{"id":6958,"date":"2021-12-20T05:48:00","date_gmt":"2021-12-20T05:48:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6958"},"modified":"2021-12-22T21:10:24","modified_gmt":"2021-12-22T21:10:24","slug":"marketing-goals-ecommerce-business","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/marketing-goals-ecommerce-business\/","title":{"rendered":"3 nuevos objetivos de marketing para su comercio electr\u00f3nico en 2022"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d8dc2ebd4a8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d8dc2ebd4a8\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/marketing-goals-ecommerce-business\/#1_Create_Search_Engine-Friendly_Product_Pages\" >1. Cree p\u00e1ginas de productos aptas para los motores de b\u00fasqueda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/marketing-goals-ecommerce-business\/#2_Reduce_Cart_Abandonment_Rates\" >2. Reducir las tasas de abandono de carritos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/marketing-goals-ecommerce-business\/#3_Boost_Your_Bottom_Line_With_Affiliate_Links\" >3. Aumente sus beneficios con enlaces de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/marketing-goals-ecommerce-business\/#Conclusion\" >Conclusi\u00f3n&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Con <a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">m\u00e1s de 2 140 millones de personas<\/a> Por lo tanto, 2022 se perfila como otro a\u00f1o rentable para el comercio electr\u00f3nico. Sin embargo, las grandes oportunidades tambi\u00e9n implican un aumento de la competencia, por lo que tendr\u00e1s que trabajar duro para mantenerte a la cabeza.<\/p>\n\n\n\n<p>Los objetivos de marketing pueden ser su arma secreta. Si establece objetivos claros, podr\u00e1 atraer a nuevos clientes potenciales, convertirlos en clientes de pago y maximizar sus beneficios.&nbsp;<\/p>\n\n\n\n<p>En este post, compartiremos tres objetivos de marketing imprescindibles para tu negocio de comercio electr\u00f3nico. \u00a1Empecemos ya!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_Search_Engine-Friendly_Product_Pages\"><\/span>1. Cree p\u00e1ginas de productos aptas para los motores de b\u00fasqueda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es imposible sobrestimar la importancia de <a href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> para su negocio. <a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\/content-optimization\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">M\u00e1s de 40% de ingresos<\/a> de la mayor\u00eda de las tiendas puede atribuirse a <a href=\"https:\/\/prettylinks.com\/es\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">tr\u00e1fico org\u00e1nico<\/a> y <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/meet-needs-i-want-to-buy-moments\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">39% de compras en l\u00ednea<\/a> se ven influidas por una b\u00fasqueda pertinente.&nbsp;<\/p>\n\n\n\n<p>Si quiere que su negocio crezca, es fundamental que suba posiciones en los motores de b\u00fasqueda. Aunque es inteligente optimizar todas las partes de tu tienda online, las p\u00e1ginas de producto son especialmente importantes. <\/p>\n\n\n\n<p>Cuando un cliente potencial est\u00e1 listo para hacer una compra, a menudo empezar\u00e1 por buscar algunos t\u00e9rminos relacionados. Por lo tanto, querr\u00e1 que sus p\u00e1ginas de productos aparezcan en los primeros puestos de los resultados de b\u00fasqueda.&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s, la mayor\u00eda de las tiendas online cuentan con un gran n\u00famero de p\u00e1ginas de productos. Dado que estas p\u00e1ginas forman la mayor parte de su contenido, querr\u00e1 que impulsen su SEO, en lugar de socavar todo su duro trabajo.<\/p>\n\n\n\n<p>Una p\u00e1gina de producto puede contener muchos elementos, pero la descripci\u00f3n del producto suele ser la que m\u00e1s texto contiene. Esto crea la oportunidad perfecta para <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-automatically-replace-keywords-and-urls-using-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">incluir palabras clave relevantes<\/a>.&nbsp;<\/p>\n\n\n\n<p>Si utiliza el popular <a href=\"https:\/\/memberpress.com\/go\/woocommerce\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plataforma WooCommerce<\/a>A continuaci\u00f3n, puede definir una descripci\u00f3n corta, que aparece inmediatamente despu\u00e9s del t\u00edtulo del producto, y una descripci\u00f3n larga. Siempre que sea posible, es aconsejable utilizar las palabras clave de destino al menos una vez en ambos lugares:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/woocommerce-product-description-1-3-1024x625.png\" alt=\"Una descripci\u00f3n larga y corta, creada con el plugin WooCommerce. \" class=\"wp-image-6962\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/woocommerce-product-description-1-3-1024x625.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/woocommerce-product-description-1-3-300x183.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/woocommerce-product-description-1-3-768x469.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/woocommerce-product-description-1-3-1536x938.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/woocommerce-product-description-1-3-2048x1250.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Recuerde que las descripciones de los productos desempe\u00f1an un papel importante a la hora de convencer a los clientes para que realicen una compra. Por esta raz\u00f3n, es posible que desee incorporar palabras clave de una manera natural y colocarlas dentro de un contenido que sea atractivo y convincente.&nbsp;<\/p>\n\n\n\n<p>Del mismo modo, las im\u00e1genes de productos pueden animar a los clientes a realizar una compra al tiempo que contribuyen a su SEO. Para obtener los mejores resultados, recomendamos utilizar texto Alt para ayudar a Google a entender y <a href=\"https:\/\/prettylinks.com\/es\/blog\/image-seo-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">clasifique las im\u00e1genes de sus productos<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wordpress-alt-text-1024x487.png\" alt=\"El texto alternativo de WordPress puede ayudarle a alcanzar sus objetivos de marketing. \" class=\"wp-image-6963\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wordpress-alt-text-1024x487.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wordpress-alt-text-300x143.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wordpress-alt-text-768x365.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wordpress-alt-text-1536x730.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wordpress-alt-text-2048x973.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Esto tambi\u00e9n aumenta las posibilidades de que las fotos de sus productos aparezcan en las b\u00fasquedas de im\u00e1genes relevantes de Google. Como resultado, esta estrategia podr\u00eda reportarle ventas adicionales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Reduce_Cart_Abandonment_Rates\"><\/span><strong>2. Reducir las tasas de abandono de carritos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las tasas de abandono de carritos son un gran problema para el eCommerce. En marzo de 2020, alrededor de <a href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% de pedidos de compras en l\u00ednea<\/a> fueron abandonados. Seg\u00fan Forrester Research, esto puede traducirse en <a href=\"https:\/\/www.forrester.com\/report\/Understanding+Shopping+Cart+Abandonment\/RES56827\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$18 mil millones en ingresos por ventas perdidos<\/a> cada a\u00f1o.<\/p>\n\n\n\n<p>Teniendo esto en cuenta, reducir las tasas de abandono de carritos deber\u00eda ser una prioridad m\u00e1xima para los propietarios de empresas. Hay muchas razones por las que los clientes pueden replantearse una compra, pero <a href=\"https:\/\/futurepay.com\/wp-content\/uploads\/2017\/01\/FuturePay-The-Big-Ticket-Report-2017-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">86% de compradores<\/a> abandonan su cesta debido a los gastos de env\u00edo.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/goshippo.com\/blog\/slower-delivery-state-of-shipping-2019-survey\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Casi la mitad de los consumidores<\/a> prefieren las tiendas que ofrecen env\u00edo gratuito, lo que lo convierte en una poderosa forma de impulsar las ventas. Sin embargo, si tiene que cobrar una tarifa de env\u00edo, es inteligente ser franco sobre este coste. Sorprender al cliente con una factura inesperada en la caja probablemente har\u00e1 que abandone el carrito.&nbsp;<\/p>\n\n\n\n<p>La complejidad del proceso de pago tambi\u00e9n puede tener un gran impacto en sus tasas de conversi\u00f3n. De hecho, <a href=\"https:\/\/www.salecycle.com\/blog\/strategies\/infographic-people-abandon-shopping-carts\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">34% de compradores<\/a> abandonar\u00e1n sus carritos si se les obliga a crear una cuenta.<\/p>\n\n\n\n<p>Para ayudar a los clientes potenciales a cruzar la l\u00ednea de meta, es una buena idea agilizar el proceso de compra con botones de compra inmediata. Utilizados por algunos de los grandes nombres de las compras online, estos botones de llamada a la acci\u00f3n (CTA) permiten a los clientes pasar directamente a la caja con un solo clic:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-1024x453.png\" alt=\"El salpicadero Buy Now Plus.\" class=\"wp-image-6964\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-1024x453.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-300x133.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-768x339.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-1536x679.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-2048x905.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Puede crear botones de compra de forma gratuita utilizando la funci\u00f3n <a href=\"https:\/\/buynowplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comprar ahora Plus<\/a> servicio. S\u00f3lo tiene que registrarse para obtener una cuenta y estar\u00e1 listo para crear sus propios botones de compra de alta conversi\u00f3n. Tambi\u00e9n puede compartir estos botones con <a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-linking-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">redes sociales<\/a>incrustarlos en su <a href=\"https:\/\/prettylinks.com\/es\/blog\/get-started-with-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1as de correo electr\u00f3nico<\/a>o a\u00f1\u00e1dalos a cualquier lugar que acepte la introducci\u00f3n de texto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Boost_Your_Bottom_Line_With_Affiliate_Links\"><\/span><strong>3. Aumente sus beneficios con enlaces de afiliados<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como empresa de comercio electr\u00f3nico de \u00e9xito, lo m\u00e1s probable es que ya venda sus propios productos y servicios. Sin embargo, puede que decida complementar su inventario con productos de terceros.&nbsp;<\/p>\n\n\n\n<p>Esta puede ser una forma r\u00e1pida y sencilla para que las nuevas tiendas llenen sus estanter\u00edas. Incluso para los sitios web ya establecidos, unos cuantos enlaces de terceros bien situados pueden ser una forma eficaz de <a href=\"https:\/\/prettylinks.com\/es\/blog\/affiliate-marketing-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\">impulse sus ventas<\/a>.&nbsp;<\/p>\n\n\n\n<p>Algunos propietarios de comercio electr\u00f3nico utilizan incluso productos afiliados para potenciar sus campa\u00f1as de marketing. Por ejemplo, puedes captar la atenci\u00f3n del p\u00fablico con un art\u00edculo popular de terceros y, a continuaci\u00f3n, presentar tus propios productos como el complemento perfecto.&nbsp;<\/p>\n\n\n\n<p>Una b\u00fasqueda r\u00e1pida revelar\u00e1 <a href=\"https:\/\/thirstyaffiliates.com\/increasing-sales\/the-best-affiliate-programs\" target=\"_blank\" rel=\"noreferrer noopener\">cientos de programas de afiliaci\u00f3n<\/a> a las que puede unirse. Con tanta variedad, no deber\u00eda tener problemas para encontrar el socio perfecto. Tras unirse a un programa, su socio afiliado le proporcionar\u00e1 enlaces que podr\u00e1 utilizar para promocionar sus productos. Recibir\u00e1s una comisi\u00f3n por cada venta que se origine a partir de estos enlaces.<\/p>\n\n\n\n<p>Con <a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">m\u00e1s de 3.600 millones de usuarios<\/a>sitios como Facebook, Twitter e Instagram son una gran oportunidad para promocionar sus productos de afiliaci\u00f3n.  Sin embargo, ten en cuenta que los enlaces de afiliaci\u00f3n suelen ser largos y complejos. Esto puede resultar desagradable para los usuarios y afectar negativamente al l\u00edmite de caracteres de las publicaciones. <\/p>\n\n\n\n<p>Por ello, recomendamos <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-use-pretty-links-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">simplificar estas URL<\/a> utilizando una herramienta de acortamiento de enlaces como <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">nuestro plugin PrettyLinks<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/pretty-link-shortener-1024x343.png\" alt=\"El salpicadero PrettyLinks. \" class=\"wp-image-6966\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/pretty-link-shortener-1024x343.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/pretty-link-shortener-300x100.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/pretty-link-shortener-768x257.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/pretty-link-shortener-1536x514.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/pretty-link-shortener-2048x686.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Con PrettyLinks, no tiene que preocuparse por las URL feas que ahuyentan a los clientes potenciales. Basta con introducir la URL de destino en el panel de control de PrettyLinks y se generar\u00e1 una alternativa m\u00e1s ordenada. Este plugin cuenta incluso con funciones avanzadas de gesti\u00f3n y automatizaci\u00f3n de enlaces para garantizar que aprovecha al m\u00e1ximo su nueva asociaci\u00f3n de afiliados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Con m\u00e1s gente que nunca comprando en Internet, el comercio electr\u00f3nico est\u00e1 en pleno auge. Si quiere aprovechar al m\u00e1ximo esta oportunidad de oro, le conviene fijar algunos objetivos para su negocio.&nbsp;<\/p>\n\n\n\n<p>Recapitulemos r\u00e1pidamente tres objetivos de marketing para su tienda de comercio electr\u00f3nico:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cree p\u00e1ginas de productos adaptadas a los motores de b\u00fasqueda incorporando palabras clave en las descripciones. <\/li><li>Reducir las tasas de abandono de carritos, utilizando un servicio como <a href=\"https:\/\/buynowplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comprar ahora Plus<\/a> para simplificar el proceso de pago.<\/li><li>Aumente sus beneficios con enlaces de afiliaci\u00f3n, utilizando <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> para crear URL claras para publicaciones en redes sociales.&nbsp;<\/li><\/ul>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre c\u00f3mo comercializar eficazmente su tienda en l\u00ednea?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn.<\/p>","protected":false},"excerpt":{"rendered":"<p>Con una previsi\u00f3n de m\u00e1s de 2.140 millones de personas que adquirir\u00e1n bienes y servicios por Internet, 2022 se perfila como otro a\u00f1o rentable para el comercio electr\u00f3nico. Sin embargo, las grandes oportunidades tambi\u00e9n implican un aumento de la competencia, por lo que tendr\u00e1 que trabajar duro para mantenerse a la cabeza. Los objetivos de marketing pueden ser su arma secreta. 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