{"id":7165,"date":"2022-01-27T05:00:00","date_gmt":"2022-01-27T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7165"},"modified":"2022-03-30T14:29:12","modified_gmt":"2022-03-30T14:29:12","slug":"visual-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/visual-content-marketing-strategy\/","title":{"rendered":"C\u00f3mo utilizar contenido visual llamativo en su estrategia de marketing (3 consejos)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e78f399f67b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e78f399f67b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/visual-content-marketing-strategy\/#An_Introduction_to_Visual_Content_and_Why_Its_Important_for_Your_Marketing_Strategy\" >Introducci\u00f3n al contenido visual (y por qu\u00e9 es importante para su estrategia de marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/visual-content-marketing-strategy\/#How_to_Use_Eye-Catching_Visual_Content_in_Your_Marketing_Strategy_3_Tips\" >C\u00f3mo utilizar contenido visual llamativo en su estrategia de marketing (3 consejos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/visual-content-marketing-strategy\/#1_Avoid_Stock_Images\" >1. Evite las im\u00e1genes de archivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/visual-content-marketing-strategy\/#2_Experiment_With_Long-Form_Videos\" >2. Experimente con v\u00eddeos largos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/visual-content-marketing-strategy\/#3_Create_Highly-Shareable_Infographics\" >3. Crear infograf\u00edas muy compartibles<\/a><\/li><\/ul><\/li><\/ul><\/li> <li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/visual-content-marketing-strategy\/#Conclusion\" >Conclusi\u00f3n&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de contenidos<\/a> es esencial para el \u00e9xito de una empresa. <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-manage-your-online-business-affiliate-programs-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">negocios afiliados<\/a>. Sin embargo, el usuario t\u00edpico de Internet sufre una gran sobrecarga de informaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p>Afortunadamente, un dise\u00f1o visual llamativo puede atraer incluso al internauta m\u00e1s abrumado. Si aderezas las entradas de tu blog, p\u00e1ginas y otros contenidos con medios llamativos, no deber\u00edas tener problemas para abrirte paso entre el ruido y captar la atenci\u00f3n del cliente.<\/p>\n\n\n\n<p>En este art\u00edculo explicaremos por qu\u00e9 estamos predispuestos a responder a las im\u00e1genes y los v\u00eddeos. A continuaci\u00f3n, compartiremos tres consejos para utilizar contenidos visuales llamativos en su estrategia de marketing. Empecemos.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Visual_Content_and_Why_Its_Important_for_Your_Marketing_Strategy\"><\/span>Introducci\u00f3n al contenido visual (y por qu\u00e9 es importante para su estrategia de marketing)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un elemento visual es cualquier cosa basada exclusiva o principalmente en im\u00e1genes. Por ejemplo, puede ser un dibujo, una captura de pantalla, una infograf\u00eda, un diagrama, una presentaci\u00f3n de diapositivas o un v\u00eddeo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-1024x641.png\" alt=\"Un ejemplo de contenido visual en v\u00eddeo. \" class=\"wp-image-7166\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-1024x641.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-300x188.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-768x481.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-1536x962.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-2048x1283.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Como humanos, somos criaturas intr\u00ednsecamente visuales. De hecho, <a href=\"https:\/\/news.mit.edu\/1996\/visualprocessing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">la mitad del cerebro humano<\/a> se dedica directa o indirectamente a la visi\u00f3n.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/affiliate-marketing-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing eficaz<\/a> se trata de <a href=\"https:\/\/prettylinks.com\/es\/blog\/create-attention-grabbing-headlines\/\" target=\"_blank\" rel=\"noreferrer noopener\">captar la atenci\u00f3n del p\u00fablico<\/a>. Si a\u00f1ade unos cuantos gr\u00e1ficos llamativos, puede aumentar el atractivo de su contenido e incluso animar a los visitantes a interactuar con su sitio web. <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-improve-your-affiliate-links-using-link-rotation\/\" target=\"_blank\" rel=\"noreferrer noopener\">enlaces afiliados<\/a>.<\/p>\n\n\n\n<p>Como vendedor afiliado, sus ingresos dependen totalmente del n\u00famero de personas que visitan su sitio web. Los elementos visuales pueden ser herramientas poderosas para aumentar el tr\u00e1fico. <\/p>\n\n\n\n<p>Por ejemplo, si has creado una infograf\u00eda o un v\u00eddeo para tu \u00faltimo blog, puedes publicar este contenido \"teaser\" en las redes sociales. As\u00ed conseguir\u00e1s un flujo de visitantes deseosos de saber m\u00e1s:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-1024x502.png\" alt=\"Contenido visual utilizado para promocionar una marca en las redes sociales.\" class=\"wp-image-7169\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-1024x502.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-300x147.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-768x376.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-1536x753.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-2048x1003.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Est\u00e1 demostrado que los elementos visuales impactantes tambi\u00e9n pueden ayudar a que el contenido permanezca en la mente del p\u00fablico. Cuando alguien escucha una informaci\u00f3n, es probable que s\u00f3lo la recuerde 10% tres d\u00edas despu\u00e9s. En cambio, si a\u00f1ade una imagen relevante, retendr\u00e1 65% de esa informaci\u00f3n. Por eso, este tipo de contenido memorable puede reforzar su <a href=\"https:\/\/prettylinks.com\/es\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\" rel=\"noreferrer noopener\">identidad de marca<\/a> y anime a la gente a seguir visitando su sitio web.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Eye-Catching_Visual_Content_in_Your_Marketing_Strategy_3_Tips\"><\/span>C\u00f3mo utilizar contenido visual llamativo en su estrategia de marketing (3 consejos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los elementos visuales adecuados pueden transformar p\u00e1ginas repletas de texto en contenidos impactantes. A continuaci\u00f3n te explicamos c\u00f3mo potenciar tu estrategia de marketing con gr\u00e1ficos llamativos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Avoid_Stock_Images\"><\/span><strong>1. Evite las im\u00e1genes de archivo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Las fotos de archivo pueden ser \u00fatiles en caso de apuro. Sin embargo, los estudios sugieren que sus visitantes responder\u00e1n m\u00e1s positivamente a <em>su <\/em>fotograf\u00eda.&nbsp;<\/p>\n\n\n\n<p>En <a href=\"https:\/\/www.nngroup.com\/articles\/photos-as-web-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">estudio de seguimiento ocular<\/a> ha descubierto que es muy probable que los internautas ignoren las im\u00e1genes de archivo. Este principio es especialmente cierto cuando esas im\u00e1genes se utilizan para animar una p\u00e1gina que, de otro modo, tendr\u00eda mucho texto. Los investigadores tambi\u00e9n concluyeron que los visitantes prestan m\u00e1s atenci\u00f3n a las im\u00e1genes informativas que son muy relevantes.<\/p>\n\n\n\n<p>Cuando se le presenta un <em>Acerca de U<\/em>Los expertos comprobaron que los visitantes dedicaban 10% m\u00e1s tiempo a examinar los retratos del equipo que a leer las biograf\u00edas que los acompa\u00f1aban. Esto es especialmente impresionante si se tiene en cuenta que el texto escrito ocupaba 316% m\u00e1s espacio que los retratos:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-1024x699.png\" alt=\"Una p\u00e1gina sobre nosotros.\" class=\"wp-image-7171\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-1024x699.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-300x205.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-768x524.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-1536x1048.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-2048x1398.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Una foto de archivo ocasional puede ayudar a romper una p\u00e1gina con mucho texto. Sin embargo, no es la mejor manera de mantener la atenci\u00f3n de su p\u00fablico. Si quieres aumentar la cantidad de tiempo que los visitantes pasan viendo tu contenido, puede que sea el momento de sacar la c\u00e1mara.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Experiment_With_Long-Form_Videos\"><\/span><strong>2. Experimente con v\u00eddeos largos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Durante muchos a\u00f1os, <a href=\"https:\/\/prettylinks.com\/es\/blog\/video-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00eddeo marketing<\/a> ha sido una t\u00e9cnica esencial para comunicarse con clientes potenciales y clientes. Sin embargo, en 2020 se registr\u00f3 la mayor tasa de crecimiento interanual, con un <a href=\"https:\/\/assets.ctfassets.net\/j7pfe8y48ry3\/47ztlqdwdvMaBcfUEyHy9G\/bdbd0de1e74839bf6382aecbf6d09805\/Wistia_2021-State-of-Video-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80% aumento de las subidas de v\u00eddeos<\/a>. <\/p>\n\n\n\n<p>Por ejemplo, muchas empresas utilizan v\u00eddeos informativos para informar y comercializar a sus clientes simult\u00e1neamente:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-1024x922.png\" alt=\"Un ejemplo de contenido visual utilizado en una estrategia de marketing. \" class=\"wp-image-7172\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-1024x922.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-300x270.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-768x692.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-1536x1383.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-2048x1844.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>No es f\u00e1cil calibrar cu\u00e1ntos v\u00eddeos forman parte de las estrategias de marketing de contenidos. Sin embargo, el n\u00famero de v\u00eddeos que utilizan <a href=\"https:\/\/prettylinks.com\/es\/blog\/increase-engagement-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">eventos de conversi\u00f3n<\/a> aument\u00f3 en <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">30% en 2020<\/a>. Esta estad\u00edstica sugiere que el n\u00famero de grabaciones visuales creadas para las empresas va en aumento.<\/p>\n\n\n\n<p>La creaci\u00f3n de contenidos es solo la mitad de la historia: tambi\u00e9n tienes que asegurarte de que la gente consuma tus contenidos. La buena noticia es que, en 2020, los usuarios de Internet vieron 12.200 millones de minutos de v\u00eddeo. Esto equivale a la asombrosa cantidad de 23.211 a\u00f1os de contenido.<\/p>\n\n\n\n<p>Cuando se trata de impulsar el compromiso, <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hubspot<\/a> descubierto que los eventos de conversi\u00f3n colocados al principio de los v\u00eddeos tienen el <a href=\"https:\/\/prettylinks.com\/es\/blog\/optimizing-your-mobile-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">mayores \u00edndices de conversi\u00f3n<\/a>. Tambi\u00e9n llegaron a la conclusi\u00f3n de que los formularios de recogida por correo electr\u00f3nico ofrecen los mejores resultados.<\/p>\n\n\n\n<p>Existe la creencia generalizada de que la capacidad de atenci\u00f3n se est\u00e1 reduciendo. Sin embargo, la <a href=\"https:\/\/wistia.com\/about\/state-of-video\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Informe sobre el estado del v\u00eddeo 2021<\/a> descubri\u00f3 que los formatos de v\u00eddeo de formato largo est\u00e1n ganando tracci\u00f3n. El n\u00famero de v\u00eddeos en la categor\u00eda de 30-60 minutos creci\u00f3 140% en comparaci\u00f3n con 2019. Como tal, es posible que desee considerar el abandono de <a href=\"https:\/\/prettylinks.com\/es\/blog\/promoting-affiliate-products-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pantalones cortos estilo TikTok<\/a> a favor de los contenidos largos.&nbsp;<\/p>\n\n\n\n<p>Si est\u00e1s creando v\u00eddeos para tus plataformas sociales, tambi\u00e9n es posible que quieras pasar de los contenidos pregrabados a la transmisi\u00f3n en directo. Seg\u00fan el mismo <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Informe Hubspot<\/a>Casi la mitad de los encuestados identificaron el v\u00eddeo en directo como una t\u00e1ctica eficaz para promocionar sus marcas en las redes sociales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_Highly-Shareable_Infographics\"><\/span><strong>3. Crear infograf\u00edas muy compartibles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para muchos de nosotros, las im\u00e1genes pueden facilitar la comprensi\u00f3n y el recuerdo de informaci\u00f3n compleja. Sin embargo, para algunas personas, los gr\u00e1ficos corresponden a su m\u00e9todo preferido de aprendizaje. Se cree que el 60% de la poblaci\u00f3n son aprendices visuales. Sin embargo, algunos especialistas han especulado que esta cifra puede ser <a href=\"https:\/\/www.imagethink.net\/true-or-falsevisuals-superior-medium\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">tan alto como 80%<\/a>.&nbsp;<\/p>\n\n\n\n<p>Si necesita comunicar datos detallados, puede obtener mejores resultados present\u00e1ndolos como un elemento gr\u00e1fico informativo. Una infograf\u00eda llamativa suele ser mucho m\u00e1s atractiva y atrayente que un bloque de texto:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-1024x629.png\" alt=\"Un ejemplo de infograf\u00eda. \" class=\"wp-image-7173\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-1024x629.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-300x184.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-768x472.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-1536x944.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-2048x1258.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Los elementos visuales, como las infograf\u00edas, son especialmente eficaces para comunicar conceptos complejos. Si no est\u00e1 convencido, piense en la diferencia entre leer una lista de direcciones y ver su ruta en un mapa.&nbsp;<\/p>\n\n\n\n<p>Teniendo esto en cuenta, no es de extra\u00f1ar que las infograf\u00edas sean la tercera forma m\u00e1s com\u00fan de marketing que se crear\u00e1 en 2021. Curiosamente, las empresas est\u00e1n creando muchas m\u00e1s infograf\u00edas que contenidos con mucho texto, como estudios de casos, libros electr\u00f3nicos y libros blancos.<\/p>\n\n\n\n<p>Tambi\u00e9n puede utilizar infograf\u00edas para promocionar contenidos m\u00e1s extensos. Supongamos que ha publicado anteriormente un libro electr\u00f3nico, un estudio de caso o cualquier otro recurso con mucho texto. En ese caso, puede plantearse reutilizar parte de ese contenido en forma de infograf\u00eda. Los visitantes pueden escanear el elemento visual y decidir si descargan el libro blanco completo o se suscriben al libro electr\u00f3nico. <\/p>\n\n\n\n<p>Las infograf\u00edas tambi\u00e9n son muy compartibles. Por lo tanto, son el contenido ideal para su <a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing en redes sociales<\/a> estrategias.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>El texto es una parte importante del marketing online, pero no es especialmente atractivo visualmente. Al incluir im\u00e1genes y v\u00eddeos relevantes y llamativos, puede llevar su contenido al siguiente nivel e impulsar su tan importante <a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-click-through-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">porcentaje de clics (CTR)<\/a>.<\/p>\n\n\n\n<p>Recapitulemos los tres consejos para utilizar contenidos visuales llamativos en su estrategia de marketing:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Evite las im\u00e1genes de archivo.<\/li><li>Experimente con v\u00eddeos de larga duraci\u00f3n.<\/li><li>Cree infograf\u00edas muy compartibles.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre c\u00f3mo hacer su visu<\/em>a<em>l contenido destaca<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.&nbsp;<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn de noticias.<\/p>","protected":false},"excerpt":{"rendered":"<p>El marketing de contenidos es una parte esencial del \u00e9xito de un negocio de afiliaci\u00f3n. Sin embargo, el usuario t\u00edpico de Internet sufre una gran sobrecarga de informaci\u00f3n.  Afortunadamente, un dise\u00f1o visual llamativo puede atraer incluso al internauta m\u00e1s abrumado. Si adereza las entradas de su blog, p\u00e1ginas y otros contenidos con medios llamativos, no tendr\u00e1 problemas...<\/p>","protected":false},"author":11450,"featured_media":8491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,47,11],"tags":[187,491,488,490,487,489],"class_list":["post-7165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-how-tos","category-marketing","tag-images","tag-infographics","tag-marketing-strategy","tag-photos","tag-visual-content","tag-visual-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"As humans, we\u2019re hard-wired to respond to visual content. 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