{"id":7108,"date":"2021-10-18T06:52:00","date_gmt":"2021-10-18T06:52:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7108"},"modified":"2022-09-08T14:58:08","modified_gmt":"2022-09-08T14:58:08","slug":"5-ways-to-combine-sms-and-email-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/5-ways-to-combine-sms-and-email-marketing\/","title":{"rendered":"6 formas de combinar SMS y marketing por correo electr\u00f3nico"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef359fc001b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef359fc001b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/5-ways-to-combine-sms-and-email-marketing\/#6_Ways_to_Combine_SMS_and_Email_Marketing\" >6 formas de combinar SMS y marketing por correo electr\u00f3nico<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/5-ways-to-combine-sms-and-email-marketing\/#1_Complement_Your_Lists\" >1. Complemente sus listas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/5-ways-to-combine-sms-and-email-marketing\/#2_Use_SMS_to_Drive_Faster_Action\" >2. Utilice los SMS para acelerar las acciones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/5-ways-to-combine-sms-and-email-marketing\/#3_Gather_User_Reviews_and_Feedback\" >3. Recopilar opiniones y comentarios de los usuarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/5-ways-to-combine-sms-and-email-marketing\/#4_Follow-Up_On_Special_Announcements_through_SMS\" >4. Seguimiento de anuncios especiales a trav\u00e9s de SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/5-ways-to-combine-sms-and-email-marketing\/#5_Use_SMS_to_Build_Anticipation\" >5. Utilizar los SMS para crear expectaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/5-ways-to-combine-sms-and-email-marketing\/#6_Find_the_Channel_Your_Customers_Best_Respond_to\" >6. Encuentre el canal al que mejor responden sus clientes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/5-ways-to-combine-sms-and-email-marketing\/#Top_Benefits_of_Combining_Email_with_SMS\" >Principales ventajas de combinar correo electr\u00f3nico y SMS<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/es\/blog\/5-ways-to-combine-sms-and-email-marketing\/#More_Effective_Subscriber_Targeting\" >Segmentaci\u00f3n de abonados m\u00e1s eficaz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/es\/blog\/5-ways-to-combine-sms-and-email-marketing\/#Better_Data_Collection_to_be_Used_for_Sales\" >Mejor recopilaci\u00f3n de datos para las ventas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/prettylinks.com\/es\/blog\/5-ways-to-combine-sms-and-email-marketing\/#Extra_Channel_of_Communication\" >Canal de comunicaci\u00f3n adicional<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/prettylinks.com\/es\/blog\/5-ways-to-combine-sms-and-email-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Enlace de afiliaci\u00f3n aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Marketing por correo electr\u00f3nico<\/a> sigue siendo uno de los canales m\u00e1s utilizados por empresas de todos los tama\u00f1os para atraer y fidelizar a su audiencia. Por no hablar de que esta estrategia de marketing ofrece un enorme retorno de la inversi\u00f3n (ROI) de casi 1.000 millones de euros. <a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketer-email-tracker-2020.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$46 por d\u00f3lar gastado<\/a>.  Los SMS tienen un potencial similar para generar un ROI significativo debido a su accesibilidad y comodidad para los usuarios de m\u00f3viles.<\/p>\n\n\n\n<p>Sin embargo, cada medio, cuando se utiliza por s\u00ed mismo, puede producir una cantidad \"limitada\" de impacto.&nbsp;<\/p>\n\n\n\n<p>Moderno <a href=\"https:\/\/prettylinks.com\/es\/blog\/online-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrategias de marketing<\/a> aprovechar el marketing multicanal (u omnicanal) para llegar al p\u00fablico objetivo, captarlo y convertirlo. El resultado es un mayor impacto debido a la promoci\u00f3n cruzada y al hecho de que los consumidores suelen rebotar entre canales antes de comprar un producto o servicio.<\/p>\n\n\n\n<p>En este art\u00edculo hablaremos de cinco<strong> <\/strong>formas sencillas de combinar SMS y <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Enlace de afiliaci\u00f3n aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a><strong> <\/strong>y forman la combinaci\u00f3n definitiva para impulsar el crecimiento de su empresa, as\u00ed como los beneficios de los que disfrutar\u00e1 al hacerlo. \u00a1Vamos all\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Ways_to_Combine_SMS_and_Email_Marketing\"><\/span>6 formas de combinar SMS y marketing por correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Complement_Your_Lists\"><\/span>1. <strong>Complemente sus listas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ambos <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Enlace de afiliaci\u00f3n aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a> y SMS requieren el permiso del usuario. No hay necesidad de comprometerse con un solo canal, ya que algunas personas podr\u00edan preferir uno sobre el otro, y usted podr\u00eda estar perdiendo dinero como resultado. As\u00ed que anime a su p\u00fablico a suscribirse a ambos canales de comunicaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p>Cuando sus clientes den su consentimiento, podr\u00e1 dirigirse mejor a ellos ofreci\u00e9ndoles experiencias personalizadas, ya que han optado por recibirlas.<\/p>\n\n\n\n<p>Por ejemplo, si tiene suscriptores de SMS y quiere que se unan a su lista de correo electr\u00f3nico, es buena idea ofrecer incentivos. Una forma sencilla de hacerlo es ofrecer una oferta concreta e irresistible en forma de descuento para los nuevos suscriptores. Otra forma ser\u00eda informarles de ofertas exclusivas por correo electr\u00f3nico que puedan recibir o acceso anticipado a eventos, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_SMS_to_Drive_Faster_Action\"><\/span>2. <strong>Utilice los SMS para acelerar las acciones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aunque la mayor\u00eda de la gente recibe y consulta sus correos electr\u00f3nicos en el m\u00f3vil, es posible que no vea los resultados inmediatos que busca al lanzar una venta flash o aprovechar una oportunidad repentina.<\/p>\n\n\n\n<p>Por eso es fundamental combinar el correo electr\u00f3nico con los SMS. Cree una \"<a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Enlace de afiliaci\u00f3n de FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a>\" a sus abonados y alertarles sobre la oferta limitada que acaba de lanzar. Los mensajes de texto tienen una probabilidad 95% de ser le\u00eddos en tres minutos.<\/p>\n\n\n\n<p>Tambi\u00e9n conviene recordar que a los clientes les gusta relacionarse con las marcas que utilizan los mensajes SMS como medio de comunicaci\u00f3n. <a href=\"https:\/\/www.messagely.com\/customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">canal de atenci\u00f3n al cliente<\/a>. Por tanto, aseg\u00farese de que usted y su equipo est\u00e1n preparados para responder a posibles consultas sobre existencias, opciones de entrega, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Gather_User_Reviews_and_Feedback\"><\/span>3. <strong>Recopilar opiniones y comentarios de los usuarios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una estrategia de marketing digital de \u00e9xito incluye la recopilaci\u00f3n de opiniones de los clientes. De lo contrario, no podr\u00e1 optimizar su proceso y <a href=\"https:\/\/prettylinks.com\/es\/blog\/customer-reviews-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">mejorar la satisfacci\u00f3n del cliente<\/a>.<\/p>\n\n\n\n<p>Anima a tus suscriptores a dejar comentarios sobre su experiencia a trav\u00e9s de un mensaje de texto. Del mismo modo, puedes recordarles que lo hagan si previamente has enviado un correo electr\u00f3nico que no ha sido abierto.&nbsp;<\/p>\n\n\n\n<p>Afortunadamente, el uso de un autorespondedor como <a href=\"https:\/\/memberpress.com\/go\/moosend\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Moosend<\/a>, <a href=\"https:\/\/memberpress.com\/go\/omnisend\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Omnisend<\/a>o <a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Convertkit<\/a>puede configurar una automatizaci\u00f3n para notificar a los suscriptores si no han abierto su correo electr\u00f3nico de respuesta despu\u00e9s de un tiempo determinado.<\/p>\n\n\n\n<p>Digamos, por ejemplo, que crea un flujo de trabajo automatizado que se activa 20 d\u00edas despu\u00e9s de que el usuario reciba su \"correo electr\u00f3nico o SMS de revisi\u00f3n\", y le recuerda que debe completar la acci\u00f3n. Una vez configurado, no tendr\u00e1s que volver a preocuparte por ello.<\/p>\n\n\n\n<p>Tambi\u00e9n puede dar un paso m\u00e1s y enviar una nota de agradecimiento en forma de mensaje de texto, que es m\u00e1s personal y demuestra que la opini\u00f3n de sus clientes le importa como empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Follow-Up_On_Special_Announcements_through_SMS\"><\/span>4. <strong>Seguimiento de anuncios especiales a trav\u00e9s de SMS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Supongamos que ha hecho un gran anuncio sobre un hito de la empresa, una nueva funci\u00f3n o una nueva l\u00ednea de productos. Ha empezado enviando correos electr\u00f3nicos. \u00bfPor qu\u00e9 no crear m\u00e1s expectaci\u00f3n <a href=\"https:\/\/www.textmagic.com\/sms-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">enviar un mensaje SMS conciso<\/a> al m\u00f3vil de sus clientes inform\u00e1ndoles de que lo comprueben.<\/p>\n\n\n\n<p>De este modo, no s\u00f3lo minimizas la posibilidad de que algunas personas se hayan perdido tus correos, sino que consigues que los revisen y lean con detalle de qu\u00e9 tratan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Use_SMS_to_Build_Anticipation\"><\/span>5. <strong>Utiliza los SMS para crear expectaci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Otra forma de combinar estos dos potentes canales es utilizar los mensajes SMS como tarjeta de invitaci\u00f3n. En t\u00e9rminos sencillos, lo que quieres es que la gente marque la fecha en su calendario lo antes posible y que empiece a hablar del pr\u00f3ximo anuncio, invitaci\u00f3n, etc.<\/p>\n\n\n\n<p>Es mucho m\u00e1s probable que la gente consulte sus mensajes de texto que sus correos electr\u00f3nicos. As\u00ed que tu objetivo es despertar su curiosidad para que lean el mensaje cuando por fin les llegue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Find_the_Channel_Your_Customers_Best_Respond_to\"><\/span>6. Encuentre el canal al que mejor responden sus clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hay mucha gente que estar\u00eda encantada de no volver a ver un mensaje de ventas en su bandeja de entrada. Por otro lado, muchos otros se niegan a recibir mensajes SMS que no provengan de amigos o familiares.<\/p>\n\n\n\n<p>Tienes que conocer a tu p\u00fablico. Y aun as\u00ed, cuando tu empresa (y tu lista de contactos) haya crecido hasta cierto punto, no tendr\u00e1s tiempo de ser exigente con los gustos de cada uno en cuanto a mensajes. Utilizar varios canales aumentar\u00e1 el alcance de su campa\u00f1a.<\/p>\n\n\n\n<p>Adem\u00e1s, puede suponer una alternativa a la hora de recortar sus listas y comprobar las tasas de apertura. \u00bfHay alguien que s\u00f3lo abre SMS? Pues elim\u00ednalo del segmento de correo electr\u00f3nico o, al menos, haz que reciba m\u00e1s mensajes de texto y menos correos electr\u00f3nicos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Benefits_of_Combining_Email_with_SMS\"><\/span><strong>Principales ventajas de combinar correo electr\u00f3nico y SMS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En la secci\u00f3n anterior, exploramos c\u00f3mo puede combinar los dos medios para tener una estrategia de marketing m\u00e1s exitosa y obtener los mejores resultados de sus campa\u00f1as de marketing.<\/p>\n\n\n\n<p>Ahora es el momento de analizar algunas de las ventajas m\u00e1s importantes de esta combinaci\u00f3n de canales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_Effective_Subscriber_Targeting\"><\/span><strong>Segmentaci\u00f3n de abonados m\u00e1s eficaz<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La combinaci\u00f3n de varios canales (normalmente correo electr\u00f3nico, SMS o redes sociales) es una forma segura de llegar a los abonados, captar su inter\u00e9s y, en \u00faltima instancia, convertirlos. En lugar de depender de un solo canal para promocionar tus productos, recabar opiniones o prestar atenci\u00f3n al cliente, facilitas que la gente se comunique e interact\u00fae con tu marca.<\/p>\n\n\n\n<p>Esto es clave para garantizar una experiencia de cliente fluida, con m\u00e1s flexibilidad y menos fricciones para el cliente. Por \u00faltimo, aproveche las ventajas \u00fanicas de cada canal para ofrecer experiencias personalizadas y adaptadas tras realizar una segmentaci\u00f3n adecuada de los clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Better_Data_Collection_to_be_Used_for_Sales\"><\/span><strong>Mejor recopilaci\u00f3n de datos para las ventas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Conocer a sus clientes es una de las mejores formas de hacer crecer su marca, ya que son ellos los que le mantienen en el negocio. Cuantos m\u00e1s datos recopile, mejor podr\u00e1 satisfacer las necesidades de sus clientes.<\/p>\n\n\n\n<p>Tanto los mensajes de correo electr\u00f3nico como los SMS son rastreables, por lo que puede disponer de una amplia gama de datos de usuarios que su equipo de marketing puede analizar para elaborar una estrategia mejor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Extra_Channel_of_Communication\"><\/span><strong>Canal de comunicaci\u00f3n adicional<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Al combinar los dos canales, permite a sus clientes llegar a usted a trav\u00e9s de su medio preferido. Y no solo eso, sino que elimina fricciones en todo el proceso. <a href=\"https:\/\/helpjuice.com\/blog\/sales-process\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proceso de compra<\/a>. Usted puede <a href=\"https:\/\/blog.vertexsms.com\/text-message-alerts-and-notifications\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">empezar a enviar actualizaciones por SMS<\/a> para el estado de los env\u00edos, mensajes de confirmaci\u00f3n o simples actualizaciones en los perfiles de los clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adoptar un enfoque multicanal en sus esfuerzos de marketing y utilizar lo mejor de ambos mundos para crear una experiencia fluida y sin complicaciones diferenciar\u00e1 su marca de la competencia.<\/p>\n\n\n\n<p>En este art\u00edculo hemos enumerado varias formas de combinar el poder de los SMS y el marketing por correo electr\u00f3nico,&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Para complementar cada lista de abonados\u00a0<\/li><li>Acciones m\u00e1s r\u00e1pidas\u00a0<\/li><li>Recopilar opiniones y comentarios de los clientes\u00a0<\/li><li>Seguimiento de anuncios especiales\u00a0<\/li><li>Para crear expectaci\u00f3n\u00a0<\/li><li>Para encontrar el canal m\u00e1s eficaz para sus clientes<\/li><\/ol>\n\n\n\n<p><em>\u00bfCu\u00e1les son algunas de las ventajas de utilizar tanto el SMS como el correo electr\u00f3nico en su estrategia de marketing?<\/em>? Comparta su opini\u00f3n con nosotros en la secci\u00f3n de comentarios.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Facebook<\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> Twitter<\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> LinkedIn<\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>El marketing por correo electr\u00f3nico sigue siendo uno de los canales m\u00e1s utilizados por empresas de todos los tama\u00f1os para atraer y fidelizar a su audiencia. Por no mencionar que la estrategia de marketing tambi\u00e9n proporciona un enorme retorno de la inversi\u00f3n (ROI) de casi $46 por d\u00f3lar gastado.  Los SMS tienen un potencial similar para generar un ROI significativo debido a su accesibilidad y comodidad para...<\/p>","protected":false},"author":1,"featured_media":7109,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,541,11],"tags":[336,192,366],"class_list":["post-7108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-lists","category-marketing","tag-email-marketing","tag-marketing-strategies","tag-sms-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"SMS vs. Email? 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