{"id":8417,"date":"2022-09-26T05:00:00","date_gmt":"2022-09-26T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=8417"},"modified":"2022-09-19T14:09:43","modified_gmt":"2022-09-19T14:09:43","slug":"online-business-blog","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/online-business-blog\/","title":{"rendered":"4 grandes beneficios de crear un blog para tu negocio online"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db91fba4358\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db91fba4358\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-business-blog\/#1_More_Ways_to_Promote_Your_Products\" >1. M\u00e1s formas de promocionar sus productos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-business-blog\/#2_Establish_Your_Brand_Identity\" >2. Establezca su identidad de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-business-blog\/#3_Increase_Your_Organic_Traffic\" >3. Aumente su tr\u00e1fico org\u00e1nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-business-blog\/#4_Excellent_Lead_Generation\" >4. Excelente generaci\u00f3n de clientes potenciales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-business-blog\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Atraer tr\u00e1fico a su sitio web y conseguir que sus productos sean vistos por clientes potenciales puede ser dif\u00edcil. A veces, incluso con todo el tiempo y el dinero que has invertido, puede parecer que la gente simplemente no te visita y que no se realizan ventas.<\/p>\n\n\n\n<p>Si es as\u00ed, puede que haya llegado el momento de plantearse a\u00f1adir un blog a su negocio en l\u00ednea. No hace falta ser un escritor experto para crear un blog que potencie su sitio web. Los beneficios potenciales incluyen promoci\u00f3n adicional, mayor conocimiento de la marca, nuevos clientes potenciales y el important\u00edsimo impulso de la optimizaci\u00f3n para motores de b\u00fasqueda (SEO).<\/p>\n\n\n\n<p>En este post, veremos algunas de las mayores ventajas de crear un nuevo blog para tu negocio online actual. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_More_Ways_to_Promote_Your_Products\"><\/span>1. M\u00e1s formas de promocionar sus productos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Utilizar entradas de blog para promocionar sus productos tiene muchas ventajas obvias. Si su objetivo es <a href=\"https:\/\/prettylinks.com\/es\/blog\/3-simple-ways-to-improve-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">una s\u00f3lida experiencia de usuario (UX)<\/a> en su sitio web, le convendr\u00e1 reducir al m\u00ednimo los listados de productos, presentando s\u00f3lo la informaci\u00f3n esencial de forma clara y destacada.<\/p>\n\n\n\n<p>Los blogs le permiten ampliar significativamente esos aspectos b\u00e1sicos, a\u00f1adiendo m\u00e1s detalles y profundidad de lo que el lector obtendr\u00eda normalmente en una p\u00e1gina de producto. Si buscan esa informaci\u00f3n, su blog puede ser un recurso inestimable.<\/p>\n\n\n\n<p>Cuando piensa en blogs, es posible que su mente se dirija autom\u00e1ticamente a art\u00edculos basados en texto como \u00e9ste. Hay muchas variantes, como ensayos largos y art\u00edculos de opini\u00f3n, comparaciones, listas, etc.<\/p>\n\n\n\n<p>Sin embargo, no hay por qu\u00e9 limitarse al texto. Otras posibilidades son los blogs de fotos, <a href=\"https:\/\/prettylinks.com\/es\/blog\/video-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">videoblogs<\/a>e infograf\u00eda. Suele ser una buena idea variar los soportes para que los distintos tipos de clientes encuentren opciones que se adapten a sus preferencias.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/04\/ED31CC30-BA9A-4B2F-B9F1-1B005C504679-1024x723.jpeg\" alt=\"Great Jones fabrica utensilios de cocina y promueve contenidos con historias y recetas de chefs caseros.\" class=\"wp-image-8749\" width=\"800\"\/><\/figure>\n\n\n\n<p>En cuanto al contenido de tu blog, tambi\u00e9n tienes muchas opciones. Puedes ofrecer explicaciones sencillas de las funciones, miradas entre bastidores, recetas, avances, rese\u00f1as, temas afines a la marca, entrevistas y mucho m\u00e1s.<\/p>\n\n\n\n<p>Adem\u00e1s, no tiene por qu\u00e9 promocionar \u00fanicamente sus propias ofertas. Bloguear tambi\u00e9n es una forma excelente de <a href=\"https:\/\/prettylinks.com\/es\/blog\/affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">entrar en el marketing de afiliaci\u00f3n<\/a>En este caso, enlaza con productos o servicios de otras personas a cambio de comisiones. Para obtener los mejores resultados, deber\u00e1s ofrecer productos que no sean competencia directa, sino que complementen a los tuyos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Establish_Your_Brand_Identity\"><\/span>2. Establezca su identidad de marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\u00f1adir un blog a su sitio web le permite destacar&nbsp;<a href=\"https:\/\/prettylinks.com\/es\/blog\/new-websites-branding-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">la marca de su empresa<\/a>. Aunque las im\u00e1genes y las frases hechas contribuyen en gran medida a expresar la voz de la empresa, un blog permite ampliarla considerablemente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/04\/F2BEA2FD-1196-4D65-95B0-5D230CDCCA10-1024x671.jpeg\" alt=\"Con sede en California, Sol\u00e9 Bicycles vende bicicletas y accesorios. Con tipograf\u00edas y colores \u00fanicos, son reconocibles en su nicho.\" class=\"wp-image-8752\" width=\"800\"\/><\/figure>\n\n\n\n<p>El espacio adicional le permite compartir su personalidad y su visi\u00f3n. Dar a conocer a los clientes lo que hace vibrar a su empresa es crucial para apelar a sus valores y mostrar lo que le diferencia de sus competidores. <a href=\"https:\/\/blog.hubspot.com\/marketing\/data-personalize-marketing-li\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Conexiones personales con los clientes<\/a> puede ser esencial para reforzar la fidelidad a la marca.<\/p>\n\n\n\n<p>Parte de esa identidad puede consistir en establecerse como experto en su nicho.&nbsp;<a href=\"https:\/\/prettylinks.com\/es\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Entradas de blog<\/a>&nbsp;puede ayudar a crear credibilidad entre su p\u00fablico. Ser un l\u00edder de opini\u00f3n genera confianza en el consumidor, lo que a su vez puede traducirse en una mayor fidelidad.<\/p>\n\n\n\n<p>Independientemente de c\u00f3mo utilices el espacio de tu blog, es importante que tanto el mensaje como el aspecto sean uniformes. Hacer hincapi\u00e9 en los mismos dise\u00f1os, colores y frases es fundamental para crear reconocimiento de marca, ya sea en un blog, un v\u00eddeo o una publicaci\u00f3n en redes sociales.<\/p>\n\n\n\n<p>Para ello, es inteligente <a href=\"https:\/\/www.canva.com\/learn\/how-to-build-a-brand-kit\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">disponen de kits de marca<\/a> para sus redactores y dise\u00f1adores. Esta funci\u00f3n est\u00e1 integrada en&nbsp;<a href=\"https:\/\/memberpress.com\/go\/canva\/main\" target=\"_blank\" rel=\"noopener nofollow\">Canva<\/a>que puede ser una herramienta excelente y f\u00e1cil de usar para ayudarle con todas sus necesidades de dise\u00f1o gr\u00e1fico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Increase_Your_Organic_Traffic\"><\/span>3. Aumente su tr\u00e1fico org\u00e1nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Incorporar los blogs a su estrategia de marketing puede aumentar considerablemente el tr\u00e1fico de su sitio web. Las entradas de blog ricas en palabras clave relevantes a menudo se clasifican mejor que otros contenidos en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP). M\u00e1s tr\u00e1fico significa m\u00e1s oportunidades de ver sus productos y, a su vez, de realizar m\u00e1s ventas.<\/p>\n\n\n\n<p>La forma de hacer todo eso es aplicar <a href=\"https:\/\/prettylinks.com\/es\/blog\/7-seo-techniques-to-get-your-website-thriving-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrategias SEO probadas<\/a> a su contenido. Por ejemplo, puede utilizar una herramienta como <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planificador de palabras clave de Google<\/a> para encontrar frases que los clientes potenciales ya est\u00e1n buscando. A continuaci\u00f3n, puede utilizar esas palabras clave estrat\u00e9gicamente en las entradas de su blog.<\/p>\n\n\n\n<p>Para que la segunda parte de este proceso sea m\u00e1s f\u00e1cil, es posible que desee recoger un plugin SEO dedicado como el&nbsp;<a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noopener nofollow\">Plugin SEO todo en uno (AIOSEO)<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/04\/129515F2-BDA6-459A-8F94-25767278C23D-1024x668.jpeg\" alt=\"P\u00e1gina de inicio del Plugin SEO Todo en Uno\" class=\"wp-image-8750\" width=\"800\"\/><\/figure>\n\n\n\n<p>Este plugin puede ayudarle a incorporar palabras clave en su contenido y en los metadatos de su sitio, atrayendo la atenci\u00f3n tanto de los motores de b\u00fasqueda como de los usuarios reales. Tambi\u00e9n puede ayudarle a optimizar su blog <a href=\"https:\/\/memberpress.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">para el tr\u00e1fico local<\/a> y mejorar <a href=\"https:\/\/prettylinks.com\/es\/blog\/pretty-links-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">compartir en las redes sociales<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Excellent_Lead_Generation\"><\/span>4. Excelente generaci\u00f3n de clientes potenciales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cuando intentas atraer clientes potenciales a tu negocio, los blogs pueden ser de gran valor. Los posts son la oportunidad perfecta para convertir a los lectores en clientes potenciales y conseguir m\u00e1s inter\u00e9s en tus contenidos (y, en \u00faltima instancia, en tus productos).<\/p>\n\n\n\n<p>Es muy habitual incluir enlaces a redes sociales, <a href=\"https:\/\/prettylinks.com\/es\/blog\/get-started-with-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">inscripci\u00f3n en la lista de correo<\/a>y oportunidades para compartir en las entradas de su blog. Esto le ayuda a conectar con sus lectores de una forma m\u00e1s personal, y tambi\u00e9n anima a sus fieles seguidores a hacer parte del trabajo de promoci\u00f3n por usted.<\/p>\n\n\n\n<p>Si quiere que las entradas de su blog generen el mayor n\u00famero posible de nuevos clientes potenciales, es inteligente ofrecer a los lectores incentivos por compartir, como cupones u otras recompensas. Incluso puedes crear redes sociales <a href=\"https:\/\/prettylinks.com\/es\/blog\/monetize-your-blog-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">concursos y sorteos<\/a>Para que a la gente le \"guste\" tu contenido y lo comparta con su propio p\u00fablico.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/04\/D8660E74-ED29-41D6-85AA-F78FC6EC4CBD-1024x721.jpeg\" alt=\"Au Lit Fine Linens vende accesorios para dormir. Al final de sus posts ofrecen opciones para compartir en las redes sociales y tienen un incentivo para unirse a su lista de correo.\" class=\"wp-image-8753\" width=\"800\"\/><\/figure>\n\n\n\n<p>Recuerde que las entradas de blog son la oportunidad perfecta tanto para anuncios entrantes como salientes. Aseg\u00farese de que su blog <a href=\"https:\/\/memberpress.com\/blog\/how-to-make-6-figures-blogging-without-ads\/\" target=\"_blank\" rel=\"noopener\">no se convierta \u00fanicamente en promoci\u00f3n<\/a>. En su lugar, querr\u00e1 centrarse en <a href=\"https:\/\/contentmarketinginstitute.com\/2020\/03\/valuable-reliable-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ofrecer el m\u00e1ximo valor posible<\/a> a los lectores, y gui\u00e1ndoles suavemente hacia sus productos o servicios a lo largo del camino.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si quiere atraer m\u00e1s tr\u00e1fico a su tienda en l\u00ednea o necesita un poco m\u00e1s de poder promocional para sus productos, un blog puede ser un complemento valioso. Puede ayudarle a atraer m\u00e1s visitantes a su sitio web y, al mismo tiempo, establecer su negocio como una autoridad y una marca reconocible.<\/p>\n\n\n\n<p>Crear un blog de eCommerce ofrece:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>La posibilidad de promocionar sus productos m\u00e1s ampliamente que en sus listados de productos (e incluso <a href=\"https:\/\/prettylinks.com\/es\/blog\/affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">participar en el marketing de afiliaci\u00f3n<\/a>).<\/li><li>La oportunidad de <a href=\"https:\/\/prettylinks.com\/es\/blog\/new-websites-branding-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">defina su identidad de marca<\/a> y hacerla memorable.<\/li><li>Una forma de aumentar el tr\u00e1fico <a href=\"https:\/\/prettylinks.com\/es\/blog\/7-seo-techniques-to-get-your-website-thriving-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">mediante contenidos ricos en palabras clave<\/a>.<\/li><li>Oportunidades de generaci\u00f3n de contactos mediante <a href=\"https:\/\/prettylinks.com\/es\/blog\/get-started-with-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">ampliar su lista de correo<\/a>anunciando sus publicaciones y animando a los lectores a compartirlas en las redes sociales.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTienes alguna pregunta sobre c\u00f3mo crear un blog para tu negocio online?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Atraer tr\u00e1fico a su sitio web y conseguir que sus productos sean vistos por clientes potenciales puede ser dif\u00edcil. A veces, incluso con todo el tiempo y el dinero que ha invertido, puede parecer que la gente simplemente no lo visita y que no se realizan ventas. Si es as\u00ed, puede que haya llegado el momento de...<\/p>","protected":false},"author":11450,"featured_media":9807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4],"tags":[18,72,21,164,67],"class_list":["post-8417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-affiliate-marketing","tag-blogging","tag-branding","tag-online-business","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Writing a blog to compliment your business can offer many benefits. It can bring in fresh leads and increase your sales. Let&#039;s explore the advantages together!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-business-blog\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"4 Great Benefits of Creating a Blog for Your Online Business\" \/>\n\t\t<meta property=\"og:description\" content=\"Driving new traffic to your website and getting your products seen by potential customers can be difficult. Sometimes, even with all the time and money you&#039;ve put in, it can seem like people simply aren&#039;t visiting and sales aren&#039;t being made. 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