{"id":6709,"date":"2021-11-01T06:40:00","date_gmt":"2021-11-01T06:40:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6709"},"modified":"2021-10-28T13:31:01","modified_gmt":"2021-10-28T13:31:01","slug":"market-service-based-business","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/market-service-based-business\/","title":{"rendered":"C\u00f3mo comercializar una empresa de servicios (5 consejos clave)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7c66f5e6de\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7c66f5e6de\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/market-service-based-business\/#1_Identify_Your_Unique_Selling_Proposition_USP\" >1. Identifique su propuesta \u00fanica de venta (USP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/market-service-based-business\/#2_Choose_Which_Marketing_Channels_to_Focus_On\" >2. Elegir los canales de comercializaci\u00f3n en los que centrarse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/market-service-based-business\/#3_Work_on_Building_Trust\" >3. Trabajar para generar confianza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/market-service-based-business\/#4_Nurture_Your_Existing_Customers\" >4. Cuide a sus clientes actuales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/market-service-based-business\/#5_Monitor_Analyze_and_Review_Your_Marketing_Strategy\" >5. Supervise, analice y revise su estrategia de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/market-service-based-business\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Comercializar una empresa de servicios no es lo mismo que comercializar un producto. No vende algo tangible que sus clientes puedan ver o sentir. Vende algo intangible: su capacidad para prestar un servicio excelente y resolver los problemas de sus clientes. Esto hace que su trabajo sea un poco m\u00e1s complicado.<\/p>\n\n\n\n<p>La buena noticia es que es posible comercializar con \u00e9xito una empresa de servicios, s\u00f3lo que requiere un enfoque diferente. Como veremos a continuaci\u00f3n, el truco est\u00e1 en diferenciarse de la competencia y generar confianza entre los clientes.<\/p>\n\n\n\n<p>En este art\u00edculo, compartiremos nuestros cinco mejores consejos para comercializar eficazmente su empresa de servicios. Tambi\u00e9n revelaremos c\u00f3mo <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> puede ayudarle a analizar su estrategia de marketing. Pong\u00e1monos manos a la obra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Identify_Your_Unique_Selling_Proposition_USP\"><\/span>1. Identifique su propuesta \u00fanica de venta (USP)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si trabaja en un sector competitivo, es importante dar a sus clientes una raz\u00f3n para elegirle a usted frente a sus competidores. Una forma de hacerlo es crear un <a href=\"https:\/\/www.shopify.com\/blog\/unique-selling-proposition\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">propuesta \u00fanica de venta (pue)<\/a><\/p>\n\n\n\n<p>Su USP es lo que hace que su empresa de servicios destaque entre las dem\u00e1s. Indica a tus clientes qu\u00e9 hace que tu oferta sea especial y por qu\u00e9 la necesitan.<\/p>\n\n\n\n<p>He aqu\u00ed un ejemplo de lo que estamos hablando:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-example-website.png\" alt=\"P\u00e1gina de inicio de dise\u00f1o 24 horas con el texto &quot;Overnight design services lickety split&quot;.\" class=\"wp-image-6710\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-example-website.png 1831w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-example-website-300x126.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-example-website-1024x428.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-example-website-768x321.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-example-website-1536x643.png 1536w\" sizes=\"(max-width: 1831px) 100vw, 1831px\" \/><\/figure><\/div>\n\n\n\n<p>Esta es la p\u00e1gina de inicio de la empresa de dise\u00f1o web <a href=\"https:\/\/24-hourdesign.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dise\u00f1o 24 horas<\/a>. Su USP es evidente: ofrece plazos de entrega r\u00e1pidos, de 24 horas, en todos los proyectos. Esto ayuda a la empresa a diferenciarse de sus competidores y a\u00f1ade valor a su oferta de servicios.<\/p>\n\n\n\n<p>Para idear su propia USP, debe hacerse preguntas como las siguientes<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00bfQu\u00e9 hace que mi oferta sea mejor que la de la competencia?<\/strong> Por ejemplo, \u00bfpuede ofrecer plazos de entrega m\u00e1s r\u00e1pidos, mayor valor, mejor calidad o un servicio excepcional?<\/li><li><strong>\u00bfQu\u00e9 habilidades especiales, experiencia o conocimientos tiene mi equipo? <\/strong>Por ejemplo, \u00bflleva su empresa m\u00e1s tiempo funcionando que sus competidores? \u00bfEst\u00e1n sus empleados especialmente cualificados?<\/li><li><strong>\u00bfQu\u00e9 problemas resuelve mi servicio?<\/strong> Por ejemplo, \u00bfpuede ayudar a sus clientes a ahorrar dinero o tiempo?<\/li><\/ul>\n\n\n\n<p>Una vez que sepas cu\u00e1l es tu USP, puedes incorporarla a tus mensajes y convertirla en una parte central de tu marca:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-messaging.png\" alt=\"La p\u00e1gina &quot;Qui\u00e9nes somos&quot; de 24-Hour Design\" class=\"wp-image-6711\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-messaging.png 1648w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-messaging-300x86.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-messaging-1024x295.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-messaging-768x221.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-messaging-1536x442.png 1536w\" sizes=\"(max-width: 1648px) 100vw, 1648px\" \/><\/figure><\/div>\n\n\n\n<p>Como puede ver en la imagen superior, 24-Hour Design ya lo ha hecho. La USP de la empresa queda clara en todas las p\u00e1ginas de su sitio web y es un elemento clave del texto de ventas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Choose_Which_Marketing_Channels_to_Focus_On\"><\/span>2. Elegir los canales de comercializaci\u00f3n en los que centrarse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los canales de marketing son los m\u00e9todos que utiliza para comunicarse con sus clientes. En otras palabras, son las plataformas y estrategias que utiliza para promocionar su negocio. Algunos ejemplos son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redes sociales<\/a><\/li><li><a href=\"https:\/\/prettylinks.com\/es\/blog\/4-free-google-services-to-empower-your-seo-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a><\/li><li><a href=\"https:\/\/www.wordstream.com\/search-engine-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marketing en buscadores (SEM)<\/a><\/li><li><a href=\"https:\/\/prettylinks.com\/es\/blog\/best-email-campaigns-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing por correo electr\u00f3nico <\/a><\/li><li>Actos de networking<\/li><\/ul>\n\n\n\n<p>Hay muchos canales de marketing diferentes, pero probablemente no tendr\u00e1 tiempo para centrarse en todos ellos Por lo tanto, tiene sentido elegir s\u00f3lo uno o dos y centrar all\u00ed sus esfuerzos.<\/p>\n\n\n\n<p>El canal de marketing m\u00e1s eficaz para usted depender\u00e1 de qui\u00e9nes sean sus clientes. Por ello, puede empezar por considerar detenidamente su p\u00fablico objetivo. Quiz\u00e1 le interese <a href=\"https:\/\/prettylinks.com\/es\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear un perfil detallado del comprador<\/a> de su cliente ideal, con informaci\u00f3n como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Su edad e informaci\u00f3n demogr\u00e1fica<\/li><li>Sus intereses y aficiones<\/li><li>Qu\u00e9 plataformas de medios sociales utilizan (si las hay)<\/li><li>A qu\u00e9 tipo de mensajes de marketing responden mejor<\/li><\/ul>\n\n\n\n<p>Una vez que sepa todo esto, deber\u00eda ser m\u00e1s f\u00e1cil determinar d\u00f3nde llegar a ellos. Por ejemplo, imaginemos que la mayor\u00eda de sus clientes son profesionales. En este caso, asistir a eventos de networking y repartir tarjetas de visita puede ser una buena estrategia. Por otro lado, si la mayor\u00eda de tus clientes son estudiantes, puedes publicar anuncios promocionales en una plataforma social dirigida a un p\u00fablico m\u00e1s joven (como Instagram).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Work_on_Building_Trust\"><\/span>3. Trabajar para generar confianza<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.equinetmedia.com\/inbound-marketing-age-blog\/how-to-build-trust-in-professional-services-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Generar confianza<\/a> es probablemente mucho m\u00e1s importante cuando se trata de comercializar servicios que productos. A diferencia de los productos, los servicios no se pueden devolver si son defectuosos. Por lo tanto, el cliente tiene que tener confianza en que usted va a cumplir lo prometido.<\/p>\n\n\n\n<p>Una forma de generar confianza es incluir muchas pruebas sociales en su sitio web. La prueba social es la evidencia de que otros clientes ya han tenido buenas experiencias con su empresa. Esto incluye <a href=\"https:\/\/prettylinks.com\/es\/blog\/customer-reviews-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">opiniones de clientes<\/a>calificaciones y <a href=\"https:\/\/prettylinks.com\/es\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">testimonios de usuarios<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/social-proof-example.png\" alt=\"Utilice los testimonios de clientes para comercializar un negocio basado en servicios - feat. PrettyLinks \" class=\"wp-image-6712\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/social-proof-example.png 1313w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/social-proof-example-300x134.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/social-proof-example-1024x459.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/social-proof-example-768x344.png 768w\" sizes=\"(max-width: 1313px) 100vw, 1313px\" \/><\/figure><\/div>\n\n\n\n<p>Hay muchas estrategias que puedes utilizar para conseguir la prueba social. He aqu\u00ed algunas ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Env\u00ede correos electr\u00f3nicos de seguimiento a los clientes e incluya su formulario de opini\u00f3n.<\/li><li>Organice un sorteo en el que los clientes puedan participar rellenando su formulario de opini\u00f3n.<\/li><li>Lanza una campa\u00f1a en las redes sociales para adquirir contenidos generados por los usuarios.<\/li><li>Facilite a sus clientes la tarea de dejar una opini\u00f3n o valoraci\u00f3n en su sitio web.<\/li><\/ul>\n\n\n\n<p>Una vez que haya ganado algo de prueba social, puede mostrarla en sus p\u00e1ginas de ventas y de destino.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Nurture_Your_Existing_Customers\"><\/span>4. Cuide a sus clientes actuales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La comercializaci\u00f3n de una empresa de servicios no consiste s\u00f3lo en atraer a nuevos clientes. Tambi\u00e9n consiste en establecer relaciones con la clientela existente.<\/p>\n\n\n\n<p>Para las empresas basadas en servicios, la venta no termina despu\u00e9s de la compra. Hay que seguir mejorando las relaciones con los clientes. Esto puede ayudarle a conseguir que repitan. Adem\u00e1s, es m\u00e1s probable que los clientes satisfechos hagan m\u00e1s marketing para usted. Por ejemplo, pueden recomendar sus servicios a sus amigos.<\/p>\n\n\n\n<p>Una forma de cuidar a sus clientes es ofrecerles asistencia posventa. Puede ser tan sencillo como enviar un correo electr\u00f3nico de agradecimiento tras la prestaci\u00f3n del servicio.<\/p>\n\n\n\n<p>Tambi\u00e9n es una buena idea intentar siempre superar las expectativas de los clientes y hacer un esfuerzo adicional. Esto puede ayudar a crear experiencias positivas en los clientes y a fidelizarlos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Monitor_Analyze_and_Review_Your_Marketing_Strategy\"><\/span>5. Supervise, analice y revise su estrategia de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Por \u00faltimo, conviene analizar y revisar peri\u00f3dicamente los resultados del marketing. Si examina su <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-key-performance-indicators?toc-variant-b\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">indicadores clave de rendimiento (KPI)<\/a> y compararlos con tus objetivos puede ayudarte a averiguar qu\u00e9 funciona y qu\u00e9 no. Esto, a su vez, puede ayudarle a perfeccionar su estrategia. Te recomendamos que hagas esto al menos una vez cada varios meses.<\/p>\n\n\n\n<p>Puede utilizar <a href=\"https:\/\/prettylinks.com\/es\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">herramientas de an\u00e1lisis<\/a> y establecer <a href=\"https:\/\/prettylinks.com\/es\/blog\/increase-conversions-link-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">seguimiento de enlaces<\/a> para controlar <a href=\"https:\/\/prettylinks.com\/es\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">clics y conversiones<\/a>. <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> puede ayudar con esto:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-homepage.png\" alt=\"P\u00e1gina principal de PrettyLinks\" class=\"wp-image-6713\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-homepage.png 1882w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-homepage-300x142.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-homepage-1024x483.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-homepage-768x362.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-homepage-1536x725.png 1536w\" sizes=\"(max-width: 1882px) 100vw, 1882px\" \/><\/figure><\/div>\n\n\n\n<p>PrettyLinks le permite crear sus propios enlaces de afiliado para utilizarlos en sus campa\u00f1as de marketing. Puedes ver cu\u00e1ntas veces se ha hecho clic en tus enlaces a trav\u00e9s de diferentes canales de marketing desde tu panel de WordPress.<\/p>\n\n\n\n<p>Si te interesa, puedes suscribirte por tan s\u00f3lo $79 al a\u00f1o. Consulte nuestro <a href=\"https:\/\/prettylinks.com\/es\/pricing\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1gina de precios<\/a> para m\u00e1s informaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Comercializar una empresa de servicios puede ser complicado, sobre todo si pertenece a un sector muy competitivo. Para tener \u00e9xito, tendr\u00e1 que pensar detenidamente en su estrategia de marketing y dar a sus clientes una raz\u00f3n para elegirle a usted frente a la competencia. Tambi\u00e9n es \u00fatil hacer un seguimiento de los resultados de marketing con la ayuda de herramientas como <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a>.<\/p>\n\n\n\n<p>Antes de terminar, le resumimos nuestros cinco consejos principales:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Identifique su Propuesta \u00danica de Venta.<\/li><li>Elija en qu\u00e9 canales de marketing quiere centrarse.<\/li><li>Trabaje para generar confianza.<\/li><li>Nutra a sus clientes actuales.<\/li><li>Supervise, analice y revise su estrategia de marketing.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre c\u00f3mo comercializar su empresa de servicios?<\/em>? Si es as\u00ed, \u00a1h\u00e1ganoslo saber en la secci\u00f3n de comentarios!<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Facebook<\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> Twitter<\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Comercializar una empresa de servicios no es lo mismo que comercializar un producto. No vende algo tangible que sus clientes puedan ver o sentir. Vende algo intangible: su capacidad para prestar un servicio excelente y resolver los problemas de sus clientes. Esto hace que su trabajo sea un poco m\u00e1s complicado. La buena noticia es que comercializar con \u00e9xito una empresa de servicios es...<\/p>","protected":false},"author":11450,"featured_media":7521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[449,448],"class_list":["post-6709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-techniques","tag-service-based-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"You&#039;ll need different tactics to market a service-based business. 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