{"id":7781,"date":"2022-01-06T05:34:00","date_gmt":"2022-01-06T05:34:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7781"},"modified":"2022-07-11T12:28:54","modified_gmt":"2022-07-11T12:28:54","slug":"a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/","title":{"rendered":"Gu\u00eda r\u00e1pida del marketing de crecimiento (y c\u00f3mo utilizarlo para impulsar tu startup)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e77cfd58705\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e77cfd58705\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#What_is_Growth_Marketing\" >\u00bfQu\u00e9 es el marketing del crecimiento?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Why_Growth_Marketing_is_Important_for_Startups\" >Por qu\u00e9 el marketing de crecimiento es importante para las startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#How_to_Make_Growth_Marketing_Work_for_You\" >C\u00f3mo hacer que el marketing de crecimiento funcione para usted<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Set_Clear_Goals\" >Establecer objetivos claros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Understand_Your_Audience\" >Conozca a su p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Find_Partners\" >Encontrar socios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Ask_for_Feedback\" >Pida su opini\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Develop_Repeatable_Processes\" >Desarrollar procesos repetibles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Use_Social_Media\" >Utilizar las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Optimize_the_Funnel\" >Optimizar el embudo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Offer_Freebies\" >Ofrecer regalos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Embrace_Automation\" >Adoptar la automatizaci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#When_Should_I_Start_Growth_Marketing\" >\u00bfCu\u00e1ndo debo empezar con el marketing de crecimiento?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>El marketing es importante para cualquier empresa, pero para las nuevas es absolutamente esencial. Eso se debe en parte al gran volumen de competencia. El n\u00famero de empresas startup en Estados Unidos creci\u00f3 de 3,5 millones en 2019 <a href=\"https:\/\/www.nytimes.com\/2021\/02\/17\/business\/pandemic-entrepreneurs.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a 4,4 millones en 2020<\/a>.<\/p>\n\n\n\n<p>Para sobrevivir, su empresa tiene que crecer. Para ello, tiene que promocionar su empresa para que destaque entre la multitud y no s\u00f3lo atraiga, sino que retenga a los clientes. Ah\u00ed es donde entra en juego el marketing de crecimiento. <\/p>\n\n\n\n<p>En esta gu\u00eda, repasaremos los conceptos b\u00e1sicos del marketing de crecimiento y por qu\u00e9 es tan importante para ayudar a tu startup a ponerse en marcha. A continuaci\u00f3n, compartiremos algunos consejos sobre c\u00f3mo hacer que el marketing de crecimiento funcione para ti. Empecemos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Growth_Marketing\"><\/span>\u00bfQu\u00e9 es el marketing del crecimiento? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El marketing tradicional se concentra principalmente en el embudo superior <a href=\"https:\/\/mailshake.com\/blog\/sales-prospecting-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">t\u00e9cnicas de prospecci\u00f3n de ventas<\/a>generar nuevos clientes potenciales y captar nuevos clientes. Pero el marketing de crecimiento consiste en captar y retener clientes para aumentar su valor de por vida.<\/p>\n\n\n\n<p>El marketing de crecimiento se centra en la <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">recorrido completo del cliente<\/a>Construir relaciones a largo plazo minimizando costes y esfuerzos. Esto implica utilizar estrategias no convencionales respaldadas por estrategias y datos, en lugar de t\u00e1cticas de marketing tradicionales.<\/p>\n\n\n\n<p>Es posible que haya o\u00eddo hablar de un \"truco de crecimiento\", una t\u00e1ctica puntual que solucionar\u00e1 al instante todos los problemas y acelerar\u00e1 el crecimiento. Pero aunque su empresa despegara de la noche a la ma\u00f1ana, no ser\u00eda capaz de mantener ese crecimiento a largo plazo. El marketing de crecimiento no consiste en eso.<\/p>\n\n\n\n<p>B\u00e1sicamente, no existe una soluci\u00f3n m\u00e1gica. El marketing de crecimiento implica experimentar con nuevas ideas, no s\u00f3lo en la parte superior del embudo, sino tambi\u00e9n en la parte inferior para aumentar la retenci\u00f3n. Pon en marcha esas estrategias r\u00e1pidamente, mide los resultados y haz tantos experimentos como puedas hasta que encuentres algo que funcione.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"542\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/growth-marketing.jpg\" alt=\"Comparaci\u00f3n entre marketing tradicional y marketing de crecimiento \" class=\"wp-image-7782\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/growth-marketing.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/growth-marketing-300x203.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/growth-marketing-768x520.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption><a href=\"https:\/\/www.amuratech.com\/blog\/growth-marketing-vs-traditional-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fuente de la imagen<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Growth_Marketing_is_Important_for_Startups\"><\/span>Por qu\u00e9 el marketing de crecimiento es importante para las startups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como dec\u00edamos, es un mundo dif\u00edcil para las nuevas empresas. Las estad\u00edsticas son deprimentes, y varios informes muestran que hasta un <a href=\"https:\/\/nanoglobals.com\/startup-failure-rate-myths-origin\/#fn:2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90%<\/a> de las nuevas empresas no lo consiguen. Pero dar en el clavo <a href=\"https:\/\/prettylinks.com\/es\/blog\/online-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrategia de marketing<\/a> puede ser la clave para garantizar la supervivencia de su empresa.<\/p>\n\n\n\n<p>El marketing de crecimiento implica minimizar los costes, lo que resulta ideal para las peque\u00f1as empresas que intentan despegar. El dinero que ahorre le ayudar\u00e1 a compensar otros gastos del negocio en l\u00ednea. Y como se centra en el valor del ciclo de vida del cliente, te ayuda a aumentar la retenci\u00f3n y la repetici\u00f3n de las compras.<\/p>\n\n\n\n<p>Cuesta <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cinco veces m\u00e1s<\/a> adquirir un nuevo cliente que mantener uno existente. Por un lado, es mucho m\u00e1s f\u00e1cil vender a los clientes existentes que convencer a los nuevos clientes potenciales de que quieren comprar sus productos. Adem\u00e1s, los clientes actuales gastan <a href=\"https:\/\/sharpencx.com\/blog\/loyal-customers-vs-new-customers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">31% m\u00e1s<\/a> en las compras que los nuevos clientes.<\/p>\n\n\n\n<p>El marketing de crecimiento tambi\u00e9n encaja bien con los propietarios de startups, ya que suelen ser personas innovadoras que est\u00e1n bien situadas para aportar ideas creativas y experimentar con estrategias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_Growth_Marketing_Work_for_You\"><\/span>C\u00f3mo hacer que el marketing de crecimiento funcione para usted <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En el marketing de crecimiento, se ponen a prueba <a href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noreferrer noopener\">cada etapa del embudo<\/a>Para ello, mide la eficacia de tus estrategias y, a continuaci\u00f3n, optimiza tus procesos para mejorar los resultados. Estos son algunos de los aspectos en los que debe pensar:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_Clear_Goals\"><\/span>Establecer objetivos claros <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Al igual que cualquier otra parte de su empresa, debe establecer objetivos sobre lo que quiere conseguir con el marketing de crecimiento y cu\u00e1ndo quiere conseguirlo. Fije siempre plazos para los objetivos a corto y largo plazo, pero aseg\u00farese de que sean realistas. Puede seguir adaptando la estrategia a largo plazo sobre la marcha.<\/p>\n\n\n\n<p>Si quieres un marco de referencia probado para tus objetivos, considera el m\u00e9todo S.M.A.R.T. (Specific (Espec\u00edfico), Measurable (Medible), Attainable (Alcanzable), Relevant (Relevante) y Time-Based (Basado en el Tiempo). Compara tus objetivos con cada una de las categor\u00edas, rev\u00edsalos peri\u00f3dicamente y mide tus progresos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/SMART-Goals.jpg\" alt=\"Utilice los objetivos S.M.A.R.T. para ayudar a sus estrategias de marketing de crecimiento \" class=\"wp-image-7783\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/SMART-Goals.jpg 900w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/SMART-Goals-300x157.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/SMART-Goals-768x402.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption><a href=\"https:\/\/www.clicdata.com\/blog\/how-to-set-smart-goals-for-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fuente de la imagen<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_Your_Audience\"><\/span>Conozca a su p\u00fablico <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Esto es muy importante en el marketing de crecimiento, ya que necesita r\u00e1pidamente <a href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conozca a su p\u00fablico<\/a> para contribuir a la captaci\u00f3n y retenci\u00f3n de clientes. Analice sus clientes objetivo para descubrir sus caracter\u00edsticas demogr\u00e1ficas, ubicaciones, canales preferidos y comportamientos en l\u00ednea.<\/p>\n\n\n\n<p>Tambi\u00e9n puede segmentar la audiencia para asegurarse de que llega a las personas adecuadas con los mensajes adecuados. Puede crear p\u00e1ginas de destino espec\u00edficas y <a href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">utilice las pruebas A\/B<\/a> para determinar cu\u00e1l despierta m\u00e1s inter\u00e9s, y luego utilizar la informaci\u00f3n para crear una lista de correo electr\u00f3nico. <\/p>\n\n\n\n<p>Es importante continuar con este an\u00e1lisis a medida que creces, para que puedas mantener el rumbo e introducir mejoras cuando sea necesario. Utilice Google Analytics para observar los datos y fomentar los comentarios de los clientes. Recuerde que la personalizaci\u00f3n<strong> <\/strong>es un factor clave en las decisiones de compra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_Partners\"><\/span>Encontrar socios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Asociarse con otra empresa puede ser una forma eficaz de potenciar su crecimiento, sobre todo si esa empresa tiene una base de usuarios amplia y fiel. Otra posibilidad es <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-set-up-an-affiliate-marketing-program-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear un programa de afiliaci\u00f3n<\/a>Una red de empresas o particulares promociona su producto a cambio de un porcentaje de la venta.<\/p>\n\n\n\n<p class=\"has-text-align-center has-pale-cyan-blue-background-color has-background\"><strong>Crea tu propio programa de afiliados con nuestro producto hermano, <a href=\"https:\/\/easyaffiliate.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Affiliate<\/a>! <\/strong><\/p>\n\n\n\n<p>De este modo, su producto llega a mucha m\u00e1s gente sin costes de marketing iniciales. Sin embargo, si quiere ahorrar a\u00fan m\u00e1s dinero, considere la posibilidad de <a href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de influencers<\/a>.<\/p>\n\n\n\n<p>Haz una lista de blogueros y personas influyentes en Internet y conv\u00e9nceles para que prueben tu producto. Ellos se encargar\u00e1n de promocionarlo entre sus seguidores, lo que te proporcionar\u00e1 una exposici\u00f3n adicional. No hace falta que sean famosos: intenta contactar con nano y microinfluencers de tu nicho.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"465\" height=\"466\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/influencer-marketing.jpg\" alt=\"Influencer Marketing infograf\u00eda\" class=\"wp-image-7784\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/influencer-marketing.jpg 465w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/influencer-marketing-300x300.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/influencer-marketing-150x150.jpg 150w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><figcaption><a href=\"https:\/\/neilpatel.com\/blog\/make-influencer-marketing-work\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fuente de la imagen<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_for_Feedback\"><\/span>Pida su opini\u00f3n <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para que el crecimiento sea lo m\u00e1s r\u00e1pido posible, es importante no esperar demasiado antes de lanzar un producto. En cuanto hayas desarrollado la versi\u00f3n inicial, ponla a disposici\u00f3n de los clientes objetivo y p\u00eddeles su opini\u00f3n.<\/p>\n\n\n\n<p>\u00bfEs algo por lo que estar\u00edan dispuestos a pagar? Si la respuesta es afirmativa, adelante con el lanzamiento. Puede seguir afin\u00e1ndolo sobre la marcha y recibir comentarios y an\u00e1lisis de los resultados en tiempo real. Tambi\u00e9n es una buena forma de fomentar la confianza y el apoyo de los clientes, ya que sentir\u00e1n que sus opiniones importan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Develop_Repeatable_Processes\"><\/span>Desarrollar procesos repetibles <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El marketing de crecimiento consiste en experimentar hasta encontrar algo que funcione eficazmente y convertirlo en un proceso repetible. Se basa en datos, y cuantos m\u00e1s datos recopile, m\u00e1s informaci\u00f3n obtendr\u00e1. Utilizar el software y las herramientas m\u00e1s recientes le ayudar\u00e1 a ver lo que funciona y lo que no.<\/p>\n\n\n\n<p>Empieza por hacer un brainstorming de ideas y priorizarlas. Tras un r\u00e1pido despliegue, mida los resultados y contin\u00fae con las que funcionen. Puedes aplicar este marco a todo, desde el propio producto hasta la b\u00fasqueda de los canales de distribuci\u00f3n m\u00e1s eficaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Social_Media\"><\/span>Utilizar las redes sociales <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/best-social-media-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redes sociales<\/a> es importante para el marketing de crecimiento, ya que puede promocionar sus servicios de forma gratuita y aprovechar el marketing boca a boca. Tu an\u00e1lisis de clientes te mostrar\u00e1 en qu\u00e9 plataformas centrarte y a qui\u00e9n dirigirte con anuncios de pago si optas por esa v\u00eda.<\/p>\n\n\n\n<p>En el marketing de crecimiento, el objetivo es que cada cliente consiga que una (o m\u00e1s) personas se conviertan tambi\u00e9n en clientes. Es lo que se denomina un bucle viral, y es un factor importante en la tasa de crecimiento r\u00e1pido. Las redes sociales son el caldo de cultivo perfecto para los bucles virales, sobre todo si se ofrecen incentivos para animar a compartir. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/viral-loop.png\" alt=\"El bucle viral de las redes sociales \" class=\"wp-image-7785\" width=\"465\" height=\"436\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/viral-loop.png 465w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/viral-loop-300x281.png 300w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><figcaption><a href=\"https:\/\/nationalpositions.com\/services\/viral-loops\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fuente de la imagen<\/a><\/figcaption><\/figure>\n\n\n\n<p>Tambi\u00e9n deber\u00eda animar a los clientes a dejar comentarios y opiniones para reforzar su prueba social. La gente se deja influir de verdad por las rese\u00f1as, con <a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">84% de compradores<\/a> afirman que conf\u00edan en las opiniones en l\u00ednea de desconocidos tanto como en las de sus propios amigos y familiares.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_the_Funnel\"><\/span>Optimizar el embudo <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El marketing de crecimiento abarca todo el embudo de ventas, por lo que cada etapa debe optimizarse para la satisfacci\u00f3n, el compromiso y la retenci\u00f3n de los clientes. Su sitio web debe ofrecer una experiencia f\u00e1cil de usar, con una p\u00e1gina de destino intuitiva y una llamada a la acci\u00f3n clara.<\/p>\n\n\n\n<p>Fresco, <a href=\"https:\/\/prettylinks.com\/es\/blog\/create-memorable-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">contenido pertinente<\/a> ayuda a mantener el inter\u00e9s del cliente, mientras que los elementos visuales, como fotos y v\u00eddeos, aumentar\u00e1n el conocimiento de la marca. Las palabras clave y las metaetiquetas que utilices tambi\u00e9n son cruciales para generar tr\u00e1fico org\u00e1nico desde los motores de b\u00fasqueda, que no tiene coste inicial y te ayuda a generar confianza y autoridad. <\/p>\n\n\n\n<p>Tambi\u00e9n es vital que optimice la velocidad de carga de su p\u00e1gina. Los clientes no se quedar\u00e1n en un sitio que carga lentamente. De hecho, si el tiempo de carga de su p\u00e1gina se retrasa solo un segundo, <a href=\"https:\/\/www.crazyegg.com\/blog\/speed-up-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">las conversiones disminuyen un 7%<\/a>. Optimizar para m\u00f3viles es una obviedad, sobre todo ahora que gran parte del tr\u00e1fico de Google procede de dispositivos m\u00f3viles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Freebies\"><\/span>Ofrecer regalos <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Esto puede sonar contradictorio cuando intentas minimizar costes, pero una prueba gratuita o una versi\u00f3n freemium de tu servicio en realidad anima a la gente a suscribirse una vez que conocen las ventajas.&nbsp;<\/p>\n\n\n\n<p>Por ejemplo, los servicios de streaming gratuitos como Spotify utilizan la publicidad como fuente de ingresos adicionales, pero te dan la opci\u00f3n de pasar a un plan de pago y prescindir de los anuncios.<\/p>\n\n\n\n<p>Ofrecer contenidos gratuitos, como entradas de blog y boletines informativos, tambi\u00e9n es una forma estupenda de atraer a los clientes y hacer que se sientan bien con su empresa. Y no cuesta nada producirlos, aparte de tu tiempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Embrace_Automation\"><\/span>Adoptar la automatizaci\u00f3n <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si racionaliza sus esfuerzos de marketing, tendr\u00e1 m\u00e1s tiempo para dedicar a otras tareas importantes, como la captaci\u00f3n de clientes potenciales. Puede automatizar actividades repetitivas como <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Enlace de afiliaci\u00f3n aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a>programaci\u00f3n de redes sociales y contacto con los clientes para recabar sus opiniones. <\/p>\n\n\n\n<p>Cualquier coste en el que incurra por suscribirse a herramientas de software, como un <a href=\"https:\/\/www.8x8.com\/s\/predictive-dialer\" target=\"_blank\" rel=\"noreferrer noopener\">coste del marcador predictivo<\/a>El aumento de la productividad y el acceso a una red m\u00e1s amplia de clientes compensar\u00e1n este d\u00e9ficit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Should_I_Start_Growth_Marketing\"><\/span>\u00bfCu\u00e1ndo debo empezar con el marketing de crecimiento?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00a1Ahora mismo! Si quiere sobrevivir lo suficiente como para convertirse en un actor importante en su sector, una estrategia eficaz de marketing de crecimiento es fundamental para su \u00e9xito. <\/p>\n\n\n\n<p>Experimente, analice y optimice, y podr\u00e1 hacer crecer su base de usuarios y cuidar a los clientes existentes a lo largo de todo su recorrido. Si consigues equilibrar el coste de adquisici\u00f3n con el valor del ciclo de vida del cliente, habr\u00e1s ganado.<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <\/strong><a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a><strong>y<\/strong> <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a><strong>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn de noticias<\/strong>!<\/p>","protected":false},"excerpt":{"rendered":"<p>El marketing es importante para cualquier empresa, pero para las nuevas es absolutamente esencial. Eso se debe en parte al gran volumen de competencia. El n\u00famero de empresas startup en Estados Unidos creci\u00f3 de 3,5 millones en 2019 a 4,4 millones en 2020. Para sobrevivir, tu negocio tiene que crecer. Para ello, tienes que...<\/p>","protected":false},"author":31705,"featured_media":7786,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[511,192,440,335,510],"class_list":["post-7781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","tag-growth","tag-marketing-strategies","tag-online-buiness","tag-small-business","tag-startup"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we&#039;ll go over the basics of growth marketing and its advantages for startups.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Allen\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"A Quick Guide to Growth Marketing for Startups\" \/>\n\t\t<meta property=\"og:description\" content=\"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we&#039;ll go over the basics of growth marketing and its advantages for startups.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-01-06T05:34:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-07-11T12:28:54+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"A Quick Guide to Growth Marketing for Startups\" \/>\n\t\t<meta name=\"twitter:description\" content=\"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we&#039;ll go over the basics of growth marketing and its advantages for startups.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#blogposting\",\"name\":\"A Quick Guide to Growth Marketing for Startups\",\"headline\":\"A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnallen\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Growth-Marketing.png\",\"width\":1024,\"height\":717,\"caption\":\"Growth Marketing_PrettyLinks\"},\"datePublished\":\"2022-01-06T05:34:00-07:00\",\"dateModified\":\"2022-07-11T12:28:54-06:00\",\"inLanguage\":\"es-ES\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#webpage\"},\"articleSection\":\"Advice, Marketing, growth, marketing strategies, online buiness, small business, startup\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#listItem\",\"name\":\"A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#listItem\",\"position\":3,\"name\":\"A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnallen\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnallen\\\/\",\"name\":\"John Allen\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/5c3b0f07488a41028c1292597abbbdb7.jpg?ver=1776551161\",\"width\":96,\"height\":96,\"caption\":\"John Allen\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/\",\"name\":\"A Quick Guide to Growth Marketing for Startups\",\"description\":\"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we'll go over the basics of growth marketing and its advantages for startups.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnallen\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnallen\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Growth-Marketing.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#mainImage\",\"width\":1024,\"height\":717,\"caption\":\"Growth Marketing_PrettyLinks\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#mainImage\"},\"datePublished\":\"2022-01-06T05:34:00-07:00\",\"dateModified\":\"2022-07-11T12:28:54-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>A Quick Guide to Growth Marketing for Startups<\/title>\n\n","aioseo_head_json":{"title":"Gu\u00eda r\u00e1pida de marketing de crecimiento para startups","description":"\u00bfQu\u00e9 es el marketing de crecimiento? \u00bfEn qu\u00e9 se diferencia de los m\u00e9todos de marketing tradicionales? En esta gu\u00eda repasaremos los conceptos b\u00e1sicos del marketing de crecimiento y sus ventajas para las startups.","canonical_url":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#blogposting","name":"A Quick Guide to Growth Marketing for Startups","headline":"A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)","author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnallen\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png","width":1024,"height":717,"caption":"Growth Marketing_PrettyLinks"},"datePublished":"2022-01-06T05:34:00-07:00","dateModified":"2022-07-11T12:28:54-06:00","inLanguage":"es-ES","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#webpage"},"articleSection":"Advice, Marketing, growth, marketing strategies, online buiness, small business, startup"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#listItem","name":"A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#listItem","position":3,"name":"A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/es\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/es\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnallen\/#author","url":"https:\/\/prettylinks.com\/es\/blog\/author\/johnallen\/","name":"John Allen","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/5c3b0f07488a41028c1292597abbbdb7.jpg?ver=1776551161","width":96,"height":96,"caption":"John Allen"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#webpage","url":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/","name":"A Quick Guide to Growth Marketing for Startups","description":"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we'll go over the basics of growth marketing and its advantages for startups.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnallen\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnallen\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png","@id":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#mainImage","width":1024,"height":717,"caption":"Growth Marketing_PrettyLinks"},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#mainImage"},"datePublished":"2022-01-06T05:34:00-07:00","dateModified":"2022-07-11T12:28:54-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/es\/#website","url":"https:\/\/prettylinks.com\/es\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"es-ES","publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"PrettyLinks","og:type":"article","og:title":"A Quick Guide to Growth Marketing for Startups","og:description":"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we'll go over the basics of growth marketing and its advantages for startups.","og:url":"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png","og:image:width":"1024","og:image:height":"717","article:published_time":"2022-01-06T05:34:00+00:00","article:modified_time":"2022-07-11T12:28:54+00:00","twitter:card":"summary_large_image","twitter:title":"A Quick Guide to Growth Marketing for Startups","twitter:description":"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we'll go over the basics of growth marketing and its advantages for startups.","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png"},"aioseo_meta_data":{"post_id":"7781","title":"Gu\u00eda r\u00e1pida de marketing de crecimiento para startups","description":"\u00bfQu\u00e9 es el marketing de crecimiento? \u00bfEn qu\u00e9 se diferencia de los m\u00e9todos de marketing tradicionales? En esta gu\u00eda repasaremos los conceptos b\u00e1sicos del marketing de crecimiento y sus ventajas para las startups.","keywords":[{"label":"growth marketing strategies","value":"growth marketing strategies"},{"label":"what is growth marketing","value":"what is growth marketing"},{"label":"startup business marketing","value":"startup business marketing"}],"keyphrases":{"focus":{"keyphrase":"growth marketing ","score":91,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":9,"maxScore":9,"error":0},"keyphraseInImageAlt":{"score":9,"maxScore":9,"error":0},"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png","og_image_width":"1024","og_image_height":"717","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 23:21:15","breadcrumb_settings":null,"limit_modified_date":true,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2021-12-03 16:47:09","updated":"2025-10-15 16:20:42"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/7781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/users\/31705"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/comments?post=7781"}],"version-history":[{"count":1,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/7781\/revisions"}],"predecessor-version":[{"id":15217,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/7781\/revisions\/15217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media\/7786"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media?parent=7781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/categories?post=7781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/tags?post=7781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}