{"id":5801,"date":"2021-05-24T07:13:00","date_gmt":"2021-05-24T07:13:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5801"},"modified":"2021-05-24T12:25:29","modified_gmt":"2021-05-24T12:25:29","slug":"incorporate-sms-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/incorporate-sms-marketing\/","title":{"rendered":"C\u00f3mo incorporar el marketing por SMS a tu negocio online (3 consejos clave)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ecdafbab2ba\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ecdafbab2ba\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/incorporate-sms-marketing\/#The_Benefits_of_Using_SMS_Marketing\" >Ventajas del marketing por SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/incorporate-sms-marketing\/#How_to_Incorporate_SMS_Marketing_in_Your_Online_Business_3_Key_Tips\" >C\u00f3mo incorporar el marketing por SMS a tu negocio online (3 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/incorporate-sms-marketing\/#1_Personalize_Your_Approach\" >1. Personalice su enfoque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/incorporate-sms-marketing\/#2_Keep_It_Brief_and_to_the_Point\" >2. Sea breve y vaya al grano<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/incorporate-sms-marketing\/#3_Make_Your_Site_Mobile-Friendly\" >3. Adapte su sitio a dispositivos m\u00f3viles<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/incorporate-sms-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La comunicaci\u00f3n con sus clientes es una parte esencial de la gesti\u00f3n de una empresa en l\u00ednea. Sin embargo, no siempre es sencillo. Entre lidiar con los filtros autom\u00e1ticos de spam y descifrar los algoritmos de las redes sociales, crear una estrategia de ventas eficaz puede parecer un laberinto.<\/p>\n\n\n\n<p>Afortunadamente, existe una opci\u00f3n m\u00e1s directa. El marketing por SMS te ofrece una forma de llegar a los clientes interesados y fomentar el compromiso. Si incorporas los SMS a tu plan de negocio con textos personalizados, concisos y fluidos, podr\u00e1s dar a tu empresa justo el impulso que necesita.<\/p>\n\n\n\n<p>En este art\u00edculo hablaremos de las ventajas de utilizar el marketing por SMS. A continuaci\u00f3n, ofreceremos tres consejos clave para ayudarte a enviar los mensajes m\u00e1s eficaces posibles. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Using_SMS_Marketing\"><\/span>Ventajas del marketing por SMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ponerse en contacto con la gente a trav\u00e9s de SMS -mensajes de texto- le proporciona una l\u00ednea directa con sus clientes. Puede que est\u00e9s ofreciendo promociones o enviando actualizaciones sobre el estado del pedido de una persona. Sea lo que sea lo que tengas que decir, un simple mensaje de texto puede ayudarte a hacer llegar ese contenido directamente a los tel\u00e9fonos de tus usuarios. <\/p>\n\n\n\n<p>Hay una raz\u00f3n por la que el marketing por SMS es tan eficaz: <a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\">96% de los estadounidenses poseen un tel\u00e9fono m\u00f3vil<\/a>. Puede que haya usuarios que no consulten su correo electr\u00f3nico o que nunca vean la televisi\u00f3n por cable, pero probablemente tengan un tel\u00e9fono. Los mensajes de texto le permiten llegar a personas concretas y establecer una conexi\u00f3n directa con su marca.<\/p>\n\n\n\n<p>Los mensajes de texto tambi\u00e9n pueden ser una herramienta publicitaria sorprendentemente vers\u00e1til. Dado que la mayor\u00eda de los consumidores tienen sus propios n\u00fameros de tel\u00e9fono, tiene la oportunidad de personalizar su promoci\u00f3n a nivel individual. Comb\u00ednelo con un enlace \u00fatil a su sitio web y tendr\u00e1 una v\u00eda eficaz de captaci\u00f3n de clientes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Incorporate_SMS_Marketing_in_Your_Online_Business_3_Key_Tips\"><\/span>C\u00f3mo incorporar el marketing por SMS a tu negocio online (3 consejos clave)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El marketing por mensajes de texto puede tener efectos impresionantes. Para ayudarle a empezar, hemos reunido tres consejos que le ayudar\u00e1n a sacar el m\u00e1ximo partido de esta sencilla estrategia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Personalize_Your_Approach\"><\/span>1. Personalice su enfoque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Atender a los consumidores no es un concepto nuevo. Sin embargo, aunque hay muchas formas de <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalice su conexi\u00f3n con el cliente<\/a>hacerlo con SMS ofrece ventajas \u00fanicas. Al asociar n\u00fameros de tel\u00e9fono a clientes concretos, puedes personalizar tanto sus ofertas como el momento en que las reciben. <\/p>\n\n\n\n<p>Por ejemplo, la empresa <a href=\"https:\/\/www.thirdlove.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ThirdLove<\/a>. Los usuarios pueden inscribirse en sus programas de mensajes de texto para recibir mensajes como \u00e9ste:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494.png\" alt=\"SMS marketing de ThirdLove recomendando una nueva l\u00ednea de ropa.\" class=\"wp-image-5804\" width=\"600\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494-225x300.png 225w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494-769x1024.png 769w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494-768x1022.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>La campa\u00f1a de mensajes de texto de ThirdLove aprovecha el hecho de que este destinatario ya le ha comprado antes. Al anunciar un producto para que act\u00fae como la \"siguiente capa\" en la colecci\u00f3n del cliente, aprovecha una relaci\u00f3n existente para impulsar las conversiones.<\/p>\n\n\n\n<p>Un m\u00e9todo que puede ayudarle a adaptar a\u00fan m\u00e1s sus contenidos es asociar n\u00fameros de tel\u00e9fono a perfiles de clientes. Esto puede ayudarle a aplicar estrategias como los descuentos por cumplea\u00f1os con mayor precisi\u00f3n. Por ejemplo, puedes ofrecer a un cliente interesado un c\u00f3digo promocional por mensaje de texto a cambio de su n\u00famero, o proporcionarle un c\u00f3digo promocional por mensaje de texto. <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-use-qr-codes-for-marketing-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00f3digo QR<\/a>.<\/p>\n\n\n\n<p>Tambi\u00e9n ser\u00eda inteligente permitir a los destinatarios personalizar la frecuencia de sus mensajes de texto. Algunos consumidores podr\u00edan sentirse molestos por lo que consideran <em>demasiado <\/em>muchos textos y optar por no participar en el programa. Este peque\u00f1o control puede tener un gran impacto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Keep_It_Brief_and_to_the_Point\"><\/span>2. Sea breve y vaya al grano<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El SMS ofrece una valiosa ventana de comunicaci\u00f3n. Intenta utilizarlo sabiamente con menos palabras que transmitan m\u00e1s significado. Esto tambi\u00e9n te ayudar\u00e1 a mantenerte dentro del l\u00edmite de caracteres y evitar enviar a los usuarios mensajes troceados.<\/p>\n\n\n\n<p>Por desgracia, los enlaces tambi\u00e9n cuentan para el l\u00edmite de palabras. As\u00ed que puedes utilizar un acortador de enlaces para ahorrar espacio. <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> puede ayudar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"467\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868.jpg\" alt=\"Captura de pantalla de la p\u00e1gina de inicio de PrettyLinks.\" class=\"wp-image-5729\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868-300x175.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868-768x448.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Adem\u00e1s de reducir el n\u00famero de caracteres, nuestro plugin puede contribuir a fomentar la confianza de los clientes con enlaces de aspecto m\u00e1s profesional. PrettyLinks tambi\u00e9n te ofrece la posibilidad de realizar un seguimiento del \u00e9xito de cada URL y mantenerlas todas organizadas.<\/p>\n\n\n\n<p>Puede aprovechar el espacio que gana con un enlace acortado para incluir algunas formalidades importantes. Por ejemplo, es importante identificar siempre tu marca al principio de un mensaje. No todo el mundo tendr\u00e1 tu n\u00famero guardado, as\u00ed que presentarte de forma clara e inmediata deber\u00eda reducir las confusiones. <\/p>\n\n\n\n<p>Del mismo modo, intenta evitar las abreviaturas de texto siempre que puedas. Pueden parecer poco profesionales. La jerga menos popular tambi\u00e9n puede confundir a los clientes que no utilizan la tecnolog\u00eda con frecuencia. En su lugar, busque palabras cortas y completas que transmitan el mismo significado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Make_Your_Site_Mobile-Friendly\"><\/span>3. Adapte su sitio a dispositivos m\u00f3viles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si piensa en lo que har\u00eda idealmente un destinatario despu\u00e9s de recibir su texto, probablemente habr\u00e1 una acci\u00f3n espec\u00edfica implicada. Podr\u00eda ser visitar su sitio web o utilizar un c\u00f3digo de cup\u00f3n. Para que esa acci\u00f3n sea m\u00e1s probable, considere la posibilidad de facilitar a los clientes el acceso a un sitio optimizado para su dispositivo.<\/p>\n\n\n\n<p>Los dise\u00f1os adaptados a m\u00f3viles son una forma sencilla de hacerlo. Por ejemplo, aqu\u00ed hay una secci\u00f3n del sitio m\u00f3vil de <a href=\"https:\/\/www.einsteinbros.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Bros Bagels<\/a>: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683.png\" alt=\"El sitio m\u00f3vil de Einstein Bros Bagels, con tres opciones de men\u00fa presentadas en un formato f\u00e1cil de leer.\" class=\"wp-image-5806\" width=\"600\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683-173x300.png 173w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683-591x1024.png 591w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683-768x1331.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>El texto es amplio y sencillo, acompa\u00f1ado de atractivas fotos de los productos. Los usuarios que visitan el sitio para m\u00f3viles deben poder consumir f\u00e1cilmente el contenido en una pantalla m\u00e1s peque\u00f1a.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/is-your-site-mobile-friendly\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sitios adaptados a m\u00f3viles<\/a> tambi\u00e9n puede eliminar obst\u00e1culos. Si env\u00eda un mensaje de texto que requiere que el destinatario utilice su ordenador de sobremesa, habr\u00e1 a\u00f1adido un paso adicional que podr\u00eda obstaculizar la compra. Un cliente que accede instant\u00e1neamente a un sitio web desde su tel\u00e9fono experimenta menos fricciones y es m\u00e1s probable que participe.<\/p>\n\n\n\n<p>Optimizar su sitio para usuarios m\u00f3viles tambi\u00e9n tiene otras ventajas. Por un lado, puede ampliar su alcance facilitando el acceso a su marca a cualquier persona con un tel\u00e9fono. Tambi\u00e9n puede mejorar la optimizaci\u00f3n de su motor de b\u00fasqueda (SEO) y atraer al creciente n\u00famero de compradores centrados en el tel\u00e9fono.<\/p>\n\n\n\n<p>Por \u00faltimo, puede que le interese invertir en un <a href=\"https:\/\/easyaffiliate.com\/blog\/mobile-app\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/affiliateroyale.com\/blog\/mobile-app\/\">aplicaci\u00f3n m\u00f3vil<\/a> para su sitio web. Una aplicaci\u00f3n puede maximizar la experiencia del consumidor con su marca desde un smartphone. Su funci\u00f3n como atajo f\u00e1cil a su sitio web tambi\u00e9n puede influir en que los usuarios lo visiten con m\u00e1s frecuencia. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una comunicaci\u00f3n eficaz con los consumidores interesados puede impulsar el tr\u00e1fico y la participaci\u00f3n en su negocio. Si quieres comunicarte con tus clientes de forma directa e interactiva, el marketing por SMS puede ser la herramienta que est\u00e1s buscando.<\/p>\n\n\n\n<p>En este art\u00edculo, cubrimos tres consejos esenciales para ayudarle a incorporar el marketing por SMS a su negocio en l\u00ednea:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Personalice sus mensajes con contenido relevante.<\/li><li>Respete el l\u00edmite de caracteres, con la ayuda de un acortador de enlaces como <a href=\"https:\/\/prettylinks.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a>.<\/li><li>Cree un sitio adaptado a dispositivos m\u00f3viles para que actuar sobre sus textos resulte sencillo.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene alguna pregunta sobre el marketing por SMS?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<br><\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>La comunicaci\u00f3n con sus clientes es una parte esencial de la gesti\u00f3n de una empresa en l\u00ednea. Sin embargo, no siempre es sencillo. Entre lidiar con los filtros autom\u00e1ticos de spam y descifrar los algoritmos de las redes sociales, crear una estrategia de ventas eficaz puede parecer un laberinto. Afortunadamente, existe una opci\u00f3n m\u00e1s directa. El marketing por SMS le ofrece una forma de llegar a los clientes interesados...<\/p>","protected":false},"author":11450,"featured_media":5859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11],"tags":[366],"class_list":["post-5801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","tag-sms-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"SMS marketing can be a powerful tool for personalization. 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