{"id":8044,"date":"2022-02-03T05:32:00","date_gmt":"2022-02-03T05:32:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=8044"},"modified":"2022-02-02T14:49:13","modified_gmt":"2022-02-02T14:49:13","slug":"how-to-enhance-customer-engagement-with-content-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/","title":{"rendered":"C\u00f3mo mejorar el compromiso del cliente con el marketing de contenidos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ecb1ea2a870\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ecb1ea2a870\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#1_Create_a_Content_Calendar\" >1. Crear un calendario de contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#2_Use_Compelling_Infographics\" >2. Utilice infograf\u00edas convincentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#3_Include_Subtitles_in_Your_Videos\" >3. Incluya subt\u00edtulos en sus v\u00eddeos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#4_Write_How-to_Guides_or_White_Papers\" >4. Escribir gu\u00edas pr\u00e1cticas o libros blancos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#5_Follow-Up_on_Customer_Experences\" >5. Seguimiento de las experiencias de los clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#6_Quizzes\" >6. Cuestionarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#In_Conclusion\" >En conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>En el pasado, los clientes sol\u00edan compartir sus experiencias en los comercios de boca en boca y quiz\u00e1 llegaran a un pu\u00f1ado de personas. Hoy, sin embargo, cualquiera puede entrar en Internet y dejar <a href=\"https:\/\/prettylinks.com\/es\/blog\/customer-reviews-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">la opini\u00f3n de un cliente<\/a> para que otros miles la lean en cualquier momento.<\/p>\n\n\n\n<p>En esta era digital, basta un clic para difundir la experiencia de un cliente concreto. Esta es una de las razones por las que debe comprender los puntos d\u00e9biles y las necesidades de los clientes. Entender estos requisitos antes que nadie puede ayudar a impulsar la participaci\u00f3n de la audiencia.<\/p>\n\n\n\n<p>Adem\u00e1s, las opiniones de los clientes pueden ayudar a crear un plan estrat\u00e9gico y mejorar sus servicios y ofertas de productos. Esto puede mejorar la satisfacci\u00f3n del cliente y aumentar su fidelidad.<\/p>\n\n\n\n<p>En este art\u00edculo, compartiremos seis <a href=\"https:\/\/www.brainvire.com\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de contenidos eficaz<\/a> que pueden ayudarle a aumentar la participaci\u00f3n de sus clientes. Sumerj\u00e1monos en ellas. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-create-a-content-calendar\"><span class=\"ez-toc-section\" id=\"1_Create_a_Content_Calendar\"><\/span>1. Crear un calendario de contenidos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La coherencia es uno de los par\u00e1metros importantes para obtener los mejores resultados en sus esfuerzos de marketing de contenidos.  Un calendario de contenidos puede ayudarte a mostrar tus temas de contenido y programar las publicaciones para que nunca te quedes sin ideas y mantengas a tu audiencia interesada. <\/p>\n\n\n\n<p>Los calendarios de contenidos tambi\u00e9n son una gran herramienta para mantenerse organizado. Por ejemplo, puedes planificar la publicaci\u00f3n de contenidos centrados en el cliente los lunes, mi\u00e9rcoles y viernes, y publicar infograf\u00edas y otros contenidos visuales los martes, jueves y s\u00e1bados. <\/p>\n\n\n\n<p class=\"has-text-align-left has-black-color has-text-color\">Aseg\u00farate de consultar las herramientas de an\u00e1lisis que ofrecen las plataformas de redes sociales m\u00e1s populares para comprender mejor la participaci\u00f3n de tu audiencia. De este modo, podr\u00e1s programar contenidos que aparezcan en los feeds de tus seguidores. <\/p>\n\n\n\n<p>Con una estrategia de calendario de contenidos, tendr\u00e1 la ventaja a\u00f1adida de llegar a su audiencia y conectarla con los temas de moda. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-use-compelling-infographics\"><span class=\"ez-toc-section\" id=\"2_Use_Compelling_Infographics\"><\/span>2. Utilice infograf\u00edas convincentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hablando de infograf\u00eda, seg\u00fan nuestro <a href=\"https:\/\/www.jeffbullas.com\/visual-content-marketing-statistics\/#:~:text=People%20share%20infographics%203x%20more,interesting%20visual%20with%20useful%20content.\" target=\"_blank\" rel=\"noreferrer noopener\">investigaci\u00f3n<\/a>Las personas tienden a gustar y compartir infograf\u00edas tres veces m\u00e1s que cualquier otra forma de contenido. Esto se debe a que las infograf\u00edas son visualmente atractivas y f\u00e1ciles de entender.<\/p>\n\n\n\n<p>De hecho, el 65% de los clientes son estudiantes visuales. As\u00ed que las infograf\u00edas tienen un mayor potencial para captar la atenci\u00f3n y conectar a los lectores con su marca. Las infograf\u00edas no son meros gr\u00e1ficos coloridos, sino que tambi\u00e9n ayudan a contar la historia de su marca y a guiar a los clientes para que se relacionen con ella.<\/p>\n\n\n\n<p>Las infograf\u00edas tienden a generar una respuesta emocional entre el p\u00fablico en comparaci\u00f3n con cualquier otra publicaci\u00f3n en las redes sociales o contenido de un sitio web. Tambi\u00e9n aumentan la tasa de lectura y retienen el inter\u00e9s de la audiencia. El uso innovador de la infograf\u00eda es tambi\u00e9n una excelente forma de reducir los textos largos y aburridos y sustituirlos por frases e im\u00e1genes consumibles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-include-subtitles-in-your-videos\"><span class=\"ez-toc-section\" id=\"3_Include_Subtitles_in_Your_Videos\"><\/span>3. Incluya subt\u00edtulos en sus v\u00eddeos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El v\u00eddeo marketing es otra t\u00e1ctica eficaz para aumentar la participaci\u00f3n de la audiencia. El contenido en v\u00eddeo se comparte m\u00e1s y el 86% de los clientes prefiere ver v\u00eddeos a tener que leer otras formas de contenido.<\/p>\n\n\n\n<p>La mayor\u00eda de las marcas se concentran en crear v\u00eddeos visualmente atractivos para potenciar su marketing, pero s\u00f3lo unas pocas se acuerdan de hacerlos accesibles. Por ejemplo, 28 millones de estadounidenses con discapacidad auditiva prefieren v\u00eddeos con subt\u00edtulos a\u00f1adidos que sean f\u00e1ciles de leer y seguir.<\/p>\n\n\n\n<p>A\u00f1adiendo <a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-website-accessibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">principios b\u00e1sicos de accesibilidad<\/a>su marca puede obtener mejor engagement que otras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-write-how-to-guides-or-white-papers\"><span class=\"ez-toc-section\" id=\"4_Write_How-to_Guides_or_White_Papers\"><\/span>4. Escribir gu\u00edas pr\u00e1cticas o libros blancos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las gu\u00edas pr\u00e1cticas act\u00faan como formato de aprendizaje y facilitan la interacci\u00f3n con su p\u00fablico. Tienes la ventaja de concluir un problema con una gu\u00eda paso a paso en formato de audio, escrito y visual. <\/p>\n\n\n\n<p>Un libro blanco es un informe exhaustivo, autorizado y perspicaz sobre un concepto preciso que sugiere una soluci\u00f3n a un problema concreto y, al mismo tiempo, promociona su producto y servicio. Los libros blancos suelen utilizarse como documentos de marketing y ventas para promocionar productos y servicios.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redacci\u00f3n de libros blancos<\/a> puede resultar dif\u00edcil al principio por la cantidad de informaci\u00f3n que incluye, pero a la larga puede ser beneficioso para su marca y su p\u00fablico. Esto puede mostrar a su p\u00fablico la cantidad de esfuerzo y habilidad que posee como empresa. Adem\u00e1s, mejora la imagen general de marca de su empresa. Estos extractos de contenido de formato largo tambi\u00e9n act\u00faan como un poderoso medio para aumentar el compromiso de los clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-follow-up-on-customer-experences\"><span class=\"ez-toc-section\" id=\"5_Follow-Up_on_Customer_Experences\"><\/span>5. Seguimiento de las experiencias de los clientes <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Todos los consumidores, en alg\u00fan momento, han pasado por una mala experiencia y no han vuelto a una marca. O bien han esperado demasiado a que un representante les devolviera la llamada o estaban cansados de un proceso de compra complicado.<\/p>\n\n\n\n<p>Por desgracia, es probable que su empresa reciba una mala cr\u00edtica en alg\u00fan momento. Por ello, es esencial dise\u00f1ar una experiencia interactiva positiva para usted y sus clientes en las redes sociales, los sitios web, los correos electr\u00f3nicos y las tiendas f\u00edsicas.<\/p>\n\n\n\n<p>En el lado positivo de las cosas, varios informes confirman que una mejor experiencia del cliente puede acelerar el compromiso y el retorno de la inversi\u00f3n empresarial.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-quizzes\"><span class=\"ez-toc-section\" id=\"6_Quizzes\"><\/span>6. Cuestionarios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A las personas les fascina lo desconocido, y los concursos resultan ser el mejor recurso para despertar su curiosidad. <\/p>\n\n\n\n<p>Los concursos pueden ayudar a acumular datos de los clientes e informarles sobre sus nuevos productos o servicios. Tambi\u00e9n puede presentar una nueva gama de productos a sus clientes a trav\u00e9s de cuestionarios divertidos y amenos.<\/p>\n\n\n\n<p>Esta estrategia de contenidos puede incitar a sus clientes a visitar su sitio web. Adem\u00e1s, es una excelente oportunidad para conocer a sus clientes, interactuar con ellos y acercarlos a su marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"in-conclusion\"><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>En conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ah\u00ed lo tienes, seis ideas de marketing de contenidos que te ayudar\u00e1n a mejorar el compromiso de los clientes en tu sitio web. Pero antes de despedirnos, queremos darte un \u00faltimo consejo. <\/p>\n\n\n\n<p>La variedad es necesaria para generar una estrategia de marketing de contenidos centrada en el cliente. Ninguna forma de contenido puede proporcionarle resultados fruct\u00edferos. Los contenidos mon\u00f3tonos pueden desmotivar y aburrir a la audiencia.<\/p>\n\n\n\n<p>Por lo tanto, es esencial proporcionar contenido valioso y relevante en diferentes formatos que mantengan a su audiencia emocionada e interesada en su marca. Por ejemplo, incluya un extracto del blog, un v\u00eddeo, un contenido de formato corto, un podcast y un post de formato largo en una misma semana.<\/p>\n\n\n\n<p>De este modo, puede sorprender a su audiencia con contenidos inspiradores y de calidad y, al mismo tiempo, esperan con impaciencia sus publicaciones para saber qu\u00e9 les espera esta semana. <\/p>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre c\u00f3mo mejorar sus contenidos para captar mejor a los clientes? <\/em>Estaremos encantados de ayudarle en la secci\u00f3n de comentarios. <\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> \u00a1Abajo!<\/p>","protected":false},"excerpt":{"rendered":"<p>En el pasado, los clientes sol\u00edan compartir sus experiencias en los comercios de boca en boca y quiz\u00e1 llegaran a un pu\u00f1ado de personas. Hoy, sin embargo, cualquiera puede entrar en Internet y dejar una opini\u00f3n para que miles de personas la lean en cualquier momento. Un solo clic basta para dar a conocer la experiencia de un cliente en...<\/p>","protected":false},"author":31847,"featured_media":8045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,58,47],"tags":[514,518,96,444],"class_list":["post-8044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-content-marketing","category-how-tos","tag-content","tag-content-engagement","tag-content-marketing","tag-customer-engagement"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer feedback can help improve your services and product offerings. 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