incluidos los de captaci\u00f3n de clientes potenciales:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/formidable-forms-1.png\" alt=\"Cree p\u00e1ginas de destino eficaces con el plugin Formidable Forms para WordPress\" class=\"wp-image-9169\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/formidable-forms-1.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/formidable-forms-1-300x149.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/formidable-forms-1-768x382.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Con esta herramienta, puedes elegir entre montones de plantillas de formularios predise\u00f1adas. Luego puedes personalizarlos para adaptarlos a las necesidades de tu p\u00e1gina de destino con un constructor de formularios de arrastrar y soltar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Try_AB_Testing\"><\/span><strong>4. Pruebe las pruebas A\/B<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Otra forma excelente de optimizar sus p\u00e1ginas de destino es mediante <a href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">realizaci\u00f3n de pruebas A\/B<\/a>. Para ello, puede crear dos p\u00e1ginas distintas con diferencias m\u00ednimas. As\u00ed podr\u00e1 observar cu\u00e1l funciona mejor.<\/p>\n\n\n\n<p>Estos son algunos de los elementos de la p\u00e1gina de aterrizaje que quiz\u00e1s desee modificar al realizar pruebas A\/B:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Im\u00e1genes<\/li>\n\n\n\n<li>R\u00fabricas<\/li>\n\n\n\n<li>CTAs<\/li>\n\n\n\n<li>Color, tama\u00f1o y colocaci\u00f3n de los botones<\/li>\n\n\n\n<li>Elementos del formulario<\/li>\n<\/ul>\n\n\n\n<p>Una vez que haya determinado qu\u00e9 p\u00e1gina funciona mejor, puede dejar de utilizar la que tenga menos \u00e9xito. Esto le ayudar\u00e1 a generar clientes potenciales m\u00e1s r\u00e1pidamente y le acercar\u00e1 a la conversi\u00f3n.<\/p>\n\n\n\n<p>Si no est\u00e1 seguro de c\u00f3mo empezar con esta t\u00e1ctica, el <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pruebas A\/B de Nelio<\/a> puede ayudarte:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"501\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/nelio.png\" alt=\"La funci\u00f3n de pruebas A\/B de Nelio Testing. \" class=\"wp-image-9170\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/nelio.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/nelio-300x188.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/nelio-768x481.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Esta herramienta le permite probar nombres, im\u00e1genes y descripciones alternativos, as\u00ed como pedidos y acciones de conversi\u00f3n. Adem\u00e1s, tambi\u00e9n es compatible con <a href=\"https:\/\/memberpress.com\/go\/woocommerce\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WooCommerce<\/a>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Optimizar sus p\u00e1ginas de destino puede ser complicado. Sin embargo, seguir ciertas pr\u00e1cticas recomendadas, como mensajes claros y un dise\u00f1o minimalista, puede ayudarle a captar clientes potenciales con rapidez. Esto, a su vez, puede aumentar <a href=\"https:\/\/prettylinks.com\/es\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">los \u00edndices de conversi\u00f3n de su sitio web<\/a> y haga crecer su negocio.&nbsp;<\/p>\n\n\n\n<p>En resumen, aqu\u00ed tiene cuatro formas de optimizar sus p\u00e1ginas de destino:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cree una llamada a la acci\u00f3n (CTA) \u00fanica y directa y sit\u00faela por encima del pliegue de la p\u00e1gina.<\/li>\n\n\n\n<li>Elija elementos de dise\u00f1o sencillos y acordes con la marca y utilice <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> para acortar URLs feas. <\/li>\n\n\n\n<li>Utilice un creador de formularios inteligente como <a href=\"https:\/\/memberpress.com\/go\/fofo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Formas formidables<\/a>.<\/li>\n\n\n\n<li>Pruebe dos p\u00e1ginas de destino alternativas con una herramienta como <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pruebas A\/B de Nelio<\/a>. <\/li>\n<\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre c\u00f3mo optimizar sus p\u00e1ginas de destino para aumentar la conversi\u00f3n?<\/em>s? Preg\u00fantenos en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn de noticias.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando su negocio se topa con un muro, encontrar nuevas formas de aumentar las ventas puede ser todo un reto. Si no tiene una estrategia clara para captar nuevos clientes, probablemente no podr\u00e1 hacer crecer su negocio.  Afortunadamente, una p\u00e1gina de destino bien elaborada puede ayudarle a impulsar las conversiones. Aprovechar una p\u00e1gina \u00fanica y muy centrada puede conseguir que los visitantes...<\/p>","protected":false},"author":11450,"featured_media":9235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11,66],"tags":[543,478,542,94,164],"class_list":["post-9338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","category-seo","tag-ab-testing","tag-call-to-action","tag-form-builder","tag-landing-pages","tag-online-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimized landing pages bring in leads. 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