{"id":7730,"date":"2022-04-14T05:00:00","date_gmt":"2022-04-14T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7730"},"modified":"2022-04-13T15:32:14","modified_gmt":"2022-04-13T15:32:14","slug":"tiktok-ad-campaign","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/tiktok-ad-campaign\/","title":{"rendered":"C\u00f3mo crear una campa\u00f1a publicitaria en TikTok (en 4 sencillos pasos)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d38b291443c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d38b291443c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/tiktok-ad-campaign\/#An_Introduction_to_TikTok_and_Why_You_Might_Want_to_Run_a_TikTok_Ad_Campaign\" >Introducci\u00f3n a TikTok (y por qu\u00e9 podr\u00eda interesarte realizar una campa\u00f1a publicitaria en TikTok)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/tiktok-ad-campaign\/#How_to_Create_a_TikTok_Ad_Campaign_In_4_Steps\" >C\u00f3mo crear una campa\u00f1a publicitaria en TikTok (en 4 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/tiktok-ad-campaign\/#Step_1_Create_a_TikTok_for_Business_Account\" >Paso 1 Crear una cuenta de TikTok para empresas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/tiktok-ad-campaign\/#Step_2_Set_Your_Objective_and_Budget\" >Paso 2 Establezca su objetivo y presupuesto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/tiktok-ad-campaign\/#Step_3_Create_an_Ad_Group\" >Paso 3 Crear un grupo de anuncios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/tiktok-ad-campaign\/#Step_4_Create_Your_TikTok_Ad_Campaign\" >Paso 4 Crea tu campa\u00f1a publicitaria en TikTok<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/tiktok-ad-campaign\/#Conclusion\" >Conclusi\u00f3n&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Con <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/1-billion-people-on-tiktok\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">m\u00e1s de mil millones de usuarios mensuales<\/a>TikTok ofrece una oportunidad \u00fanica para conectar con un gran n\u00famero de clientes potenciales. Sin embargo, si te limitas a publicar v\u00eddeos en tu cuenta de TikTok, es posible que tus enlaces de afiliado se pierdan en el ruido.<\/p>\n\n\n\n<p>Afortunadamente, es posible realizar campa\u00f1as publicitarias en la plataforma TikTok. Con pruebas que sugieren que <a href=\"https:\/\/go.disqo.com\/report-tiktok-press\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">32% de usuarios<\/a> investigar un producto despu\u00e9s de verlo en TikTok, esto supone una gran oportunidad para los vendedores afiliados.<\/p>\n\n\n\n<p>En este post, exploraremos lo que esta popular plataforma de intercambio de v\u00eddeos puede ofrecerte. A continuaci\u00f3n, te mostraremos c\u00f3mo crear tu primera campa\u00f1a publicitaria en TikTok en cuatro sencillos pasos. \u00a1Vamos a empezar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_TikTok_and_Why_You_Might_Want_to_Run_a_TikTok_Ad_Campaign\"><\/span>Introducci\u00f3n a TikTok (y por qu\u00e9 podr\u00eda interesarte realizar una campa\u00f1a publicitaria en TikTok)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redes sociales<\/a> ha revolucionado por completo la forma en que pasamos nuestro tiempo en l\u00ednea. De hecho, en 2020 el usuario medio de las redes sociales pasar\u00e1 <a href=\"https:\/\/www.statista.com\/statistics\/433871\/daily-social-media-usage-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">145 minutos cada d\u00eda<\/a> en las plataformas sociales. Esa es una gran ventana de tiempo en la que podr\u00edas estar promocionando tus enlaces de afiliado a clientes potenciales.&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s, con tantos usuarios, <a href=\"https:\/\/prettylinks.com\/es\/blog\/promoting-affiliate-products-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok ofrece una gran oportunidad<\/a> para vendedores afiliados que buscan <a href=\"https:\/\/prettylinks.com\/es\/blog\/pretty-links-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">generar m\u00e1s ventas<\/a>. Adem\u00e1s, <a href=\"https:\/\/www.statista.com\/statistics\/1095186\/tiktok-us-users-age\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cuenta para adolescentes 25% <\/a>de las cuentas de usuario activas de TikTok en Estados Unidos. Por lo tanto, la publicidad en TikTok puede resultar especialmente lucrativa si usted <a href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">dirigirse a un p\u00fablico m\u00e1s joven<\/a>.<\/p>\n\n\n\n<p>Durante a\u00f1os, el v\u00eddeo ha desempe\u00f1ado un papel crucial en muchas estrategias de marketing de \u00e9xito. Ahora, hay pruebas que sugieren que este contenido se est\u00e1 volviendo cada vez m\u00e1s popular, con 2020 viendo un <a href=\"https:\/\/assets.ctfassets.net\/j7pfe8y48ry3\/47ztlqdwdvMaBcfUEyHy9G\/bdbd0de1e74839bf6382aecbf6d09805\/Wistia_2021-State-of-Video-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80% aumento de las subidas de v\u00eddeos<\/a>. Si presenta sus enlaces de afiliado de forma <a href=\"https:\/\/prettylinks.com\/es\/blog\/shortened-links-in-video-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">formato de v\u00eddeo<\/a>entonces podr\u00e1 conectar con un p\u00fablico \u00e1vido.<\/p>\n\n\n\n<p>El formato de v\u00eddeo corto de TikTok tambi\u00e9n se presta a la comercializaci\u00f3n de productos. Por ejemplo, puedes crear un breve v\u00eddeo de demostraci\u00f3n del producto en tiempo real. Esta puede ser una forma atractiva de comercializar con tu audiencia, sin pedirles que pasen mucho tiempo viendo v\u00eddeos largos. <a href=\"https:\/\/prettylinks.com\/es\/blog\/youtube-linking-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00eddeos de YouTube<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_TikTok_Ad_Campaign_In_4_Steps\"><\/span>C\u00f3mo crear una campa\u00f1a publicitaria en TikTok (en 4 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En 2020, TikTok gener\u00f3 un <a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">unos ingresos estimados de $1.900 millones<\/a>lo que supone un impresionante aumento interanual del 457%. Teniendo esto en cuenta, veamos c\u00f3mo puedes asegurarte una parte de ese beneficio. A continuaci\u00f3n te explicamos c\u00f3mo crear una campa\u00f1a publicitaria en TikTok en cuatro pasos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Create_a_TikTok_for_Business_Account\"><\/span>Paso 1: Crear una cuenta de TikTok para empresas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para empezar, tendr\u00e1s que crear una cuenta TikTok Business. Dir\u00edgete a la p\u00e1gina <a href=\"https:\/\/www.tiktok.com\/business\/apps\/tiktok\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sitio TikTok<\/a>y seleccione <em>Comenzar<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-for-business-1024x481.jpg\" alt=\"Una campa\u00f1a publicitaria de TikTok. \" class=\"wp-image-7739\" style=\"width:800px\"\/><\/figure>\n\n\n\n<p>Ahora, puedes crear tu cuenta siguiendo las instrucciones en pantalla. Tras verificar tu cuenta, acceder\u00e1s al Administrador de anuncios de TikTok:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ads-manager-1024x468.png\" alt=\"El gestor de anuncios de TikTok. \" class=\"wp-image-7731\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ads-manager-1024x468.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ads-manager-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ads-manager-768x351.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ads-manager-1536x703.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ads-manager-2048x937.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aqu\u00ed, especifique el sitio al que se redirigir\u00e1 a los usuarios cuando hagan clic en su anuncio. Como vendedor, normalmente utilizar\u00e1s tu enlace de afiliado \u00fanico.&nbsp;<\/p>\n\n\n\n<p>Ahora puedes introducir tu direcci\u00f3n de facturaci\u00f3n y tus datos fiscales. Por \u00faltimo, elige si quieres que TikTok acepte pagos autom\u00e1ticamente, vinculando una tarjeta a tu cuenta. Si seleccionas esta opci\u00f3n, los pagos se cargar\u00e1n en una fecha de facturaci\u00f3n peri\u00f3dica o cuando alcances el umbral de facturaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p>Alternativamente, puede a\u00f1adir un saldo antes de entregar sus anuncios. A medida que se publiquen los anuncios, los gastos se deducir\u00e1n de este saldo. Esto puede ayudar a garantizar que tus campa\u00f1as no se salgan del presupuesto.&nbsp;<\/p>\n\n\n\n<p>Despu\u00e9s de introducir esta informaci\u00f3n, pase a la siguiente pantalla. Aqu\u00ed puedes configurar tus pagos. Por ejemplo, si has optado por los pagos manuales, entonces puedes a\u00f1adir un saldo a tu cuenta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Set_Your_Objective_and_Budget\"><\/span><strong>Paso 2: Establezca su objetivo y presupuesto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tras completar estos pasos, acceder\u00e1s al gestor de creaci\u00f3n de anuncios de TikTok. Aqu\u00ed, puedes elegir crear un anuncio usando <em>Modo simplificado<\/em>. Se trata de un enfoque simplificado que promete ayudarte a crear un anuncio de TikTok en menos de cinco minutos:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-advertisement-manager--1024x444.png\" alt=\"El director de la campa\u00f1a publicitaria de TikTok. \" class=\"wp-image-7732\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-advertisement-manager--1024x444.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-advertisement-manager--300x130.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-advertisement-manager--768x333.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-advertisement-manager--1536x666.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-advertisement-manager--2048x889.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Tambi\u00e9n puedes controlar totalmente tus campa\u00f1as de TikTok con <em>Modo personalizado<\/em>. Esto es perfecto para los vendedores afiliados que pueden tener necesidades m\u00e1s complejas o \u00fanicas, y quieren personalizar cada parte de sus campa\u00f1as.<\/p>\n\n\n\n<p>Si elige <em>Modo personalizado<\/em>Su primera tarea es elegir un objetivo, como conversiones, visualizaciones de v\u00eddeos o generaci\u00f3n de clientes potenciales. En este caso, resulta \u00fatil centrarse en la acci\u00f3n que desea que realicen los usuarios. Como vendedor, esto normalmente implicar\u00e1 hacer clic en su enlace y comprar el producto promocionado. Por esta raz\u00f3n, es posible que desee optar por las conversiones.&nbsp;<\/p>\n\n\n\n<p>Despu\u00e9s de elegir un objetivo, puede dar un nombre a su campa\u00f1a y considerar si desea establecer un presupuesto. Puede ser un l\u00edmite diario o de por vida:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-budget-limit-1024x511.png\" alt=\"Creaci\u00f3n de una campa\u00f1a publicitaria en TikTok. \" class=\"wp-image-7733\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-budget-limit-1024x511.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-budget-limit-300x150.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-budget-limit-768x383.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-budget-limit-1536x767.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-budget-limit-2048x1022.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Tambi\u00e9n puede seleccionar <em>Sin l\u00edmite<\/em>. Cuando est\u00e9 satisfecho con la configuraci\u00f3n de su campa\u00f1a, haga clic en <em>Continuar<\/em>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Create_an_Ad_Group\"><\/span>Paso 3: Crear un grupo de anuncios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ahora tiene que crear un grupo de anuncios. Para empezar, especifica si la gente puede descargar tu anuncio o dejar un comentario:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ad-group-1024x510.png\" alt=\"Creaci\u00f3n de un grupo de anuncios. \" class=\"wp-image-7734\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ad-group-1024x510.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ad-group-300x149.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ad-group-768x382.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ad-group-1536x765.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ad-group-2048x1019.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A continuaci\u00f3n, puede considerar la posibilidad de activar <em>Optimizaci\u00f3n creativa automatizada<\/em>. Esto genera autom\u00e1ticamente diferentes combinaciones de im\u00e1genes, v\u00eddeos y texto para tu anuncio. TikTok ofrecer\u00e1 solo las combinaciones con mayor rendimiento, lo que puede ser muy bueno para tus tasas de conversi\u00f3n.<\/p>\n\n\n\n<p>En el <em>Dirigi\u00e9ndose a<\/em> puedes especificar a qui\u00e9n mostrar\u00e1 TikTok tus anuncios. Por ejemplo, puedes dirigirte a un grupo de edad concreto:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-demographic-targeting--1024x631.png\" alt=\"Configuraci\u00f3n de la orientaci\u00f3n publicitaria de TikTok. \" class=\"wp-image-7735\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-demographic-targeting--1024x631.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-demographic-targeting--300x185.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-demographic-targeting--768x473.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-demographic-targeting--1536x946.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-demographic-targeting--2048x1261.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En el <em>Presupuesto y calendario<\/em> puede programar d\u00f3nde aparecer\u00e1 su anuncio. A veces, es posible que s\u00f3lo quieras que tu anuncio aparezca dentro de ciertos per\u00edodos de tiempo. Si este es el caso, entonces puedes utilizar la funci\u00f3n de TikTok <em>Dayparting <\/em>ajustes:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"635\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-dayparting-settings-1024x635.png\" alt=\"Ajustes de dayparting de TikTok.\" class=\"wp-image-7736\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-dayparting-settings-1024x635.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-dayparting-settings-300x186.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-dayparting-settings-768x476.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-dayparting-settings-1536x952.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-dayparting-settings-2048x1270.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ahora, es el momento de pasar a <em>Licitaci\u00f3n y optimizaci\u00f3n<\/em>. Aqu\u00ed puede controlar la frecuencia con la que la gente ver\u00e1 su anuncio estableciendo un <em>Tapa de frecuencia<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-frequency-cap-1024x640.png\" alt=\"TikTok Ads Manager estableciendo un L\u00edmite de Frecuencia.\" class=\"wp-image-7737\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-frequency-cap-1024x640.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-frequency-cap-300x187.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-frequency-cap-768x480.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-frequency-cap-1536x960.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-frequency-cap-2048x1280.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Su siguiente tarea es elegir una estrategia de puja. Si desea mantener el coste medio por resultado por debajo de su puja, establezca un valor de<em> Tope de licitaci\u00f3n<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-bid-cap-1024x566.png\" alt=\"El director de la campa\u00f1a publicitaria de TikTok. \" class=\"wp-image-7738\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-bid-cap-1024x566.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-bid-cap-300x166.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-bid-cap-768x425.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-bid-cap-1536x850.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-bid-cap-2048x1133.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Alternativamente, puede intentar maximizar sus conversiones optando por <em>Coste m\u00e1s bajo<\/em>. Cuando est\u00e9 listo para continuar, haga clic en <em>Siguiente<\/em>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Create_Your_TikTok_Ad_Campaign\"><\/span>Paso 4: Crea tu campa\u00f1a publicitaria en TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ahora es el momento de construir tu anuncio. Esto incluye subir el v\u00eddeo que quieras utilizar. <\/p>\n\n\n\n<p>Tambi\u00e9n puede introducir su URL de afiliado. Si no incluyes una URL, el v\u00eddeo se mostrar\u00e1 sin zonas en las que se pueda hacer clic.<\/p>\n\n\n\n<p>Una vez que est\u00e9 satisfecho con la informaci\u00f3n que ha introducido, es el momento de enviar su anuncio para su revisi\u00f3n. Despl\u00e1cese hasta la parte inferior de la pantalla y haga clic en <em>Enviar<\/em>.<\/p>\n\n\n\n<p>TikTok suele revisar los anuncios en un plazo de 24 horas, aunque en algunos casos este proceso puede llevar m\u00e1s tiempo. Puedes ver el estado de tu anuncio en la secci\u00f3n <a href=\"https:\/\/ads.tiktok.com\/i18n\/campaign\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TikTok para empresas<\/a> Cuadro de mandos:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/TikTok-Ads-Manage-Dashboard-1-1024x631.png\" alt=\"TikTok Ads Manager Business Dashboard.\" class=\"wp-image-7752\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/TikTok-Ads-Manage-Dashboard-1-1024x631.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/TikTok-Ads-Manage-Dashboard-1-300x185.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/TikTok-Ads-Manage-Dashboard-1-768x473.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/TikTok-Ads-Manage-Dashboard-1.png 1169w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>TikTok tambi\u00e9n admite una variedad de <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=13986\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">servicios de seguimiento de terceros<\/a>. Esto puede ayudarle a evaluar el \u00e9xito de sus anuncios. Si desea utilizar alguno de estos servicios, deber\u00e1 completar el formulario <em>Seguimiento <\/em>secci\u00f3n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El usuario medio de TikTok gasta <a href=\"https:\/\/www.statista.com\/statistics\/1115136\/tiktok-user-engagement-monthly-usa\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">858 minutos en el and\u00e9n<\/a> cada mes. Eso son m\u00e1s de 14 horas en las que podr\u00edas estar promocionando tus enlaces de afiliado.&nbsp;<\/p>\n\n\n\n<p>Con esto en mente, vamos a recapitular r\u00e1pidamente c\u00f3mo crear una campa\u00f1a publicitaria en TikTok:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crear un <a href=\"https:\/\/www.tiktok.com\/business\/en-GB\/apps\/tiktok\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cuenta TikTok para empresas<\/a>.<\/li>\n\n\n\n<li>Establezca un objetivo y un presupuesto.<\/li>\n\n\n\n<li>Configure su grupo de anuncios.<\/li>\n\n\n\n<li>Crea tu campa\u00f1a publicitaria en TikTok.\u00a0<\/li>\n<\/ol>\n\n\n\n<p><em>\u00bfTienes alguna pregunta sobre c\u00f3mo anunciarte en TikTok? <\/em>H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn de noticias.<\/p>","protected":false},"excerpt":{"rendered":"<p>Con m\u00e1s de mil millones de usuarios mensuales, TikTok ofrece una oportunidad \u00fanica para conectar con un gran n\u00famero de clientes potenciales. Sin embargo, si te limitas a publicar v\u00eddeos en tu cuenta de TikTok, es posible que tus enlaces de afiliado se pierdan en el ruido. Afortunadamente, es posible realizar campa\u00f1as publicitarias en la plataforma TikTok. Con pruebas...<\/p>","protected":false},"author":11450,"featured_media":8672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[343,60,509],"class_list":["post-7730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-ad-campaigns","tag-social-media","tag-tiktok"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"With over one billion monthly users, TikTok offers a huge opportunity for affiliate marketers. 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