{"id":7330,"date":"2022-02-24T05:16:00","date_gmt":"2022-02-24T05:16:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7330"},"modified":"2024-10-21T15:59:20","modified_gmt":"2024-10-21T19:59:20","slug":"improve-your-marketing-efforts-customer-service","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/improve-your-marketing-efforts-customer-service\/","title":{"rendered":"C\u00f3mo un excelente servicio de atenci\u00f3n al cliente puede mejorar sus esfuerzos de marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d11baddec0c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d11baddec0c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-your-marketing-efforts-customer-service\/#The_Importance_of_Good_Customer_Service_and_Marketing\" >La importancia de un buen servicio de atenci\u00f3n al cliente y marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-your-marketing-efforts-customer-service\/#How_to_Improve_Your_Marketing_Efforts_with_Customer_Services_Strategies_3_Ways\" >C\u00f3mo mejorar sus esfuerzos de marketing con estrategias de atenci\u00f3n al cliente (3 maneras)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-your-marketing-efforts-customer-service\/#1_Include_Customer_Feedback_in_Your_Marketing_Materials\" >1. Incluya los comentarios de los clientes en sus materiales de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-your-marketing-efforts-customer-service\/#2_Highlight_the_Quality_of_Your_Customer_Support\" >2. Destaque la calidad de su servicio de atenci\u00f3n al cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-your-marketing-efforts-customer-service\/#3_Create_Social_Media_Buzz\" >3. Crear expectaci\u00f3n en las redes sociales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/improve-your-marketing-efforts-customer-service\/#Conclusion\" >Conclusi\u00f3n&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A primera vista, la atenci\u00f3n al cliente y el marketing pueden parecer dos cosas totalmente distintas. Sin embargo, al tratarlos como estrategias separadas, es casi seguro que est\u00e1s perdiendo ventas.<\/p>\n\n\n\n<p>Pensando fuera de la <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a>puede crear una relaci\u00f3n simbi\u00f3tica entre sus actividades de marketing y de atenci\u00f3n al cliente. Con estas dos estrategias trabajando juntas, puede acercarse m\u00e1s a la consecuci\u00f3n de sus objetivos empresariales.&nbsp;<\/p>\n\n\n\n<p>En este art\u00edculo analizaremos las funciones que desempe\u00f1an el servicio de atenci\u00f3n al cliente y el marketing en el crecimiento de su empresa. A continuaci\u00f3n, le mostraremos c\u00f3mo mejorar simult\u00e1neamente la retenci\u00f3n y la captaci\u00f3n de clientes. Pong\u00e1monos manos a la obra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-importance-of-good-customer-service-and-marketing\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Good_Customer_Service_and_Marketing\"><\/span>La importancia de un buen servicio de atenci\u00f3n al cliente y marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En esencia, el servicio de atenci\u00f3n al cliente consiste en ofrecer una buena experiencia y retener al p\u00fablico existente. Puede consistir en ayudar a los clientes a resolver los problemas que tengan con sus productos o servicios. Tambi\u00e9n escuchar\u00e1 las quejas y trabajar\u00e1 con los consumidores para llegar a conclusiones satisfactorias.<\/p>\n\n\n\n<p>Si alguien no se siente apoyado o escuchado, puede decidir abandonar su negocio. Por lo tanto, un buen servicio de atenci\u00f3n al cliente puede suponer la diferencia entre conservar a su p\u00fablico a largo plazo o perderlo a manos de sus mayores competidores.&nbsp;<\/p>\n\n\n\n<p>Sin embargo, un buen servicio de atenci\u00f3n al cliente no se limita a las interacciones individuales. La mayor\u00eda de las empresas de \u00e9xito ofrecen recursos que ayudan a los usuarios a sacar el m\u00e1ximo partido de sus productos y servicios. <\/p>\n\n\n\n<p>Por ejemplo, pueden incluir manuales, bases de conocimientos, tutoriales en v\u00eddeo y <a href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">entradas de blog informativas<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-1024x506.png\" alt=\"Mejore sus esfuerzos de marketing con recursos informativos.\" class=\"wp-image-7331\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-1024x506.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-300x148.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-768x380.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-1536x760.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-2048x1013.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Al mejorar la calidad de la experiencia del cliente, puede fomentar la fidelidad a la marca e incluso asegurarse algunas ventas adicionales. Los clientes satisfechos pueden incluso recomendarle a sus amigos y familiares.<\/p>\n\n\n\n<p>En cambio, el marketing consiste en atraer a nuevos clientes. A menudo implica <a href=\"https:\/\/prettylinks.com\/es\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear conciencia de marca<\/a> v\u00eda <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-combine-your-content-marketing-and-ad-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1as publicitarias<\/a>, <a href=\"https:\/\/prettylinks.com\/es\/blog\/using-links-effectively-in-guest-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">publicaci\u00f3n como invitado en blogs de terceros<\/a>o publicar <a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">contenido de redes sociales<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-1024x560.png\" alt=\"El perfil de Twitter de PrettyLinks. \" class=\"wp-image-7333\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-1024x560.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-300x164.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-768x420.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-1536x840.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-2048x1120.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>El marketing tambi\u00e9n puede <a href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">convierta a su p\u00fablico en clientes de pago<\/a>. Por ejemplo, puede ofrecer a los suscriptores de su lista de correo ofertas especiales exclusivas o c\u00f3digos de cupones. El uso de estas estrategias puede empujar a su p\u00fablico m\u00e1s abajo en la <a href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noreferrer noopener\">embudo de ventas<\/a>, <a href=\"https:\/\/prettylinks.com\/es\/blog\/retargeting-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">aumente sus conversiones<\/a>y mejore el valor del ciclo de vida del cliente (CLV).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-improve-your-marketing-efforts-with-customer-services-strategies-3-ways\"><span class=\"ez-toc-section\" id=\"How_to_Improve_Your_Marketing_Efforts_with_Customer_Services_Strategies_3_Ways\"><\/span>C\u00f3mo mejorar sus esfuerzos de marketing con estrategias de atenci\u00f3n al cliente (3 maneras)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un buen marketing y un buen servicio al cliente son esenciales para el \u00e9xito de una empresa. Sin embargo, estas dos estrategias pueden tener una relaci\u00f3n mutuamente beneficiosa. He aqu\u00ed tres formas en que el servicio de atenci\u00f3n al cliente puede mejorar sus esfuerzos de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-include-customer-feedback-in-your-marketing-materials\"><span class=\"ez-toc-section\" id=\"1_Include_Customer_Feedback_in_Your_Marketing_Materials\"><\/span>1. Incluya los comentarios de los clientes en sus materiales de marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El consumidor actual sabe de marketing. No importa cu\u00e1ntas veces afirme que sus productos son <em>los mejores del mercado, <\/em>es poco probable que los compradores se f\u00eden de tu opini\u00f3n sesgada.<\/p>\n\n\n\n<p>Aqu\u00ed es donde entran en juego las opiniones de los clientes. Seg\u00fan BrightLocal, <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">79% de consumidores<\/a> conf\u00ede en <a href=\"https:\/\/prettylinks.com\/es\/blog\/customer-reviews-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">rese\u00f1as en l\u00ednea<\/a> tanto como las recomendaciones de amigos y familiares. Adem\u00e1s, la gente <a href=\"https:\/\/spiegel.medill.northwestern.edu\/how-online-reviews-influence-sales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">270% m\u00e1s probable<\/a> a comprar un producto que tiene opiniones de cinco estrellas, en comparaci\u00f3n con un producto que no tiene ninguna:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-1024x623.png\" alt=\"Rese\u00f1as en el sitio web de Amazon. \" class=\"wp-image-7334\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-1024x623.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-300x182.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-768x467.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-1536x934.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-2048x1246.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Las opiniones positivas de los clientes pueden ser una poderosa herramienta de marketing. Al incluir rese\u00f1as y <a href=\"https:\/\/prettylinks.com\/es\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">testimonios de clientes<\/a> en sus materiales de marketing, podr\u00e1 <a href=\"https:\/\/prettylinks.com\/es\/blog\/increase-conversions-link-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">aumente sus tasas de conversi\u00f3n<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-1024x707.png\" alt=\"Mejore su servicio de atenci\u00f3n al cliente fomentando las opiniones positivas de los clientes. \" class=\"wp-image-7335\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-1024x707.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-300x207.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-768x530.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-1536x1060.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-2048x1413.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Hay muchos factores que pueden convencer a los consumidores para que hagan comentarios positivos, entre ellos la calidad de su servicio de atenci\u00f3n al cliente. Es m\u00e1s probable que un cliente satisfecho con una experiencia reciente le deje una opini\u00f3n positiva. Teniendo esto en cuenta, el mejor momento para solicitar opiniones puede ser inmediatamente despu\u00e9s de una interacci\u00f3n positiva con el servicio de atenci\u00f3n al cliente.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-highlight-the-quality-of-your-customer-support\"><span class=\"ez-toc-section\" id=\"2_Highlight_the_Quality_of_Your_Customer_Support\"><\/span>2. Destaque la calidad de su servicio de atenci\u00f3n al cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cuando un comprador realiza una compra, espera tener una experiencia positiva. Sin embargo, la mayor\u00eda de los consumidores modernos tambi\u00e9n son realistas. Querr\u00e1n saber que si tienen un problema, usted estar\u00e1 disponible para ayudarles. Por lo tanto, a la hora de dise\u00f1ar su estrategia de marketing, es conveniente destacar la calidad de su servicio de atenci\u00f3n al cliente.&nbsp;<\/p>\n\n\n\n<p>Seg\u00fan las investigaciones, <a href=\"https:\/\/go.forrester.com\/blogs\/16-03-03-your_customers_dont_want_to_call_you_for_support\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">73% de consumidores<\/a> creen que valorar su tiempo es el factor m\u00e1s importante de un servicio al cliente de calidad. Si tiene unos \u00edndices de respuesta r\u00e1pidos o garantiza resolver los problemas con rapidez, puede incluirlo en su marketing.<\/p>\n\n\n\n<p>Adem\u00e1s, cada cliente tiene un medio de comunicaci\u00f3n preferido. Si ofreces asistencia a trav\u00e9s de m\u00faltiples canales, es una informaci\u00f3n valiosa que debes incluir en tus materiales de marketing. <\/p>\n\n\n\n<p>Por ejemplo, algunas personas se sienten inc\u00f3modas comunic\u00e1ndose por tel\u00e9fono, por lo que es posible que desee hacer hincapi\u00e9 en que ofrece alternativas basadas en texto, tales como <a href=\"https:\/\/prettylinks.com\/go\/livechat\/\" title=\"Enlace de afiliaci\u00f3n de Livechat\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">chat en directo<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-1024x517.png\" alt=\"Mejore sus esfuerzos de marketing ofreciendo asistencia a trav\u00e9s de m\u00faltiples canales. \" class=\"wp-image-7336\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-1024x517.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-300x151.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-768x388.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-1536x775.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-2048x1034.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Es importante recordar que el apoyo no siempre es individual. Seg\u00fan los informes, <a href=\"https:\/\/www.mcca.mb.ca\/files\/Surveys_Studies_and_Reports\/2015GlobalContactCentreBenchmarkingSummaryReport.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">73% de clientes<\/a> prefieren utilizar el sitio web de una empresa en lugar de buscar ayuda de un representante en directo.<\/p>\n\n\n\n<p>Los blogs, las bases de conocimientos y los tutoriales en v\u00eddeo pueden ser recursos de apoyo inestimables. Puede llamar la atenci\u00f3n sobre estos materiales incluy\u00e9ndolos en sus actividades de marketing. Por ejemplo, puedes compartir la \u00faltima entrada de tu blog en Twitter o incluir tutoriales en v\u00eddeo en tus campa\u00f1as de correo electr\u00f3nico.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-create-social-media-buzz\"><span class=\"ez-toc-section\" id=\"3_Create_Social_Media_Buzz\"><\/span>3. Crear expectaci\u00f3n en las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A todo el mundo le gusta una historia de atenci\u00f3n al cliente desmesurada. Puede ser un gran, <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/04\/22\/10-examples-of-over-the-top-experiences-in-customer-service\/?sh=3764341270e1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">gesto que acapara titulares<\/a>Por ejemplo, los empleados del Ritz Carlton volaron a Bali para comprar ingredientes especiales para un hu\u00e9sped con alergias graves.&nbsp;<\/p>\n\n\n\n<p>No todos los presupuestos permiten dar la vuelta al mundo. Sin embargo, no hace falta arruinarse para ofrecer a los clientes experiencias inolvidables. <\/p>\n\n\n\n<p>Ir m\u00e1s all\u00e1 puede ser tan sencillo como una interacci\u00f3n ingeniosa en Twitter:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-1024x404.png\" alt=\"El Twitter de KFC.\" class=\"wp-image-7339\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-1024x404.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-300x118.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-768x303.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-1536x605.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1.png 1776w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Si consigue hacer re\u00edr a su p\u00fablico, la atenci\u00f3n al cliente puede convertirse en su propio marketing. Hemos visto muchas <a href=\"https:\/\/prettylinks.com\/es\/blog\/twitter-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">los tuits de atenci\u00f3n al cliente se hacen virales<\/a>.<\/p>\n\n\n\n<p>Un turista salt\u00f3 a los titulares en 2014 cuando tuite\u00f3 que el personal le hab\u00eda encerrado accidentalmente en una librer\u00eda. A pesar de las llamadas a la seguridad de la tienda y a la polic\u00eda, el hombre permaneci\u00f3 atrapado hasta que tuite\u00f3 sobre su situaci\u00f3n. El personal rectific\u00f3 r\u00e1pidamente la situaci\u00f3n y luego tuite\u00f3 que volv\u00eda a ser un hombre libre. <\/p>\n\n\n\n<p>El ir\u00f3nico anuncio acumul\u00f3 un impresionante n\u00famero de retweets y likes:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-1024x401.png\" alt=\"Las redes sociales de Waterstones.\" class=\"wp-image-7338\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-1024x401.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-300x117.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-768x300.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-1536x601.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media.png 1810w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Los contenidos virales en las redes sociales pueden ayudarle a llegar a nuevos clientes y a promocionar su marca como \u00fatil y positiva. Si su contenido es lo suficientemente \u00fanico, puede incluso llamar la atenci\u00f3n de los principales medios de comunicaci\u00f3n. Esto, a su vez, puede dar a conocer su empresa a un p\u00fablico totalmente nuevo.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un servicio de atenci\u00f3n al cliente de cinco estrellas y un marketing espectacular son esenciales para cualquier empresa. Sin embargo, muchas empresas las tratan como dos estrategias totalmente distintas. Si no existe ninguna colaboraci\u00f3n entre los equipos de marketing y de atenci\u00f3n al cliente, es casi seguro que est\u00e1s dejando dinero sobre la mesa.&nbsp;<\/p>\n\n\n\n<p>Recapitulemos r\u00e1pidamente c\u00f3mo puede mejorar sus esfuerzos de marketing a trav\u00e9s de un excelente servicio de atenci\u00f3n al cliente:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Incluya las opiniones de los clientes en sus materiales de marketing.<\/li>\n\n\n\n<li>Destaque la calidad de su servicio de atenci\u00f3n al cliente.<\/li>\n\n\n\n<li>Crear expectaci\u00f3n en las redes sociales.\u00a0<\/li>\n<\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre la relaci\u00f3n entre la atenci\u00f3n al cliente y el marketing?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn de noticias.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A primera vista, la atenci\u00f3n al cliente y el marketing pueden parecer dos cosas totalmente distintas. Sin embargo, al tratarlos como estrategias separadas, es casi seguro que est\u00e9 perdiendo ventas. Si piensa con originalidad, puede crear una relaci\u00f3n simbi\u00f3tica entre sus actividades de marketing y de atenci\u00f3n al cliente. Con estas dos estrategias trabajando juntas, puede...<\/p>","protected":false},"author":11450,"featured_media":8278,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[444,349,54],"class_list":["post-7330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-customer-engagement","tag-customer-service","tag-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Good marketing and customer service are both essential and can also be mutually beneficial. 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