{"id":6786,"date":"2021-08-02T06:26:00","date_gmt":"2021-08-02T06:26:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6786"},"modified":"2021-08-02T15:29:34","modified_gmt":"2021-08-02T15:29:34","slug":"what-is-a-micro-marketing-campaign-and-how-to-run-your-own","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/","title":{"rendered":"\u00bfQu\u00e9 es una campa\u00f1a de micromarketing? (y c\u00f3mo realizar la suya propia)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eaad41b016d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eaad41b016d\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#What_is_Micro-Marketing\" >\u00bfQu\u00e9 es el micromarketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#How_to_Run_an_Effective_Micro-Marketing_Campaign\" >C\u00f3mo realizar una campa\u00f1a de micromarketing eficaz<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#1_Create_a_Buyer_Persona\" >1. Crear un Buyer Persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#2_Identify_the_Best_Way_to_Reach_Buyers\" >2. Identificar la mejor forma de llegar a los compradores<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#3_Define_Your_Campaign_Goals\" >3. Defina los objetivos de su campa\u00f1a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#4_Test_Your_Message\" >4. Ponga a prueba su mensaje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#5_Track_Performances\" >5. Actuaciones en pista<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Los avances en el marketing digital han abierto las puertas a las peque\u00f1as empresas para competir en igualdad de condiciones con los grandes competidores mundiales. Pero, para comercializar junto a las grandes ligas, a veces la mayor ventaja es pensar en peque\u00f1o. Hablamos del micromarketing.<\/p>\n\n\n\n<p>El micromarketing es una estrategia de marketing \u00fanica que se centra en crear peque\u00f1os grupos dentro de su audiencia de consumidores altamente segmentados. Esta pr\u00e1ctica de segmentaci\u00f3n aborda las necesidades del cliente de forma directa y espec\u00edfica. A cambio, el individuo se siente mejor comprendido y es m\u00e1s probable que se convierta en un cliente fiel.<\/p>\n\n\n\n<p>En este art\u00edculo le explicaremos c\u00f3mo funciona el micromarketing y le presentaremos una de las campa\u00f1as m\u00e1s populares que sigue funcionando hoy en d\u00eda. A continuaci\u00f3n, le explicaremos los cinco pasos que debe seguir para llevar a cabo una campa\u00f1a de micromarketing eficaz. Empecemos.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Micro-Marketing\"><\/span><strong>\u00bfQu\u00e9 es el micromarketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El micromarketing consiste en realizar campa\u00f1as de marketing dirigidas a un subconjunto de su p\u00fablico objetivo. Segmentar el p\u00fablico no es nada nuevo en<a href=\"https:\/\/diggitymarketing.com\/types-of-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> marketing digital<\/a>. Al dirigirse a un p\u00fablico hiperespec\u00edfico, las marcas pueden realizar campa\u00f1as de marketing que pueden mejorar dr\u00e1sticamente las ventas y las conversiones.<\/p>\n\n\n\n<p>&nbsp;Un ejemplo famoso de micromarketing en acci\u00f3n es la campa\u00f1a de Coca-Cola \"Comparte una Coca-Cola\". Coca-Cola identific\u00f3 los nombres m\u00e1s populares en varios pa\u00edses. A continuaci\u00f3n, imprimi\u00f3 estos nombres en el envase de su producto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"312\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/32896947_1984146411618063_1046510326889054208_n.jpg\" alt=\"Campa\u00f1a de micromarketing de Coca-Cola \" class=\"wp-image-6787\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/32896947_1984146411618063_1046510326889054208_n.jpg 820w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/32896947_1984146411618063_1046510326889054208_n-300x114.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/32896947_1984146411618063_1046510326889054208_n-768x292.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><figcaption>Fuente: <a href=\"https:\/\/www.facebook.com\/CocaColaUnitedStates\/?ref=page_internal\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">P\u00e1gina de Coca-Cola en Facebook<\/a><\/figcaption><\/figure>\n\n\n\n<p>Curiosamente, Coca-Cola experiment\u00f3 un aumento masivo de las ventas en EE.UU. gracias a la conversi\u00f3n de 1,25 millones de adolescentes que, seg\u00fan admitieron, compraron una botella de Coca-Cola por primera vez durante esta campa\u00f1a en curso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Run_an_Effective_Micro-Marketing_Campaign\"><\/span><strong>C\u00f3mo realizar una campa\u00f1a de micromarketing eficaz<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Muchos vendedores y propietarios de empresas descartan el micromarketing porque piensan que les llevar\u00e1 mucho tiempo. Sin embargo, siguiendo cinco pasos, crear una nueva campa\u00f1a de micromarketing es mucho menos complicado de lo que se piensa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Buyer_Persona\"><\/span>1. <strong>Crear un Buyer Persona<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un buyer persona ser\u00e1 el punto de partida de cualquier estrategia de marketing. Se trata de una plantilla que identifica una versi\u00f3n semi-ficticia de su cliente ideal. Lo ideal es que ya dispongas de un conjunto claro de buyer personas para tu p\u00fablico objetivo.&nbsp;<\/p>\n\n\n\n<p>La mayor\u00eda de las marcas tienen m\u00e1s de un cliente ideal, lo que tambi\u00e9n significa que se necesita m\u00e1s de un buyer persona. Adem\u00e1s, si vendes tanto a consumidores finales como a empresas, lo m\u00e1s probable es que ya tengas estos buyer personas:<\/p>\n\n\n\n<p>\u25cf <strong>Empresa a consumidor (<\/strong> <strong>B2C)<\/strong>. Un personaje B2C le ayudar\u00e1 a ponerse en la piel de sus clientes y comprender mejor lo que quieren de usted. Esta plantilla tambi\u00e9n le permitir\u00e1 crear contenidos que ellos querr\u00e1n consumir.<\/p>\n\n\n\n<p>\u25cf <strong>Empresa a empresa (B2B):<\/strong> Una persona B2B requerir\u00e1 que hagas un desglose de las empresas a las que ya vendes, as\u00ed como de aquellas a las que te gustar\u00eda vender. Estas plantillas deber\u00e1n desglosarse en los datos b\u00e1sicos: el nicho, el tama\u00f1o, el sector, los objetivos y las personas con las que te comunicar\u00e1s.<\/p>\n\n\n\n<p>Con un poco de investigaci\u00f3n, puede acceder a grandes cantidades de datos sobre sus clientes actuales y potenciales. Con herramientas como Google Analytics, Facebook Audience Insights e incluso YouTube Analytics, puedes ver f\u00e1cilmente c\u00f3mo tus clientes interact\u00faan contigo.<\/p>\n\n\n\n<p>Despu\u00e9s de destacar los comportamientos comunes, revise su sistema de gesti\u00f3n de relaciones con los clientes (CRM) y extraiga los datos m\u00e1s importantes de su base de datos de clientes. Esto te dar\u00e1 datos m\u00e1s que suficientes para empezar a construir tu buyer persona.<\/p>\n\n\n\n<p>Si quieres saber m\u00e1s sobre tu p\u00fablico, lo mejor es preguntarle directamente. Realizar entrevistas, enviar encuestas e interactuar en las redes sociales son formas estupendas de conectar con tus compradores objetivo y crear una imagen m\u00e1s personalizada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Identify_the_Best_Way_to_Reach_Buyers\"><\/span>2. <strong>Identificar la mejor forma de llegar a los compradores <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si examina sus datos, podr\u00e1 identificar el canal preferido de su p\u00fablico objetivo para el marketing. Puede realizar campa\u00f1as de micromarketing a trav\u00e9s de:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Medios sociales <\/li><li>Anuncios PPC<\/li><li><a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Enlace de afiliaci\u00f3n aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Marketing por correo electr\u00f3nico<\/a> <\/li><li>V\u00eddeo marketing <\/li><li>Marketing de referencia <\/li><li>Marketing por SMS <\/li><\/ul>\n\n\n\n<p>Tus buyer personas te ayudar\u00e1n a identificar qu\u00e9 canal es el mejor para tu p\u00fablico. Por lo general, el p\u00fablico de m\u00e1s edad preferir\u00e1 los mensajes de correo electr\u00f3nico o las publicaciones en Facebook, mientras que los grupos demogr\u00e1ficos m\u00e1s j\u00f3venes preferir\u00e1n los m\u00e9todos de marketing de moda, como los v\u00eddeos de TikTok o los reels de Instagram.<\/p>\n\n\n\n<p>Tambi\u00e9n debes tener en cuenta tus puntos fuertes. Por ejemplo, si <a href=\"https:\/\/prettylinks.com\/es\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">tu blog<\/a> es su principal canal de marketing, tiene sentido optimizar su contenido y ejecutar la campa\u00f1a a trav\u00e9s del sitio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Define_Your_Campaign_Goals\"><\/span>3. <strong>Defina los objetivos de su campa\u00f1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es fundamental definir claramente los objetivos de su campa\u00f1a de marketing. Sin objetivos, no conocer\u00e1 la eficacia de sus estrategias de marketing. En la mayor\u00eda de las campa\u00f1as, el objetivo suele ser generar m\u00e1s ventas, pero no es el \u00fanico.<\/p>\n\n\n\n<p>&nbsp;Otros ejemplos de objetivos de campa\u00f1a pueden ser:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aumentar el tr\u00e1fico de su sitio web<\/li><li>Conseguir m\u00e1s seguidores en determinadas plataformas de redes sociales<\/li><li>Crear una lista de correo electr\u00f3nico m\u00e1s extensa<\/li><\/ul>\n\n\n\n<p>Adem\u00e1s, aseg\u00farese de que sus objetivos son Espec\u00edficos, Mensurables, Alcanzables, Relevantes y Limitados en el tiempo. <a href=\"https:\/\/launchspace.net\/blog\/smart-goals\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Objetivos SMART<\/a> le ayudar\u00e1 a controlar el \u00e9xito de su campa\u00f1a:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image-1024x477.png\" alt=\"\" class=\"wp-image-6788\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image-1024x477.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image-300x140.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image-768x358.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image.png 1439w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Fuente: <a href=\"https:\/\/launchspace.net\/blog\/smart-goals\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LaunchSpace<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Test_Your_Message\"><\/span>4. Ponga a prueba su mensaje <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Poner a prueba los mensajes significa sencillamente llevar a cabo experimentos al m\u00e1s alto nivel, probando diferentes versiones de los mensajes de marketing planificados y determinando cu\u00e1l es el m\u00e1s eficaz. Puede probar su mensaje introduciendo ligeros cambios en el contenido y analizando su rendimiento.<\/p>\n\n\n\n<p>Gracias a sus an\u00e1lisis, podr\u00e1 ver exactamente qu\u00e9 l\u00edneas de asunto, llamadas a la acci\u00f3n (CTA), p\u00e1ginas de destino y esl\u00f3ganes generan m\u00e1s conversiones.<\/p>\n\n\n\n<p>Tambi\u00e9n puede utilizar m\u00e9todos de prueba cualitativos para obtener informaci\u00f3n del consumidor directamente de la fuente. Puede ser en forma de encuestas a los clientes, que le permitir\u00e1n comprender mejor su estilo de vida, sus preferencias y sus motivaciones.<\/p>\n\n\n\n<p>&nbsp;Cuando se trata de tus mensajes, tienes que asegurarte de que:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Son claros y precisos<\/strong>: \u00bfPodr\u00e1 un cliente leer tus mensajes y saber inmediatamente lo que est\u00e1s expresando?<\/li><li><strong>Destacar las ventajas para el consumidor<\/strong>: \u00bfSaben sus clientes qu\u00e9 ganar\u00e1n con sus mensajes?<\/li><li><strong>Tener un gancho<\/strong>: \u00bfExiste un gancho en su mensaje que atraiga a su p\u00fablico objetivo y le convenza para seguir leyendo?<\/li><li><strong>Mostrar honestidad<\/strong>: S\u00e9 veraz y preciso en todo momento.<\/li><li><strong>Utilizar el lenguaje adecuado<\/strong>: El lenguaje que utilice depender\u00e1 de sus buyer personas. El uso de acr\u00f3nimos y jerga ser\u00e1 ideal para algunas marcas, mientras que otras necesitar\u00e1n ser m\u00e1s formales.&nbsp;<\/li><\/ul>\n\n\n\n<p>Cuanto m\u00e1s pruebe sus mensajes, m\u00e1s f\u00e1cil le resultar\u00e1 identificar los tipos de contenido que desea su p\u00fablico. Eso significa que crear futuros mensajes y contenidos ser\u00e1 significativamente m\u00e1s f\u00e1cil y que su campa\u00f1a de micromarketing generar\u00e1 un mayor ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Track_Performances\"><\/span>5. Actuaciones en pista <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Demasiados empresarios se apresuran a poner en marcha sus campa\u00f1as de micromarketing, s\u00f3lo para lanzarlas y esperar lo mejor. Esto no tiene en cuenta la importancia y el valor del seguimiento del rendimiento.<\/p>\n\n\n\n<p>Cuanto m\u00e1s<a href=\"https:\/\/instasize.com\/blog\/how-to-measure-performance-of-your-social-media-campaigns\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> seguimiento del rendimiento<\/a> de su estrategia de marketing, m\u00e1s f\u00e1cil ser\u00e1 identificar lo que funciona y lo que no.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una campa\u00f1a de micromarketing es una estrategia rentable que permite un gran potencial de crecimiento. Al abordar las necesidades espec\u00edficas de un segmento de audiencia identificado, puede animar a ese segmento a realizar una acci\u00f3n, ya sea comprar, suscribirse a un bolet\u00edn de noticias por correo electr\u00f3nico o seguirle en las plataformas sociales.&nbsp;<\/p>\n\n\n\n<p>Este art\u00edculo comparte cinco pasos b\u00e1sicos para lanzar y ejecutar con \u00e9xito una campa\u00f1a de micromarketing. En resumen, necesitas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Crear un perfil del comprador<\/li><li>Identificar los mejores m\u00e9todos y plataformas de mensajer\u00eda<\/li><li>Establecer los objetivos de la campa\u00f1a<\/li><li>Pruebe y eval\u00fae constantemente sus mensajes de marketing<\/li><li>Siga el rendimiento de su campa\u00f1a con herramientas de an\u00e1lisis de redes sociales<\/li><\/ol>\n\n\n\n<p>Las estrategias de marketing masivo siguen teniendo su valor, pero es dif\u00edcil superar el impacto de un enfoque m\u00e1s personalizado. Utiliza tus buyer personas en combinaci\u00f3n con objetivos claros y pruebas de mensajes y tu negocio tendr\u00e1 muchas m\u00e1s probabilidades de crecer.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong> <\/strong><\/h2>","protected":false},"excerpt":{"rendered":"<p>Los avances del marketing digital han abierto las puertas a las peque\u00f1as empresas para que puedan competir en igualdad de condiciones con los grandes competidores mundiales. Pero, para comercializar junto a las grandes ligas, a veces la mayor ventaja es pensar en peque\u00f1o. Hablamos del micromarketing. El micromarketing es una estrategia de marketing \u00fanica que se centra en la creaci\u00f3n de peque\u00f1os grupos...<\/p>","protected":false},"author":31123,"featured_media":6790,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11],"tags":[192,450],"class_list":["post-6786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","tag-marketing-strategies","tag-micro-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Digital marketing is big, but that doesn&#039;t mean you shouldn&#039;t think small. 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