{"id":6694,"date":"2021-08-16T06:30:00","date_gmt":"2021-08-16T06:30:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6694"},"modified":"2021-08-16T14:01:31","modified_gmt":"2021-08-16T14:01:31","slug":"google-analytics-cookieless-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/google-analytics-cookieless-marketing\/","title":{"rendered":"C\u00f3mo utilizar Google Analytics 4 para el marketing sin cookies (3 consejos clave)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ecf1243dea9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ecf1243dea9\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/google-analytics-cookieless-marketing\/#An_Introduction_to_Cookies_and_Why_They_Matter\" >Introducci\u00f3n a las cookies (y por qu\u00e9 son importantes)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/google-analytics-cookieless-marketing\/#How_to_Use_Google_Analytics_for_Cookieless_Marketing_3_Key_Tips\" >C\u00f3mo utilizar Google Analytics para el marketing sin cookies (3 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/google-analytics-cookieless-marketing\/#1_Get_Familiar_with_Google_Analytics_4_GA4\" >1. Familiar\u00edcese con Google Analytics 4 (GA4)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/google-analytics-cookieless-marketing\/#2_Set_Up_Event_Tracking\" >2. Configurar el seguimiento de eventos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/google-analytics-cookieless-marketing\/#3_Identify_Your_Most_Successful_Content\" >3. Identifique su contenido m\u00e1s exitoso<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/google-analytics-cookieless-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Para los vendedores afiliados, la decisi\u00f3n de Google de <a href=\"https:\/\/blog.chromium.org\/2020\/01\/building-more-private-web-path-towards.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dejar de utilizar cookies de terceros<\/a> puede ser un poco preocupante. Despu\u00e9s de todo, sin la informaci\u00f3n que proporcionan estas cookies, es posible que te preguntes c\u00f3mo vas a recopilar los datos que necesitas para crear campa\u00f1as de \u00e9xito.<\/p>\n\n\n\n<p>Afortunadamente, podr\u00e1 seguir utilizando <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a> para conocer a los visitantes de su sitio web y comprender un poco su comportamiento. Aunque los datos que recopile en el futuro pueden ser menos individualizados, sigue siendo muy posible utilizarlos para informar sus esfuerzos de marketing de afiliaci\u00f3n.<\/p>\n\n\n\n<p>En este post, le daremos una breve introducci\u00f3n a las cookies. A continuaci\u00f3n, compartiremos tres consejos sobre c\u00f3mo utilizar Google Analytics para el marketing sin cookies. Comencemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Cookies_and_Why_They_Matter\"><\/span>Introducci\u00f3n a las cookies (y por qu\u00e9 son importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las cookies son peque\u00f1os archivos que un sitio web coloca en el dispositivo del usuario. Suelen utilizarse para mejorar la funcionalidad de un sitio web. Por ejemplo, las cookies pueden ayudar a los usuarios a permanecer conectados a una cuenta, recordar sus preferencias e incluso registrar los art\u00edculos de su cesta de la compra.<\/p>\n\n\n\n<p>Las cookies de terceros son creadas por un sitio web distinto de aquel en el que se encuentra el usuario. Se utilizan con frecuencia para anuncios de retargeting, para que los vendedores puedan rastrear a los clientes potenciales a medida que se mueven de un sitio a otro. <\/p>\n\n\n\n<p>Este tipo de cookie es \u00fatil para el marketing de afiliaci\u00f3n. En concreto, las cookies de terceros ayudan a rastrear a los usuarios cuando pasan del sitio web del afiliado al del anunciante.<\/p>\n\n\n\n<p>Sin embargo, generalmente se consideran problem\u00e1ticas desde el punto de vista de la privacidad, ya que se consideran m\u00e1s invasivas que las cookies de origen. Como resultado, algunos programas de afiliaci\u00f3n ya han cambiado a m\u00e9todos de seguimiento alternativos para prepararse para un posible cambio. <a target=\"_blank\" href=\"https:\/\/prettylinks.com\/es\/blog\/cookieless-future-for-affiliate-marketers\/\" rel=\"noreferrer noopener\">futuro sin cocina<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Google_Analytics_for_Cookieless_Marketing_3_Key_Tips\"><\/span>C\u00f3mo utilizar Google Analytics para el marketing sin cookies (3 consejos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ahora que ya sabe qu\u00e9 son las cookies, veamos algunos consejos sobre c\u00f3mo utilizarlas. <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a> para la comercializaci\u00f3n sin receta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Get_Familiar_with_Google_Analytics_4_GA4\"><\/span>1. Familiar\u00edcese con Google Analytics 4 (GA4)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Analytics 4 es una versi\u00f3n completamente nueva de Google Analytics y est\u00e1 dise\u00f1ada para satisfacer las necesidades de un futuro sin cookies. Elimina las problem\u00e1ticas cookies de terceros y se basa \u00fanicamente en cookies de origen para realizar el seguimiento de los datos, lo que hace que cumpla con las nuevas leyes de privacidad.<\/p>\n\n\n\n<p>Esta versi\u00f3n de Google Analytics tambi\u00e9n se centra mucho m\u00e1s en el seguimiento de eventos, en lugar de sesiones y p\u00e1ginas vistas. Aunque es probable que utilices menos informes en GA4, contendr\u00e1n informaci\u00f3n m\u00e1s detallada que en las versiones anteriores de la plataforma:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/ga4-demo-account-1024x494.png\" alt=\"La cuenta de demostraci\u00f3n GA4 para utilizar Google Analytics en el marketing sin cookies\" class=\"wp-image-6695\" width=\"768\" height=\"371\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/ga4-demo-account-1024x494.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/ga4-demo-account-300x145.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/ga4-demo-account-768x371.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/ga4-demo-account.png 1311w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>Familiarizarse con la nueva interfaz y los nuevos informes deber\u00eda facilitarle la transici\u00f3n a una estrategia de marketing sin cookies. Sin embargo, es posible que no quieras deshacerte de tu versi\u00f3n actual de Google Analytics todav\u00eda.&nbsp;<\/p>\n\n\n\n<p>Por el momento, puede configurar una cuenta GA4 independiente y comparar las dos herramientas. Tener habilitadas ambas versiones de Google Analytics le ayudar\u00e1 a ver en qu\u00e9 pueden diferir sus informes en el futuro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Set_Up_Event_Tracking\"><\/span>2. Configurar el seguimiento de eventos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En Google Analytics, un evento es cualquier interacci\u00f3n que un usuario tiene con el contenido de su p\u00e1gina. Dado que GA4 le proporcionar\u00e1 datos basados en eventos, le conviene configurar el seguimiento de eventos. Los datos relacionados con eventos son esenciales en el marketing de afiliaci\u00f3n, ya que podr\u00e1s ver r\u00e1pidamente en cu\u00e1les de tus enlaces hacen m\u00e1s clic los visitantes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/ga4-event-tracking-1024x526.png\" alt=\"Interfaz de seguimiento de eventos GA4 para el uso de Google Analytics para Cookieless Marketing\" class=\"wp-image-6696\" width=\"800\" height=\"411\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/ga4-event-tracking-1024x526.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/ga4-event-tracking-300x154.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/ga4-event-tracking-768x395.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/ga4-event-tracking.png 1316w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Hay muchos eventos diferentes que puede rastrear en su sitio web. Si utiliza v\u00eddeo, puede controlar cu\u00e1ntas veces se reproduce un v\u00eddeo individual. Incluso puede ir un paso m\u00e1s all\u00e1 para ver con qu\u00e9 frecuencia se ve un v\u00eddeo m\u00e1s all\u00e1 de un punto espec\u00edfico. Si los visitantes no est\u00e1n viendo el v\u00eddeo hasta el final, es posible que desee ver si se pueden hacer algunas mejoras.<\/p>\n\n\n\n<p>En el caso de las publicaciones m\u00e1s largas y las p\u00e1ginas de destino, es posible que te interese saber hasta qu\u00e9 punto los usuarios interact\u00faan con el contenido de la p\u00e1gina. GA4 le permite medir esto mediante el seguimiento de cu\u00e1nto se desplaza un usuario por una p\u00e1gina. Por defecto, la funci\u00f3n de seguimiento de desplazamiento de GA4 s\u00f3lo realiza un seguimiento cuando un usuario se desplaza al menos 90% de la p\u00e1gina.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Identify_Your_Most_Successful_Content\"><\/span>3. Identifique su contenido m\u00e1s exitoso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Adem\u00e1s de realizar un seguimiento de los eventos, podr\u00e1 ver con qu\u00e9 frecuencia los visitantes consultan p\u00e1ginas espec\u00edficas de su sitio web. Estos datos te permitir\u00e1n identificar y sacar partido de tus contenidos m\u00e1s atractivos.<\/p>\n\n\n\n<p>Por ejemplo, puede estudiar las p\u00e1ginas de su sitio web que <a target=\"_blank\" href=\"https:\/\/thirstyaffiliates.com\/blog\/generate-traffic-affiliate-marketing\" rel=\"noreferrer noopener\">conseguir el mayor tr\u00e1fico<\/a> e intente identificar qu\u00e9 tienen en com\u00fan. Si gestionas una tienda de comercio electr\u00f3nico, quiz\u00e1 descubras que hay una categor\u00eda de productos o una marca en particular que atrae m\u00e1s a tus clientes. Si tienes un blog, puede que haya un tipo concreto de contenido que interese m\u00e1s a tu audiencia.<\/p>\n\n\n\n<p>Tambi\u00e9n puede buscar tendencias a lo largo del tiempo. Algunos productos y servicios son estacionales, y saber cu\u00e1ndo es m\u00e1s probable que sus lectores los compren puede ayudarle a planificar su campa\u00f1a.&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/es\/blog\/heres-how-to-come-up-with-a-fool-proof-content-strategy\/\" rel=\"noreferrer noopener\">estrategia de contenidos<\/a> en consecuencia.<\/p>\n\n\n\n<p>Tambi\u00e9n puede utilizar los datos de un plugin como <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> para complementar la informaci\u00f3n que obtiene de Google Analytics. Al combinar estos conjuntos de datos, tendr\u00e1 una imagen m\u00e1s completa de sus enlaces de afiliaci\u00f3n m\u00e1s rentables. De hecho, puede incluso <a target=\"_blank\" href=\"https:\/\/prettylinks.com\/es\/blog\/integrate-google-analytics-with-pretty-link-pro\/\" rel=\"noreferrer noopener\">integrar PrettyLinks con Google Analytics<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-1024x548.png\" alt=\"Utilice PrettyLinks y Google Analytics para el marketing sin cookies\" class=\"wp-image-6697\" width=\"768\" height=\"411\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-1024x548.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-300x160.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-768x411.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links.png 1402w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Despu\u00e9s de explorar sus datos, puede que descubra que su enfoque del marketing de afiliaci\u00f3n necesita centrarse m\u00e1s. Si no est\u00e1 obteniendo un rendimiento adecuado de algunos de sus enlaces de afiliaci\u00f3n, puede que sea mejor concentrar sus esfuerzos en aquellos que le proporcionen una mayor rentabilidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El paso al marketing sin cookies es un gran cambio, pero no tiene por qu\u00e9 afectar negativamente a sus ingresos. Tomando algunas medidas proactivas, deber\u00eda poder seguir utilizando <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a> para tomar decisiones basadas en datos para su estrategia de marketing.<\/p>\n\n\n\n<p>He aqu\u00ed algunos consejos que le ayudar\u00e1n a afrontar este cambio:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Familiar\u00edzate con GA4.<\/li><li>Configure el seguimiento de eventos.<\/li><li>Identifique sus contenidos m\u00e1s exitosos.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre el uso de Google Analytics para el marketing sin cookies?<\/em>? Preg\u00fantanos en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Para los profesionales del marketing de afiliaci\u00f3n, la decisi\u00f3n de Google de dejar de utilizar cookies de terceros puede ser un poco preocupante. Despu\u00e9s de todo, sin la informaci\u00f3n que proporcionan estas cookies, es posible que se pregunte c\u00f3mo va a recopilar los datos que necesita para crear campa\u00f1as de \u00e9xito. Afortunadamente, podr\u00e1 seguir utilizando Google Analytics para conocer a los visitantes de su sitio web y comprender...<\/p>","protected":false},"author":11450,"featured_media":6716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[57,47],"tags":[18,399,445,65,92,446],"class_list":["post-6694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-how-tos","tag-affiliate-marketing","tag-cookieless","tag-cookieless-marketing","tag-google-analytics","tag-link-tracking","tag-third-party-cookies-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Worried about Google&#039;s decision to stop using third-party cookies? Don&#039;t be. In this post, we&#039;ll show you how to use Google Analytics for cookieless marketing!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/es\/blog\/google-analytics-cookieless-marketing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Use Google Analytics 4 for Cookieless Marketing (3 Key Tips)\" \/>\n\t\t<meta property=\"og:description\" content=\"Worried about Google&#039;s decision to stop using third-party cookies? Don&#039;t be. 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