{"id":5743,"date":"2021-05-10T06:30:00","date_gmt":"2021-05-10T06:30:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5743"},"modified":"2021-05-10T13:42:28","modified_gmt":"2021-05-10T13:42:28","slug":"ephemeral-content","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/ephemeral-content\/","title":{"rendered":"Contenido ef\u00edmero: Qu\u00e9 es y para qu\u00e9 sirve"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d6403c086b9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6403c086b9\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/ephemeral-content\/#An_Introduction_to_Ephemeral_Content\" >Introducci\u00f3n a los contenidos ef\u00edmeros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/ephemeral-content\/#How_Ephemeral_Content_Can_Benefit_Your_Business\" >C\u00f3mo puede beneficiar a su empresa el contenido ef\u00edmero<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/ephemeral-content\/#3_Tips_for_Creating_Effective_Ephemeral_Content\" >3 consejos para crear contenidos ef\u00edmeros eficaces<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/ephemeral-content\/#1_Be_Authentic_With_Your_Content\" >1. Sea aut\u00e9ntico con su contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/ephemeral-content\/#2_Post_Regularly\" >2. Publicar regularmente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/ephemeral-content\/#3_Encourage_User_Engagement\" >3. Fomentar la participaci\u00f3n de los usuarios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/ephemeral-content\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>En un mundo tan saturado como el actual, muchas empresas tienen dificultades para llegar a sus clientes de forma eficaz. Gran parte de la atenci\u00f3n se centra en las redes sociales, que <a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener\">sigue creciendo<\/a> r\u00e1pidamente. Sin embargo, con tanta competencia, destacar puede parecer dif\u00edcil, si no imposible.<\/p>\n\n\n\n<p>Una posible soluci\u00f3n son los contenidos ef\u00edmeros, que son contenidos \"temporales\" (piense en <a href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-brand-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Historias de Instagram<\/a> o <a href=\"https:\/\/prettylinks.com\/es\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snapchat<\/a>) que est\u00e1 dise\u00f1ado para crear una sensaci\u00f3n de urgencia que ayude a impulsar el compromiso. Si se enfoca correctamente, puede ser muy eficaz.<\/p>\n\n\n\n<p>En este art\u00edculo, introduciremos el concepto de contenido ef\u00edmero y exploraremos c\u00f3mo puede beneficiar a su negocio. A continuaci\u00f3n, le ofreceremos tres consejos clave que le ayudar\u00e1n a sacarle el m\u00e1ximo partido. Pong\u00e1monos manos a la obra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Ephemeral_Content\"><\/span>Introducci\u00f3n a los contenidos ef\u00edmeros<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\"Contenido ef\u00edmero\" es una forma elegante de decir \"contenido que desaparece\". En otras palabras, es un contenido temporal y fugaz que solo est\u00e1 disponible durante un tiempo limitado. <\/p>\n\n\n\n<p>Estos contenidos suelen clasificarse en dos categor\u00edas. La primera es el contenido que est\u00e1 realmente limitado en el tiempo, como por ejemplo <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snapchat<\/a> o <a href=\"https:\/\/about.instagram.com\/features\/stories\" target=\"_blank\" rel=\"noreferrer noopener\">Historias de Instagram<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/instagram-story-1024x593.jpg\" alt=\"Las Historias de Instagram son un ejemplo de contenido ef\u00edmero.\" class=\"wp-image-5750\" width=\"800\" height=\"463\"\/><\/figure><\/div>\n\n\n\n<p>Las publicaciones en ambos canales desaparecer\u00e1n al cabo de un tiempo determinado (la duraci\u00f3n exacta depende de la plataforma). Una vez transcurrido ese tiempo, ya no se podr\u00e1n ver.<\/p>\n\n\n\n<p>La segunda categor\u00eda es la de los contenidos que existen para siempre, pero s\u00f3lo son <em>relevante<\/em> durante un breve periodo de tiempo, como la cobertura de un evento o promoci\u00f3n espec\u00edficos. A menudo, puedes ver este tipo de contenido guardado como \"destacados\" en Instagram:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights-1024x470.png\" alt=\"La secci\u00f3n &quot;destacados&quot; de People en Instagram. \" class=\"wp-image-5751\" width=\"800\" height=\"367\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights-1024x470.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights-300x138.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights-768x352.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights.png 1101w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>En ambos casos, la idea de los contenidos ef\u00edmeros es aprovechar el miedo a perderse algo (<a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Enlace de afiliaci\u00f3n de FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a>) para motivar a los usuarios a participar y actuar. El objetivo puede ser impulsar las ventas, fomentar las inscripciones o simplemente crear m\u00e1s interacciones entre los usuarios y dar a conocer la marca. <\/p>\n\n\n\n<p>Algunos ejemplos de contenido ef\u00edmero son las sesiones de preguntas y respuestas, la formaci\u00f3n virtual \"en directo\" o las Snapchat Stories diarias. Muchas marcas utilizan estas \u00faltimas para dar consejos r\u00e1pidos o echar un vistazo entre bastidores a la empresa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Ephemeral_Content_Can_Benefit_Your_Business\"><\/span>C\u00f3mo puede beneficiar a su empresa el contenido ef\u00edmero<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si est\u00e1 acostumbrado al concepto de <a href=\"https:\/\/prettylinks.com\/es\/blog\/content-marketing-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">contenidos perennes<\/a>La idea de crear entradas que desaparezcan de Internet al cabo de uno o dos d\u00edas puede parecer contraintuitiva. Sin embargo, el contenido ef\u00edmero puede tener mucho valor. <\/p>\n\n\n\n<p>Como ya hemos mencionado, este tipo de contenido depende en gran medida de la <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Enlace de afiliaci\u00f3n de FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> un fen\u00f3meno real por el que la gente puede estar m\u00e1s dispuesta a actuar o participar en algo si sabe que s\u00f3lo est\u00e1 disponible durante un tiempo limitado. Utilizando esta t\u00e1ctica, el contenido ef\u00edmero puede ayudar a tu negocio:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Aumentar el compromiso.<\/strong> En parte debido a la naturaleza de las plataformas implicadas, como <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> y Snapchat, el contenido ef\u00edmero tiende a ser m\u00e1s \u00edntimo y personal que la t\u00edpica entrada perenne de un blog o una acci\u00f3n en redes sociales, especialmente en el caso del v\u00eddeo. Este ambiente ayuda a humanizar la marca, y los clientes pueden estar m\u00e1s dispuestos a relacionarse (y comprar) con una empresa en la que conf\u00edan y con la que se sienten conectados.<\/li><li><strong>Ampliar el alcance.<\/strong> Las plataformas ef\u00edmeras como TikTok, Snapchat e Instagram Stories tienen una base de usuarios enorme, activa y muy comprometida. Puedes dirigirte f\u00e1cilmente a una gran audiencia, y es m\u00e1s probable que compartan tu contenido para ampliar su alcance.<\/li><li><strong>Aumentar las ventas.<\/strong> Cuando se trata de contenidos como promociones puntuales o sesiones de formaci\u00f3n \u00fanicas y de pago, <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Enlace de afiliaci\u00f3n de FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> puede ser una poderosa motivaci\u00f3n para animar a los usuarios a comprar. Las ofertas por tiempo limitado tambi\u00e9n pueden tener un aire de exclusividad que los clientes quieran experimentar. <\/li><\/ul>\n\n\n\n<p>Independientemente de sus objetivos de contenido espec\u00edficos, a\u00f1adir contenido ef\u00edmero a su estrategia de marketing puede ayudar a animar las cosas. Y lo que es m\u00e1s importante, podr\u00eda atraer a nuevos clientes a su marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tips_for_Creating_Effective_Ephemeral_Content\"><\/span>3 consejos para crear contenidos ef\u00edmeros eficaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una vez que decida que quiere empezar a incorporar contenidos ef\u00edmeros a sus campa\u00f1as de marketing, el siguiente paso es averiguar c\u00f3mo utilizarlos en su beneficio. Veamos tres consejos que puedes seguir para empezar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Be_Authentic_With_Your_Content\"><\/span>1. Sea aut\u00e9ntico con su contenido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La autenticidad siempre es importante en <a href=\"https:\/\/prettylinks.com\/es\/blog\/social-media-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing en redes sociales<\/a>. Sin embargo, con los formatos ef\u00edmeros -especialmente el v\u00eddeo en directo y los contenidos de tipo \"reportaje\"- es a\u00fan m\u00e1s crucial. Las plataformas sociales exigen una mayor vulnerabilidad, <a href=\"https:\/\/prettylinks.com\/es\/blog\/create-memorable-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">enfoque aut\u00e9ntico<\/a> de lo normal. <\/p>\n\n\n\n<p>La autenticidad genera confianza y fidelidad. Por lo general, la gente sabe si est\u00e1s intentando ser \u00fatil y genuino o si s\u00f3lo intentas venderles un producto. Aunque en \u00faltima instancia ese es el objetivo, un enfoque directo no suele ser la mejor manera de conseguirlo.<\/p>\n\n\n\n<p>Entre los contenidos m\u00e1s adecuados para dar a conocer la autenticidad y la personalidad de la empresa se encuentran las miradas al interior de las operaciones de la empresa, los reportajes sobre los empleados o un proyecto concreto, o las actualizaciones sobre el progreso de una nueva iniciativa. Ofrecer a tu p\u00fablico una mirada \"detr\u00e1s del tel\u00f3n\" puede hacer que tu marca parezca m\u00e1s cercana y, a su vez, m\u00e1s digna de confianza.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Post_Regularly\"><\/span>2. Publicar regularmente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dado que la naturaleza de los contenidos ef\u00edmeros implica que no perdurar\u00e1n durante mucho tiempo, se impone una estrategia r\u00e1pida y eficaz. <a href=\"https:\/\/coschedule.com\/blog\/social-media-posting-schedule\/\" target=\"_blank\" rel=\"noreferrer noopener\">calendario regular de publicaci\u00f3n<\/a> suele funcionar mejor. Mientras que el contenido perenne puede publicarse con menor frecuencia y seguir atrayendo clics, el contenido ef\u00edmero dejar\u00e1 de existir una vez que caduque (a menos que lo archives a prop\u00f3sito).<\/p>\n\n\n\n<p>Por ejemplo, podr\u00eda considerar actualizaciones semanales sobre el pr\u00f3ximo lanzamiento de un producto o un vistazo diario a la rutina de un empleado de su empresa. Si utiliza <a href=\"https:\/\/affiliateroyale.com\/blog\/repurposing-content-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">contenidos ef\u00edmeros para marketing de afiliaci\u00f3n<\/a>Por ejemplo, puede considerar la posibilidad de destacar un nuevo producto dos o tres veces por semana. No hay reglas r\u00edgidas, pero en general m\u00e1s es mejor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Encourage_User_Engagement\"><\/span>3. Fomentar la participaci\u00f3n de los usuarios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por \u00faltimo, debe <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-repurpose-content-for-maximum-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">fomentar activamente el compromiso<\/a> y la interacci\u00f3n de los usuarios. Dependiendo del formato, esto podr\u00eda significar dejar comentarios, compartir enlaces a contenidos con sus amigos o aportar ideas y preguntas para ser tratadas en futuros contenidos.<\/p>\n\n\n\n<p>Estas acciones pueden ayudarle a sacar partido de la naturaleza intr\u00ednsecamente atractiva de los contenidos ef\u00edmeros y a utilizarlos para conseguir un mayor impulso. Los formatos son ideales para la participaci\u00f3n directa y el compromiso, as\u00ed que no tengas miedo de aprovecharlos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tanto si tu empresa est\u00e1 empezando a construir su presencia en las redes sociales como si est\u00e1s buscando nuevas formas de llegar a tu audiencia, el contenido ef\u00edmero ofrece una poderosa propuesta. Este formato de contenido limitado en el tiempo es excelente para generar compromiso, autoridad y confianza en su marca. Incluso puede fomentar las ventas.<\/p>\n\n\n\n<p>Para sacar el m\u00e1ximo partido de los contenidos ef\u00edmeros, tenga en cuenta los tres consejos siguientes:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>C\u00e9ntrese en la autenticidad para generar confianza y conectar con los usuarios.<\/li><li>Publica con regularidad para que tus seguidores siempre tengan contenido con el que interactuar.<\/li><li>Anime a su p\u00fablico a compartir, comentar e interactuar con sus publicaciones.<\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre los contenidos ef\u00edmeros? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>En el abarrotado mundo online actual, muchas empresas se esfuerzan por averiguar c\u00f3mo llegar a sus clientes de forma eficaz. Gran parte de la atenci\u00f3n se centra en las redes sociales, que siguen creciendo r\u00e1pidamente. Sin embargo, con tanta competencia, destacar puede parecer dif\u00edcil, si no imposible. Una posible soluci\u00f3n es el contenido ef\u00edmero, que es \"temporal\"...<\/p>","protected":false},"author":11450,"featured_media":5758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58,59],"tags":[356,135,141,61],"class_list":["post-5743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-social-marketing","tag-ephemeral-content","tag-instagram","tag-snapchat","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Creating ephemeral content can help boost engagement among your audience. 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