{"id":6173,"date":"2021-10-21T06:45:00","date_gmt":"2021-10-21T06:45:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6173"},"modified":"2022-12-22T19:26:13","modified_gmt":"2022-12-22T19:26:13","slug":"what-are-micro-communities","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/what-are-micro-communities\/","title":{"rendered":"\u00bfQu\u00e9 son las microcomunidades y deber\u00eda crear una?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de7f670bb24\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de7f670bb24\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-are-micro-communities\/#What_Are_Micro-Communities\" >\u00bfQu\u00e9 son las microcomunidades?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-are-micro-communities\/#Should_You_Start_a_Micro-Community_4_Considerations\" >\u00bfDeber\u00eda crear una microcomunidad? (4 consideraciones)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-are-micro-communities\/#1_You_May_Have_Access_to_More_Valuable_Influencers\" >1. Puede tener acceso a influyentes m\u00e1s valiosos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-are-micro-communities\/#2_A_Micro-Community_Can_Enhance_Your_Personal_Brand\" >2. Una microcomunidad puede mejorar su marca personal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-are-micro-communities\/#3_Community_Members_Can_Offer_You_Feedback\" >3. Los miembros de la comunidad pueden darle su opini\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-are-micro-communities\/#4_Micro-Communities_Can_Foster_Brand_Loyalty\" >4. Las microcomunidades pueden fomentar la lealtad a la marca<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/what-are-micro-communities\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Cuando se trata de marketing digital, es dif\u00edcil exagerar la importancia de las redes sociales. Por desgracia, puede llevar mucho tiempo hacerlo bien. A veces puedes tener la sensaci\u00f3n de que te cuesta llegar a las audiencias que te dar\u00e1n el mayor rendimiento a tus esfuerzos.<\/p>\n\n\n\n<p>\u00daltimamente se est\u00e1 prestando mucha atenci\u00f3n a las microcomunidades, y es una t\u00e1ctica que puede interesarle. Al crear una microcomunidad, puede acceder a sus segmentos de marketing m\u00e1s valiosos. Esto puede traducirse en m\u00e1s ventas y un mayor reconocimiento de la marca.<\/p>\n\n\n\n<p>En este art\u00edculo analizaremos qu\u00e9 son las microcomunidades. A continuaci\u00f3n, veremos cuatro consideraciones a tener en cuenta a la hora de decidir si deber\u00edas crear tu propia microcomunidad. Vamos all\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Micro-Communities\"><\/span>\u00bfQu\u00e9 son las microcomunidades?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las microcomunidades son segmentos muy espec\u00edficos de su comunidad.&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/es\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" rel=\"noreferrer noopener\">p\u00fablico destinatario<\/a>. Esta mayor segmentaci\u00f3n puede basarse en cualquier n\u00famero de datos demogr\u00e1ficos o psicogr\u00e1ficos, como la ubicaci\u00f3n, el estilo de vida o los intereses.<\/p>\n\n\n\n<p>Las microcomunidades pueden adoptar diversas formas, como un <a href=\"https:\/\/www.facebook.com\/groups\/feed\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.facebook.com\/groups\/feed\/\">Facebook<\/a> o <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/1164\/linkedin-groups-membership-overview?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grupo LinkedIn<\/a> o un&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/blog\/\" rel=\"noreferrer noopener\">sitio s\u00f3lo para miembros<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/keto-connect-website-1024x513.png\" alt=\"El sitio de socios KetoConnect examina las microcomunidades\" class=\"wp-image-6204\" width=\"800\" height=\"401\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/keto-connect-website-1024x513.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/keto-connect-website-300x150.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/keto-connect-website-768x385.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/keto-connect-website.png 1284w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Como se ejemplifica en el <a href=\"https:\/\/www.ketoconnect.net\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">KetoConnect<\/a> ejemplo anterior, una microcomunidad podr\u00eda aprovechar una combinaci\u00f3n de plataformas. Como en la mayor\u00eda de las iniciativas de marketing, lo mejor es llegar al p\u00fablico objetivo all\u00ed donde est\u00e1.<\/p>\n\n\n\n<p>Los mensajes de marca en las redes sociales suelen pasar desapercibidos, ya que a la gente no le gusta que le vendan cosas. A diferencia de tus iniciativas publicitarias m\u00e1s amplias, no querr\u00e1s compartir mucho sobre tu negocio en concreto. En su lugar, puede centrarse en participar en conversaciones y compartir ideas, lo que a menudo se traduce en contenidos m\u00e1s valiosos para sus seguidores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_You_Start_a_Micro-Community_4_Considerations\"><\/span>\u00bfDeber\u00eda crear una microcomunidad? (4 consideraciones)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ahora que ya tienes una idea general de lo que es una microcomunidad, vamos a profundizar en algunos puntos que debes tener en cuenta a la hora de decidirte a crear la tuya propia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_May_Have_Access_to_More_Valuable_Influencers\"><\/span>1. Puede tener acceso a influyentes m\u00e1s valiosos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Junto con las microcomunidades, es posible que haya o\u00eddo hablar de los microinfluenciadores. Como m\u00e1s&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/es\/blog\/influencer-marketing-benefits\/\" rel=\"noreferrer noopener\">influyentes tradicionales<\/a>Los microinfluenciadores se consideran expertos en un nicho concreto. Sin embargo, <a href=\"https:\/\/www.instagram.com\/hellorigby\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">estas personas<\/a> tienen un n\u00famero de seguidores significativamente inferior, normalmente entre 1.000 y 100.000:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"309\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/hello-rigby-instagram.png\" alt=\"Hola Rigby, una micro-influencer de Instagram.\" class=\"wp-image-6202\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/hello-rigby-instagram.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/hello-rigby-instagram-300x116.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/hello-rigby-instagram-768x297.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Los microinfluenciadores suelen tener audiencias m\u00e1s comprometidas y se les considera m\u00e1s aut\u00e9nticos. El sitio\u00a0<a href=\"https:\/\/edubirdie.com\/blog\/trust-barometer\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Informe Edelman Trust Barometer 2020<\/a>\u00a0descubri\u00f3 que los encuestados confiaban en quienes percib\u00edan como afines a ellos.<\/p>\n\n\n\n<p>Puedes encontrar microinfluenciadores potenciales rastreando las publicaciones que utilicen el hashtag de tu marca. Sin embargo, si creas tu propia microcomunidad, podr\u00e1s identificar m\u00e1s f\u00e1cilmente a estos posibles socios.<\/p>\n\n\n\n<p>Una cosa que hay que buscar son seguidores muy comprometidos. Los microinfluenciadores son activos en las redes sociales y es probable que participen en debates. Es inteligente centrarse en aquellos que contribuyen con material de alta calidad y reflexivo.<\/p>\n\n\n\n<p>Adem\u00e1s de la participaci\u00f3n, tambi\u00e9n querr\u00e1s observar c\u00f3mo responden los dem\u00e1s miembros a esta persona. Si su audiencia parece identificarse con la persona, es posible que haya encontrado un microinfluenciador en ciernes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_A_Micro-Community_Can_Enhance_Your_Personal_Brand\"><\/span>2. Una microcomunidad puede mejorar su marca personal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Desarrollo de una&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/es\/blog\/create-stellar-personal-brand\/\" rel=\"noreferrer noopener\">marca personal fuerte<\/a>&nbsp;puede contribuir en gran medida a ganarse la confianza de su p\u00fablico y a dar a conocer lo que ofrece. Crear una microcomunidad puede brindarle muchas oportunidades de mejorar su marca y su reputaci\u00f3n.<\/p>\n\n\n\n<p>Dentro de tu microcomunidad, no tienes que preocuparte por promocionar tu negocio o intentar cerrar una venta. Esto te da mucha libertad para explorar tu nicho y ofrecer un valor m\u00e1s inmediato a los miembros de la comunidad.<\/p>\n\n\n\n<p>Por ejemplo, puede organizar debates sobre lo que ocurre en su sector o compartir informaci\u00f3n privilegiada. Otra t\u00e1ctica es ayudar a los miembros a establecer contactos entre s\u00ed. Incluso puede intentar&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/blog\/member-directory-memberpress-formidable-forms\/\" rel=\"noreferrer noopener\">compilaci\u00f3n de un directorio de miembros<\/a>&nbsp;y ponerla a disposici\u00f3n de la comunidad.<\/p>\n\n\n\n<p>Con estas acciones, puede reforzar su reputaci\u00f3n como experto. En pocas palabras, querr\u00e1s sacar partido de una audiencia muy espec\u00edfica elaborando mensajes espec\u00edficos, compartiendo herramientas \u00fatiles y fomentando las relaciones entre tus seguidores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Community_Members_Can_Offer_You_Feedback\"><\/span>3. Los miembros de la comunidad pueden darle su opini\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los comentarios de su p\u00fablico pueden ayudarle a mejorar su oferta. Sin embargo, no todo el mundo se siente c\u00f3modo expresando sus opiniones p\u00fablicamente. Una microcomunidad le permite dirigirse a sus seguidores m\u00e1s comprometidos, que tienen m\u00e1s probabilidades de aportar observaciones valiosas.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a> es una excelente plataforma para este fin. Puede que <a href=\"https:\/\/www.facebook.com\/help\/instagram\/448523408565555\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">abrir una cuenta privada de Instagram<\/a>&nbsp;para que tu microcomunidad se sienta m\u00e1s segura compartiendo sus pensamientos. Puede utilizar un&nbsp;<a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-polls-in-instagram-stories#:~:text=After%20you've%20taken%20a,and%20see%20real%2Dtime%20results.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram Story para compartir una encuesta<\/a>&nbsp;si desea informaci\u00f3n m\u00e1s espec\u00edfica, como <a href=\"https:\/\/www.instagram.com\/ikeausa\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">demostrado por IKEA<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ig-story-poll-1024x683.jpg\" alt=\"IKEA colocando una encuesta en una historia de Instagram.\" class=\"wp-image-6203\" width=\"800\" height=\"533\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ig-story-poll-1024x683.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ig-story-poll-300x200.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ig-story-poll-768x512.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ig-story-poll.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Si crees que tus seguidores prefieren responder menos p\u00fablicamente, puedes&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-conduct-a-survey-of-your-websites-users\/\" rel=\"noreferrer noopener\">crear una encuesta<\/a>&nbsp;e incluir un&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/es\/blog\/use-links-on-instagram\/\" rel=\"noreferrer noopener\">enlace en una historia de Instagram<\/a>. Es posible que desee&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/es\/blog\/reasons-people-dont-click-links\/\" rel=\"noreferrer noopener\">pruebe a utilizar un enlace de marca<\/a>&nbsp;para evitar parecer spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Micro-Communities_Can_Foster_Brand_Loyalty\"><\/span>4. Las microcomunidades pueden fomentar la lealtad a la marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una microcomunidad le permite interactuar con su p\u00fablico de una forma mucho m\u00e1s personal. Esto puede dar sus frutos, ya que los clientes que sienten que tienen una relaci\u00f3n con su empresa son m\u00e1s propensos a convertirse en clientes.&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/es\/blog\/attract-brand-advocates\/\" rel=\"noreferrer noopener\">defensores de la marca<\/a>.<\/p>\n\n\n\n<p>Los defensores de la marca pueden ser incre\u00edblemente valiosos para su negocio. Es posible que le recomienden directamente a clientes potenciales o que publiquen art\u00edculos sobre lo mucho que aprecian su marca. Tambi\u00e9n puede pedirles que dejen&nbsp;<a href=\"https:\/\/econsultancy.com\/how-to-encourage-online-reviews-and-reasons-why-you-should\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cr\u00edticas positivas<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ketoconnect-reviews-1024x396.png\" alt=\"Opiniones de clientes en el sitio web de KetoConnect.\" class=\"wp-image-6205\" width=\"800\" height=\"310\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ketoconnect-reviews-1024x396.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ketoconnect-reviews-300x116.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ketoconnect-reviews-768x297.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ketoconnect-reviews.png 1085w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Puede que desee considerar la posibilidad de iniciar un&nbsp;<a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">programa de afiliados<\/a>&nbsp;para estos defensores. De este modo, quienes tienen un gran n\u00famero de seguidores en Internet pueden compartir m\u00e1s f\u00e1cilmente sus \u00faltimos productos y servicios con su p\u00fablico. Tambi\u00e9n les recompensa por hacerlo con \u00e9xito.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crear y utilizar una microcomunidad es, en gran medida, una cuesti\u00f3n de calidad frente a cantidad. Aunque se trate de un n\u00famero mucho menor de personas, es m\u00e1s probable que esos seguidores est\u00e9n comprometidos e interesados en su negocio.<\/p>\n\n\n\n<p>Como ya comentamos en este post, hay cuatro factores a tener en cuenta a la hora de decidir si creas tu propia microcomunidad:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Puede tener acceso a personas influyentes m\u00e1s valiosas.<\/li>\n\n\n\n<li>Una microcomunidad puede potenciar tu marca personal.<\/li>\n\n\n\n<li>Los miembros de la comunidad pueden ofrecerle su opini\u00f3n.<\/li>\n\n\n\n<li>Las microcomunidades pueden fomentar la fidelidad a la marca.<\/li>\n<\/ol>\n\n\n\n<p><em>\u00bfQu\u00e9 espera obtener de una microcomunidad?<\/em>? Comp\u00e1rtalo con nosotros en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Facebook<\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> Twitter<\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando se trata de marketing digital, es dif\u00edcil exagerar la importancia de las redes sociales. Por desgracia, puede llevar mucho tiempo hacerlo bien. A veces tiene la sensaci\u00f3n de que le cuesta llegar a las audiencias que le dar\u00e1n el mayor rendimiento a sus esfuerzos. Las microcomunidades est\u00e1n recibiendo mucha...<\/p>","protected":false},"author":11450,"featured_media":6262,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[325,393,21,330,392,348],"class_list":["post-6173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-affiliate-program","tag-brand-loyalty","tag-branding","tag-influencers","tag-micro-communities","tag-personal-brand"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;ve ever wondered about micro-communities and if you should start one, you&#039;re in luck! 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