{"id":7415,"date":"2022-06-16T05:00:00","date_gmt":"2022-06-16T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7415"},"modified":"2022-04-07T09:23:55","modified_gmt":"2022-04-07T09:23:55","slug":"online-business-focus-areas","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/online-business-focus-areas\/","title":{"rendered":"5 \u00e1reas clave para su negocio en Internet"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9d04e91876\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9d04e91876\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-business-focus-areas\/#1_Finding_Your_Target_Audience\" >1. Encontrar a su p\u00fablico objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-business-focus-areas\/#2_Developing_a_Brand_Identity\" >2. Desarrollar una identidad de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-business-focus-areas\/#3_Polishing_Your_Customer_Service\" >3. Pulir su servicio de atenci\u00f3n al cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-business-focus-areas\/#4_Streamlining_the_Payment_Process\" >4. Racionalizaci\u00f3n del proceso de pago<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-business-focus-areas\/#5_Curating_Your_Content\" >5. Curar su contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-business-focus-areas\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Por muy grande que sea su negocio en Internet, es probable que tenga muchas responsabilidades. Llegar a m\u00e1s clientes, <a href=\"https:\/\/prettylinks.com\/es\/blog\/5-psychological-techniques-you-can-use-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">aumentar sus ventas<\/a>y perfeccionar su sitio web pueden ser tareas que lleven mucho tiempo. Encontrar la forma de hacerlo todo puede parecer imposible.<\/p>\n\n\n\n<p>Afortunadamente, a veces todo lo que necesita es un poco de perspectiva. Centrando sus esfuerzos en unos pocos principios generales, puede asegurarse de que cada parte de su empresa funcione al m\u00e1ximo rendimiento. <\/p>\n\n\n\n<p>En este art\u00edculo, exploraremos cinco \u00e1reas de enfoque general que le ayudar\u00e1n a orientar su estrategia empresarial. Tambi\u00e9n le daremos consejos para sacarles el m\u00e1ximo partido en su empresa. Comencemos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Finding_Your_Target_Audience\"><\/span>1. Encontrar a su p\u00fablico objetivo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Su <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00fablico destinatario<\/a> es el grupo de consumidores con m\u00e1s probabilidades de comprar lo que usted vende. Las personas que no pertenecen a esta agrupaci\u00f3n tambi\u00e9n pueden convertirse en clientes. Sin embargo, suele costar m\u00e1s trabajo convencerles. Por lo tanto, conocer a sus consumidores potenciales es esencial.<\/p>\n\n\n\n<p>Por ejemplo, los anuncios no siempre son baratos. Por eso, probablemente querr\u00e1 que cada uno de ellos sea lo m\u00e1s eficaz posible. Eso suele significar dirigirlos a personas que usted sabe que ya est\u00e1n algo interesadas, no a las que probablemente pasen de largo.<\/p>\n\n\n\n<p>Adem\u00e1s, los distintos segmentos de su p\u00fablico objetivo pueden tener razones \u00fanicas para desear sus productos. Aqu\u00ed tiene la oportunidad de crear <a href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1as de marketing precisas<\/a>. Sin embargo, para distinguir estos nichos, primero tendr\u00e1 que conocer su base de seguidores general.<\/p>\n\n\n\n<p>Si busca una forma de recopilar estos datos, considere la posibilidad de utilizar <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a>. Con s\u00f3lo un poco de configuraci\u00f3n, puede empezar a reunir <a href=\"https:\/\/prettylinks.com\/es\/blog\/google-analytics-cookieless-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">informaci\u00f3n valiosa sobre su p\u00fablico<\/a>. Incluso datos b\u00e1sicos como el sexo o la ubicaci\u00f3n geogr\u00e1fica pueden ser \u00fatiles:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/google-analytics-dashboard-2-1024x498.png\" alt=\"Descubrir los datos demogr\u00e1ficos de la audiencia con Google Analytics - \u00c1reas de inter\u00e9s para su negocio en l\u00ednea\" class=\"wp-image-7440\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/google-analytics-dashboard-2-1024x498.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/google-analytics-dashboard-2-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/google-analytics-dashboard-2-768x373.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/google-analytics-dashboard-2-1536x747.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/google-analytics-dashboard-2-2048x996.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Afortunadamente, Google Analytics proporciona m\u00e1s que una simple instant\u00e1nea. Est\u00e1 constantemente recopilando nuevos datos sobre su audiencia. Considere la posibilidad de utilizar sus datos reales para <a href=\"https:\/\/easyaffiliate.com\/blog\/ideas-small-business-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">desarrolle sus planes de marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Developing_a_Brand_Identity\"><\/span>2. Desarrollar una identidad de marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hay muchas formas de que un cliente identifique su sitio web: el logotipo, la paleta de colores y el tono de su redacci\u00f3n son algunos ejemplos. Procure que todos los elementos de su sitio web y de marketing coincidan con un \u00fanico concepto general. <a href=\"https:\/\/prettylinks.com\/es\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\" rel=\"noreferrer noopener\">identidad de marca<\/a>.  <\/p>\n\n\n\n<p>Utilizar una imagen fiable en m\u00faltiples canales de marketing puede hacer que m\u00e1s clientes la recuerden. Esta identidad uniforme puede dar lugar a una marca m\u00e1s reconocible. Adem\u00e1s, establecer esta imagen desde el principio puede ayudarle a aprovechar estas ventajas lo antes posible.<\/p>\n\n\n\n<p>Tambi\u00e9n puede mantener presente su marca incluso en los detalles m\u00e1s peque\u00f1os. Por ejemplo, <a href=\"https:\/\/prettylinks.com\/es\/blog\/redirect-links-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">sustituci\u00f3n de URL largas y aleatorias<\/a> con unas que incorporen el nombre de su sitio web puede mostrar su profesionalidad. <\/p>\n\n\n\n<p>Recomendamos nuestro <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> para este fin: <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1024x469.png\" alt=\"P\u00e1gina de inicio de PrettyLinks\" class=\"wp-image-6753\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1024x469.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-768x352.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1536x703.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2.png 1867w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>PrettyLinks puede ayudarle a incluir el nombre de su sitio en cada enlace que publique. Gracias a esta coherencia de marca, es m\u00e1s probable que los usuarios conf\u00eden en sus URL de afiliaci\u00f3n. Tambi\u00e9n es posible que les resulte m\u00e1s f\u00e1cil recordarlas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Polishing_Your_Customer_Service\"><\/span>3. Pulir su servicio de atenci\u00f3n al cliente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Seamos sinceros: las ventas pueden ser complicadas. Si alguien tiene que llegar a su <a href=\"https:\/\/prettylinks.com\/es\/blog\/twitter-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">equipo de atenci\u00f3n al cliente<\/a>Satisfacer eficazmente sus necesidades es esencial: puede ser la diferencia entre un seguidor fiel y un cliente potencial perdido.<\/p>\n\n\n\n<p>Las relaciones positivas con los clientes son importantes a escala individual para fomentar futuras compras. Sin embargo, tampoco hay que ignorar el panorama general. La reputaci\u00f3n de su empresa en l\u00ednea suele ser un factor clave para los futuros consumidores. Mantenerla positiva puede fomentar el crecimiento.<\/p>\n\n\n\n<p>Si desea mejorar esta \u00e1rea de inter\u00e9s, le recomendamos que realice un <a href=\"https:\/\/thirstyaffiliates.com\/blog\/selling-rather-helping-customer-centricity-can-boost-affiliate-earnings\" target=\"_blank\" rel=\"noreferrer noopener\">enfoque centrado en el cliente<\/a>. Anime a su p\u00fablico a rellenar las encuestas de opini\u00f3n, a plantear cualquier pregunta y a <a href=\"https:\/\/prettylinks.com\/es\/blog\/customer-reviews-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">dejar comentarios<\/a>. Cuanto mejor conozca las necesidades de sus clientes, mejor podr\u00e1 satisfacerlas.<\/p>\n\n\n\n<p>Tambi\u00e9n recomendamos disponer del mayor n\u00famero posible de opciones de servicio. Por ejemplo, podr\u00eda incluir direcciones de correo electr\u00f3nico, l\u00edneas telef\u00f3nicas y <a href=\"https:\/\/prettylinks.com\/es\/blog\/chatbots-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">un chatbot<\/a>. Este \u00faltimo m\u00e9todo de contacto es tan eficaz que incluso el gigante minorista Amazon conf\u00eda en \u00e9l:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Amazon-Support-Example.png\" alt=\"Un ejemplo de las opciones de asistencia de Amazon.\" class=\"wp-image-7417\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Amazon-Support-Example.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Amazon-Support-Example-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Amazon-Support-Example-768x355.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Por \u00faltimo, el servicio de atenci\u00f3n al cliente no siempre consiste en resolver problemas de ventas. Aspectos menores como la navegaci\u00f3n por su sitio web tambi\u00e9n pueden desempe\u00f1ar un papel importante. Considere la posibilidad de tomar medidas para <a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">mejore la experiencia de usuario de su sitio web<\/a> tambi\u00e9n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Streamlining_the_Payment_Process\"><\/span>4. Racionalizaci\u00f3n del proceso de pago<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si alguna vez ha tenido que pasar por una complicada pantalla de pago de varias p\u00e1ginas, probablemente entender\u00e1 por qu\u00e9 es un \u00e1rea de atenci\u00f3n vital. Los procesos de pago largos pueden parecer una tarea pesada para sus clientes. Cada paso adicional supone una nueva oportunidad para que se replanteen sus compras. <\/p>\n\n\n\n<p>Puede guiar m\u00e1s eficazmente a los consumidores hasta la venta final reduciendo cualquier posible fricci\u00f3n. Eso significa incluir el menor n\u00famero posible de pasos. <\/p>\n\n\n\n<p>Por ejemplo, si actualmente requiere que los clientes creen cuentas para realizar el pago, puede reducir la fricci\u00f3n a\u00f1adiendo tambi\u00e9n una opci\u00f3n de perfil de invitado. <\/p>\n\n\n\n<p>Tambi\u00e9n puede plantearse ofrecer varios m\u00e9todos de pago. Desde tarjetas de d\u00e9bito a tarjetas de cr\u00e9dito, nunca se sabe qu\u00e9 recursos puede tener un posible comprador. Tambi\u00e9n podr\u00eda apoyar opciones prometedoras como <a href=\"https:\/\/prettylinks.com\/es\/blog\/digital-wallets-payment-gateway\/\" target=\"_blank\" rel=\"noreferrer noopener\">monederos digitales<\/a>.<\/p>\n\n\n\n<p>Tambi\u00e9n puede <a href=\"https:\/\/blog.buynowplus.com\/2021\/06\/30\/sell-anything-from-anywhere\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear un bot\u00f3n de compra<\/a> con <a href=\"https:\/\/buynowplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comprar ahora Plus<\/a>. Le permite aceptar pagos en su sitio web y en los canales de las redes sociales. Adem\u00e1s, tus usuarios no necesitan cuentas para pagar a trav\u00e9s de esta plataforma:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/buy-now-plus-homepage-1024x573.png\" alt=\"La plataforma Buy Now plus le permite aceptar pagos desde cualquier lugar. \" class=\"wp-image-7451\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/buy-now-plus-homepage-1024x573.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/buy-now-plus-homepage-300x168.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/buy-now-plus-homepage-768x430.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/buy-now-plus-homepage.png 1445w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Por \u00faltimo, tambi\u00e9n sugerimos a\u00f1adir valor al proceso de pago con un buscador de cupones. La mayor\u00eda de los usuarios apreciar\u00e1n un sitio web que identifique las mejores ofertas. Adem\u00e1s, anunciar aqu\u00ed las rebajas de \"compre dos y ll\u00e9vese uno gratis\" puede ayudarle a realizar ventas adicionales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Curating_Your_Content\"><\/span>5. Curar su contenido<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es probable que su marca dependa de alguna forma de escritura. Puede ser tan extensa como un blog o tan discreta como las descripciones de productos. Sea cual sea el enfoque de su negocio, puede utilizar este contenido para apoyar sus objetivos de ventas.<\/p>\n\n\n\n<p>Si tiene <a href=\"https:\/\/prettylinks.com\/es\/blog\/freshen-old-blog-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">un blog<\/a>Considere la posibilidad de utilizarla para mostrar sus nuevos productos. Tambi\u00e9n podr\u00eda incluir temas como novedades del sector o gu\u00edas pr\u00e1cticas para a\u00f1adir algo de variedad.<\/p>\n\n\n\n<p>Adem\u00e1s, su contenido no tiene por qu\u00e9 estar aislado de su estrategia de ventas. Considere la posibilidad de combinar ambos a\u00f1adiendo elementos interactivos. Puede considerar <a href=\"https:\/\/www.lushusa.com\/quiz\/haircare.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Test de b\u00fasqueda de productos de Lush<\/a> como ejemplo:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"426\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Lush-Quiz-Example.png\" alt=\"Un ejemplo de cuestionario interactivo de Lush.\" class=\"wp-image-7418\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Lush-Quiz-Example.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Lush-Quiz-Example-300x160.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Lush-Quiz-Example-768x409.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Este enfoque atrae a sus clientes al tiempo que les orienta hacia posibles compras. Por tanto, este tipo de integraci\u00f3n puede ser doblemente \u00fatil.<\/p>\n\n\n\n<p>Por \u00faltimo, tambi\u00e9n puede considerar la posibilidad de externalizar parte de la producci\u00f3n de contenidos. <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-find-and-reach-out-to-affiliate-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Encontrar blogueros afiliados<\/a> pueden ser perfectos para ello. Con un poco de instrucci\u00f3n, pueden ampliar la exposici\u00f3n de su marca sin perder de vista el mensaje. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si alguna vez se ha sentido abrumado por todas las tareas asociadas a la gesti\u00f3n de un negocio en Internet, no es el \u00fanico. Afortunadamente, abordar todos estos procesos no tiene por qu\u00e9 ser desalentador. Si centra sus esfuerzos en unas pocas \u00e1reas de rendimiento generales, podr\u00e1 asegurarse de que su empresa est\u00e1 preparada para triunfar. <\/p>\n\n\n\n<p>En este art\u00edculo, cubrimos cinco \u00e1reas de enfoque clave para ayudar a apoyar su negocio en l\u00ednea:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Encontrar y centrarse en un p\u00fablico objetivo espec\u00edfico.<\/li>\n\n\n\n<li>Desarrollar una identidad de marca coherente y reconocible.<\/li>\n\n\n\n<li>Pulir sus habilidades de atenci\u00f3n al cliente.<\/li>\n\n\n\n<li>Eliminar el m\u00e1ximo posible de fricciones en el proceso de pago.<\/li>\n\n\n\n<li>Curar el contenido de su sitio para apoyar sus objetivos de ventas.<\/li>\n<\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre d\u00f3nde centrar los esfuerzos de su organizaci\u00f3n? <\/em>H\u00e1ganoslo saber en la secci\u00f3n de comentarios. <\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn de noticias.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Por muy grande que sea su negocio en Internet, es probable que tenga muchas responsabilidades. Llegar a m\u00e1s clientes, aumentar sus ventas y perfeccionar su sitio web pueden ser tareas que requieren mucho tiempo. Encontrar la manera de hacerlo todo puede parecer imposible. Afortunadamente, a veces todo lo que necesita es un poco de perspectiva. 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