{"id":7253,"date":"2022-03-17T05:18:00","date_gmt":"2022-03-17T05:18:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7253"},"modified":"2022-03-16T14:27:25","modified_gmt":"2022-03-16T14:27:25","slug":"schedule-social-media-ads-business","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/schedule-social-media-ads-business\/","title":{"rendered":"C\u00f3mo programar anuncios en redes sociales para su empresa"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db91684dea4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db91684dea4\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/schedule-social-media-ads-business\/#Why_You_May_Want_to_Schedule_Social_Media_Ads\" >Por qu\u00e9 le conviene programar anuncios en redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/schedule-social-media-ads-business\/#How_to_Schedule_Social_Media_Ads_for_Your_Business_Facebook_and_Instagram\" >C\u00f3mo programar anuncios en redes sociales para tu empresa (Facebook e Instagram)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/schedule-social-media-ads-business\/#How_to_Schedule_Facebook_Ads\" >C\u00f3mo programar anuncios en Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/schedule-social-media-ads-business\/#How_to_Schedule_Instagram_Ads\" >C\u00f3mo programar anuncios en Instagram<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/schedule-social-media-ads-business\/#Conclusion\" >Conclusi\u00f3n&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>No es ning\u00fan secreto que <a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"publicidad en las redes sociales\">publicidad en las redes sociales<\/a> puede hacer maravillas en su cuenta de resultados. Sin embargo, si publica anuncios solo cuando se le ocurren, es casi seguro que est\u00e1 dejando dinero sobre la mesa.<\/p>\n\n\n\n<p>Afortunadamente, las principales plataformas sociales permiten programar anuncios. Al especificar la fecha y hora exactas en que se publicar\u00e1 su anuncio, puede maximizar sus posibilidades de conectar con su p\u00fablico objetivo.<\/p>\n\n\n\n<p>En este post, vamos a discutir por qu\u00e9 es posible que desee programar anuncios sociales para su negocio. A continuaci\u00f3n, te mostraremos c\u00f3mo crear un anuncio programado en Facebook e Instagram. \u00a1Vamos a empezar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-you-may-want-to-schedule-social-media-ads\"><span class=\"ez-toc-section\" id=\"Why_You_May_Want_to_Schedule_Social_Media_Ads\"><\/span>Por qu\u00e9 le conviene programar anuncios en redes sociales <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las redes sociales han revolucionado por completo nuestros h\u00e1bitos de navegaci\u00f3n. <a href=\"https:\/\/www.statista.com\/statistics\/433871\/daily-social-media-usage-worldwide\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Seg\u00fan los estudios\">Seg\u00fan los estudios<\/a>Seg\u00fan los datos de la OCDE, el usuario medio pasa 145 minutos al d\u00eda en las redes sociales. Eso son m\u00e1s de dos horas en las que podr\u00edas estar <a href=\"https:\/\/prettylinks.com\/es\/blog\/affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">promocionar sus productos de afiliaci\u00f3n<\/a> a los clientes potenciales.&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s, <a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-linking-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">sitios sociales<\/a> disponen de vastos almacenes de informaci\u00f3n sobre sus usuarios. Son plenamente conscientes de la <a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">valor que esto ofrece a los anunciantes<\/a>. <\/p>\n\n\n\n<p>Por ejemplo, Facebook pone a tu alcance una serie de potentes herramientas de segmentaci\u00f3n. Puedes publicar anuncios dirigidos a las personas con m\u00e1s probabilidades de comprar tus productos de afiliaci\u00f3n. De este modo, puedes aumentar tu <a href=\"https:\/\/neilpatel.com\/blog\/target-audience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">compromiso y tasas de conversi\u00f3n<\/a>.<\/p>\n\n\n\n<p>Por ejemplo, puede filtrar su audiencia seg\u00fan datos demogr\u00e1ficos, comportamientos e intereses:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-targeting-features-1024x465.png\" alt=\"El administrador de anuncios de Facebook.\" class=\"wp-image-7255\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-targeting-features-1024x465.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-targeting-features-300x136.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-targeting-features-768x349.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-targeting-features-1536x698.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-targeting-features-2048x930.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aunque puedes crear anuncios sociales y configurarlos para que se publiquen inmediatamente, no siempre es la mejor opci\u00f3n. Las principales plataformas sociales examinan sus anuncios antes de publicarlos.&nbsp;<\/p>\n\n\n\n<p>Este proceso suele durar unas 24 horas. Por lo tanto, puede resultar dif\u00edcil planificar los anuncios. Este retraso tambi\u00e9n puede ser especialmente desastroso para un anuncio muy sensible al tiempo. <\/p>\n\n\n\n<p>Por ejemplo, imagine que publica un anuncio de \u00faltima hora para promocionar una pr\u00f3xima venta. En este caso, un retraso de 24 horas puede suponer que pierda por completo su espacio:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-example-ad-1024x567.png\" alt=\"Un ejemplo de anuncio en Facebook.\" class=\"wp-image-7256\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-example-ad-1024x567.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-example-ad-300x166.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-example-ad-768x425.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-example-ad-1536x850.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-example-ad-2048x1134.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Puede planificar estrat\u00e9gicamente su anuncio para obtener el mayor n\u00famero de conversiones program\u00e1ndolo para que se publique dentro de una ventana espec\u00edfica. Por ejemplo, puede configurar un anuncio de 17:00 a 20:00 todas las tardes, cuando es m\u00e1s probable que su p\u00fablico objetivo est\u00e9 navegando por las redes sociales.<\/p>\n\n\n\n<p>Si tiene previsto realizar varias campa\u00f1as, programar todos estos anuncios con antelaci\u00f3n tambi\u00e9n puede ser mucho m\u00e1s eficaz. As\u00ed podr\u00e1s centrarte en otras actividades con la seguridad de que tus enlaces de afiliado se promocionan en las redes sociales.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-schedule-social-media-ads-for-your-business-facebook-and-instagram\"><span class=\"ez-toc-section\" id=\"How_to_Schedule_Social_Media_Ads_for_Your_Business_Facebook_and_Instagram\"><\/span>C\u00f3mo programar anuncios en redes sociales para tu empresa (Facebook e Instagram)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Con millones de usuarios activos mensuales, Facebook e Instagram son dos de las mayores redes sociales del mundo. Es hora de aprovechar al m\u00e1ximo estas plataformas. A continuaci\u00f3n te explicamos c\u00f3mo programar anuncios sociales para tu negocio en los dos sitios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-schedule-facebook-ads\"><span class=\"ez-toc-section\" id=\"How_to_Schedule_Facebook_Ads\"><\/span><strong>C\u00f3mo programar anuncios en Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un anuncio de Facebook es un contenido de pago que aparece en la secci\u00f3n de noticias tanto en dispositivos m\u00f3viles como de escritorio. Con una comunidad de <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">unos 2.890 millones de usuarios activos mensuales<\/a>Facebook es el lugar perfecto para promocionar enlaces de afiliaci\u00f3n entre tu audiencia actual y <a href=\"https:\/\/prettylinks.com\/es\/blog\/affiliate-marketing-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\">llegar a nuevos clientes potenciales<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-example-1024x566.png\" alt=\"Un anuncio en Facebook. \" class=\"wp-image-7257\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-example-1024x566.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-example-300x166.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-example-768x425.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-example-1536x849.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-example-2048x1132.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Para programar un anuncio social, dir\u00edjase a la p\u00e1gina <a href=\"http:\/\/facebook.com\/ads\/manager\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Administrador de anuncios de Facebook<\/a> y haga clic en el bot\u00f3n <em>Cree<\/em> bot\u00f3n. A continuaci\u00f3n, elija su <a href=\"https:\/\/www.facebook.com\/business\/help\/1438417719786914\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">objetivos publicitarios<\/a>como el compromiso o <a href=\"https:\/\/prettylinks.com\/es\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noreferrer noopener\">generaci\u00f3n de contactos<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ads-objective-1024x436.png\" alt=\"C\u00f3mo programar anuncios en redes sociales para su empresa.\" class=\"wp-image-7258\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ads-objective-1024x436.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ads-objective-300x128.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ads-objective-768x327.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ads-objective-1536x653.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ads-objective-2048x871.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A continuaci\u00f3n, rellena algunos datos b\u00e1sicos sobre tu campa\u00f1a. A continuaci\u00f3n, Facebook Ads Manager te pedir\u00e1 que crees un conjunto de anuncios. De este modo, podr\u00e1s dirigirte a usuarios espec\u00edficos.&nbsp;<\/p>\n\n\n\n<p>En la siguiente pantalla, decida si desea realizar <a href=\"https:\/\/www.facebook.com\/business\/help\/1738164643098669\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pruebas A\/B<\/a> para esta campa\u00f1a. Tambi\u00e9n puede activar <em>Optimizaci\u00f3n del presupuesto de campa\u00f1a. <\/em>Si se activa, Facebook utilizar\u00e1 algoritmos para determinar c\u00f3mo gastar tu presupuesto para obtener el mayor retorno de la inversi\u00f3n (ROI):<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/campaign-budget-optimization-1024x568.png\" alt=\"Programaci\u00f3n de anuncios en redes sociales en el Gestor de anuncios.\" class=\"wp-image-7259\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/campaign-budget-optimization-1024x568.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/campaign-budget-optimization-300x166.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/campaign-budget-optimization-768x426.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/campaign-budget-optimization-1536x852.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/campaign-budget-optimization-2048x1136.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En la pantalla siguiente, puede activar <a href=\"https:\/\/www.facebook.com\/business\/help\/170372403538781\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Creatividad din\u00e1mica<\/a>. Tambi\u00e9n puede especificar a qui\u00e9n desea dirigirse desplaz\u00e1ndose hasta la casilla <em>Audiencia<\/em> secci\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-audience-1024x522.png\" alt=\"C\u00f3mo programar anuncios en redes sociales utilizando el Gestor de Anuncios.\" class=\"wp-image-7260\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-audience-1024x522.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-audience-300x153.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-audience-768x392.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-audience-1536x783.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-audience-2048x1044.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En <em>Colocaci\u00f3n<\/em>Decide d\u00f3nde aparecer\u00e1 tu anuncio. Por ejemplo, puede mostrarlo como parte de la secci\u00f3n de noticias de Facebook:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"694\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-placement-1024x694.png\" alt=\"Elegir una ubicaci\u00f3n de anuncio en el Administrador de Facebook.\" class=\"wp-image-7261\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-placement-1024x694.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-placement-300x203.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-placement-768x521.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-placement-1536x1041.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-placement.png 1862w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En esta pantalla tambi\u00e9n podr\u00e1 programar su anuncio eligiendo una fecha de inicio y otra de finalizaci\u00f3n. Tambi\u00e9n puede programar su anuncio para que se publique indefinidamente desmarcando la casilla <em>Fijar una fecha final<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-set-end-1024x536.png\" alt=\"C\u00f3mo establecer un calendario para sus anuncios en las redes sociales. \" class=\"wp-image-7262\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-set-end-1024x536.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-set-end-300x157.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-set-end-768x402.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-set-end-1536x804.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-set-end.png 1892w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Cuando est\u00e9 listo para continuar, haga clic en <em>Siguiente<\/em>. De este modo, acceder\u00e1s a la pantalla en la que podr\u00e1s cargar todos tus recursos creativos y crear tu anuncio en Facebook:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-creative-assets-1024x473.png\" alt=\"El administrador de anuncios de Facebook.\" class=\"wp-image-7263\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-creative-assets-1024x473.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-creative-assets-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-creative-assets-768x355.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-creative-assets-1536x710.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-creative-assets-2048x947.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Cuando est\u00e9 satisfecho con la informaci\u00f3n que ha introducido, haga clic en <em>Publique<\/em>. Enhorabuena, acabas de programar un anuncio en Facebook para tu negocio online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-schedule-instagram-ads\"><span class=\"ez-toc-section\" id=\"How_to_Schedule_Instagram_Ads\"><\/span><strong>C\u00f3mo programar anuncios en Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Con alrededor de <a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mil millones de usuarios activos mensuales<\/a>Instagram es una de las redes sociales m\u00e1s populares del mundo. Al anunciar tus productos de afiliaci\u00f3n en esta plataforma, puedes llegar a miles o incluso millones de nuevos clientes:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"841\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-new-products-1-1024x841.png\" alt=\"Un ejemplo de productos que aparecen en anuncios de Instagram. \" class=\"wp-image-7264\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-new-products-1-1024x841.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-new-products-1-300x247.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-new-products-1-768x631.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-new-products-1-1536x1262.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-new-products-1.png 1896w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Adem\u00e1s, las pruebas sugieren que <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-instagram-boosts-brands-and-drives-sales\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">83% de Instagramers<\/a> utilizan esta popular red social espec\u00edficamente para descubrir nuevos productos. Esta estad\u00edstica es un buen augurio para sus tasas de conversi\u00f3n.<\/p>\n\n\n\n<p>Los datos tambi\u00e9n sugieren que los usuarios de Instagram no se limitan a mirar escaparates. Seg\u00fan el estudio, 46% de las personas admiten haber realizado una compra tras ver un producto o servicio en Instagram.<\/p>\n\n\n\n<p>Todo esto convierte a Instagram en una perspectiva atractiva para cualquier empresa. Sin embargo, puede ser especialmente lucrativo si te diriges a los grupos demogr\u00e1ficos de 18-24 o 25-34 a\u00f1os. En julio de 2021, m\u00e1s de dos tercios del total de usuarios de Instagram en todo el mundo ten\u00edan edades comprendidas entre los 18 y los 24 a\u00f1os. <a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">34 a\u00f1os o menos<\/a>.&nbsp;<\/p>\n\n\n\n<p>Puedes crear y programar anuncios de Instagram desde la conocida interfaz de Facebook Ads Manager. Solo tienes que seguir las instrucciones de la secci\u00f3n anterior para crear tu anuncio. A continuaci\u00f3n, utiliza la funci\u00f3n <em>Inicio <\/em>y <em>Fin<\/em> ajustes de fecha para especificar cu\u00e1ndo debe ejecutarse este anuncio.&nbsp;<\/p>\n\n\n\n<p>Si desea programar este anuncio s\u00f3lo en Instagram, entonces el <em>Colocaciones<\/em> es vital. Aqu\u00ed, seleccione <em>Manual<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-placement-ad-1024x479.png\" alt=\"C\u00f3mo programar anuncios sociales para su negocio en l\u00ednea.\" class=\"wp-image-7265\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-placement-ad-1024x479.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-placement-ad-300x140.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-placement-ad-768x359.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-placement-ad-1536x718.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-placement-ad-2048x958.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ahora puedes especificar d\u00f3nde debe aparecer este anuncio programado en Instagram. Por ejemplo, puedes optar por Instagram IGTV, Stories o Reels.<\/p>\n\n\n\n<p>A medida que explores cada opci\u00f3n, el Administrador de anuncios de Facebook mostrar\u00e1 una vista previa de c\u00f3mo puede quedar tu anuncio en este contexto. Cuando est\u00e9s satisfecho con la configuraci\u00f3n, haz clic en <em>Siguiente.&nbsp;<\/em><\/p>\n\n\n\n<p>Esto te lleva a una pantalla para elegir la p\u00e1gina de Instagram que quieres asociar a este anuncio. Una vez tomada esta decisi\u00f3n, puedes empezar a subir recursos creativos y crear tu anuncio programado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las redes sociales se han convertido en el lugar al que acuden muchos compradores para descubrir nuevos productos. Sin embargo, si no programas tus anuncios, puedes estar perdiendo clics y conversiones. Afortunadamente, Instagram y Facebook te permiten programar anuncios y personalizarlos para tu p\u00fablico objetivo. <\/p>\n\n\n\n<p>Recapitulemos r\u00e1pidamente por qu\u00e9 le conviene programar sus anuncios sociales de forma estrat\u00e9gica:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Un plazo de publicaci\u00f3n garantizado<\/li>\n\n\n\n<li>Control total sobre cu\u00e1ndo se publicar\u00e1n sus anuncios<\/li>\n\n\n\n<li>Posibilidad de programar varias campa\u00f1as publicitarias con antelaci\u00f3n<\/li>\n<\/ol>\n\n\n\n<p><em>\u00bfTienes alguna pregunta sobre c\u00f3mo programar anuncios en Facebook e Instagram?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn de noticias.<\/p>","protected":false},"excerpt":{"rendered":"<p>No es ning\u00fan secreto que la publicidad en las redes sociales puede hacer maravillas en su cuenta de resultados. Sin embargo, si publica anuncios s\u00f3lo cuando se le ocurren, es casi seguro que est\u00e1 dejando dinero sobre la mesa. Afortunadamente, las principales plataformas sociales permiten programar anuncios. Especificando la fecha y hora exactas en las que se publicar\u00e1...<\/p>","protected":false},"author":11450,"featured_media":8381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11,59],"tags":[340,135,319,60,61],"class_list":["post-7253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","category-social-marketing","tag-facebook","tag-instagram","tag-paid-ads","tag-social-media","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re not planning your ads in advance, you&#039;re almost certainly missing out on conversions. 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