{"id":7240,"date":"2022-02-10T05:35:00","date_gmt":"2022-02-10T05:35:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7240"},"modified":"2022-02-08T15:07:44","modified_gmt":"2022-02-08T15:07:44","slug":"build-brand-awareness-with-instagram-reels","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/","title":{"rendered":"C\u00f3mo dar a conocer tu marca con Instagram Reels (3 consejos)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4e73b1a682\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4e73b1a682\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#An_Introduction_to_Instagram_Reels\" >Introducci\u00f3n a los carretes de Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#How_to_Raise_Brand_Awareness_With_Instagram_Reels_3_Key_Tips\" >C\u00f3mo dar a conocer una marca con Instagram Reels (3 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#1_Show_Off_Your_Personality\" >1. Muestra tu personalidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#2_Work_with_an_Influencer\" >2. Trabajar con una persona influyente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#3_Share_Tips_and_Tricks_for_the_Products_You_Promote\" >3. Comparte consejos y trucos para los productos que promocionas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Dar a conocer la marca es crucial para dirigir<a href=\"https:\/\/easyaffiliate.com\/blog\/start-an-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\"> un programa de marketing de afiliaci\u00f3n de \u00e9xito<\/a>. Tambi\u00e9n puede ser una de las tareas m\u00e1s dif\u00edciles a las que se enfrente. Con tantos vendedores compitiendo por llamar la atenci\u00f3n, puede que le cueste hacerse o\u00edr.<\/p>\n\n\n\n<p>Si est\u00e1 trabajando para aumentar la visibilidad de su marca, puede probar a a\u00f1adir <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-instagram-reels-announcement\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram Reels<\/a> a tu estrategia de redes sociales. El v\u00eddeo de formato corto es muy popular, y puede <a href=\"https:\/\/prettylinks.com\/es\/blog\/shortened-links-in-video-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">util\u00edcelo para crear contenidos<\/a> que atraiga a nuevos seguidores y refuerce su experiencia.<\/p>\n\n\n\n<p>En este art\u00edculo explicaremos qu\u00e9 son los Instagram Reels. A continuaci\u00f3n, compartiremos tres consejos para utilizar esta funci\u00f3n con el fin de aumentar la notoriedad de tu marca. \u00a1Vamos a empezar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-instagram-reels\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Instagram_Reels\"><\/span>Introducci\u00f3n a los carretes de Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-instagram-reels-announcement\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram Reels<\/a> te permite crear videoclips de 15 segundos para compartirlos con la comunidad de Instagram. Puedes a\u00f1adir m\u00fasica y efectos a estos v\u00eddeos, e incluso combinar varios Reels para crear un clip m\u00e1s extenso.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"814\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-reels.png\" alt=\"Ejemplos de Instagram Reels.\" class=\"wp-image-7241\" style=\"width:675px;height:611px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-reels.png 900w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-reels-300x271.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-reels-768x695.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>La funci\u00f3n Reels es similar a los clips que ver\u00edas en <a href=\"https:\/\/prettylinks.com\/es\/blog\/promoting-affiliate-products-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">una plataforma como TikTok<\/a>. Si est\u00e1s pensando en incorporar v\u00eddeos cortos a tu estrategia de redes sociales, Reels es una forma excelente de probarlos sin tener que comprometerte con una nueva plataforma.<\/p>\n\n\n\n<p>Si ya utiliza <a href=\"https:\/\/prettylinks.com\/es\/blog\/custom-links-instagram-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/custom-links-instagram-stories\/\">Historias de Instagram<\/a>puede que no vea ninguna raz\u00f3n para utilizar Reels. Sin embargo, hay algunas diferencias clave entre ambos. Las historias suelen funcionar bien para momentos espont\u00e1neos que quieres compartir sobre la marcha. El uso de Reels requiere un poco m\u00e1s de planificaci\u00f3n y pulido para una ejecuci\u00f3n eficaz.<\/p>\n\n\n\n<p>Los Reels se comparten en una pesta\u00f1a espec\u00edfica de tu perfil de Instagram, as\u00ed como en tu feed principal. Si quieres, puedes compartir un Reel en tu Historia, pero desaparecer\u00e1 pasadas 24 horas. Adem\u00e1s, el Reel no ser\u00e1 <a href=\"https:\/\/blog.hootsuite.com\/get-brand-instagrams-explore-page\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">enviado a Explorar<\/a>.<\/p>\n\n\n\n<p>Los Reels que se comparten en Explorar tienen la oportunidad de ser vistos por todo el mundo en Instagram. Los usuarios pueden desplazarse infinitamente por los Reels, lo que te permite conseguir nuevos ojos sobre tu contenido m\u00e1s r\u00e1pidamente.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/help.instagram.com\/270447560766967\/?helpref=hc_fnav\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/help.instagram.com\/270447560766967\/?helpref=hc_fnav\">empiece con Reels<\/a>simplemente haga clic en el bot\u00f3n del signo m\u00e1s, despl\u00e1cese hasta <em>Carretes<\/em>y pulse el bot\u00f3n <em>Registro<\/em> para empezar a grabar. Tambi\u00e9n puedes cargar un clip desde el carrete de tu c\u00e1mara. Puedes utilizar el men\u00fa de herramientas situado a la izquierda de la pantalla para a\u00f1adir m\u00fasica, cambiar la velocidad de reproducci\u00f3n o a\u00f1adir efectos.<\/p>\n\n\n\n<p>Cuando est\u00e9 satisfecho con su Carrete, pulse <em>Compartir<\/em>. Puedes elegir tu foto de portada y a\u00f1adir un pie de foto si lo deseas. Por \u00faltimo, haz clic en <em>Siguiente<\/em> y <em>Compartir<\/em> para publicar su Reel to Explore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-raise-brand-awareness-with-instagram-reels-3-key-tips\"><span class=\"ez-toc-section\" id=\"How_to_Raise_Brand_Awareness_With_Instagram_Reels_3_Key_Tips\"><\/span>C\u00f3mo dar a conocer una marca con Instagram Reels (3 consejos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ahora que ya sabes qu\u00e9 son los Instagram Reels, vamos a repasar algunas estrategias para utilizar esta funci\u00f3n y dar a conocer tu marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-show-off-your-personality\"><span class=\"ez-toc-section\" id=\"1_Show_Off_Your_Personality\"><\/span>1. Muestra tu personalidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aunque los Reels son un poco m\u00e1s pulidos que las Stories, la autenticidad sigue siendo muy valorada. Los v\u00eddeos que crees para Reels son una excelente oportunidad para establecer una conexi\u00f3n m\u00e1s personal con los seguidores y <a href=\"https:\/\/prettylinks.com\/es\/blog\/create-stellar-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/create-stellar-personal-brand\/\">establezca su marca personal<\/a>.<\/p>\n\n\n\n<p>Los contenidos entre bastidores pueden ser una buena forma de iniciarse en Reels. Puedes hacer un recorrido por tu espacio de trabajo o presentar a otras personas que trabajan en tu equipo.<\/p>\n\n\n\n<p>Tambi\u00e9n puedes crear un Reel de \"un d\u00eda en la vida\". Mostrar tus actividades diarias en un breve clip es un divertido reto creativo. Incluso puedes conseguir que tu Reel aparezca en Explorar, lo que puede aumentar tu n\u00famero de seguidores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-work-with-an-influencer\"><span class=\"ez-toc-section\" id=\"2_Work_with_an_Influencer\"><\/span>2. Trabajar con una persona influyente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Crear contenidos para Reels lleva su tiempo. Si le preocupa crear sus propios Reels, puede probar con <a href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/\" target=\"_blank\" rel=\"noreferrer noopener\">asociarse con una persona influyente<\/a>.<\/p>\n\n\n\n<p>Cuando busques un influencer con el que trabajar, aseg\u00farate de que trabaja en el mismo nicho que t\u00fa. No solo el contenido que creen ser\u00e1 relevante para tu audiencia, sino que podr\u00e1s ganar nuevos seguidores.<\/p>\n\n\n\n<p>Tambi\u00e9n querr\u00e1 investigar a fondo sobre <a href=\"https:\/\/prettylinks.com\/es\/blog\/get-influencers-onboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">posibles socios influyentes<\/a>. Por ejemplo, puede que quieras tener cuidado con los influencers que ya est\u00e1n compartiendo una gran cantidad de contenido patrocinado. Es posible que sus seguidores ya est\u00e9n cansados y no est\u00e9n interesados en o\u00edr hablar de otro producto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-share-tips-and-tricks-for-the-products-you-promote\"><span class=\"ez-toc-section\" id=\"3_Share_Tips_and_Tricks_for_the_Products_You_Promote\"><\/span>3. Comparte consejos y trucos para los productos que promocionas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Proporcionar informaci\u00f3n valiosa a sus seguidores es una forma eficaz de establecerse como experto en su nicho. Si utilizas los Reels para promocionar contenidos de larga duraci\u00f3n en tu sitio web, podr\u00e1s atraer tr\u00e1fico y, posiblemente, conseguir conversiones.<\/p>\n\n\n\n<p>Puede probar <a href=\"https:\/\/prettylinks.com\/es\/blog\/custom-links-instagram-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/custom-links-instagram-stories\/\">utilizando el enlace de su biograf\u00eda<\/a> para enviar a tus seguidores a una p\u00e1gina de destino espec\u00edfica con los productos que promocionas. Despu\u00e9s de mostrar un producto en tu Reel, puedes dirigir a los espectadores a tu biograf\u00eda para obtener m\u00e1s informaci\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"747\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/landing-page-1024x747.png\" alt=\"Una p\u00e1gina de aterrizaje conectada a un enlace de biograf\u00eda de Instagram.\" class=\"wp-image-7242\" style=\"width:768px;height:560px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/landing-page-1024x747.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/landing-page-300x219.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/landing-page-768x560.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/landing-page.png 1284w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Le recomendamos que rellene su p\u00e1gina de aterrizaje con sus enlaces de afiliado, as\u00ed como con informaci\u00f3n m\u00e1s detallada. Puede crear enlaces de marca para esta p\u00e1gina utilizando <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\">PrettyLinks<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-1024x548.png\" alt=\"El plugin PrettyLinks para WordPress.\" class=\"wp-image-7243\" style=\"width:768px;height:411px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-1024x548.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-300x160.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-768x411.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links.png 1402w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Nuestro plugin PrettyLinks tambi\u00e9n le permite <a href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-your-link-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">establecer el seguimiento<\/a>para que pueda medir la eficacia de su p\u00e1gina de destino de Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram Reels es una herramienta excelente para ejercitar tu creatividad y mostrar la personalidad de tu marca. Si se utiliza con eficacia, puede ayudarte a aumentar tanto tus comisiones como la notoriedad de tu marca.<\/p>\n\n\n\n<p>Prueba estos consejos para empezar con Instagram Reels:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Muestra tu personalidad.<\/li>\n\n\n\n<li>Trabaja con una persona influyente.<\/li>\n\n\n\n<li>Comparte consejos y trucos para los productos que promocionas.<\/li>\n<\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre el uso de Instagram Reels?<\/em>? Preg\u00fantanos en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn de noticias.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dar a conocer la marca es una parte crucial del \u00e9xito de un programa de marketing de afiliaci\u00f3n. Tambi\u00e9n puede ser una de las tareas m\u00e1s dif\u00edciles a las que se enfrente. Con tantos vendedores compitiendo por llamar la atenci\u00f3n, puede que le cueste hacerse o\u00edr. Si est\u00e1 trabajando para aumentar la visibilidad de su marca, puede intentar a\u00f1adir...<\/p>","protected":false},"author":11450,"featured_media":8183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[353,135,60,492],"class_list":["post-7240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-brand-awareness","tag-instagram","tag-social-media","tag-video"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Instagram Reels is a powerful feature for building brand awareness and your follower count. Learn three key tips for adding Reels to your social strategy!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Build Brand Awareness with Instagram Reels (3 Tips)\" \/>\n\t\t<meta property=\"og:description\" content=\"Instagram Reels is a powerful feature for building brand awareness and your follower count. Learn three key tips for adding Reels to your social strategy!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Instagram-Reels_-Pretty-Links.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Instagram-Reels_-Pretty-Links.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-02-10T05:35:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-02-08T15:07:44+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Build Brand Awareness with Instagram Reels (3 Tips)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Instagram Reels is a powerful feature for building brand awareness and your follower count. Learn three key tips for adding Reels to your social strategy!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Instagram-Reels_-Pretty-Links.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/build-brand-awareness-with-instagram-reels\\\/#blogposting\",\"name\":\"How to Build Brand Awareness with Instagram Reels (3 Tips)\",\"headline\":\"How to Build Brand Awareness with Instagram Reels (3 Tips)\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Instagram-Reels_-Pretty-Links.png\",\"width\":1000,\"height\":576},\"datePublished\":\"2022-02-10T05:35:00-07:00\",\"dateModified\":\"2022-02-08T15:07:44-07:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/build-brand-awareness-with-instagram-reels\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/build-brand-awareness-with-instagram-reels\\\/#webpage\"},\"articleSection\":\"Social Marketing, brand awareness, instagram, social media, video\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/build-brand-awareness-with-instagram-reels\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"position\":3,\"name\":\"Social Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/build-brand-awareness-with-instagram-reels\\\/#listItem\",\"name\":\"How to Build Brand Awareness with Instagram Reels (3 Tips)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/build-brand-awareness-with-instagram-reels\\\/#listItem\",\"position\":4,\"name\":\"How to Build Brand Awareness with Instagram Reels (3 Tips)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/build-brand-awareness-with-instagram-reels\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775242587\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/build-brand-awareness-with-instagram-reels\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/build-brand-awareness-with-instagram-reels\\\/\",\"name\":\"How to Build Brand Awareness with Instagram Reels (3 Tips)\",\"description\":\"Instagram Reels is a powerful feature for building brand awareness and your follower count. Learn three key tips for adding Reels to your social strategy!\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/build-brand-awareness-with-instagram-reels\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Instagram-Reels_-Pretty-Links.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/build-brand-awareness-with-instagram-reels\\\/#mainImage\",\"width\":1000,\"height\":576},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/blog\\\/build-brand-awareness-with-instagram-reels\\\/#mainImage\"},\"datePublished\":\"2022-02-10T05:35:00-07:00\",\"dateModified\":\"2022-02-08T15:07:44-07:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Build Brand Awareness with Instagram Reels (3 Tips)<\/title>\n\n","aioseo_head_json":{"title":"C\u00f3mo dar a conocer tu marca con Instagram Reels (3 consejos)","description":"Instagram Reels es una potente funci\u00f3n para dar a conocer tu marca y aumentar el n\u00famero de seguidores. Descubre tres consejos clave para a\u00f1adir Reels a tu estrategia social.","canonical_url":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#blogposting","name":"How to Build Brand Awareness with Instagram Reels (3 Tips)","headline":"How to Build Brand Awareness with Instagram Reels (3 Tips)","author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Instagram-Reels_-Pretty-Links.png","width":1000,"height":576},"datePublished":"2022-02-10T05:35:00-07:00","dateModified":"2022-02-08T15:07:44-07:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#webpage"},"articleSection":"Social Marketing, brand awareness, instagram, social media, video"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/social-marketing\/#listItem","position":3,"name":"Social Marketing","item":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/social-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#listItem","name":"How to Build Brand Awareness with Instagram Reels (3 Tips)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#listItem","position":4,"name":"How to Build Brand Awareness with Instagram Reels (3 Tips)","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/es\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/es\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/es\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775242587","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#webpage","url":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/","name":"How to Build Brand Awareness with Instagram Reels (3 Tips)","description":"Instagram Reels is a powerful feature for building brand awareness and your follower count. Learn three key tips for adding Reels to your social strategy!","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/prettylinks.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/es\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Instagram-Reels_-Pretty-Links.png","@id":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#mainImage","width":1000,"height":576},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/#mainImage"},"datePublished":"2022-02-10T05:35:00-07:00","dateModified":"2022-02-08T15:07:44-07:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/es\/#website","url":"https:\/\/prettylinks.com\/es\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"es-ES","publisher":{"@id":"https:\/\/prettylinks.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"PrettyLinks","og:type":"article","og:title":"How to Build Brand Awareness with Instagram Reels (3 Tips)","og:description":"Instagram Reels is a powerful feature for building brand awareness and your follower count. Learn three key tips for adding Reels to your social strategy!","og:url":"https:\/\/prettylinks.com\/es\/blog\/build-brand-awareness-with-instagram-reels\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Instagram-Reels_-Pretty-Links.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Instagram-Reels_-Pretty-Links.png","og:image:width":"1000","og:image:height":"576","article:published_time":"2022-02-10T05:35:00+00:00","article:modified_time":"2022-02-08T15:07:44+00:00","twitter:card":"summary_large_image","twitter:title":"How to Build Brand Awareness with Instagram Reels (3 Tips)","twitter:description":"Instagram Reels is a powerful feature for building brand awareness and your follower count. Learn three key tips for adding Reels to your social strategy!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Instagram-Reels_-Pretty-Links.png"},"aioseo_meta_data":{"post_id":"7240","title":null,"description":"Instagram Reels es una potente funci\u00f3n para dar a conocer tu marca y aumentar el n\u00famero de seguidores. Descubre tres consejos clave para a\u00f1adir Reels a tu estrategia social.","keywords":[{"label":"brand awareness on Instagram","value":"brand awareness on Instagram"}],"keyphrases":{"focus":{"keyphrase":"Instagram Reels","score":91,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":9,"maxScore":9,"error":0},"keyphraseInImageAlt":{"score":9,"maxScore":9,"error":0},"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Instagram-Reels_-Pretty-Links.png","og_image_width":"1000","og_image_height":"576","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 23:24:52","breadcrumb_settings":null,"limit_modified_date":true,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2021-09-24 20:37:34","updated":"2025-10-15 16:21:41"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/7240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/comments?post=7240"}],"version-history":[{"count":1,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/7240\/revisions"}],"predecessor-version":[{"id":14668,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/posts\/7240\/revisions\/14668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media\/8183"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/media?parent=7240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/categories?post=7240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/es\/wp-json\/wp\/v2\/tags?post=7240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}