{"id":7274,"date":"2022-02-07T04:57:00","date_gmt":"2022-02-07T04:57:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7274"},"modified":"2022-07-18T13:23:41","modified_gmt":"2022-07-18T13:23:41","slug":"facebook-stories-vs-instagram-reels","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/","title":{"rendered":"Facebook Stories vs. Instagram Reels: \u00bfQu\u00e9 opci\u00f3n es mejor para tu negocio?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ff3949b41ad\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ff3949b41ad\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#What_are_Social_Media_Stories_and_Why_You_Should_Consider_Using_Them_for_Your_Business\" >Qu\u00e9 son las historias en las redes sociales (y por qu\u00e9 deber\u00edas considerar utilizarlas para tu negocio)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#Facebook_Stories_vs_Instagram_Reels_Which_Option_Is_Best_for_Your_Business\" >Facebook Stories vs. Instagram Reels \u00bfQu\u00e9 opci\u00f3n es mejor para tu negocio?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#The_Pros_and_Cons_of_Facebook_Stories\" >Ventajas e inconvenientes de Facebook Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#The_Pros_and_Cons_of_Instagram_Reels\" >Ventajas e inconvenientes de los carretes de Instagram<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Las redes sociales se han convertido en una parte esencial de cualquier estrategia de marketing. Sin embargo, sus efectos no suelen durar mucho, a menos que el contenido se convierta en viral. La vida media de una publicaci\u00f3n en Facebook es de solo cinco o seis horas antes de ser ahogada por contenidos de otras personas y empresas.<\/p>\n\n\n\n<p>Las historias de las redes sociales, como Facebook Stories e Instagram Reels, pueden hacer que las publicaciones sean \"pegajosas\" para que la gente las vea durante m\u00e1s tiempo. Con estas herramientas, puedes fijar tu contenido en un lugar destacado de tu perfil durante 24 horas. De este modo, es m\u00e1s probable que consigas visitas y participaci\u00f3n. <\/p>\n\n\n\n<p>En este art\u00edculo, veremos qu\u00e9 son las historias en las redes sociales y por qu\u00e9 te interesa utilizarlas con fines de marketing. A continuaci\u00f3n, analizaremos los pros y los contras de Facebook Stories frente a Instagram Reels para las empresas. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-social-media-stories-and-why-you-should-consider-using-them-for-your-business\"><span class=\"ez-toc-section\" id=\"What_are_Social_Media_Stories_and_Why_You_Should_Consider_Using_Them_for_Your_Business\"><\/span>Qu\u00e9 son las historias en las redes sociales (y por qu\u00e9 deber\u00edas considerar utilizarlas para tu negocio)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una historia en las redes sociales es una publicaci\u00f3n que puedes hacer \"pegajosa\". Este t\u00e9rmino significa que se sit\u00faa en la parte superior de su perfil de redes sociales durante un d\u00eda entero. As\u00ed, cualquiera que visite tu p\u00e1gina podr\u00e1 ver este contenido y hacer clic en \u00e9l. <\/p>\n\n\n\n<p>Si has visitado Facebook, es probable que hayas visto Historias. Se trata de elementos de v\u00eddeo, foto o texto que aparecen en la parte superior de las noticias, debajo del men\u00fa de navegaci\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"548\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-stories.png\" alt=\"Historias de Facebook. \" class=\"wp-image-7302\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-stories.png 791w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-stories-300x208.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-stories-768x532.png 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<p>En cambio, los Instagram Reels son videoclips. Puedes encontrarlos tocando el icono del reproductor de v\u00eddeo en la parte inferior central de la aplicaci\u00f3n de Instagram. Si te desplazas hacia abajo ver\u00e1s m\u00e1s Reels de distintos usuarios:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"800\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/instagram-reels.png\" alt=\"Un ejemplo de Instagram Reels. \" class=\"wp-image-7303\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/instagram-reels.png 360w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/instagram-reels-135x300.png 135w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<p>Las historias en las redes sociales pueden ser atractivas por varias razones. En primer lugar, se puede conectar con los clientes de una forma m\u00e1s informal y cercana. <a href=\"https:\/\/prettylinks.com\/es\/blog\/create-stellar-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">medio de narraci\u00f3n personal<\/a>.  <span style=\"font-size: revert;color: initial\">Un breve v\u00eddeo en el que hable directamente a sus usuarios puede tener un mayor<\/span> impacto que un<span style=\"font-size: revert;color: initial\"> actualizaci\u00f3n de estado basada en texto. <\/span><\/p>\n\n\n\n<p>Adem\u00e1s, las historias pueden fomentar un sentimiento de comunidad entre su empresa y sus clientes. De hecho, alrededor del 57% de <a href=\"https:\/\/www.facebook.com\/business\/ads\/stories-ad-format\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Usuarios de Facebook Stories<\/a> prefieren la plataforma por sus conexiones con la comunidad. <\/p>\n\n\n\n<p>Adem\u00e1s, puedes utilizar las historias para elaborar mensajes o campa\u00f1as en orden cronol\u00f3gico. Funcionan a diferencia de las publicaciones, que pueden quedar desfasadas en los feeds de Facebook e Instagram. <\/p>\n\n\n\n<p>Por \u00faltimo, las historias pueden ayudar a generar <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miedo a perderse algo (FOMO)<\/a>. Tienen una duraci\u00f3n limitada, por lo que los usuarios pueden sentirse obligados a hacer clic en ellos antes de que caduque el contenido. A partir de ah\u00ed, puede <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Enlace de afiliaci\u00f3n de FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> incluyendo en sus art\u00edculos promociones con l\u00edmite de tiempo u ofertas por tiempo limitado. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"facebook-stories-vs-instagram-reels-which-option-is-best-for-your-business\"><span class=\"ez-toc-section\" id=\"Facebook_Stories_vs_Instagram_Reels_Which_Option_Is_Best_for_Your_Business\"><\/span>Facebook Stories vs. Instagram Reels: \u00bfQu\u00e9 opci\u00f3n es mejor para tu negocio?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para decidir qu\u00e9 plataforma de redes sociales es mejor para tu negocio, a continuaci\u00f3n vamos a analizar en profundidad Facebook Stories frente a Instagram Reels. \u00a1Vamos a ello! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-pros-and-cons-of-facebook-stories\"><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_Facebook_Stories\"><\/span>Ventajas e inconvenientes de Facebook Stories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook tiene un reconocimiento casi universal y <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\">2.890 millones de usuarios en todo el mundo<\/a> en m\u00faltiples grupos demogr\u00e1ficos. De estos miembros, m\u00e1s de 500 millones utilizan Facebook Stories cada d\u00eda. Por lo tanto, lo m\u00e1s probable es que muchos de tus clientes, independientemente del grupo de edad al que pertenezcan, sean <a href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">activo en Facebook<\/a>. <\/p>\n\n\n\n<p>Las Historias de Facebook tambi\u00e9n aparecen en Messenger, lo que ampl\u00eda a\u00fan m\u00e1s su alcance. Por tanto, esta plataforma podr\u00eda ser ideal si tu empresa quiere atraer a un p\u00fablico diverso. <\/p>\n\n\n\n<p>El \u00fanico inconveniente de usar Facebook Stories es que no puedes crear una historia en tu p\u00e1gina de empresa de Facebook desde un ordenador de sobremesa. Solo puedes crear una accediendo a la p\u00e1gina desde la aplicaci\u00f3n. <\/p>\n\n\n\n<p>Tambi\u00e9n debes ser el propietario de la p\u00e1gina para crear una historia de Facebook. Por lo tanto, si quieres que un empleado cree tus Historias de empresa, debe tener los permisos de su p\u00e1gina de Facebook elevados a administrador.<\/p>\n\n\n\n<p>Por \u00faltimo, el alcance de las Historias de Facebook puede ser limitado. Si no tienes muchos seguidores en tu p\u00e1gina de empresa, es poco probable que nuevos usuarios se topen con tu perfil y abran tu historia.<\/p>\n\n\n\n<p>Para iniciar una Historia, pulse el bot\u00f3n <em>+<\/em> junto a la foto de perfil de su p\u00e1gina de empresa:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"800\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-business-story.jpg\" alt=\"Crear una historia de Facebook para una p\u00e1gina de empresa. \" class=\"wp-image-7308\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-business-story.jpg 360w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-business-story-135x300.jpg 135w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<p>A continuaci\u00f3n, ver\u00e1s diferentes formatos de Historias de Facebook. Toca el que prefieras y sigue las instrucciones en pantalla. Es muy sencillo crear el contenido, que puede durar hasta 15 segundos:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"493\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/fbstoriesb2.png\" alt=\"historias de facebook\" class=\"wp-image-7289\" style=\"width:768px;height:469px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/fbstoriesb2.png 807w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/fbstoriesb2-300x183.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/fbstoriesb2-768x469.png 768w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/figure>\n\n\n\n<p>Una vez que hayas creado una Historia, los clientes pueden acceder a ella en la parte superior de sus p\u00e1ginas de cronolog\u00eda pulsando sobre el icono.  Sin embargo, Facebook no ofrece ninguna funci\u00f3n de incrustaci\u00f3n para sitios web.<\/p>\n\n\n\n<p>El siguiente ejemplo es una historia de v\u00eddeo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1022\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-story-example-1.png\" alt=\"Un ejemplo de historia de Facebook. \" class=\"wp-image-7305\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-story-example-1.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-story-example-1-300x300.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-story-example-1-150x150.png 150w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-story-example-1-768x767.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Veamos m\u00e1s de cerca los elementos de esta historia en v\u00eddeo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las l\u00edneas grises de la parte superior indican la duraci\u00f3n de la historia. Cada l\u00ednea muestra una Historia distinta. Si mantiene el clip en marcha, puede saltar de un contenido al siguiente sin detenerse.<\/li>\n\n\n\n<li>Puede responder a la Historia en v\u00eddeo escribiendo el icono <em>Respuesta<\/em> <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a>.<\/li>\n\n\n\n<li>Tambi\u00e9n puedes reconocer la Historia de la persona tocando una reacci\u00f3n, un sticker o un emoji.<\/li>\n<\/ul>\n\n\n\n<p>En general, si ya tienes muchos seguidores en Facebook, es probable que tu negocio se beneficie de la funci\u00f3n Historias. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-pros-and-cons-of-instagram-reels\"><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_Instagram_Reels\"><\/span>Ventajas e inconvenientes de los carretes de Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En <a href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-brand-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plataforma Instagram<\/a> atrae a <a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mil millones de usuarios activos mensuales<\/a>. Tambi\u00e9n es m\u00e1s popular entre los j\u00f3venes, con un <a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dos tercios de sus miembros<\/a> de 34 a\u00f1os o menos. Por lo tanto, Instagram Reels podr\u00eda ser ideal si su negocio se dirige a adolescentes y adultos j\u00f3venes. <\/p>\n\n\n\n<p>Sin embargo, los Instagram Reels pueden no ser la mejor opci\u00f3n si tu p\u00fablico objetivo es de mediana edad o mayor. Debido a la demograf\u00eda m\u00e1s joven de Instagram, puede que te cueste llegar a tu <a href=\"https:\/\/prettylinks.com\/es\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">clientes ideales<\/a> y convertirlos. <\/p>\n\n\n\n<p>Instagram Reels se diferencia de Facebook Stories porque se basa exclusivamente en v\u00eddeo. Adem\u00e1s, puedes a\u00f1adir elementos adicionales a tus clips, como efectos visuales, filtros, audio y ajustes de velocidad. Como tal, Instagram Reels te permite personalizar tu contenido para adaptarlo a tu <a href=\"https:\/\/prettylinks.com\/es\/blog\/5-effective-ways-to-boost-your-brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">imagen de marca<\/a> y las tendencias actuales. <\/p>\n\n\n\n<p>Adem\u00e1s, los Instagram Reels tambi\u00e9n aparecen en tu p\u00e1gina de perfil a menos que los excluyas espec\u00edficamente. Adem\u00e1s, Instagram puede promocionarlos en su <em>Explore<\/em> si sus clips ganan suficiente tracci\u00f3n. Por lo tanto, los Reels pueden aumentar su alcance y atraer nuevos clientes a su negocio. <\/p>\n\n\n\n<p>Para acceder a Reels, abre la app de Instagram y ve a la c\u00e1mara. A continuaci\u00f3n, elige <em>Carretes<\/em> del men\u00fa inferior:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"800\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/creating-an-instagram-reel.jpg\" alt=\"Crear un carrete de Instagram. \" class=\"wp-image-7306\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/creating-an-instagram-reel.jpg 360w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/creating-an-instagram-reel-135x300.jpg 135w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<p>Ver\u00e1s opciones en el lado izquierdo para personalizar el v\u00eddeo, incluyendo audio, velocidad, efectos y m\u00e1s. Cuando est\u00e9s listo para hacer tu clip, toca el bot\u00f3n blanco con el icono de v\u00eddeo. Tienes un l\u00edmite de 15 segundos por clip. <\/p>\n\n\n\n<p>Una vez que hayas terminado, Instagram te pedir\u00e1 que <a href=\"https:\/\/fueon.com\/caption-generator\" target=\"_blank\" rel=\"noopener noreferrer\">escriba su pie de foto<\/a>. No olvides los hashtags. Tambi\u00e9n puedes etiquetar a gente, recomendar el v\u00eddeo en Facebook y compartir el Carrete en tu perfil de Instagram:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"800\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/editing-an-instagram-reel.jpg\" alt=\"Edici\u00f3n de un carrete de Instagram. \" class=\"wp-image-7307\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/editing-an-instagram-reel.jpg 360w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/editing-an-instagram-reel-135x300.jpg 135w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<p>Una vez que hayas publicado tu Reel, aparecer\u00e1 en tu p\u00e1gina de Instagram para que la gente pueda verlo y comentarlo. Tambi\u00e9n puede aparecer en la <em>Carretes<\/em> de la p\u00e1gina principal. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusi\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook Stories e Instagram Reels son excelentes herramientas de redes sociales para conectar con tus clientes actuales y atraer a otros nuevos. La naturaleza \"pegajosa\" de estas historias puede hacerlas m\u00e1s visibles y aumentar sus tasas de participaci\u00f3n. <\/p>\n\n\n\n<p>Aqu\u00ed tienes un resumen de Facebook Stories vs Instagram Reels para empresas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Historias de Facebook:<\/strong> Este formato se dirige a un p\u00fablico m\u00e1s amplio, pero en general es menos f\u00e1cil de descubrir por los nuevos usuarios. <\/li>\n\n\n\n<li><strong>Instagram Reels:<\/strong> Podr\u00edan ser m\u00e1s adecuados si busca afinar su imagen de marca y conectar con un p\u00fablico m\u00e1s joven. <\/li>\n<\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre Fac<\/em>e<em>book Stories o Instagram Reels para tu negocio<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn de noticias.<\/p>","protected":false},"excerpt":{"rendered":"<p>Las redes sociales se han convertido en una parte esencial de cualquier estrategia de marketing. Sin embargo, sus efectos no suelen durar mucho, a menos que el contenido se convierta en viral. La vida media de una publicaci\u00f3n en Facebook es de solo cinco o seis horas antes de ser ahogada por contenidos de otras personas y empresas. Las funciones de historias de las redes sociales, como Facebook Stories y...<\/p>","protected":false},"author":11450,"featured_media":8161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[345,493,61,492],"class_list":["post-7274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-facebook-marketing","tag-instagram-marketing","tag-social-media-marketing","tag-video"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you looking to reach your audience more effectively on social media? Check out the benefits of Facebook Stories vs. Instagram Reels for your business!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?\" \/>\n\t\t<meta property=\"og:description\" content=\"Are you looking to reach your audience more effectively on social media? Check out the benefits of Facebook Stories vs. Instagram Reels for your business!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/02\/Stories-vs-Reels_Pretty-Links.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/02\/Stories-vs-Reels_Pretty-Links.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-02-07T04:57:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-07-18T13:23:41+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Are you looking to reach your audience more effectively on social media? Check out the benefits of Facebook Stories vs. Instagram Reels for your business!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/02\/Stories-vs-Reels_Pretty-Links.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/facebook-stories-vs-instagram-reels\\\/#blogposting\",\"name\":\"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?\",\"headline\":\"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Stories-vs-Reels_Pretty-Links.png\",\"width\":1000,\"height\":576},\"datePublished\":\"2022-02-07T04:57:00-07:00\",\"dateModified\":\"2022-07-18T13:23:41-06:00\",\"inLanguage\":\"es-ES\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/facebook-stories-vs-instagram-reels\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/facebook-stories-vs-instagram-reels\\\/#webpage\"},\"articleSection\":\"Social Marketing, facebook marketing, Instagram marketing, social media marketing, video\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/facebook-stories-vs-instagram-reels\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"position\":3,\"name\":\"Social Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/facebook-stories-vs-instagram-reels\\\/#listItem\",\"name\":\"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/facebook-stories-vs-instagram-reels\\\/#listItem\",\"position\":4,\"name\":\"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/facebook-stories-vs-instagram-reels\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1778266669\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/facebook-stories-vs-instagram-reels\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/facebook-stories-vs-instagram-reels\\\/\",\"name\":\"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?\",\"description\":\"Are you looking to reach your audience more effectively on social media? Check out the benefits of Facebook Stories vs. Instagram Reels for your business!\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/facebook-stories-vs-instagram-reels\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Stories-vs-Reels_Pretty-Links.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/facebook-stories-vs-instagram-reels\\\/#mainImage\",\"width\":1000,\"height\":576},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/facebook-stories-vs-instagram-reels\\\/#mainImage\"},\"datePublished\":\"2022-02-07T04:57:00-07:00\",\"dateModified\":\"2022-07-18T13:23:41-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?<\/title>\n\n","aioseo_head_json":{"title":"Facebook Stories vs. Instagram Reels: \u00bfQu\u00e9 opci\u00f3n es mejor para tu negocio?","description":"\u00bfQuieres llegar mejor a tu p\u00fablico en las redes sociales? Descubre las ventajas de Facebook Stories frente a Instagram Reels para tu negocio.","canonical_url":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#blogposting","name":"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?","headline":"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?","author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/02\/Stories-vs-Reels_Pretty-Links.png","width":1000,"height":576},"datePublished":"2022-02-07T04:57:00-07:00","dateModified":"2022-07-18T13:23:41-06:00","inLanguage":"es-ES","commentCount":2,"mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#webpage"},"articleSection":"Social Marketing, facebook marketing, Instagram marketing, social media marketing, video"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/social-marketing\/#listItem","position":3,"name":"Social Marketing","item":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/social-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#listItem","name":"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#listItem","position":4,"name":"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/es\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/es\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1778266669","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#webpage","url":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/","name":"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?","description":"Are you looking to reach your audience more effectively on social media? Check out the benefits of Facebook Stories vs. Instagram Reels for your business!","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/02\/Stories-vs-Reels_Pretty-Links.png","@id":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#mainImage","width":1000,"height":576},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/#mainImage"},"datePublished":"2022-02-07T04:57:00-07:00","dateModified":"2022-07-18T13:23:41-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/es\/#website","url":"https:\/\/prettylinks.com\/es\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"es-ES","publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"PrettyLinks","og:type":"article","og:title":"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?","og:description":"Are you looking to reach your audience more effectively on social media? Check out the benefits of Facebook Stories vs. Instagram Reels for your business!","og:url":"https:\/\/prettylinks.com\/es\/blog\/facebook-stories-vs-instagram-reels\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/02\/Stories-vs-Reels_Pretty-Links.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/02\/Stories-vs-Reels_Pretty-Links.png","og:image:width":"1000","og:image:height":"576","article:published_time":"2022-02-07T04:57:00+00:00","article:modified_time":"2022-07-18T13:23:41+00:00","twitter:card":"summary_large_image","twitter:title":"Facebook Stories vs. Instagram Reels: Which Option is Best for Your Business?","twitter:description":"Are you looking to reach your audience more effectively on social media? Check out the benefits of Facebook Stories vs. Instagram Reels for your business!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/02\/Stories-vs-Reels_Pretty-Links.png"},"aioseo_meta_data":{"post_id":"7274","title":null,"description":"\u00bfQuieres llegar mejor a tu p\u00fablico en las redes sociales? Descubre las ventajas de Facebook Stories frente a Instagram Reels para tu negocio.","keywords":[{"label":"Facebook Stories","value":"Facebook Stories"},{"label":"Instagram Reels","value":"Instagram Reels"},{"label":"social media","value":"social media"},{"label":"social media videos for your business","value":"social media videos for your business"}],"keyphrases":{"focus":{"keyphrase":"Facebook Stories vs. Instagram Reels","score":56,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":6,"maxScore":9,"error":1,"length":5},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/02\/Stories-vs-Reels_Pretty-Links.png","og_image_width":"1000","og_image_height":"576","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 23:23:29","breadcrumb_settings":null,"limit_modified_date":true,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2021-09-30 13:51:42","updated":"2025-10-15 16:21:41"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/7274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/comments?post=7274"}],"version-history":[{"count":2,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/7274\/revisions"}],"predecessor-version":[{"id":15187,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/7274\/revisions\/15187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media\/8161"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media?parent=7274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/categories?post=7274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/tags?post=7274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}