{"id":6113,"date":"2021-08-09T06:45:00","date_gmt":"2021-08-09T06:45:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6113"},"modified":"2021-08-06T12:00:21","modified_gmt":"2021-08-06T12:00:21","slug":"understand-paid-ads","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/understand-paid-ads\/","title":{"rendered":"Lo que debe saber sobre los anuncios de pago"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9f78fb9706\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9f78fb9706\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/understand-paid-ads\/#An_Introduction_to_Paid_Ads_and_Using_Them_for_Affiliate_Marketing\" >Introducci\u00f3n a los anuncios de pago y su uso en el marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/understand-paid-ads\/#What_You_Need_to_Know_About_Paid_Ads_as_an_Affiliate_3_Key_Aspects\" >Lo que debe saber sobre los anuncios de pago como afiliado (3 aspectos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/understand-paid-ads\/#1_Ads_Require_Strategic_Testing_for_Best_Results\" >1. Los anuncios requieren pruebas estrat\u00e9gicas para obtener mejores resultados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/understand-paid-ads\/#2_Theres_No_Guarantee_Your_Ads_Will_Work\" >2. No hay garant\u00eda de que sus anuncios funcionen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/understand-paid-ads\/#3_Your_Ad_Copy_Should_Be_Top-Notch\" >3. El texto de su anuncio debe ser de primera calidad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/understand-paid-ads\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Lo m\u00e1s probable es que haya visto anuncios de pago en las redes sociales, en los resultados de b\u00fasqueda de Google y en otros sitios web. Como afiliado, la oportunidad de promocionar su propio sitio utilizando anuncios puede resultar atractiva. Sin embargo, aprovechar este tipo de campa\u00f1a puede ser m\u00e1s complicado de lo que imaginas.<\/p>\n\n\n\n<p>Afortunadamente, si se familiariza con los requisitos de la publicidad de pago, podr\u00e1 aprovecharla al m\u00e1ximo. A medida que consigas m\u00e1s clics, podr\u00e1s aumentar tus ingresos y hacer crecer tu marca.<\/p>\n\n\n\n<p>En este art\u00edculo, le presentaremos los aspectos b\u00e1sicos de los anuncios de pago para afiliados. A continuaci\u00f3n, trataremos tres aspectos esenciales del proceso para que los tenga en cuenta. Comencemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Paid_Ads_and_Using_Them_for_Affiliate_Marketing\"><\/span>Introducci\u00f3n a los anuncios de pago y su uso en el marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los anuncios de pago son materiales de marketing que las empresas pagan por colocar en otros sitios o plataformas. Aunque este concepto es com\u00fan en muchas industrias, nos centraremos en c\u00f3mo afecta a los vendedores afiliados. Si eres un afiliado, puedes optar por promocionar tus enlaces patrocinados con un <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">pago por clic (PPC)<\/a> estrategia.<\/p>\n\n\n\n<p>Los anuncios de pago tienen m\u00faltiples ventajas. La m\u00e1s notable es que pueden ayudar a dirigir tr\u00e1fico a su sitio basado en b\u00fasquedas relacionadas. Esto significa que atraer\u00e1 tr\u00e1fico de calidad de usuarios interesados. Adem\u00e1s, los populares <a href=\"https:\/\/www.google.com\/adsense\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Adsense<\/a> ha eliminado gran parte de la incertidumbre sobre c\u00f3mo empezar.<\/p>\n\n\n\n<p>Sin embargo, los anuncios de pago no son necesariamente un plan de ventas independiente. Por lo tanto, le recomendamos que utilice los anuncios de pago como parte de su plan de ventas. <a href=\"https:\/\/prettylinks.com\/es\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrategia de marketing m\u00e1s amplia<\/a>. Este enfoque puede diversificar su base de clientes y ampliar su alcance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_You_Need_to_Know_About_Paid_Ads_as_an_Affiliate_3_Key_Aspects\"><\/span>Lo que debe saber sobre los anuncios de pago como afiliado (3 aspectos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de comprometerse a comprar anuncios de pago, he aqu\u00ed algunos aspectos que quiz\u00e1 desee tener en cuenta. Estos consejos le ayudar\u00e1n a tomar decisiones informadas sobre c\u00f3mo utilizar esta estrategia para que pueda obtener el mayor retorno de la inversi\u00f3n (ROI) posible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Ads_Require_Strategic_Testing_for_Best_Results\"><\/span>1. Los anuncios requieren pruebas estrat\u00e9gicas para obtener mejores resultados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El p\u00fablico de cada vendedor afiliado es \u00fanico. Por lo tanto, diferentes estrategias pueden atraer a diferentes usuarios. Google puede <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6238033\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">apoye sus anuncios<\/a> para hacerlas m\u00e1s eficaces, pero sigue siendo importante dise\u00f1ar las campa\u00f1as con cuidado y reflexi\u00f3n. Las pruebas pueden ayudarle a hacerlo.<\/p>\n\n\n\n<p>Si no sabe por d\u00f3nde empezar, le recomendamos <a href=\"https:\/\/thirstyaffiliates.com\/blog\/define-your-target-audience\" target=\"_blank\" rel=\"noreferrer noopener\">investigar su p\u00fablico objetivo<\/a>. A pesar de la naturaleza b\u00e1sica de estos datos, pueden tener un impacto significativo en c\u00f3mo su audiencia responder\u00e1 a sus anuncios pagados. <a href=\"https:\/\/thirstyaffiliates.com\/blog\/define-your-target-audience\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> es \u00fatil para este fin:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png\" alt=\"Un ejemplo de ficha demogr\u00e1fica de Google Analytics.\" class=\"wp-image-6108\" width=\"800\" height=\"389\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-768x373.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Google Analytics puede ayudarle a acceder a la informaci\u00f3n demogr\u00e1fica de sus visitantes, incluida la edad, el sexo y la ubicaci\u00f3n. Tambi\u00e9n puede determinar cu\u00e1les son las p\u00e1ginas m\u00e1s populares de su sitio. Considere la posibilidad de utilizar estos datos para descubrir a sus mayores fans y adaptar sus anuncios de pago en consecuencia.<\/p>\n\n\n\n<p>Tambi\u00e9n puede considerar m\u00e9todos de prueba m\u00e1s avanzados, como <a href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pruebas A\/B<\/a>. Aunque una investigaci\u00f3n m\u00e1s sofisticada puede resultar compleja, puede dar lugar a materiales de marketing muy espec\u00edficos y eficaces que produzcan resultados m\u00e1s rentables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Theres_No_Guarantee_Your_Ads_Will_Work\"><\/span>2. No hay garant\u00eda de que sus anuncios funcionen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como la mayor\u00eda <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-trends-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/affiliateroyale.com\/blog\/affiliate-marketing-trends-2021\/\">otras formas de comercializaci\u00f3n<\/a>Los anuncios de pago no van a proporcionar necesariamente el ROI deseado. Siempre existe la posibilidad de que su p\u00fablico no responda a una campa\u00f1a. Por ello, le recomendamos que financie su marketing con cautela.<\/p>\n\n\n\n<p>Una forma de hacerlo es utilizando herramientas que puedan predecir los ingresos de su promoci\u00f3n. El sitio <a href=\"https:\/\/www.google.com\/adsense\/start\/#calculator\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Calculadora de Google Adsense<\/a> puede ser especialmente valioso si utiliza Google para publicar sus anuncios:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"385\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Image1-e1618423392445.png\" alt=\"La calculadora de Google Adsense.\" class=\"wp-image-6121\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Image1-e1618423392445.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Image1-e1618423392445-300x144.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Image1-e1618423392445-768x370.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Bas\u00e1ndose en algunas variables como la regi\u00f3n y el nicho, Google estimar\u00e1 cu\u00e1nto podr\u00eda ganar potencialmente utilizando anuncios de pago. Sin embargo, los resultados no son necesariamente exactos. Le recomendamos que utilice esta herramienta como un punto de orientaci\u00f3n y no como una promesa de ingresos.<\/p>\n\n\n\n<p>En general, los anuncios de pago son una inversi\u00f3n estrat\u00e9gica. Pueden ayudar a aumentar el tr\u00e1fico, pero tambi\u00e9n pueden resultar ineficaces. Por lo tanto, es posible que s\u00f3lo desee considerar la firma de este tipo de marketing una vez que est\u00e9 financieramente estable y preparado para aceptar rendimientos potencialmente bajos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Your_Ad_Copy_Should_Be_Top-Notch\"><\/span>3. El texto de su anuncio debe ser de primera calidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Es f\u00e1cil ver los anuncios de pago como una forma pasiva de aumentar sus ingresos. Sin embargo, la mayor\u00eda de las campa\u00f1as exitosas requerir\u00e1n que usted aproveche sus habilidades y recursos. Es posible que quieras tener en cuenta este trabajo extra antes de invertir.<\/p>\n\n\n\n<p>Como s\u00f3lo te cobran por <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6227565\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">clics que llegan a su sitio web<\/a>Considere la posibilidad de dedicar alg\u00fan tiempo a crear un texto publicitario excelente. Esto puede animar a los visitantes a quedarse y echar un vistazo a su contenido afiliado tambi\u00e9n.<\/p>\n\n\n\n<p>El marketing persuasivo es dif\u00edcil, por lo que es posible que desee desarrollar sus habilidades en esta \u00e1rea en primer lugar. Investigar campa\u00f1as de \u00e9xito puede ser una forma f\u00e1cil de generar ideas. Piense en el siguiente anuncio de <a href=\"https:\/\/casper.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Casper<\/a> como ejemplo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"639\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Casper-Daylight-Savings-Ad.png\" alt=\"Un anuncio de colchones Casper con tem\u00e1tica de ahorro de luz diurna, con un descuento prometido de 10% para quienes hagan clic en \u00e9l.\" class=\"wp-image-6117\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Casper-Daylight-Savings-Ad.png 420w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Casper-Daylight-Savings-Ad-197x300.png 197w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/figure><\/div>\n\n\n\n<p>El anuncio comunica claramente las ventajas de hacer clic y visitar el sitio. Puede emplear un enfoque similar con sus anuncios, mostrando ofertas atractivas. Tambi\u00e9n puede aumentar la eficacia de sus campa\u00f1as utilizando <a href=\"https:\/\/thirstyaffiliates.com\/blog\/copywriting-power-words-every-affiliate-marketer-should-know\" target=\"_blank\" rel=\"noreferrer noopener\">palabras de poder<\/a> y centr\u00e1ndose en su p\u00fablico objetivo.<\/p>\n\n\n\n<p>Por \u00faltimo, puede que tambi\u00e9n quiera considerar a d\u00f3nde dirigir\u00e1n sus anuncios de pago a los visitantes. Enviarlos a su p\u00e1gina de inicio puede no ser relevante para la promoci\u00f3n que estaba anunciando. Intente enlazar a <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-craft-landing-pages-that-convert\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"C\u00f3mo crear p\u00e1ginas de destino que conviertan\">p\u00e1ginas de destino<\/a> en su sitio web, una pr\u00e1ctica tambi\u00e9n conocida como <a href=\"https:\/\/prettylinks.com\/es\/blog\/deep-linking\/\" target=\"_blank\" rel=\"noreferrer noopener\">vinculaci\u00f3n profunda<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los anuncios de pago pueden ser una oportunidad lucrativa. Sin embargo, utilizarlos eficazmente requiere cierto esfuerzo e inversi\u00f3n por su parte. Afortunadamente, saber qu\u00e9 esperar del proceso puede ayudarle a preparar su campa\u00f1a publicitaria para el \u00e9xito.<\/p>\n\n\n\n<p>En este art\u00edculo, cubrimos tres aspectos que debe conocer sobre los anuncios pagados como afiliado:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>A menudo es necesario realizar pruebas estrat\u00e9gicas para obtener los mejores resultados.<\/li><li>Existe la posibilidad de que los anuncios de pago no funcionen para su marca.<\/li><li>Necesitar\u00e1 un buen texto que los apoye e impulse las conversiones.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre la publicidad de pago?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lo m\u00e1s probable es que haya visto anuncios de pago en las redes sociales, en los resultados de b\u00fasqueda de Google y en otros sitios web. Como afiliado, la oportunidad de promocionar su propio sitio utilizando anuncios puede resultar atractiva. Sin embargo, aprovechar este tipo de campa\u00f1a puede ser m\u00e1s complicado de lo que cree. Afortunadamente, si se familiariza con los...<\/p>","protected":false},"author":11450,"featured_media":6181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[18,319,387],"class_list":["post-6113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-affiliate-marketing","tag-paid-ads","tag-paid-advertising"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Paid ads can be a valuable tool for affiliate marketers. 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