{"id":6745,"date":"2021-11-08T06:05:00","date_gmt":"2021-11-08T06:05:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6745"},"modified":"2022-03-23T14:29:25","modified_gmt":"2022-03-23T14:29:25","slug":"small-online-business-tasks","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/small-online-business-tasks\/","title":{"rendered":"4 grandes tareas en l\u00ednea para dirigir una peque\u00f1a empresa"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d674c8e49b5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d674c8e49b5\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/small-online-business-tasks\/#1_Designing_Your_Website\" >1. Dise\u00f1ar su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/small-online-business-tasks\/#2_Managing_Your_Social_Media_Accounts\" >2. Gesti\u00f3n de sus cuentas en las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/small-online-business-tasks\/#3_Optimizing_Your_Sites_Content_for_Search_Engines\" >3. Optimizar el contenido de su sitio para los motores de b\u00fasqueda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/small-online-business-tasks\/#4_Improving_the_Customer_Experience\" >4. Mejorar la experiencia del cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/small-online-business-tasks\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Dirigir un peque\u00f1o negocio en Internet puede resultar a veces abrumador. Aparte de las innumerables peque\u00f1as tareas que exigen tu tiempo, tambi\u00e9n hay unas cuantas tareas importantes de las que tendr\u00e1s que ocuparte si quieres que tu empresa sea un \u00e9xito. Entre ellas se incluyen tareas tan intimidantes como crear un sitio web y gestionar las cuentas de las redes sociales.<\/p>\n\n\n\n<p>Afortunadamente, con la organizaci\u00f3n, la preparaci\u00f3n y las herramientas adecuadas, estas importantes tareas pueden hacerse mucho m\u00e1s llevaderas. La clave est\u00e1 en destacar y priorizar las tareas m\u00e1s importantes y poner en marcha un plan para abordarlas con eficacia.<\/p>\n\n\n\n<p>En este post, echaremos un vistazo a cuatro grandes tareas que son esenciales para gestionar un peque\u00f1o negocio online. Tambi\u00e9n daremos algunos consejos y sugeriremos algunas herramientas que pueden hacer que la gesti\u00f3n de estas \u00e1reas de tu negocio sea m\u00e1s f\u00e1cil y eficiente. Pong\u00e1monos manos a la obra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Designing_Your_Website\"><\/span>1. Dise\u00f1ar su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Su sitio web suele ser el primer punto de contacto para los clientes. Si no funciona bien o causa una mala impresi\u00f3n a los usuarios, podr\u00eda perder ventas. Por eso es importante que est\u00e9 bien dise\u00f1ada y sea funcional.<\/p>\n\n\n\n<p>En primer lugar, tendr\u00e1 que <a href=\"https:\/\/memberpress.com\/blog\/how-to-choose-the-best-web-hosting-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">encontrar un proveedor de alojamiento de alta calidad<\/a>. Las mejores opciones son <a href=\"https:\/\/memberpress.com\/go\/bluehost\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><a href=\"https:\/\/memberpress.com\/go\/bluehost\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"https:\/\/memberpress.com\/go\/bluehost\" target=\"_blank\" rel=\"noreferrer noopener\">Bluehost<\/a><\/a><\/a>, <a href=\"https:\/\/partners.inmotionhosting.com\/c\/2230874\/353729\/4222\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Alojamiento InMotion<\/a>, <a href=\"https:\/\/memberpress.com\/go\/dreamhost\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DreamHost<\/a>y <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SiteGround<\/a>. El derecho <a href=\"https:\/\/prettylinks.com\/go\/wpe\/pricing\/\" title=\"Enlace de afiliaci\u00f3n a WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">alojamiento web<\/a> puede garantizar que su sitio web sea r\u00e1pido y estable. Un sitio web empresarial sencillo solo deber\u00eda requerir un plan de alojamiento compartido, mientras que recomendamos un servidor virtual privado (VPS) si tiene previsto realizar ventas online.<\/p>\n\n\n\n<p>Despu\u00e9s, necesitar\u00e1s una plataforma sobre la que construir tu sitio web. Le sugerimos <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WordPress<\/a>ya que es gratuito, muy personalizable y f\u00e1cil de usar. Puede <a href=\"https:\/\/wordpress.org\/support\/article\/how-to-install-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">configurar WordPress<\/a> en cinco minutos o menos.<\/p>\n\n\n\n<p>Una vez que tu sitio web est\u00e9 en l\u00ednea, puedes instalar un tema para determinar su estilo y dise\u00f1o b\u00e1sicos. Conviene <a href=\"https:\/\/memberpress.com\/blog\/educational-blog-themes\/\" target=\"_blank\" rel=\"noreferrer noopener\">elija un tema<\/a> que equilibre la apariencia con la funcionalidad. Afortunadamente <a href=\"https:\/\/wordpress.org\/themes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">tienen muchas opciones<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"396\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/wordpress-themes-page.jpg\" alt=\"Dise\u00f1ar tu sitio web es la primera de muchas tareas de un negocio online. Empieza uno hoy mismo con WordPress.\" class=\"wp-image-6746\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/wordpress-themes-page.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/wordpress-themes-page-300x149.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/wordpress-themes-page-768x380.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Una vez elegido el tema, puedes adaptarlo a la marca y el estilo de tu empresa. Para hacerlo m\u00e1s f\u00e1cil, puedes utilizar un <a href=\"https:\/\/memberpress.com\/blog\/benefits-of-adding-a-page-builder-to-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">constructor de p\u00e1ginas<\/a> plugin como <a href=\"https:\/\/memberpress.com\/go\/elementor\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Elementor<\/a>. Se trata de una herramienta f\u00e1cil de usar que le ayudar\u00e1 a crear un sitio web elegante, r\u00e1pido y con capacidad de respuesta, aunque no tenga experiencia previa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Managing_Your_Social_Media_Accounts\"><\/span>2. Gesti\u00f3n de sus cuentas en las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Otra gran tarea que algunos empresarios pasan por alto son las redes sociales. Tener una buena presencia en las redes sociales puede ser decisivo para una empresa. Muchos clientes utilizan las redes sociales para interactuar con las empresas y conocer su reputaci\u00f3n. Adem\u00e1s, estas plataformas son la forma perfecta de aumentar su visibilidad.<\/p>\n\n\n\n<p>La gesti\u00f3n de las redes sociales puede llevar mucho tiempo a los propietarios de peque\u00f1as empresas. Abarca muchas tareas menores, entre ellas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Producci\u00f3n de contenidos<\/a><\/li><li>Programaci\u00f3n de contenidos<\/li><li>Interacci\u00f3n con los seguidores<\/li><li><a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing en redes sociales<\/a><\/li><li>Compartir enlaces de afiliados<\/li><\/ul>\n\n\n\n<p>La clave para facilitar la gesti\u00f3n de las redes sociales es tener <a href=\"https:\/\/prettylinks.com\/es\/blog\/best-social-media-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">las herramientas adecuadas<\/a> y establecer un calendario. Puede utilizar una soluci\u00f3n como <a href=\"https:\/\/memberpress.com\/go\/canva\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Canva<\/a> para crear contenidos r\u00e1pidos y profesionales para publicar.<\/p>\n\n\n\n<p>A continuaci\u00f3n, puedes establecer un calendario que determine cu\u00e1ndo vas a publicar y en qu\u00e9 cuentas. Con una herramienta como <a href=\"https:\/\/coschedule.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CoSchedule<\/a> te permite programar publicaciones para todas tus cuentas de redes sociales con antelaci\u00f3n, lo que puede facilitarte la gesti\u00f3n de tus canales sociales.<\/p>\n\n\n\n<p>Tambi\u00e9n es importante que las empresas sean profesionales en las redes sociales. Por ejemplo, trate de responder a los comentarios tanto negativos como positivos de manera oportuna y resuelva cualquier problema a trav\u00e9s de mensajes privados. Tambi\u00e9n es buena idea <a href=\"https:\/\/prettylinks.com\/es\/blog\/creating-branded-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear enlaces de marca<\/a> que puedes compartir en tus contenidos (que remiten a tu sitio web y a otros lugares clave):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"214\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Instagram-link-image.jpg\" alt=\"Un enlace de marca en una biograf\u00eda de Instagram.\" class=\"wp-image-6747\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Instagram-link-image.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Instagram-link-image-300x80.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Instagram-link-image-768x205.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Si considera que la gesti\u00f3n de sus redes sociales le lleva demasiado tiempo, puede plantearse externalizarla a <a href=\"https:\/\/prettylinks.com\/es\/blog\/hire-social-media-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">un gestor de redes sociales<\/a>. Pueden ayudarte a mantenerte al d\u00eda de la carga de trabajo y asegurarte de que mantienes una s\u00f3lida presencia en las redes sociales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimizing_Your_Sites_Content_for_Search_Engines\"><\/span>3. Optimizar el contenido de su sitio para los motores de b\u00fasqueda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> es extremadamente importante para los negocios en l\u00ednea de cualquier tama\u00f1o. Para que los clientes potenciales encuentren su sitio web, sus p\u00e1ginas deben estar bien optimizadas para que aparezcan bien clasificadas en los motores de b\u00fasqueda.<\/p>\n\n\n\n<p>Si eres nuevo en SEO y marketing online, la idea de optimizar tu contenido puede parecer desalentadora. Sin embargo, con las herramientas adecuadas, puede ser bastante f\u00e1cil de abordar tareas simples de SEO, tales como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Optimizaci\u00f3n de los contenidos:<\/strong> Todo el contenido debe estar bien escrito, ser gramaticalmente correcto y estar organizado mediante etiquetas de encabezamiento.<\/li><li><strong>Optimice sus im\u00e1genes: <\/strong>Todas las im\u00e1genes deben estar comprimidas para ayudar a la velocidad de carga de la p\u00e1gina, y tener <a href=\"https:\/\/yoast.com\/image-seo-alt-tag-and-title-tag-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">texto alternativo<\/a> con palabras clave relevantes.<\/li><li><strong>Incluir palabras clave en el contenido: <\/strong>Es inteligente centrar cada p\u00e1gina y art\u00edculo en torno a una palabra clave principal para la que le gustar\u00eda posicionarse.<\/li><li><strong>A\u00f1adir una meta descripci\u00f3n a todas las entradas:<\/strong> <a href=\"https:\/\/prettylinks.com\/es\/blog\/master-the-meta-description-for-better-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Una meta descripci\u00f3n<\/a> es un breve resumen de lo que trata una entrada, y ayudar\u00e1 a Google a determinar qu\u00e9 contiene tu contenido.<\/li><\/ul>\n\n\n\n<p>Todo esto puede parecer abrumador, pero puede simplificarse utilizando un plugin espec\u00edfico como <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yoast SEO<\/a>. Yoast se integra con WordPress y te indica en qu\u00e9 medida cada p\u00e1gina y entrada cumple las m\u00e9tricas clave de SEO y legibilidad. Tambi\u00e9n te mostrar\u00e1 exactamente qu\u00e9 puedes hacer para mejorar tu puntuaci\u00f3n SEO:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"606\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Yoast-SEO-example.jpg\" alt=\"Un an\u00e1lisis Yoast SEO.\" class=\"wp-image-6748\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Yoast-SEO-example.jpg 791w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Yoast-SEO-example-300x230.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Yoast-SEO-example-768x588.jpg 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<p>Utilizar Yoast cada vez que publiques nuevo contenido a\u00f1adir\u00e1 un poco de tiempo extra a tu rutina habitual. Sin embargo, esta inversi\u00f3n puede compensarse con una mayor visibilidad y m\u00e1s clientes potenciales.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Improving_the_Customer_Experience\"><\/span>4. Mejorar la experiencia del cliente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una de las tareas m\u00e1s importantes para las peque\u00f1as empresas en l\u00ednea es mantener un <a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">gran experiencia del cliente<\/a>y mejor\u00e1ndola en la medida de lo posible. Esto ayuda a maximizar las conversiones, por lo que la evaluaci\u00f3n de la experiencia del cliente debe ser una tarea continua. Puedes destacar las \u00e1reas que pueden necesitar mejoras para que las ventas sigan creciendo.<\/p>\n\n\n\n<p>Algunas cosas que puede tener en cuenta para mejorar la experiencia del cliente son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mejorar <a href=\"https:\/\/prettylinks.com\/es\/blog\/increase-speed-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">velocidad de carga de las p\u00e1ginas<\/a><\/li><li>A\u00f1adir una funci\u00f3n de b\u00fasqueda para que los clientes puedan navegar por su sitio m\u00e1s f\u00e1cilmente<\/li><li>Mejorar el apoyo, por ejemplo <a href=\"https:\/\/prettylinks.com\/go\/livechat\/\" title=\"Enlace de afiliaci\u00f3n de Livechat\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">chat en directo<\/a> funciones como <a href=\"https:\/\/www.hubspot.com\/products\/crm\/live-chat\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hubspot Chat en vivo gratis<\/a><\/li><\/ul>\n\n\n\n<p>Tambi\u00e9n puede desarrollar continuamente el dise\u00f1o de su sitio web para mejorar las conversiones y la experiencia del cliente. Herramientas de mapas de calor como <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hotjar<\/a> puede mostrarle exactamente c\u00f3mo interact\u00faan los clientes con su sitio:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Hotjar-heatmap-example.jpg\" alt=\"Un mapa de calor en la p\u00e1gina de inicio de Hotjar.\" class=\"wp-image-6749\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Hotjar-heatmap-example.jpg 1109w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Hotjar-heatmap-example-300x197.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Hotjar-heatmap-example-1024x673.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Hotjar-heatmap-example-768x505.jpg 768w\" sizes=\"(max-width: 1109px) 100vw, 1109px\" \/><\/figure><\/div>\n\n\n\n<p>Puede utilizar estos resultados para orientar su dise\u00f1o web y realizar cambios en el dise\u00f1o de su sitio. Por ejemplo, si el mapa de calor muestra que los clientes rara vez mueven el cursor a la izquierda de la p\u00e1gina, puede mover <a href=\"https:\/\/docs.buynowplus.com\/user-guide\/what-is-buy-now-plus\/\" target=\"_blank\" rel=\"noreferrer noopener\">\"botones \"comprar ahora<\/a> a la derecha.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dirigir un negocio en Internet no es tarea f\u00e1cil. Sin embargo, si te mantienes organizado y utilizas las herramientas adecuadas para gestionar las grandes tareas, no tiene por qu\u00e9 ser una lucha.<\/p>\n\n\n\n<p>He aqu\u00ed cuatro de las mejores formas de simplificar las tareas clave:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Dise\u00f1e su sitio web con una plataforma flexible y f\u00e1cil de usar para principiantes <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">como WordPress<\/a>.<\/li><li>Gestione sus cuentas en las redes sociales con herramientas <a href=\"https:\/\/coschedule.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">como CoSchedule<\/a>y comparte enlaces de marca con tus seguidores.<\/li><li>Optimice su sitio para los motores de b\u00fasqueda utilizando un plugin como <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yoast SEO<\/a>.<\/li><li>Mejore la experiencia del cliente con <a href=\"https:\/\/prettylinks.com\/es\/blog\/increase-speed-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">mejor rendimiento<\/a> y <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">herramientas de mapas t\u00e9rmicos<\/a>.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre lo que se necesita para dirigir un peque\u00f1o negocio en l\u00ednea?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Facebook<\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> Twitter<\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> LinkedIn<\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Dirigir un peque\u00f1o negocio en Internet puede resultar a veces abrumador. Aparte de las innumerables peque\u00f1as tareas que exigen tu tiempo, tambi\u00e9n hay unas cuantas tareas importantes de las que tendr\u00e1s que ocuparte si quieres que tu empresa sea un \u00e9xito. Entre ellas se incluyen tareas tan intimidantes como crear un sitio web y gestionar cuentas en las redes sociales.....<\/p>","protected":false},"author":11450,"featured_media":8455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51],"tags":[388,67,451,453,452,15],"class_list":["post-6745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-customer-experience","tag-seo","tag-small-business-tasks","tag-social-media-management","tag-website-design","tag-wordpress"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to manage big online business tasks as a small business owner. 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