{"id":7205,"date":"2022-01-24T05:12:00","date_gmt":"2022-01-24T05:12:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7205"},"modified":"2022-01-20T15:44:37","modified_gmt":"2022-01-20T15:44:37","slug":"online-communities-brand-awareness-attract-new-customers","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/online-communities-brand-awareness-attract-new-customers\/","title":{"rendered":"C\u00f3mo dar a conocer su marca y atraer a nuevos clientes con las comunidades en l\u00ednea"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a06f975ad8d1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a06f975ad8d1\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-communities-brand-awareness-attract-new-customers\/#What_are_Online_Communities_and_Why_You_Should_Consider_Making_One\" >Qu\u00e9 son las comunidades en l\u00ednea (y por qu\u00e9 deber\u00eda plantearse crear una)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-communities-brand-awareness-attract-new-customers\/#How_to_Start_and_Grow_Your_Own_Online_Community_In_4_Steps\" >C\u00f3mo crear y desarrollar su propia comunidad en l\u00ednea (en 4 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-communities-brand-awareness-attract-new-customers\/#Step_1_Plan_Your_Community\" >Paso 1 Planifique su comunidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-communities-brand-awareness-attract-new-customers\/#Step_2_Define_Community_Rules_and_Guidelines\" >Paso 2 Definir las normas y directrices comunitarias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-communities-brand-awareness-attract-new-customers\/#Step_3_Set_Up_Your_Community\" >Paso 3 Establezca su comunidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-communities-brand-awareness-attract-new-customers\/#Step_4_Grow_Your_Community\" >Paso 4 Haga crecer su comunidad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/online-communities-brand-awareness-attract-new-customers\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>No puede dirigir una empresa de \u00e9xito sin hacer nada y esperar que los clientes se fijen en usted. Es probable que necesite aumentar su audiencia y reforzar el conocimiento de su marca. Sin embargo, este puede ser un proceso largo y confuso. <\/p>\n\n\n\n<p>Conectar con los clientes a trav\u00e9s de comunidades en l\u00ednea puede agilizar este proceso. Las redes en l\u00ednea ponen en contacto a su empresa con un p\u00fablico que comparte sus intereses. Un compromiso positivo en las comunidades genera confianza con sus clientes y puede aumentar sus ingresos. <\/p>\n\n\n\n<p>En este art\u00edculo, exploraremos algunos tipos diferentes de comunidades en l\u00ednea y los beneficios que pueden aportar a su negocio. A continuaci\u00f3n, aprender\u00e1s a crear tu propia comunidad y a hacerla crecer utilizando <a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">nuestro plugin PrettyLinks<\/a>. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Online_Communities_and_Why_You_Should_Consider_Making_One\"><\/span>Qu\u00e9 son las comunidades en l\u00ednea (y por qu\u00e9 deber\u00eda plantearse crear una)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una comunidad en l\u00ednea es un grupo de personas con intereses o valores compartidos que utilizan Internet para comunicarse. Estas redes existen en muchas plataformas, como Facebook:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/online-community-facebook-groups-1024x659.png\" alt=\"Ejemplos de comunidades en l\u00ednea en Facebook. \" class=\"wp-image-7206\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/online-community-facebook-groups-1024x659.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/online-community-facebook-groups-300x193.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/online-community-facebook-groups-768x494.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/online-community-facebook-groups.png 1102w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Tambi\u00e9n hay <a href=\"https:\/\/memberpress.com\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">comunidades en l\u00ednea basadas en la afiliaci\u00f3n<\/a> con procesos de solicitud de afiliaci\u00f3n. Necesitar\u00e1s la aprobaci\u00f3n de la comunidad o pagar una cuota de suscripci\u00f3n para unirte:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"446\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Join-Us-Pilatesology-1024x446.png\" alt=\"\" class=\"wp-image-7224\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Join-Us-Pilatesology-1024x446.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Join-Us-Pilatesology-300x131.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Join-Us-Pilatesology-768x334.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Join-Us-Pilatesology.png 1505w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Adem\u00e1s de sus descargas digitales, Pilatesology cuenta con una comunidad de miembros en la que \u00e9stos pueden interactuar entre s\u00ed.  <\/figcaption><\/figure><\/div>\n\n\n\n<p>Las comunidades en l\u00ednea ofrecen apoyo a las personas que necesitan ayuda y permiten a sus miembros debatir ideas y compartir opiniones. Adem\u00e1s, pueden ayudar a defender ideas y difundirlas.<\/p>\n\n\n\n<p>Adem\u00e1s, las comunidades en l\u00ednea son excelentes para su cuenta de resultados. Casi <a href=\"https:\/\/www.martechadvisor.com\/articles\/ux-and-cro\/how-branded-online-communities-can-boost-your-roi\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dos tercios de las empresas<\/a> vieron aumentar sus ingresos cuando se conectaron a una red basada en la web. <\/p>\n\n\n\n<p>Si puede desarrollar su comunidad, existe un gran potencial de <a href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">compromiso con su p\u00fablico<\/a>. Tambi\u00e9n puede escuchar opiniones sobre sus productos o servicios. Con estos comentarios, puede modificar su oferta y crear una mejor. <a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">experiencia del usuario<\/a>. <\/p>\n\n\n\n<p>Por ejemplo, el <a href=\"https:\/\/en.deezercommunity.com\/ideas\" target=\"_blank\" rel=\"noreferrer noopener\">Deezer<\/a><a href=\"https:\/\/en.deezercommunity.com\/ideas\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> <\/a><a href=\"https:\/\/en.deezercommunity.com\/ideas\" target=\"_blank\" rel=\"noreferrer noopener\">comunidad<\/a> pide a sus miembros que presenten sus ideas para la plataforma musical:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/deezer-community-ideas-1024x574.jpg\" alt=\"La comunidad en l\u00ednea de Deezer pide directamente ideas y comentarios de los clientes. \" class=\"wp-image-7208\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/deezer-community-ideas-1024x574.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/deezer-community-ideas-300x168.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/deezer-community-ideas-768x431.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/deezer-community-ideas.jpg 1426w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Adem\u00e1s, interactuar con los miembros de la comunidad puede ayudar a <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2019\/12\/03\/how-a-community-can-contribute-to-building-your-online-brand\/?sh=751c7101669a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">demuestre sus conocimientos<\/a>. Puede generar confianza resolviendo los problemas de sus clientes. A su vez, puede transformar a sus usuarios ocasionales en clientes fieles. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Start_and_Grow_Your_Own_Online_Community_In_4_Steps\"><\/span>C\u00f3mo crear y desarrollar su propia comunidad en l\u00ednea (en 4 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ahora que ya conoce las ventajas, le explicamos c\u00f3mo puede crear su comunidad en l\u00ednea en cuatro sencillos pasos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Plan_Your_Community\"><\/span>Paso 1: Planifique su comunidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Es poco probable que su comunidad tenga \u00e9xito sin una <a href=\"https:\/\/www.business2community.com\/social-business\/online-customer-communities-need-purpose-bigger-building-community-01086496\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plan y objetivo<\/a>. Crear un mapa detallado de las ideas de su red en l\u00ednea puede ayudarle a centrarse en lo que su marca puede aportar a sus miembros. <\/p>\n\n\n\n<p>Tal vez quiera hacerse las siguientes preguntas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfCu\u00e1ntos miembros quiere en su comunidad?<\/li><li>\u00bfQu\u00e9 finalidad tendr\u00e1 su comunidad?<\/li><li>\u00bfCu\u00e1les son los objetivos de su comunidad?<\/li><li>\u00bfC\u00f3mo ofrecer\u00e1 valor a sus afiliados?<\/li><li>\u00bfQu\u00e9 experiencias ofrecer\u00e1 a los usuarios de su comunidad?<\/li><\/ul>\n\n\n\n<p>A continuaci\u00f3n, tendr\u00e1 que decidir d\u00f3nde alojar\u00e1 su comunidad. Un peque\u00f1o grupo de profesionales puede preferir interactuar a trav\u00e9s de un chat. Si quieres cientos o miles de miembros en tu red, necesitar\u00e1s una plataforma m\u00e1s grande. <\/p>\n\n\n\n<p>Por ejemplo <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una zona reservada a los miembros<\/a> de su sitio con <a href=\"http:\/\/www.memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">el plugin MemberPress<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-homepage-1024x480.png\" alt=\"Puede utilizar el plugin MemberPress para crear una comunidad en l\u00ednea. \" class=\"wp-image-7209\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-homepage-1024x480.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-homepage-300x141.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-homepage-768x360.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-homepage-1536x720.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-homepage.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><br>Por \u00faltimo, debe pensar en el p\u00fablico objetivo de su comunidad en l\u00ednea. Deber\u00edas plantearte recopilar datos con datos demogr\u00e1ficos, intereses y las necesidades de tus clientes. <\/p>\n\n\n\n<p>Por ejemplo, puede recopilar datos de los clientes mediante encuestas utilizando un servicio como <a href=\"https:\/\/aytm.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pregunte a su mercado objetivo (AYTM)<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/aytm-1024x365.png\" alt=\"Ask Your Target Market es un servicio de recopilaci\u00f3n de datos para obtener informaci\u00f3n sobre los clientes. \" class=\"wp-image-7210\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/aytm-1024x365.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/aytm-300x107.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/aytm-768x274.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/aytm.png 1412w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Gracias a los datos, podr\u00e1 adaptar su red a los usuarios a los que va dirigida. As\u00ed, tendr\u00e1 m\u00e1s probabilidades de \u00e9xito. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Define_Community_Rules_and_Guidelines\"><\/span>Paso 2: Definir las normas y directrices comunitarias<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Toda comunidad en l\u00ednea necesita unas directrices que sus miembros deben seguir. Ayudan a crear un entorno seguro y acogedor para todos los usuarios. Tambi\u00e9n establece un marco claro de c\u00f3mo funcionar\u00e1 tu red y aconseja a los miembros sobre el tono del espacio. <\/p>\n\n\n\n<p>Cuando los miembros se inscriban en tu comunidad, aceptar\u00e1n las normas b\u00e1sicas. Si las incumplen, los administradores pueden expulsar a los usuarios del grupo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/verge-community-guidelines-1024x638.jpg\" alt=\"Un ejemplo de las directrices de la comunidad del sitio de la comunidad Verge. \" class=\"wp-image-7211\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/verge-community-guidelines-1024x638.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/verge-community-guidelines-300x187.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/verge-community-guidelines-768x479.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/verge-community-guidelines.jpg 1378w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Por ejemplo, puede que quiera restringir las blasfemias y el lenguaje argumentativo u hostil. Tambi\u00e9n puede que tenga que plantearse si va a permitir que los miembros promocionen sus productos y servicios dentro de su comunidad en l\u00ednea. <\/p>\n\n\n\n<p>Lo ideal es encontrar un equilibrio entre las directrices. Debe dejar suficiente libertad para que los afiliados puedan expresarse y explorar nuevas ideas. Sin embargo, tambi\u00e9n debe asegurarse de que los afiliados se sientan c\u00f3modos y no amenazados. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Set_Up_Your_Community\"><\/span>Paso 3: Establezca su comunidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El siguiente paso es <a href=\"https:\/\/prettylinks.com\/es\/blog\/build-online-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear su sitio comunitario<\/a>. Aqu\u00ed es cuando configurar\u00e1s tu <a href=\"https:\/\/docs.memberpress.com\/article\/172-memberpress-login-page\" target=\"_blank\" rel=\"noreferrer noopener\">proceso de inicio de sesi\u00f3n<\/a> y pru\u00e9balo para asegurarte de que funciona.<\/p>\n\n\n\n<p>Tambi\u00e9n debe considerar la posibilidad de definir las funciones y expectativas de su personal. Nombra a un director y selecciona a los miembros del equipo que se encargar\u00e1n de las operaciones diarias. <\/p>\n\n\n\n<p>Por ejemplo, tendr\u00e1s que designar qui\u00e9n se encarga de moderar los mensajes, resolver las discusiones entre los miembros de la comunidad y mantener el spam fuera de los foros. Tambi\u00e9n necesitar\u00e1s personal que cree y suba los contenidos seg\u00fan tu calendario.<\/p>\n\n\n\n<p>Por \u00faltimo, aseg\u00farate de que tu comunidad se ajusta a la marca. Muchas plataformas permiten a los grupos a\u00f1adir logotipos y fotos de perfil. Tambi\u00e9n querr\u00e1s que el tono de tu comunidad coincida con el de tu empresa. Si el sitio web de tu empresa es profesional, tu red tambi\u00e9n deber\u00eda serlo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/professional-linkedin-group-1024x452.jpg\" alt=\"Un ejemplo de grupo comunitario profesional en l\u00ednea. \" class=\"wp-image-7212\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/professional-linkedin-group-1024x452.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/professional-linkedin-group-300x133.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/professional-linkedin-group-768x339.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/professional-linkedin-group.jpg 1127w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Tambi\u00e9n recomendamos probar la comunidad antes de ponerla a disposici\u00f3n de los clientes. Solucione cualquier error o fallo para asegurarse de que su sitio funciona sin problemas. Considera la posibilidad de realizar una apertura suave invitando a un peque\u00f1o grupo de usuarios a probar tu red antes de dejar entrar a m\u00e1s gente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Grow_Your_Community\"><\/span>Paso 4: Haga crecer su comunidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En la mayor\u00eda de los casos, tu comunidad no crecer\u00e1 r\u00e1pidamente por s\u00ed sola. Tendr\u00e1s que tomar medidas para promocionar tu comunidad y animar a tus miembros a participar.<\/p>\n\n\n\n<p>Puede utilizar los recursos que ya tiene a mano. Encuentre informaci\u00f3n de contacto de clientes en su <a href=\"https:\/\/prettylinks.com\/es\/blog\/build-a-powerful-email-list-to-promote-your-affiliate-offers\/\" target=\"_blank\" rel=\"noreferrer noopener\">lista de correo<\/a> y las personas que interact\u00faan con su empresa en <a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">redes sociales<\/a>. Puedes pedirles que se unan a tu nueva comunidad.<\/p>\n\n\n\n<p>Tambi\u00e9n deber\u00edas plantearte crear un calendario de contenidos. Si los miembros consideran valiosas tus publicaciones, es probable que sigan utilizando tu comunidad. No atiborres tu red de publicaciones in\u00fatiles o fuera de tema. En su lugar, considera la posibilidad de publicar informaci\u00f3n y contenidos de alta calidad relacionados con tu negocio. <\/p>\n\n\n\n<p>Adem\u00e1s, aseg\u00farate de que publicas contenido de forma coherente. Cuando los usuarios saben qu\u00e9 esperar, es m\u00e1s probable que vuelvan. <\/p>\n\n\n\n<p>Por \u00faltimo, puede utilizar <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">nuestro plugin PrettyLinks<\/a> para hacer crecer su comunidad y aumentar los ingresos. Le permite convertir URL largas y dif\u00edciles de manejar en <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-use-pretty-links-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">enlaces cortos, atractivos e informativos<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/pretty-links-cloaking-1024x463.png\" alt=\"Creaci\u00f3n de un enlace bonito con el plugin PrettyLinks. \" class=\"wp-image-5977\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/pretty-links-cloaking-1024x463.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/pretty-links-cloaking-300x136.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/pretty-links-cloaking-768x347.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/pretty-links-cloaking-1536x695.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/pretty-links-cloaking-2048x926.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Por ejemplo, puede crear una nueva URL para el sitio de su comunidad. A continuaci\u00f3n, puedes promocionarla en tus redes sociales y plataformas de marketing. As\u00ed atraer\u00e1s a nuevos usuarios y construir\u00e1s tu red. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Encontrar clientes nuevos y fieles para su negocio no es f\u00e1cil. Al crear una comunidad en l\u00ednea, puede conectar con m\u00e1s p\u00fablico objetivo, aumentar la notoriedad de su marca y promocionar sus productos.<\/p>\n\n\n\n<p>Para construir y hacer crecer tu propia comunidad online, necesitar\u00e1s:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Planifique su red en l\u00ednea.<\/li><li>Defina las normas y directrices de su comunidad.<\/li><li>Crea tu comunidad.<\/li><li>Haz crecer tu red online.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre c\u00f3mo crear una comunidad en l\u00ednea?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>No puede dirigir una empresa de \u00e9xito sin hacer nada y esperar que los clientes se fijen en usted. Es probable que necesite aumentar su audiencia y reforzar el conocimiento de su marca. Sin embargo, este proceso puede ser largo y confuso. Conectar con los clientes a trav\u00e9s de comunidades en l\u00ednea puede agilizar este proceso. Las redes en l\u00ednea vinculan su negocio con un p\u00fablico que comparte...<\/p>","protected":false},"author":11450,"featured_media":7225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11],"tags":[409,486],"class_list":["post-7205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","tag-memberpress","tag-online-community"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you looking to broaden your brand awareness and attract new customers? 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