{"id":8723,"date":"2022-08-08T04:00:00","date_gmt":"2022-08-08T04:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=8723"},"modified":"2022-08-04T20:33:54","modified_gmt":"2022-08-04T20:33:54","slug":"sales-funnel-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/","title":{"rendered":"C\u00f3mo implementar un embudo de ventas en su estrategia de marketing (4 sencillos pasos)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d7723487b98\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d7723487b98\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#An_Introduction_to_Sales_Funnels\" >Introducci\u00f3n a los embudos de ventas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#Why_You_Might_Consider_Implementing_a_Sales_Funnel\" >Por qu\u00e9 deber\u00eda plantearse implantar un embudo de ventas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#How_to_Implement_a_Sales_Funnel_in_Your_Marketing_Strategy_In_4_Easy_Steps\" >C\u00f3mo implementar un embudo de ventas en su estrategia de marketing (en 4 sencillos pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#Step_1_Optimize_Your_Website_SEO_to_Build_Awareness\" >Paso 1 Optimice el SEO de su sitio web para darlo a conocer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#Step_2_Produce_Quality_Content_to_Increase_Interest\" >Paso 2 Producir contenidos de calidad para aumentar el inter\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#Step_3_Create_a_Landing_Page\" >Paso 3 Crear una p\u00e1gina de destino<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#Step_4_Build_Customer_Loyalty\" >Paso 4 Fidelizar a los clientes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Convertir clientes potenciales en clientes de pago es crucial para el \u00e9xito de su negocio. Si no tiene una estrategia para aumentar las conversiones, podr\u00eda perder clientes potenciales. Esto podr\u00eda significar que tu sitio web no desarrolle todo su potencial.&nbsp;<\/p>\n\n\n\n<p>Afortunadamente, un embudo de ventas puede ayudarle a convertir clientes potenciales en clientes. Esta estrategia aumenta las posibilidades de que los visitantes del sitio compren sus productos o servicios a trav\u00e9s de un proceso espec\u00edfico. El objetivo final es aumentar sus ventas y hacer crecer su negocio.&nbsp;<\/p>\n\n\n\n<p>En este post, explicaremos qu\u00e9 es un embudo de ventas y por qu\u00e9 es crucial tener uno en marcha. A continuaci\u00f3n, te explicaremos c\u00f3mo puedes implementar un embudo de ventas en tu sitio web. \u00a1Vamos all\u00e1!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Sales_Funnels\"><\/span>Introducci\u00f3n a los embudos de ventas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un embudo de ventas es el recorrido del cliente de principio a fin. Comienza con la interacci\u00f3n inicial con tu marca y termina con una compra.<\/p>\n\n\n\n<p>En <a href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noreferrer noopener\">objetivo de un embudo de ventas<\/a> es convertir clientes potenciales en clientes. Este proceso consta de cuatro etapas principales:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Concienciaci\u00f3n<\/strong>: Es el primer punto de contacto que tiene el cliente potencial con su marca. Esta etapa puede parecerse a un resultado de b\u00fasqueda en Google, un anuncio o un correo electr\u00f3nico. <\/li><li><strong>Inter\u00e9s<\/strong>: Si el cliente potencial est\u00e1 interesado en su producto o servicio, siente curiosidad por saber m\u00e1s y puede seguir navegando por su sitio web o investigando sobre su empresa.&nbsp;<\/li><li><strong>Deseo<\/strong>: Tambi\u00e9n conocida como la fase de decisi\u00f3n o compromiso, es cuando el cliente potencial decide si compra su producto o servicio.&nbsp;<\/li><li><strong>Acci\u00f3n:<\/strong> El cliente potencial sigue el proceso de pago.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"467\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel.jpg\" alt=\"AIDA-T\u00fanel de ventas\" class=\"wp-image-9497\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel.jpg 770w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel-300x182.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel-768x466.jpg 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><figcaption>El embudo de ventas del recorrido del comprador AIDA <br><a href=\"https:\/\/stratoserve.com\/2021\/03\/aida-sales-funnel-and-the-buyers-journey-to-purchase.html\" target=\"_blank\" rel=\"noopener nofollow\">Fuente de la imagen<\/a><\/figcaption><\/figure>\n\n\n\n<p>Para empujar a los consumidores a trav\u00e9s del embudo de ventas, puede tomar medidas espec\u00edficas, como la creaci\u00f3n de una p\u00e1gina de destino y la mejora de la experiencia del usuario de su sitio (UX). M\u00e1s adelante veremos con m\u00e1s detalle c\u00f3mo configurar el embudo de ventas. <\/p>\n\n\n\n<p>El objetivo \u00faltimo de esta estrategia de marketing es determinar el recorrido de sus clientes y dirigirse a los consumidores en cada etapa. Dividir el proceso de venta en etapas puede ayudarle a comercializar sus productos o servicios con m\u00e1s \u00e9xito, aumentando su <a href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"aumente su tasa de conversi\u00f3n\">tasa de conversi\u00f3n<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Consider_Implementing_a_Sales_Funnel\"><\/span>Por qu\u00e9 deber\u00eda plantearse implantar un embudo de ventas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Desde <a href=\"https:\/\/www.marketo.com\/ebooks\/website-and-seo-for-lead-generation\/\" target=\"_blank\" rel=\"noopener nofollow\">96% de los visitantes de su sitio web<\/a> no est\u00e1n dispuestos a comprar nada (<em>pero<\/em>), necesitar\u00e1 una estrategia para ayudar a los clientes a lo largo del proceso de compra. Un plan de acci\u00f3n puede ayudarle a generar sistem\u00e1ticamente nuevos clientes potenciales y conversiones para su negocio.<\/p>\n\n\n\n<p>Los beneficios de tener un embudo de ventas incluyen:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Convertir clientes potenciales en clientes.<\/li><li>Establecer relaciones tanto con clientes potenciales como con los ya existentes.<\/li><li>Mejorar el servicio al cliente y la experiencia del usuario durante el proceso. <\/li><\/ul>\n\n\n\n<p>Esta estrategia puede ayudarle a aumentar las ventas de su producto o servicio. Adem\u00e1s, si <a href=\"https:\/\/prettylinks.com\/es\/blog\/profitable-affiliate-marketing-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"promocionar productos afiliados\">promocionar productos afiliados<\/a>, nuestro <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> puede ayudarle a obtener a\u00fan m\u00e1s ingresos de sus contenidos:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/pretty-links.png\" alt=\"P\u00e1gina de inicio de PrettyLinks. \" class=\"wp-image-9191\" width=\"700\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/pretty-links.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/pretty-links-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/pretty-links-768x374.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Con PrettyLinks, puede hacer que las URL de afiliaci\u00f3n tengan un aspecto m\u00e1s limpio y atractivo. Adem\u00e1s, puedes hacer un seguimiento del rendimiento de tus enlaces de afiliado para ver d\u00f3nde est\u00e1 funcionando mejor tu estrategia de embudo de ventas. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Implement_a_Sales_Funnel_in_Your_Marketing_Strategy_In_4_Easy_Steps\"><\/span>C\u00f3mo implementar un embudo de ventas en su estrategia de marketing (en 4 sencillos pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ahora que conoce las ventajas de utilizar un embudo de ventas, es el momento de elaborar una estrategia para que los visitantes de su sitio web pasen de ser clientes potenciales a clientes de pago. Aqu\u00ed tienes cuatro pasos para implementar un embudo de ventas en tu estrategia de marketing. \u00a1A trabajar!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Optimize_Your_Website_SEO_to_Build_Awareness\"><\/span>Paso 1: Optimice el SEO de su sitio web para darlo a conocer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si su sitio web ocupa una posici\u00f3n baja en los resultados de los motores de b\u00fasqueda, los clientes potenciales tendr\u00e1n dificultades para encontrar su negocio. Afortunadamente, hay numerosas medidas que puede tomar para impulsar la optimizaci\u00f3n de motores de b\u00fasqueda (SEO) y mejorar su clasificaci\u00f3n. <\/p>\n\n\n\n<p>Por ejemplo, puede <a href=\"https:\/\/prettylinks.com\/es\/blog\/seo-optimize-your-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimice sus enlaces<\/a> a\u00f1adiendo palabras clave relevantes y utilizando una estructura de enlaces permanentes coherente. Tambi\u00e9n recomendamos desarrollar un <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-keyword-research-rescues-your-marketing-budget\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"estrategia de palabras clave\">estrategia de palabras clave<\/a> para el contenido de su sitio web, <a href=\"https:\/\/prettylinks.com\/es\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"creaci\u00f3n de v\u00ednculos de retroceso\">creaci\u00f3n de v\u00ednculos de retroceso<\/a>y utilizando otros <a href=\"https:\/\/prettylinks.com\/es\/blog\/7-seo-techniques-to-get-your-website-thriving-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Mejores pr\u00e1cticas de SEO\">Mejores pr\u00e1cticas de SEO<\/a>. <\/p>\n\n\n\n<p>Adem\u00e1s, <a href=\"https:\/\/prettylinks.com\/es\/blog\/increase-speed-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"mejorar la velocidad de carga\">mejorar la velocidad de carga<\/a> y el rendimiento del sitio pueden impulsar su SEO. Para ello, comprima las im\u00e1genes con una herramienta gratuita como <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TinyPNG<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"254\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/tinypng.png\" alt=\"La p\u00e1gina de inicio de TinyPNG. \" class=\"wp-image-9219\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/tinypng.png 700w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/tinypng-300x109.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Otras buenas pr\u00e1cticas son utilizar una red de distribuci\u00f3n de contenidos (CDN) para su sitio de WordPress y elegir un tema ligero. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Produce_Quality_Content_to_Increase_Interest\"><\/span>Paso 2: Producir contenidos de calidad para aumentar el inter\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Los contenidos de calidad son cruciales<\/a> para dirigir un negocio en l\u00ednea fiable, atractivo y de \u00e9xito. Adem\u00e1s, el uso de elementos visuales llamativos puede mantener a los clientes potenciales interesados en su negocio y convencerles de su legitimidad. <\/p>\n\n\n\n<p>En primer lugar, le recomendamos que evite las im\u00e1genes de archivo, ya que es menos probable que los compradores potenciales presten atenci\u00f3n a las fotos gen\u00e9ricas. En su lugar, puedes crear contenido original utilizando recursos como <a href=\"https:\/\/memberpress.com\/go\/canva\/main\" target=\"_blank\" rel=\"noopener nofollow\">Canva<\/a> o su propia fotograf\u00eda:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/canva.png\" alt=\"La p\u00e1gina de inicio de Canva. \" class=\"wp-image-9217\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/canva.png 700w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/canva-300x161.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Tambi\u00e9n puede producir contenidos de alta calidad <a href=\"https:\/\/prettylinks.com\/es\/blog\/4-copywriting-tips-for-affiliate-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"redactar textos convincentes\">redactar textos convincentes<\/a>Mantenga sus contenidos actualizados y c\u00e9ntrese en sus objetivos. <a href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00fablico destinatario\">p\u00fablico destinatario<\/a> durante el proceso de creaci\u00f3n. En general, su objetivo debe ser crear contenidos que aporten un valor real a sus visitantes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Create_a_Landing_Page\"><\/span>Paso 3: Crear una p\u00e1gina de destino<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/best-landing-page-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">Una p\u00e1gina de aterrizaje<\/a> es una de sus mejores herramientas para captar nuevos clientes potenciales. Esta p\u00e1gina es independiente y no suele estar dentro de la navegaci\u00f3n interna de un sitio web. Es donde un visitante \"aterriza\" despu\u00e9s de hacer clic en un anuncio, un resultado de b\u00fasqueda o un enlace de correo electr\u00f3nico. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"617\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/starbucks-landing.png\" alt=\"P\u00e1gina de aterrizaje de Starbucks para el programa de recompensas. \" class=\"wp-image-9222\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/starbucks-landing.png 700w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/starbucks-landing-300x264.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>Ejemplo de p\u00e1gina de aterrizaje de Starbucks <\/figcaption><\/figure>\n\n\n\n<p>A <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-craft-landing-pages-that-convert\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"aproveche al m\u00e1ximo su p\u00e1gina de aterrizaje\">aproveche al m\u00e1ximo su p\u00e1gina de aterrizaje<\/a>considere la posibilidad de incluir un <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-craft-cta-social-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">bot\u00f3n de llamada a la acci\u00f3n (CTA)<\/a>Para ello, utilice un formulario de registro, un mensaje claro y un objetivo concreto para sus clientes potenciales. Por ejemplo, puede que quiera que los visitantes faciliten su direcci\u00f3n de correo electr\u00f3nico o compren un producto. <\/p>\n\n\n\n<p>Puede crear f\u00e1cilmente esta p\u00e1gina utilizando un constructor de p\u00e1ginas de aterrizaje de arrastrar y soltar como <a href=\"https:\/\/memberpress.com\/go\/sp\/pricing\" target=\"_blank\" rel=\"noopener nofollow\">SeedProd<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"403\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/seedprod.png\" alt=\"P\u00e1gina de inicio del constructor de p\u00e1ginas SeedProd. \" class=\"wp-image-9218\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/seedprod.png 700w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/seedprod-300x173.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Tambi\u00e9n puede utilizar <a href=\"https:\/\/memberpress.com\/blog\/optimize-split-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pruebas A\/B\">Pruebas A\/B<\/a> para su p\u00e1gina de destino y CTA. As\u00ed podr\u00e1s ver qu\u00e9 variaci\u00f3n convence a los visitantes para que conviertan y avancen en el embudo de ventas. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Build_Customer_Loyalty\"><\/span>Paso 4: Fidelizar a los clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por \u00faltimo, una vez que su cliente ha pasado por las etapas anteriores, debe plantearse tomar ciertas medidas para aumentar sus posibilidades de volver. En esta etapa se trata de mantener la fidelidad del cliente despu\u00e9s de que le haya comprado. <\/p>\n\n\n\n<p>Puede enviar <a href=\"https:\/\/prettylinks.com\/es\/blog\/best-email-campaigns-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">correos electr\u00f3nicos de agradecimiento tras la compra<\/a>Incluya encuestas en las que se soliciten opiniones y cree un <a href=\"https:\/\/memberpress.com\/blog\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"programa de premios\">programa de premios<\/a>. Con <a href=\"https:\/\/memberpress.com\/go\/fofo\" target=\"_blank\" rel=\"noopener nofollow\">Formas formidables<\/a>puede crear r\u00e1pidamente <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-conduct-a-survey-of-your-websites-users\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"encuestas a los clientes\">encuestas a los clientes<\/a> e incr\u00fastalos en tu sitio web o en tus correos electr\u00f3nicos:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"385\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/formidable-forms-1.png\" alt=\"P\u00e1gina principal de Formidable Forms. \" class=\"wp-image-9221\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/formidable-forms-1.png 700w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/formidable-forms-1-300x165.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Con este complemento, puede crear una encuesta de satisfacci\u00f3n para conocer la experiencia de sus clientes con su empresa. De este modo, estar\u00e1s en el radar de los consumidores y aprender\u00e1s a mejorar el proceso de compra en general. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Convertir clientes potenciales en clientes de pago no es tarea f\u00e1cil. Afortunadamente, un embudo de ventas te permite dirigirte a los consumidores en diferentes etapas y convencerles de que elijan tu empresa. <\/p>\n\n\n\n<p>Para recapitular, estos son los pasos que puede seguir para implementar un embudo de ventas en su sitio web:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Mejore el SEO de su sitio web para dar a conocer mejor su empresa.<\/li><li>Produzca contenidos que mantengan a los clientes potenciales interesados en sus productos y servicios.  <\/li><li>Cree una p\u00e1gina de aterrizaje para dirigir a los visitantes hacia su objetivo. <\/li><li>Fidelice a sus clientes con encuestas, correos electr\u00f3nicos de seguimiento y programas de fidelizaci\u00f3n.  <\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo crear un embudo de ventas en su sitio web? \u00a1H\u00e1ganoslo saber en la secci\u00f3n de comentarios m\u00e1s abajo!<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn de noticias.<\/p>","protected":false},"excerpt":{"rendered":"<p>Convertir clientes potenciales en clientes de pago es crucial para el \u00e9xito de su negocio. Si no tiene una estrategia para aumentar las conversiones, podr\u00eda perder clientes potenciales. Esto podr\u00eda significar que su sitio web no desarrollar\u00e1 todo su potencial.  Afortunadamente, un embudo de ventas puede ayudarle a convertir clientes potenciales en clientes. Esta estrategia aumenta...<\/p>","protected":false},"author":11450,"featured_media":9502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11],"tags":[54,164],"class_list":["post-8723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","tag-marketing","tag-online-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking for ways to increase conversions? Here are four steps you can take to create a sales funnel in your marketing strategy to boost sales!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)\" \/>\n\t\t<meta property=\"og:description\" content=\"Looking for ways to increase conversions? Here are four steps you can take to create a sales funnel in your marketing strategy to boost sales!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Sales-Funnel_Pretty-Links-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Sales-Funnel_Pretty-Links-1.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-08-08T04:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-08-04T20:33:54+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Looking for ways to increase conversions? Here are four steps you can take to create a sales funnel in your marketing strategy to boost sales!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Sales-Funnel_Pretty-Links-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/sales-funnel-marketing\\\/#blogposting\",\"name\":\"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)\",\"headline\":\"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Sales-Funnel_Pretty-Links-1.png\",\"width\":1000,\"height\":576,\"caption\":\"Sales Funnel_PrettyLinks (1)\"},\"datePublished\":\"2022-08-08T04:00:00-06:00\",\"dateModified\":\"2022-08-04T20:33:54-06:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/sales-funnel-marketing\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/sales-funnel-marketing\\\/#webpage\"},\"articleSection\":\"How Tos, Marketing, marketing, online business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/sales-funnel-marketing\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/sales-funnel-marketing\\\/#listItem\",\"name\":\"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/sales-funnel-marketing\\\/#listItem\",\"position\":3,\"name\":\"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/sales-funnel-marketing\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775242587\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/sales-funnel-marketing\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/sales-funnel-marketing\\\/\",\"name\":\"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)\",\"description\":\"Looking for ways to increase conversions? Here are four steps you can take to create a sales funnel in your marketing strategy to boost sales!\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/sales-funnel-marketing\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Sales-Funnel_Pretty-Links-1.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/sales-funnel-marketing\\\/#mainImage\",\"width\":1000,\"height\":576,\"caption\":\"Sales Funnel_PrettyLinks (1)\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/sales-funnel-marketing\\\/#mainImage\"},\"datePublished\":\"2022-08-08T04:00:00-06:00\",\"dateModified\":\"2022-08-04T20:33:54-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)<\/title>\n\n","aioseo_head_json":{"title":"C\u00f3mo implementar un embudo de ventas en su estrategia de marketing (4 sencillos pasos)","description":"\u00bfBusca formas de aumentar las conversiones? Aqu\u00ed tiene cuatro pasos que puede seguir para crear un embudo de ventas en su estrategia de marketing y aumentar las ventas.","canonical_url":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#blogposting","name":"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)","headline":"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)","author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Sales-Funnel_Pretty-Links-1.png","width":1000,"height":576,"caption":"Sales Funnel_PrettyLinks (1)"},"datePublished":"2022-08-08T04:00:00-06:00","dateModified":"2022-08-04T20:33:54-06:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#webpage"},"articleSection":"How Tos, Marketing, marketing, online business"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#listItem","name":"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#listItem","position":3,"name":"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/es\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/es\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775242587","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#webpage","url":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/","name":"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)","description":"Looking for ways to increase conversions? Here are four steps you can take to create a sales funnel in your marketing strategy to boost sales!","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Sales-Funnel_Pretty-Links-1.png","@id":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#mainImage","width":1000,"height":576,"caption":"Sales Funnel_PrettyLinks (1)"},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/#mainImage"},"datePublished":"2022-08-08T04:00:00-06:00","dateModified":"2022-08-04T20:33:54-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/es\/#website","url":"https:\/\/prettylinks.com\/es\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"es-ES","publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"PrettyLinks","og:type":"article","og:title":"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)","og:description":"Looking for ways to increase conversions? Here are four steps you can take to create a sales funnel in your marketing strategy to boost sales!","og:url":"https:\/\/prettylinks.com\/es\/blog\/sales-funnel-marketing\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Sales-Funnel_Pretty-Links-1.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Sales-Funnel_Pretty-Links-1.png","og:image:width":"1000","og:image:height":"576","article:published_time":"2022-08-08T04:00:00+00:00","article:modified_time":"2022-08-04T20:33:54+00:00","twitter:card":"summary_large_image","twitter:title":"How to Implement a Sales Funnel in Your Marketing Strategy (4 Easy Steps)","twitter:description":"Looking for ways to increase conversions? Here are four steps you can take to create a sales funnel in your marketing strategy to boost sales!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Sales-Funnel_Pretty-Links-1.png"},"aioseo_meta_data":{"post_id":"8723","title":null,"description":"\u00bfBusca formas de aumentar las conversiones? Aqu\u00ed tiene cuatro pasos que puede seguir para crear un embudo de ventas en su estrategia de marketing y aumentar las ventas.","keywords":[{"label":"customer journey ","value":"customer journey "},{"label":"marketing strategy ","value":"marketing strategy "},{"label":"sales funnel ","value":"sales funnel "}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/Sales-Funnel_Pretty-Links-1.png","og_image_width":"1000","og_image_height":"576","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"blockGraphs\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 23:43:48","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2022-04-25 18:37:22","updated":"2025-10-15 16:25:30"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/8723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/comments?post=8723"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/8723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media\/9502"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media?parent=8723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/categories?post=8723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/tags?post=8723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}